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All Journal Jurnal Manajemen Teori dan Terapan Jurnal Organisasi Dan Manajemen Journal of Enterprise and Development (JED) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Journal La Sociale Journal of Marketing Innovation Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Smart City The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies Jurnal Manajemen dan Usahawan Indonesia JGGAG (Journal of Games, Game Art, and Gamification)
Imam Salehudin
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia, Indonesia
Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Peran Kemudahan, Keamanan, Inovasi, dan Kecepatan Layanan terhadap Pengalaman dan Loyalitas Pelanggan pada Aplikasi Fintech Investasi Lilhaq, Ahmad Ghazy; Salehudin, Imam
Jurnal Manajemen dan Usahawan Indonesia Vol. 47, No. 1
Publisher : UI Scholars Hub

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Abstract

The Role of Ease of Use, Security, Innovation, and Service Speed in Shaping Customer Experience and Loyalty in Investment Fintech Apps This study examines the influence of customer experience on user loyalty toward investment fintech applications in Indonesia. The rapid growth of fintech has revolutionized the financial sector by providing easier and more efficient access to financial services. This research investigates factors influencing customer experience, including ease of use, perceived value, customer support, perceived risk, service speed, and perceived innovativeness, as well as their impact on customer loyalty. Data were collected from 301 users of investment fintech applications in Indonesia and analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Results indicate that ease of use, perceived value, security, speed, and firm innovativeness significantly affect customer experience. Furthermore, customer experience significantly enhances loyalty intention. These findings offer insights for fintech companies to improve service quality and strengthen customer relationships.
Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study Arisman, Arisman; Salehudin, Imam
ASEAN Marketing Journal Vol. 14, No. 2
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Empirical paper Research Aims: The purpose of this paper is to investigate how customer shopping values (utilitarian, hedonic, and symbolic) influence customer trust, engagement, and purchase intention for live stream selling on e-commerce marketplace platforms. Design/methodology/approach: The information was gathered online from 225 valid respondents. Respondents are Shopee users from Indonesia who have watched Shopee Live stream selling within the last two weeks. The data was analysed using Structural Equation Modelling (SEM) with LISREL 8.51. Research Findings: The findings revealed that only symbolic value affects purchase intention, both directly and indirectly, whereas hedonic value affects purchase intention directly. Utilitarian value influences purchase intent indirectly through product trust and customer engagement. Theoretical Contribution/Originality: This study adds to the body of knowledge about online commerce by expanding on previous research on live stream selling, particularly by small sellers on Indonesian e-commerce platforms. Practitioner/Policy Implication: According to the findings of this study, small sellers doing Live Stream selling should focus on symbolic and hedonic value to increase customer purchase intention. Research limitation/Implications: The study's respondents may only represent some of the population of Indonesian online shoppers. Future research could consider balancing the types of respondents. In addition to enhancing the insight, the research model could be expanded by including additional antecedents or moderators.
Government Support, Trust, and UTAUT 2 in Willingness to Adopt & Pay Smart Home Indonesia Anggoro Ary Nugroho; Imam Salehudin
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.7046

Abstract

Smart home is one of the Internet of Things (IoT) currently developing in Indonesia. The research examines the factors determining Willingness to Adopt and Willingness to Pay to use a Smart home in Indonesia. This study uses the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2), Government Support, and Trust to examine the relationship of influencing factors. Respondents from the study consisted of 353 people who already owned a house/place to live and did not have a smart home device, which was obtained from an online survey. Analysis of research data using Structural Equation Modeling (SEM) with the help of SMART PLS software. The research results show that Facilitating Conditions, Habit, Government Support, and Trust positively affect Willingness to Adopt Smart homes. Social Influence, Facilitating Conditions, Price Value, and Willingness to Adopt positively affect the Willingness to Pay for a Smart home. This research can provide insight into smart home development in Indonesia.
Determinants of Purchase Intention for Used Electric Vehicles in Indonesia: An Extended Theory of Planned Behavior Approach Rizky Chandraditya Effendi; Imam Salehudin
Journal La Sociale Vol. 7 No. 2 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i2.2924

