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All Journal Jurnal Sosioteknologi UNITY GARIS Jurnal Mahasiswa Jurusan Arsitektur ARTEKS : Jurnal Teknik Arsitektur
Kurniati Ornam
Universitas Halu Oleo
Civil Engineering, Building, Construction & Architecture Education Engineering Social Sciences

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Attractive urban lighting as a new destination branding Rizky Amalia Achsani; Kurniati Ornam; Hanson Endra Kusuma; Surjamanto Wonorahardjo; Sugeng Triyadi
ARTEKS : Jurnal Teknik Arsitektur Vol 7 No 2 (2022): ARTEKS : Jurnal Teknik Arsitektur | Mei 2022 ~ Agustus 2022
Publisher : Program Studi Arsitektur Fakultas Teknik Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/arteks.v7i2.1395

Abstract

In recent decades places that use attractive urban lighting to attract visitors have emerged. This shows a shift in lighting, giving the impression of a place, nocturnal image, and attracting attention. The purpose of this paper is to explore places, activities, and impressions of attractive urban lighting to see its potential in improving city visuals at night. The data was collected through an online questionnaire distributed by a non-random snowball sampling method from 126 respondents. The analysis was carried out in stages, starting with content analysis and continued with correspondence analysis and hierarchical clustering. The results showed that places with attractive urban lighting could be grouped into seven categories of place, ten categories of activity, six categories of impression. Three models are formed from these themes, namely cognitive image, unique images, and affective image, which will form an overall image of attractive urban lighting as the new destination branding.
Co-Authors A.A. Ketut Agung Cahyawan W Ari Saputra, Irwan Catur Fadel Muhammad, Fadel Hanafy, Ilham Ali Asri Hanson Endra Kusuma Iwan Sudrajat Masykur Kimsan Muhammad Zakaria Umar, Muhammad Zakaria NUR FITRIANI Regina, Ayu Rizky Amalia Achsani Sugeng Triyadi Sugeng Triyadi Syahrun, Syahrun Wonorahardjo, Surjamanto