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All Journal Agrointek agriTECH Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Agroindustrial Technology Journal Agroindustrial Journal

Novita Erma Kristanti

Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Gadjah Mada, Jl. Flora No. 1, Bulaksumur, Yogyakarta 55281

Author-ID : 2872000

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Social Sciences

Published : 11 Documents Claim Missing Document

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Penentuan Saluran Pemasaran terhadap Tingkat Harga pada Rantai Pasok Kedelai (Glycine maxL.) Merr.) di Kabupaten Grobogan Provinsi Jawa Tengah Novita Erma Kristanti; Iqbal Saimima Almuntaha
agriTECH Vol 37, No 4 (2017)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

This research aimed to measure price elasticity of demand soybean with the activity of supply and demand; measuring the concentration ratio (Cr) on a tier that has soybean activities trade system and provides review of marketing channels are considered the most efficient with effective demand in related supply chain. The method of data collection with the technique of convenience sampling and snowball sampling. Methods of sampling was done through indepth interview in supply chain. By calculating its price transmission elasticity on the soybean marketing channels, the ratio of concentration in tier collectors and traders. The result of the calculation of the price transmission elasticity values obtained the highest value on channel 4 with the marketing value 2,509. The average ratio of the concentration of the middleman 0,8501, and tier 0,94554 merchant. So these values indicate that the most efficient marketing channel with an effective demand is marketing channel 4 is composed of farmers, farmers group, and tofu/tempeh industries. AbstrakPenelitian ini bertujuan untuk melakukan penentuan perilaku pasar terhadap tingkat harga kedelai di wilayah Grobogan. Dalam penentuan perilaku pasar tersebut perlu diketahui nilai tingkat harga dengan perhitungan elastisitas permintaan terkait harga dengan aktivitas supply dan demand kedelai; mengukur nilai konsentrasi rasio (Kr) pada tier yang memiliki aktivitas tata niaga kedelai yang paling sering; dan memberikan ulasan saluran pemasaran yang dinilai paling efisien dengan permintaan yang efektif terkait rantai pasok. Metode pengumpulan data dilakukan dengan teknik convinience sampling dan snowball sampling melalui indepth interview kepada pelaku rantai pasok (supply chain) dan dinas terkait. Dengan menghitung nilai elastisitas transmisi harga (Et) pada saluran pemasaran kedelai, rasio konsentrasi pada tier pengepul dan pedagang, nilai elastisitas transmisi harga diperoleh nilai tertinggi pada saluran pemasaran 4 dengan nilai 2,509. Konsentrasi rasio rata-rata pengepul 0,8501, dan tier pedagang 0,94554. Nilai tersebut menunjukkan bahwa perilaku pasar yang paling efektif menggunakan saluran pemasaran yang paling efisien dengan permintaan yang efektif yaitu saluran pemasaran 4 yang terdiri dari petani, kelompok tani, dan pengrajin tahu/tempe.

Risk Mitigation on Supply Chain of Rice: Case Study at Demak and Sleman Districts Adi Djoko Guritno; Novita Erma Kristanti; Megita Ryanjani Tanuputri
agriTECH Vol 38, No 4 (2018)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Rice is a vital commodity in Indonesia because it is the main staple food for most Indonesian people. Balancing supply and demand of rice in Indonesia is complex and has possibly led to polemics, even though the production of rice in Indonesia tends to increase. An analysis of the supply-demand for rice commodity is, therefore, necessary as an effort to improve the national rice condition along with the logistics and supply chain point of view. This study aims to analyze the supply chain risk management of rice to provide recommendations on improving rice supply chain performance on each tier. This study was undertaken at Demak and Sleman Districts, Indonesia. In-depth interviews were used to enrich the information from the respondents along the supply chain. In this study, tiers on the supply chain of rice mainly consists of farmers, collectors who also acts as traders, and retailers. Meanwhile, the role of government is represented by The Indonesia Logistics Bureau (BULOG). The different supply chain pattern could be identified from the role of middleman in each province. This study uses ISO 31000:2009 standard for analyzing the risk in each tier along the supply chain. Based on the risk analysis, on-farm activity plays a vital role in transferring risk along the supply chain in terms of quality and quantity. Risk mitigation of each tier was explored in this study.

