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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Manajemen Teori dan Terapan Journal of Enterprise and Development (JED) Journal of Marketing Innovation Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Smart City The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies Jurnal Manajemen dan Usahawan Indonesia JGGAG (Journal of Games, Game Art, and Gamification)
Imam Salehudin
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia
Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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The Impact of Exposure to Online Advertising on the Intention to Download Online Loan Applications among Young Adults (18-27 Years) in Indonesia Pranata, Fahmi Aji; Salehudin, Imam
Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i2.171

Abstract

This study explores the determinants of Generation Z's (Gen-Z) intention to download online loan applications in Indonesia, with a focus on the impact of online loan advertisements. The research aims to evaluate how elements such as informativeness, entertainment, irritation, and incentives within advertisements influence the perceived value of these ads and, consequently, the download intention. Utilizing Partial Least Squares-Structural Equation Modeling (PLS-SEM), data was analyzed from respondents aged 18-27. The findings reveal that incentives are the most influential factor driving download intention, while perceived advertisement value, risk, and trust serve as pivotal mediators. The study suggests that online loan advertisers should highlight positive attributes of their ads and minimize irritation to improve engagement and build trust among Gen-Z consumers. These insights enhance the understanding of digital marketing strategies and consumer behavior in the financial technology sector.
Unlocking B2B Purchase Engagement: Investigating Its Drivers and Consequences in App-Based Service Subscriptions for MSMEs Arief, Faisal; Salehudin, Imam
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 17 No. 1 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v17i1.51494

Abstract

Objective: This study aims to highlight the role of purchase engagement in the business-to-business (B2B) context, which is mainly under-explored due to the intricacy and diverseness of stakeholders embroiled in B2B purchasing decisions. This paper fills the gap by studying purchase engagement in the Micro, Small, and Medium Enterprises (MSMEs) B2B setting, particularly for app-based service subscriptions. Design/Methods/Approach: The study recruited responses from 215 MSME owners and managers, current customers of a subscription-based point-of-sales (POS) service. The PLS-SEM technique empirically validated the conceptual framework and the research hypotheses. Findings: The findings indicate that the conceptual model of customization, identification with virtual communities, and loyalty to account managers are exogenous factors influencing purchase engagement, perceived dependency, and willingness to pay for price premiums. Originality/Value: This study aims to understand purchase engagement in B2B, focusing on transactional drivers. This framework also investigates a particular set of drivers and results from purchase engagement factors in B2B app-based service subscriptions. Practical/Policy implication: B2B app-based service subscription stakeholders must ensure that all efforts to engage with customers strengthen their dependency on the service by starting with purchase engagement, customization, identification with virtual communities, and loyalty to account managers.
Escapism, family and friends, and social interactions: How watching esports increases gaming and in-game purchase intentions Huda, Irfan Nabil; Salehudin, Imam
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.18463

