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All Journal Jurnal Manajemen Teori dan Terapan Journal of Enterprise and Development (JED) Journal of Marketing Innovation Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Smart City The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies Jurnal Manajemen dan Usahawan Indonesia JGGAG (Journal of Games, Game Art, and Gamification)
Imam Salehudin
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia
Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Work Overload and Turnover Intention of Junior Auditors in Greater Jakarta, Indonesia Pradana, Andika; Salehudin, Imam
The South East Asian Journal of Management Vol. 9, No. 2
Publisher : UI Scholars Hub

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Abstract

This paper aims to analyze how work overload influences turnover intentions of newly hired junior auditors in public accounting offices. Job satisfaction, work related stress and work life conflicts are used as mediating variables between work overload and turnover intention. This study employed 141 auditors from several accounting firms operating in the Greater Jakarta region. The sample was selected using purposive sampling. Three mediation hypotheses were tested using Structural Equation Modeling (SEM). The results show that work overload has a significant effect on increasing turnover intention through both job satisfaction and work related stress. In comparison, work overload does not influence turnover intention through work life balance. This may be due to the nature of the respondents, in which a majority of the newly hired accountants employed in this study are unmarried.
Unveiling the Dynamics of Expectation, Flow, Enjoyment, and Satisfaction: Drivers of Continued Subscription Intentions Among Netflix Users Masao, Muhammad; Salehudin, Imam
The South East Asian Journal of Management Vol. 17, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study investigates the determinants impacting the intention of Netflix users to continue using the platform. By leveraging the extended Expectation-Confirmation Model of continued IT usage and hedonic variables, including Confirmation, Flow, Perceived Usefulness, Perceived Enjoyment, and Satisfaction, the research aims to discern the most influential factors. Design/Methodology/Approach: The research recruited 271 participants through non-probabilistic purposive sampling, targeting Indonesian Netflix subscribers active within the preceding six months who were at least 17 years old at the time of the study. Covariance-based Structural Equation Modelling was employed to analyse the collected data. Research Findings: User enjoyment and Satisfaction mediate the relationships between Flow and Confirmation with Netflix's continuance intention. Flow emerges as the preeminent determinant of continuance intention among the exogenous variables. While Flow's influence on continuance intention is mediated by Satisfaction and Enjoyment, there is no direct effect between Flow and Satisfaction. Perceived Usefulness exhibits no substantial correlation with continuance intention. Theoretical Contribution/Originality: This research underscores the pivotal role of Flow in driving enjoyment and continuance intention within video subscription services like Netflix. Managerial Implications in the South East Asian Context: The study offers insights into the preferences and behaviours of Netflix users in the Southeast Asian context, employing Indonesia as a focal point. This valuable information equips Netflix and other regional SVOD providers to strategically enhance their offerings and services. Research Limitations & Implications: To enhance the robustness of the findings, future research should encompass broader and more diverse populations for comparative purposes. Including new variables, such as digital piracy and perceived ease of use, would contribute to a comprehensive understanding of the dynamics at play.
Quick Response Indonesian Standard (QRIS): Does Government Support Contribute to Cashless Payment System Long-term Adoption? Ajeng Awliya Puspitasari; Imam Salehudin
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.095 KB) | DOI: 10.35313/jmi.v2i1.29

Abstract

The Indonesian payment system industry and regulator have created a standard QR Code in Indonesia that applies to all payment system operators, known as the Quick Response Indonesian Standard (QRIS). QRIS payments are designed to make transactions easier, faster, and safer. The goal of this study was to look at the relationship between effort expectancy, social influence, innovativeness, perceived usefulness, government support, and behavioral intention to use QRIS in the future. This study included 275 Indonesian respondents who had made payments through QRIS. The findings indicate that government support has a positive and significant relationship with behavioral intention to continue using QRIS, both directly and through the mediation of trust and perceived usefulness. Furthermore, effort expectancy, social influence, innovativeness, perceived usefulness, and trust have a direct impact on behavioral intention. As the implication, QRIS implementation must not rely solely on government approval but must actively leverage that approval to build positive user experiences and trust, which drives to the long-term adoption intention.
Plugged in and charging: Environmentalism Factors Does Affect Behavioral Intention to Purchase Electric Cars in Indonesia, But Non-Environmental Factors are Important Too Salsabila, Hana; Salehudin, Imam
Smart City Vol. 3, No. 2
Publisher : UI Scholars Hub