Abstract

The volatile Indonesian used EV market is characterized by high consumer uncertainty due to aggressive new EV price wars, necessitating an understanding of the key factors driving purchase intention. This study analyzed the determinant factors influencing consumer purchase intention toward used EVs in Indonesia using an Extended Theory of Planned Behavior (TPB) framework by examining five individual motivational Attitude dimensions, Attitude, Perceived Behavioral Control (PBC), Subjective Norms, Past Purchase Experience, electronic Word-of-Mouth (e-WOM), and Willingness to Pay (WTP). A quantitative survey of 426 valid Indonesian respondents was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Research indicate that Economic Motivation is the sole significant antecedent to Attitude strongly dominating sustainable and ethical motivations, Perceived Behavioral Control (PBC) emerged as the strongest predictor of Purchase Intention underscoring consumer technical risk aversion, Attitude exhibited a marginal negative effect on Purchase Intention, suggesting that technical risk concerns outweigh positive sentiment, Purchase Intention significantly drives both e-WOM and WTP, confirming its central role in the adoption ecosystem. The conclusion is that used EV adoption in Indonesia is driven by rational economic calculation and technical confidence, rather than environmental values. Managerially, the necessity for standardized battery health certification is highlighted to enhance consumer Perceived Behavioral Control (PBC). This research offers novelty by integrating five specific motivational dimensions into an extended TPB framework to analyze purchase intention, e-WOM, and WTP within the unique and volatile Indonesian used EV market, particularly highlighting the dominant role of Economic Motivation and PBC in a developing market with high price volatility.
Exploring the Impact of Persuasion Knowledge and Parasocial Relationships on K-Pop Fans' Consumer Behavior in Indonesia Khalid Abdul Hakim; Imam Salehudin
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11803

Abstract

Purpose: This study explores the impact of persuasion knowledge and parasocial relationships (PR) on electronic purchase intention, physical purchase intention, and electronic word-of-mouth (eWOM) in the context of K-Pop fanbases in Indonesia.Method: Data were collected through a survey using a questionnaire that measured variables such as persuasion knowledge, parasocial relationships, eWOM, and both electronic and physical purchase intentions. A total of 250 respondents, all of whom are followers of K-pop group fanbases on social media, were selected using purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).Result: The findings reveal that PK has a positive effect on E.PI, P.PI, and eWOM, contrary to the initial hypothesis that suggested a negative relationship. Consumers with higher PK tend to make more confident purchase decisions, both online and offline, and are more likely to engage in eWOM. Parasocial relationships also positively influence all three dependent variables, but the moderation effect of PR was generally insignificant, except for the relationship between PK and P.PI, where a negative moderation was observed.Novelty: This study fills the gap in existing literature by examining how eWOM and persuasion knowledge interact to influence K-Pop product purchases, a relationship that has been largely unexplored in the context of K-Pop fans who possess unique emotional attachments to their idols and products.
What Fuels Electric Vehicle Adoption? Analyzing Determinants of Adoption Intention and Willingness to Pay Nadiyatus Shofi; Imam Salehudin
Eduvest - Journal of Universal Studies Vol. 5 No. 11 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i11.51849

Abstract

Electric vehicles (EV) adoption in Indonesia is still lagging, with current sales volumes far below the government's target, particularly for battery electric vehicles (BEVs). This research aims to uncover the diffusion of BEVs by analyzing factors that influence their acceptance through adoption intention and willingness to pay, using an integrated model of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), which incorporates perceived risk, environmental concerns, and government support. Data from 329 respondents in major Indonesian cities were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicate that effort expectancy, habit, perceived risk, environmental concerns, and government support have an impact on EV adoption intention. Additionally, performance expectancy, price value, and adoption intention were found to positively influence willingness to pay for EV. These findings confirm the applicability of some factors of UTAUT2, perceived risk, environmental concern, and willingness to pay in examining EVs adoption in Indonesia, contributing to the literature on technology adoption in the automotive sector. This study also discusses implications that offer valuable insights for stakeholders in the EV market, thereby helping to promote electric vehicle adoption in Indonesia.
Escapism, family and friends, and social interactions: How watching esports increases gaming and in-game purchase intentions Irfan Nabil Huda; Imam Salehudin
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.18463