Abstract

The esports industry is experiencing rapid growth, particularly in emerging countries like Indonesia, prompting intense competition among game developers and esports event organizers to enhance the customer experience. This study aims to investigate the factors influencing watching intention, gaming intention, and in-game purchase intention, as well as examine the interrelationships among these variables. Data were collected from 243 respondents through purposive sampling, all of whom have been playing Mobile Legends for over a year, have watched the M3 World Championship eSports match, and have made at least one in-game purchase. The research hypotheses were tested using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The findings reveal that escapism, family and friends, and social interaction positively influence watching intention. Similarly, social interaction and hedonic motivation exhibit a positive effect on gaming intention. Notably, gaming intention serves as a full mediator in the relationship between watching intention and in-game purchase intention. This study contributes to the existing literature by shedding light on how Sports Consumption Motivation not only influences eSports spectators' watching intention but also gaming and in-game purchase intention. It also identifies novel factors, such as social interaction and hedonic motivation, that significantly impact gaming intention. Understanding the factors driving watching, gaming, and in-game purchase intentions enables tailored approaches that prioritize aspects like escapism, social interaction, and hedonic motivation, ultimately informing strategic decision-making and marketing efforts within the eSports industry. These findings inform future research and refine strategies for engaging with eSports audiences, benefiting both academia and industry stakeholders.
Fandom Power: Examining Customer Engagement, Attitudes, and Purchase Intentions in K-Pop Fandom-Brand Collaborations Tertiano, Raffi Fairuza; Salehudin, Imam
ASEAN Marketing Journal Vol. 15, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Empirical paper Research Aims: This study examines the impact of the Korean Wave (Hallyu) fandom in Indonesia, focusing on collaborations between Indonesian companies and K-Pop idols. It aims to understand how fan interactions influence purchasing behavior toward celebrity-endorsed products. Design/methodology/approach: The research employs Structural Equation Modeling (SEM) to analyze data from 1,016 respondents familiar with collaboration campaigns between Indonesian companies and K-Pop idols. It examines customer-to-customer identification (CCI), customer-to-community identification (CMI), attitudinal engagement, behavioral engagement, attitude toward brand, and attitude toward celebrity. Research Findings: The findings reveal that CCI is positively linked to CMI and enhances customer attitudinal engagement. Furthermore, CMI significantly impacts both attitudinal and behavioral customer engagement. while attitude toward celebrity predicts purchase intention, attitude toward brand does not. These results highlight the complex dynamics within K-Pop fandoms and their influence on consumer behavior. Theoretical Contribution/Originality: This study contributes to the literature by providing a deeper understanding of distinct types of fan identification and their impacts on different forms of customer engagement. It underscores the importance of celebrity endorsements in shaping purchase intentions within the context of the Hallyu phenomenon. Practitioner/Policy Implication: The insights from this research can inform marketing strategies for companies leveraging the popularity of K-Pop idols. Marketers should focus on enhancing fan identification and engagement, particularly leveraging celebrity influence to drive purchase intentions. Research limitation/Implications: The study is limited to Indonesian fans and specific collaboration campaigns. Future research could expand to other countries and different celebrity endorsements to validate and extend the findings. Keywords: K-pop, fandom, social identification, customer engagement, purchase intention
Government Support, Trust, and UTAUT 2 in Willingness to Adopt & Pay Smart Home Indonesia Nugroho, Anggoro Ary; Salehudin, Imam
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.7046

Abstract

Smart home is one of the Internet of Things (IoT) currently developing in Indonesia. The research examines the factors determining Willingness to Adopt and Willingness to Pay to use a Smart home in Indonesia. This study uses the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2), Government Support, and Trust to examine the relationship of influencing factors. Respondents from the study consisted of 353 people who already owned a house/place to live and did not have a smart home device, which was obtained from an online survey. Analysis of research data using Structural Equation Modeling (SEM) with the help of SMART PLS software. The research results show that Facilitating Conditions, Habit, Government Support, and Trust positively affect Willingness to Adopt Smart homes. Social Influence, Facilitating Conditions, Price Value, and Willingness to Adopt positively affect the Willingness to Pay for a Smart home. This research can provide insight into smart home development in Indonesia.
What Fuels Electric Vehicle Adoption? Analyzing Determinants of Adoption Intention and Willingness to Pay Shofi, Nadiyatus; Salehudin, Imam
Eduvest - Journal of Universal Studies Vol. 5 No. 11 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i11.51849