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Abstract

The adoption of electric cars is considered a solution for promoting energy conservation and reducing air pollution. However, electric car purchasing in developing countries is currently at a nascent stage. More research is required to see if environmental factors do matter in the consumer's decision to purchase an electric car. This study aims to examine the relationship between environmental factors and behavioral intention to purchase electric cars in Indonesia. The study recruited 300 respondents from five major areas of Java Island who are aware of electric cars but currently owned only non-electric cars. The study integrated the theory of planned behavior and the norm activation model to analyze the data. The findings suggest that perceived behavioral control plays a key role in mediating the effect of environmental factors on the intention to purchase electric cars. The awareness of consequences and ascription of responsibility also influence personal norms which affect the purchase intention. The study concludes that environmentalism factors do contribute to the purchase intention of electric cars, but it is mediated by perceived behavioral control. Additionally, non-environmental factors such as affordability and convenience also play a crucial role.
Engagement and Consumption Behavior in Gacha Games: A PLS-SEM Study on Generation Z in Indonesia Yuda Priyangga, Raka; Salehudin, Imam
Journal of Games, Game Art, and Gamification Vol. 10 No. 2 (2025)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/jggag.v10i2.13115

Abstract

Gacha games have gained popularity as a free-to-play model, sparking increasing interest in player consumption behavior. Understanding this behavior is critical, as it has implications for player retention, monetization strategies, and potential risks of compulsive spending. While existing studies largely focus on purchase intention, other consumption behaviors—such as co-production, community engagement, word-of-mouth, and recruitment—remain underexplored. This study aims to examine how player engagement in Genshin Impact affects these various forms of consumption behavior. Focusing on Generation Z in Indonesia—a digitally native cohort deeply immersed in mobile gaming—the research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) with data from 344 respondents who have played the game for at least six months. Findings reveal that satisfaction through games, game personalization, and game social interaction significantly influence player engagement, which in turn positively affects multiple dimensions of consumption behavior. These results offer practical insights for game developers and marketers seeking to foster sustainable and ethical engagement strategies in gacha games.
The Influence of Character Image to Word-of-Mouth Through Gamer Satisfaction of Impulse Spending in the Genshin Impact Mobile Game Reynaldo, Kevin; Salehudin, Imam
Journal of Games, Game Art, and Gamification Vol. 9 No. 1 (2024)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/jggag.v9i1.10538

Abstract

This research aims to understand the influence of character image (symbolic representation and self-image congruence) on impulse buying and satisfaction in word-of-mouth recommendations for the game Genshin Impact in Indonesia. Hence, the study explored the potential of character image by spreading online survey to gen Z Genshin Impact gamers in Indonesia. The hypotheses in this study were tested using Structural Equation Modelling (SEM) with Lisrel 8.8. The significant results of this study to show character image have positive influence between impulse buying, satisfaction, and word-of-mouth. Character image is one of the important factors in increasing revenue for game companies, as seen in Genshin Impact, where the selling point of sales come from in-game character that make the company’s revenue increase.
Does Gamifying in the Marketplace Help in Building Consumer Engagement and Intention to Buy Online? Rizano, Shantira Ayusha; Salehudin, Imam
Journal of Marketing Innovation (JMI) Vol. 3 No. 2 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v3i2.95

Abstract

E-commerce is gaining consumer acceptance due to increased internet penetration and advancements in Indonesia. To engage tech-savvy consumers and meet their evolving needs, e-commerce players use gamification by offering personalized shopping experiences, social functionalities, and easy product access. This study examines how Shopee, an e-commerce retailer, can optimize its gamification strategies and intrinsic motivations to encourage customer engagement and impulsive buying behaviour. The study employs purposive sampling to survey 204 respondents and found that gamification and intrinsic motivations positively influence customer shopping engagement. The data was analyzed using Partial Least Squares (PLS) with the SmartPLS software. The findings show that gamification and intrinsic motivations hold a positive influence on shopping engagement. Furthermore, socialness and shopping enjoyment lead to increased impulsive buying behavior. Notably, shopping engagement emerges as a critical factor positively shaping users' intention to continue using online shopping applications.  
The Impact of Exposure to Online Advertising on the Intention to Download Online Loan Applications among Young Adults (18-27 Years) in Indonesia Pranata, Fahmi Aji; Salehudin, Imam
Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i2.171

