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All Journal Jurnal Manajemen Teori dan Terapan Journal of Enterprise and Development (JED) Journal of Marketing Innovation Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Smart City The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies Jurnal Manajemen dan Usahawan Indonesia JGGAG (Journal of Games, Game Art, and Gamification)
Imam Salehudin
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia
Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Fandom Power: Examining Customer Engagement, Attitudes, and Purchase Intentions in K-Pop Fandom-Brand Collaborations Tertiano, Raffi Fairuza; Salehudin, Imam
ASEAN Marketing Journal Vol. 15, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Empirical paper Research Aims: This study examines the impact of the Korean Wave (Hallyu) fandom in Indonesia, focusing on collaborations between Indonesian companies and K-Pop idols. It aims to understand how fan interactions influence purchasing behavior toward celebrity-endorsed products. Design/methodology/approach: The research employs Structural Equation Modeling (SEM) to analyze data from 1,016 respondents familiar with collaboration campaigns between Indonesian companies and K-Pop idols. It examines customer-to-customer identification (CCI), customer-to-community identification (CMI), attitudinal engagement, behavioral engagement, attitude toward brand, and attitude toward celebrity. Research Findings: The findings reveal that CCI is positively linked to CMI and enhances customer attitudinal engagement. Furthermore, CMI significantly impacts both attitudinal and behavioral customer engagement. while attitude toward celebrity predicts purchase intention, attitude toward brand does not. These results highlight the complex dynamics within K-Pop fandoms and their influence on consumer behavior. Theoretical Contribution/Originality: This study contributes to the literature by providing a deeper understanding of distinct types of fan identification and their impacts on different forms of customer engagement. It underscores the importance of celebrity endorsements in shaping purchase intentions within the context of the Hallyu phenomenon. Practitioner/Policy Implication: The insights from this research can inform marketing strategies for companies leveraging the popularity of K-Pop idols. Marketers should focus on enhancing fan identification and engagement, particularly leveraging celebrity influence to drive purchase intentions. Research limitation/Implications: The study is limited to Indonesian fans and specific collaboration campaigns. Future research could expand to other countries and different celebrity endorsements to validate and extend the findings. Keywords: K-pop, fandom, social identification, customer engagement, purchase intention
What Fuels Electric Vehicle Adoption? Analyzing Determinants of Adoption Intention and Willingness to Pay Shofi, Nadiyatus; Salehudin, Imam
Eduvest - Journal of Universal Studies Vol. 5 No. 11 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i11.51849

Abstract

Electric vehicles (EV) adoption in Indonesia is still lagging, with current sales volumes far below the government's target, particularly for battery electric vehicles (BEVs). This research aims to uncover the diffusion of BEVs by analyzing factors that influence their acceptance through adoption intention and willingness to pay, using an integrated model of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), which incorporates perceived risk, environmental concerns, and government support. Data from 329 respondents in major Indonesian cities were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicate that effort expectancy, habit, perceived risk, environmental concerns, and government support have an impact on EV adoption intention. Additionally, performance expectancy, price value, and adoption intention were found to positively influence willingness to pay for EV. These findings confirm the applicability of some factors of UTAUT2, perceived risk, environmental concern, and willingness to pay in examining EVs adoption in Indonesia, contributing to the literature on technology adoption in the automotive sector. This study also discusses implications that offer valuable insights for stakeholders in the EV market, thereby helping to promote electric vehicle adoption in Indonesia.
Peran Kemudahan, Keamanan, Inovasi, dan Kecepatan Layanan terhadap Pengalaman dan Loyalitas Pelanggan pada Aplikasi Fintech Investasi Lilhaq, Ahmad Ghazy; Salehudin, Imam
Jurnal Manajemen dan Usahawan Indonesia Vol. 47, No. 1
Publisher : UI Scholars Hub

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The Role of Ease of Use, Security, Innovation, and Service Speed in Shaping Customer Experience and Loyalty in Investment Fintech Apps This study examines the influence of customer experience on user loyalty toward investment fintech applications in Indonesia. The rapid growth of fintech has revolutionized the financial sector by providing easier and more efficient access to financial services. This research investigates factors influencing customer experience, including ease of use, perceived value, customer support, perceived risk, service speed, and perceived innovativeness, as well as their impact on customer loyalty. Data were collected from 301 users of investment fintech applications in Indonesia and analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Results indicate that ease of use, perceived value, security, speed, and firm innovativeness significantly affect customer experience. Furthermore, customer experience significantly enhances loyalty intention. These findings offer insights for fintech companies to improve service quality and strengthen customer relationships.
Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study Arisman, Arisman; Salehudin, Imam
ASEAN Marketing Journal Vol. 14, No. 2
Publisher : UI Scholars Hub

