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All Journal ECSOFiM (Economic and Social of Fisheries and Marine Journal) agriTECH AGRARIS: Journal of Agribusiness and Rural Development Research Agroindustrial Technology Journal Jurnal Teknologi & Industri Hasil Pertanian Agroindustrial Journal
Endy Suwondo
Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Gadjah Mada, Jl. Flora No. 1, Bulaksumur, Yogyakarta 55281
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Developing an Ingredient Branding Strategy Applied to Pigmented Rice Commodity Shafira Wuryandani; Dyah Ismoyowati; Endy Suwondo
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 8, No 1: January-June 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v8i1.12013

Abstract

Pigmented rice agroindustry has just started its market development, thus require a branding strategy. It may apply an ingredient branding strategy that can increase brand awareness and equity of pigmented rice by highlighting the ingredients. This paper discussed the developing strategy of pigmented rice products using the Customer-Based Brand Equity Model (CBBE). The brand awareness and loyalty survey was conducted to analyze the pigmented rice brand equity. The survey also explored branding media to increase consumers’ brand equity. The survey captured 261 respondents from various cities in Indonesia. The results of the t-test showed a significant difference between regular and occasional consumers. The CBBE diagnosis indicated that the producer should highlight antioxidants, anthocyanin, and other health benefits through advertising, word of mouth, health-related campaigns, and informative packaging.
The Implementation of Activity-Based Costing on Black Rice Supply Chain in Sleman District, Yogyakarta Anggriani Dwi Putriasih; Dyah Ismoyowati; Endy Suwondo
Agroindustrial Journal Vol 8, No 2 (2021)
Publisher : APTA and DTIP FTP UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/aij.v8i2.76732

Abstract

As the primary rice consumers, Indonesians, especially people in Yogyakarta, particular consumers progressively changed their carbohydrate intake from white rice to black rice because of human health benefits. Consequently, from 2015 to 2018, Yogyakarta black rice farm extended its arable land, production, and productivity to fulfill the demand. The research aims to help the actor of business to supervise the activities, wasting higher costs and reducing the profit by analyzing the logistics cost structure along the black rice supply chain with Activity-Based Costing (ABC). The results found that the highest cost proportion of farmers (63.57%), farmer groups (69.97%), and distributors (50.47%) take place in the material handling activity. In comparison, retailers spend most of the cost on inventory activity (64.29%).
Co-Authors Anggriani Dwi Putriasih Budi Wardono Dyah Ismoyowati, Dyah Elok Pawening Maharani Fradana Subagya Galih Kusuma Aji Hadi Yahya Saleh Mareeh Henry Yuliando Ita Apriani Kilana Putri Anindita Kuncoro Harto Widodo Masayuki Matsuoka Mochammad Maksum Novita Erma Kristanti Nugroho, Darmawan Ari Shafira Wuryandani Siti Mir'atul Khasanah Suhendra Suhendra Tian Nur Ma’rifat Wildan Fajar Bachtiar