Abstract

This study explores the determinants of Generation Z's (Gen-Z) intention to download online loan applications in Indonesia, with a focus on the impact of online loan advertisements. The research aims to evaluate how elements such as informativeness, entertainment, irritation, and incentives within advertisements influence the perceived value of these ads and, consequently, the download intention. Utilizing Partial Least Squares-Structural Equation Modeling (PLS-SEM), data was analyzed from respondents aged 18-27. The findings reveal that incentives are the most influential factor driving download intention, while perceived advertisement value, risk, and trust serve as pivotal mediators. The study suggests that online loan advertisers should highlight positive attributes of their ads and minimize irritation to improve engagement and build trust among Gen-Z consumers. These insights enhance the understanding of digital marketing strategies and consumer behavior in the financial technology sector.
Unlocking B2B Purchase Engagement: Investigating Its Drivers and Consequences in App-Based Service Subscriptions for MSMEs Arief, Faisal; Salehudin, Imam
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 17 No. 1 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v17i1.51494

Abstract

Objective: This study aims to highlight the role of purchase engagement in the business-to-business (B2B) context, which is mainly under-explored due to the intricacy and diverseness of stakeholders embroiled in B2B purchasing decisions. This paper fills the gap by studying purchase engagement in the Micro, Small, and Medium Enterprises (MSMEs) B2B setting, particularly for app-based service subscriptions. Design/Methods/Approach: The study recruited responses from 215 MSME owners and managers, current customers of a subscription-based point-of-sales (POS) service. The PLS-SEM technique empirically validated the conceptual framework and the research hypotheses. Findings: The findings indicate that the conceptual model of customization, identification with virtual communities, and loyalty to account managers are exogenous factors influencing purchase engagement, perceived dependency, and willingness to pay for price premiums. Originality/Value: This study aims to understand purchase engagement in B2B, focusing on transactional drivers. This framework also investigates a particular set of drivers and results from purchase engagement factors in B2B app-based service subscriptions. Practical/Policy implication: B2B app-based service subscription stakeholders must ensure that all efforts to engage with customers strengthen their dependency on the service by starting with purchase engagement, customization, identification with virtual communities, and loyalty to account managers.
Escapism, family and friends, and social interactions: How watching esports increases gaming and in-game purchase intentions Huda, Irfan Nabil; Salehudin, Imam
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.18463

Abstract

The esports industry is experiencing rapid growth, particularly in emerging countries like Indonesia, prompting intense competition among game developers and esports event organizers to enhance the customer experience. This study aims to investigate the factors influencing watching intention, gaming intention, and in-game purchase intention, as well as examine the interrelationships among these variables. Data were collected from 243 respondents through purposive sampling, all of whom have been playing Mobile Legends for over a year, have watched the M3 World Championship eSports match, and have made at least one in-game purchase. The research hypotheses were tested using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The findings reveal that escapism, family and friends, and social interaction positively influence watching intention. Similarly, social interaction and hedonic motivation exhibit a positive effect on gaming intention. Notably, gaming intention serves as a full mediator in the relationship between watching intention and in-game purchase intention. This study contributes to the existing literature by shedding light on how Sports Consumption Motivation not only influences eSports spectators' watching intention but also gaming and in-game purchase intention. It also identifies novel factors, such as social interaction and hedonic motivation, that significantly impact gaming intention. Understanding the factors driving watching, gaming, and in-game purchase intentions enables tailored approaches that prioritize aspects like escapism, social interaction, and hedonic motivation, ultimately informing strategic decision-making and marketing efforts within the eSports industry. These findings inform future research and refine strategies for engaging with eSports audiences, benefiting both academia and industry stakeholders.
Co-Authors Ajeng Awliya Puspitasari Alpert, Frank, Dr Andika Pradana Andika Pradana Anggoro Ary Nugroho Arief, Faisal Arisman Arisman Bagus Adi Luthfi Basuki Muhammad Mukhlish Elian, Adrian Adhe Frank Alpert Hakim, Khalid Abdul Hammam Haris Tasurru Hanifati, Lidya Nur Huda, Irfan Nabil I Gusti Putu Aditya Saputra Khalid Abdul Hakim Kirana Rukmayuninda Ririh Kirana Rukmayuninda Ririh Lidya Nur Hanifati Lilhaq, Ahmad Ghazy Masao, Muhammad Mukhlish, Basuki Muhammad Pranata, Fahmi Aji Ratih Siswanina Putri Reynaldo, Kevin Rizano, Shantira Ayusha Rosiwarna Anwar Rosiwarna Anwar, Rosiwarna Salsabila, Hana Shofi, Nadiyatus Tasurru, Hammam Haris Tertiano, Raffi Fairuza Yuda Priyangga, Raka