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All Journal Neo-Bis JURNAL MANAJEMEN BISNIS JURNAL ESA El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) I'thisom: Jurnal Ekonomi Syariah Journal of Ekonomics, Finance, and Management Studies
Darul Islam
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : JURNAL MANAJEMEN BISNIS

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The Effect of Destination Image on Destination Loyalty Through Authenticity as a Moderator Putri Kusuma Wulandari; Fathor AS; Darul Islam
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1326

Abstract

This study aims to analyze the influence of destination image on destination loyalty with authenticity as a moderator in the Lon Malang Beach tourism, Sampang. The method used in this study is quantitative. The data collection technique used a questionnaire with a total of 97 respondents, and the respondents in this study were tourists who had visited Lon Malang Beach tourism, Sampang. The data analysis technique used is structural Equation modeling (SEM) with SmartPLS 4.1.1.5 software. The results of the study indicated that destination image has a significant effect on authenticity and destination loyalty. This finding underscores the importance of managing destination image and authenticity to strengthen destination loyalty and support sustainable tourism development.
Co-Authors A. Yahya Suryawinata Achmad Fahim Dwi Afrianti Fathor AS Masrifatus saidah Mohammad Arief Muhammad Fasichul Lisan Putri Kusuma Wulandari Rhentah Melviea Finanda Azis Saman, Latifatul Ibadiyah ST, Saharani