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Manuscript type: Empirical paper Research Aims: The purpose of this paper is to investigate how customer shopping values (utilitarian, hedonic, and symbolic) influence customer trust, engagement, and purchase intention for live stream selling on e-commerce marketplace platforms. Design/methodology/approach: The information was gathered online from 225 valid respondents. Respondents are Shopee users from Indonesia who have watched Shopee Live stream selling within the last two weeks. The data was analysed using Structural Equation Modelling (SEM) with LISREL 8.51. Research Findings: The findings revealed that only symbolic value affects purchase intention, both directly and indirectly, whereas hedonic value affects purchase intention directly. Utilitarian value influences purchase intent indirectly through product trust and customer engagement. Theoretical Contribution/Originality: This study adds to the body of knowledge about online commerce by expanding on previous research on live stream selling, particularly by small sellers on Indonesian e-commerce platforms. Practitioner/Policy Implication: According to the findings of this study, small sellers doing Live Stream selling should focus on symbolic and hedonic value to increase customer purchase intention. Research limitation/Implications: The study's respondents may only represent some of the population of Indonesian online shoppers. Future research could consider balancing the types of respondents. In addition to enhancing the insight, the research model could be expanded by including additional antecedents or moderators.
Government Support, Trust, and UTAUT 2 in Willingness to Adopt & Pay Smart Home Indonesia Anggoro Ary Nugroho; Imam Salehudin
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.7046

Abstract

Smart home is one of the Internet of Things (IoT) currently developing in Indonesia. The research examines the factors determining Willingness to Adopt and Willingness to Pay to use a Smart home in Indonesia. This study uses the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2), Government Support, and Trust to examine the relationship of influencing factors. Respondents from the study consisted of 353 people who already owned a house/place to live and did not have a smart home device, which was obtained from an online survey. Analysis of research data using Structural Equation Modeling (SEM) with the help of SMART PLS software. The research results show that Facilitating Conditions, Habit, Government Support, and Trust positively affect Willingness to Adopt Smart homes. Social Influence, Facilitating Conditions, Price Value, and Willingness to Adopt positively affect the Willingness to Pay for a Smart home. This research can provide insight into smart home development in Indonesia.
Exploring the Impact of Persuasion Knowledge and Parasocial Relationships on K-Pop Fans' Consumer Behavior in Indonesia Khalid Abdul Hakim; Imam Salehudin
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11803

Abstract

Purpose: This study explores the impact of persuasion knowledge and parasocial relationships (PR) on electronic purchase intention, physical purchase intention, and electronic word-of-mouth (eWOM) in the context of K-Pop fanbases in Indonesia.Method: Data were collected through a survey using a questionnaire that measured variables such as persuasion knowledge, parasocial relationships, eWOM, and both electronic and physical purchase intentions. A total of 250 respondents, all of whom are followers of K-pop group fanbases on social media, were selected using purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).Result: The findings reveal that PK has a positive effect on E.PI, P.PI, and eWOM, contrary to the initial hypothesis that suggested a negative relationship. Consumers with higher PK tend to make more confident purchase decisions, both online and offline, and are more likely to engage in eWOM. Parasocial relationships also positively influence all three dependent variables, but the moderation effect of PR was generally insignificant, except for the relationship between PK and P.PI, where a negative moderation was observed.Novelty: This study fills the gap in existing literature by examining how eWOM and persuasion knowledge interact to influence K-Pop product purchases, a relationship that has been largely unexplored in the context of K-Pop fans who possess unique emotional attachments to their idols and products.
Co-Authors Ajeng Awliya Puspitasari Alpert, Frank, Dr Andika Pradana Andika Pradana Anggoro Ary Nugroho Arief, Faisal Arisman Arisman Bagus Adi Luthfi Basuki Muhammad Mukhlish Elian, Adrian Adhe Frank Alpert Hakim, Khalid Abdul Hammam Haris Tasurru Hanifati, Lidya Nur Huda, Irfan Nabil I Gusti Putu Aditya Saputra Khalid Abdul Hakim Kirana Rukmayuninda Ririh Kirana Rukmayuninda Ririh Lidya Nur Hanifati Lilhaq, Ahmad Ghazy Masao, Muhammad Mukhlish, Basuki Muhammad Pranata, Fahmi Aji Ratih Siswanina Putri Reynaldo, Kevin Rizano, Shantira Ayusha Rosiwarna Anwar Rosiwarna Anwar, Rosiwarna Salsabila, Hana Shofi, Nadiyatus Tasurru, Hammam Haris Tertiano, Raffi Fairuza Yuda Priyangga, Raka