Abstract

The esports industry is experiencing rapid growth, particularly in emerging countries like Indonesia, prompting intense competition among game developers and esports event organizers to enhance the customer experience. This study aims to investigate the factors influencing watching intention, gaming intention, and in-game purchase intention, as well as examine the interrelationships among these variables. Data were collected from 243 respondents through purposive sampling, all of whom have been playing Mobile Legends for over a year, have watched the M3 World Championship eSports match, and have made at least one in-game purchase. The research hypotheses were tested using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The findings reveal that escapism, family and friends, and social interaction positively influence watching intention. Similarly, social interaction and hedonic motivation exhibit a positive effect on gaming intention. Notably, gaming intention serves as a full mediator in the relationship between watching intention and in-game purchase intention. This study contributes to the existing literature by shedding light on how Sports Consumption Motivation not only influences eSports spectators' watching intention but also gaming and in-game purchase intention. It also identifies novel factors, such as social interaction and hedonic motivation, that significantly impact gaming intention. Understanding the factors driving watching, gaming, and in-game purchase intentions enables tailored approaches that prioritize aspects like escapism, social interaction, and hedonic motivation, ultimately informing strategic decision-making and marketing efforts within the eSports industry. These findings inform future research and refine strategies for engaging with eSports audiences, benefiting both academia and industry stakeholders.
From Job Resources to Organizational Citizenship Behavior: The Mediating Role of Work Engagement Rifki Arlin Pasadana Rangkuti; Imam Salehudin
Jurnal Organisasi dan Manajemen Vol. 21 No. 2 (2025)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v21i2.10664.2025

Abstract

Purpose – This study has main aims to evaluate direct effect of job satisfaction (JS), performance feedback (PF), development opportunities (DO), autonomy (AU), and task variety (TV) on organizational citizenship behavior (OCB), as well as examining the mediating role of work engagement (WE).  Methodology – The study adopted a quantitative methodology, all of 329 answers had been collected from questionnaires which were distributed to employees of the Secretariat General of Ministry of Finance of Indonesia who were selected using purposive sampling method. The data analysis was carried out using Structural Equation Modeling (SEM) with SmartPLS program. Findings – The authors found that JS, PF, DO, AU, and TV were significant predictors of OCB. Additionally, JS, PF, and AU had a positive influences on WE, while DO and TV did not. The study also confirmed a direct positive effect of WE on OCB. Originality – Some studies which related to the topic in the public sector were very limited and mostly conducted in the private sector. The results of this study provided empirical evidence as well as managerial implications for organizations in order to pay attention to each variable of this study with the aim of maximizing OCB which have an impact on organizational performance.
Stakeholder Driven Adoption of E-Catalog Mobile in Indonesian Local Government Mira Erviana; Imam Salehudin
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 4 (2026): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7.n4.p21-34.2026

Abstract

Purpose: This research investigates the determinants affecting the intention to adopt mobile e-catalogs within local government institutions, highlighting how stakeholder-driven forces construct user viewpoints.Research Methodology: A quantitative research design was applied utilizing questionnaire responses from 337 procurement officers in the Indonesian local government. Analysis was conducted through PLS-SEM to evaluate an Integrated Technology Organization Environment (TOE) Framework and Technology Acceptance Model (TAM).Results: The findings show that perceived usefulness and perceived ease of use strongly affect the Intention to Adopt. Organizational Readiness indirectly contributes to the Intention to Adopt through the mediation of the system’s perceived ease of use. Stakeholder Demand appears as the primary driver influencing both perceptions, showing that external pressure heavily shapes how users access technology.Conclusions: The study concludes that in established public digital systems, the adoption of complementary technologies is primarily perception-driven rather than readiness-driven.Limitations: This study focuses only on procurement officials in local governments and predominantly covers respondents from Western Indonesia. It also examines the intention to adopt rather than actual usage behavior.Contributions: This research adds to the academic discussion by showing that stakeholder demand influences the intention to adopt technology through the formation of user perceptions, broadening TOE–TAM integration within local government digital transformation.
Co-Authors Ajeng Awliya Puspitasari Alpert, Frank, Dr Andika Pradana Andika Pradana Anggoro Ary Nugroho Arief, Faisal Arisman Arisman Bagus Adi Luthfi Basuki Muhammad Mukhlish Elian, Adrian Adhe Frank Alpert Hakim, Khalid Abdul Hammam Haris Tasurru Hanifati, Lidya Nur I Gusti Putu Aditya Saputra Irfan Nabil Huda Khalid Abdul Hakim Kirana Rukmayuninda Ririh Kirana Rukmayuninda Ririh Lidya Nur Hanifati Lilhaq, Ahmad Ghazy Masao, Muhammad Mira Erviana Mukhlish, Basuki Muhammad Nadiyatus Shofi Pranata, Fahmi Aji Ratih Siswanina Putri Reynaldo, Kevin Rifki Arlin Pasadana Rangkuti Rizano, Shantira Ayusha Rizky Chandraditya Effendi Rosiwarna Anwar Rosiwarna Anwar, Rosiwarna Salsabila, Hana Tasurru, Hammam Haris Tertiano, Raffi Fairuza Yuda Priyangga, Raka