Abstract

Electric vehicles (EV) adoption in Indonesia is still lagging, with current sales volumes far below the government's target, particularly for battery electric vehicles (BEVs). This research aims to uncover the diffusion of BEVs by analyzing factors that influence their acceptance through adoption intention and willingness to pay, using an integrated model of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), which incorporates perceived risk, environmental concerns, and government support. Data from 329 respondents in major Indonesian cities were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicate that effort expectancy, habit, perceived risk, environmental concerns, and government support have an impact on EV adoption intention. Additionally, performance expectancy, price value, and adoption intention were found to positively influence willingness to pay for EV. These findings confirm the applicability of some factors of UTAUT2, perceived risk, environmental concern, and willingness to pay in examining EVs adoption in Indonesia, contributing to the literature on technology adoption in the automotive sector. This study also discusses implications that offer valuable insights for stakeholders in the EV market, thereby helping to promote electric vehicle adoption in Indonesia.
Peran Kemudahan, Keamanan, Inovasi, dan Kecepatan Layanan terhadap Pengalaman dan Loyalitas Pelanggan pada Aplikasi Fintech Investasi Lilhaq, Ahmad Ghazy; Salehudin, Imam
Jurnal Manajemen dan Usahawan Indonesia Vol. 47, No. 1
Publisher : UI Scholars Hub

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Abstract

The Role of Ease of Use, Security, Innovation, and Service Speed in Shaping Customer Experience and Loyalty in Investment Fintech Apps This study examines the influence of customer experience on user loyalty toward investment fintech applications in Indonesia. The rapid growth of fintech has revolutionized the financial sector by providing easier and more efficient access to financial services. This research investigates factors influencing customer experience, including ease of use, perceived value, customer support, perceived risk, service speed, and perceived innovativeness, as well as their impact on customer loyalty. Data were collected from 301 users of investment fintech applications in Indonesia and analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Results indicate that ease of use, perceived value, security, speed, and firm innovativeness significantly affect customer experience. Furthermore, customer experience significantly enhances loyalty intention. These findings offer insights for fintech companies to improve service quality and strengthen customer relationships.
Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study Arisman, Arisman; Salehudin, Imam
ASEAN Marketing Journal Vol. 14, No. 2
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Empirical paper Research Aims: The purpose of this paper is to investigate how customer shopping values (utilitarian, hedonic, and symbolic) influence customer trust, engagement, and purchase intention for live stream selling on e-commerce marketplace platforms. Design/methodology/approach: The information was gathered online from 225 valid respondents. Respondents are Shopee users from Indonesia who have watched Shopee Live stream selling within the last two weeks. The data was analysed using Structural Equation Modelling (SEM) with LISREL 8.51. Research Findings: The findings revealed that only symbolic value affects purchase intention, both directly and indirectly, whereas hedonic value affects purchase intention directly. Utilitarian value influences purchase intent indirectly through product trust and customer engagement. Theoretical Contribution/Originality: This study adds to the body of knowledge about online commerce by expanding on previous research on live stream selling, particularly by small sellers on Indonesian e-commerce platforms. Practitioner/Policy Implication: According to the findings of this study, small sellers doing Live Stream selling should focus on symbolic and hedonic value to increase customer purchase intention. Research limitation/Implications: The study's respondents may only represent some of the population of Indonesian online shoppers. Future research could consider balancing the types of respondents. In addition to enhancing the insight, the research model could be expanded by including additional antecedents or moderators.
Co-Authors Ajeng Awliya Puspitasari Alpert, Frank, Dr Andika Pradana Andika Pradana Arief, Faisal Arisman Arisman Bagus Adi Luthfi Basuki Muhammad Mukhlish Elian, Adrian Adhe Frank Alpert Hakim, Khalid Abdul Hammam Haris Tasurru Hanifati, Lidya Nur Huda, Irfan Nabil I Gusti Putu Aditya Saputra Kirana Rukmayuninda Ririh Kirana Rukmayuninda Ririh Lidya Nur Hanifati Lilhaq, Ahmad Ghazy Masao, Muhammad Mukhlish, Basuki Muhammad Nugroho, Anggoro Ary Pranata, Fahmi Aji Ratih Siswanina Putri Reynaldo, Kevin Rizano, Shantira Ayusha Rosiwarna Anwar Rosiwarna Anwar, Rosiwarna Salsabila, Hana Shofi, Nadiyatus Tasurru, Hammam Haris Tertiano, Raffi Fairuza Yuda Priyangga, Raka