Collaborative Strategy for the Supply Chain of Rice: A Case Study on Demak and Sukoharjo Regency, Central Java, Indonesia Adi Djoko Guritno; Novita Erma Kristanti; Megita Ryanjani Tanuputri
agriTECH Vol 41, No 1 (2021)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

The problems associated with rice production in Indonesia appear very complicated, due to poor management of the sufficient national rice stock and various unfavorable public policies. Recently, government’s directives on rice importation instigated polemics from several interests, as a result of inappropriate decisions on general rice production, with possible yearly increment. Therefore, there is need to embrace strategy development to balance demand and supply. The purpose of this study was to analyze the rice supply chain in Demak and Sukoharjo, Central Java Province, in an effort to provide effective and collaborative distribution policies at individual levels. In addition, in-depth interviews were conducted for 98 respondents in a bid to acquire relevant and current information for the conceptual framework development. Furthermore, sampling methodologies, termed purposive and snowballing, were applied, followed by the preparation of interview guidelines. The results showed the farmers obtained the lowest revenue margin among other tiers, while several technical challenges were also identified. Consequently, the activities of middlemen with excessive dominant roles in market price determination, were overemphasized, leading to an inefficient supply chain. Meanwhile, government’s position through the Indonesia Logistics Bureau (BULOG) is assumed to be vulnerable in the control of direct supply from farmers or collectors. Based on this study, intense comprehension of rice supply chain was achieved, with further provision of collaborative strategies towards promoting the balance of demand and supply.

Studi Kesiapan Konsep Personal Higiene pada Masyarakat Menuju Desa Wisata Edukasi Kulinologi Muhammad Prasetya Kurniawan; Novita Erma Kristanti; Mohammad Wahyudin; Wildan Fajar Bachtiar; Annisa Dwi Astari
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 4, No 2 (2019): Maret
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

ABSTRACT The identification of the community's readiness to develop their capability from farming to culinary to support food security needs understanding and awareness about personal hygiene. Observations, interviews, and questionnaires were used to determine 100 respondents from 8 sub villages in Banyusoco, Playen, Gunungkidul. The level of knowledge, understanding, and awareness of self-hygiene is explored from the implementation of socialization, the impact of dissemination and training activities, the frequency of hand washing before handling food, the frequency of handwashing with soap or disinfectant after using the toilet, at the dining area, and time for at least 20 seconds use of soap. Readiness analysis is also reviewed from the level of education. The results of identification show that daily habits that affect consciousness are needed. However, further research and dissemination are needed to explain the differences between behavioral reports, abilities, and awareness.Keywords: dissemination, practice, knowledge, consciousness, personal hygiene

Analisis Tingkat Kepuasan Wisatawan Terhadap Sarana Wisata Untuk Perancangan Strategi Pemasaran Pantai Kuwaru Kabupaten Bantul D.I Yogyakarta Tian Nur Ma’rifat; Endy Suwondo; Novita Erma Kristanti
Agroindustrial Technology Journal Vol 2, No 1 (2018): Agroindustrial Technology
Publisher : Universitas Darussalam Gontor

Pantai Kuwaru merupakan salah satu obyek wisata pantai di Kabupaten Bantul. Pantai Kuwaru memiliki potensi untuk menjadi obyek wisata unggulan Kabupaten Bantul dikarenakan panorama pantai yang masih alami dan adanya wisata penunjang pantai seperti kuliner. Dalam rangka pengembangan obyek wisata pantai Kuwaru, diperlukan strategi pemasaran yang didasarkan pada kepuasan yang telah dicapai oleh pengunjung. Alat yang digunakan dalam penelitian ini adalah kuisioner yang disebar ke 100 orang responden wisatawan dengan tingkat kepercayaan 95%. Analisis kepuasan wisatawan dilakukan dengan menggunakan metode Importance-Performance Analysis (IPA). Metode Customer Satisfaction Index (CSI) digunakan untuk mengetahui tingkat kepuasan wisatawan secara keseluruhan. Sarana wisata Pantai Kuwaru dikelompokkan berdasarkan bauran pemasaran jasa yang meliputi product, price, place, promotion, people, process dan physical evidence, selanjutnya nilai rata-rata untuk setiap atribut sarana wisata diplotkan ke dalam grafik IPA yang terdiri dari empat kuadran prioritas berdasarkan tingkat kepentingan dan kinerja. Dari hasil analisis, diperoleh 5 atribut yang memiliki prioritas utama untuk meningkatkan kepuasan wisatawan Pantai Kuwaru, antara lain: kebersihan area pantai, kebersihan sarana penunjang wisata pantai, kondisi jalan menuju pantai, kondisi rumah makan yang meliputi kelayakan bangunan dan kebersihan rumah makan serta tersedianya sarana pembuangan sampah di sekitar pantai. Nilai CSI sebesar 72,74 % menunjukkan secara umum wisatawan merasa puas dengan atribut sarana wisata yang ada di Pantai Kuwaru.

Analysis of Effectiveness Instagram as a Promotional Media for Akkar Juice Bar Products Rizky Ananda Putri; Novita Erma Kristanti; Atris Suyantohadi
Agroindustrial Journal Vol 10, No 1 (2023)
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/aij.v10i1.90233

The number of internet users in Indonesia has been rising annually. A growing number of people are using social media including Instagram as a communication tool for digital marketing. Since the beginning of the company, Akkar Juice Bar has utilized Instagram to reach out to and interact with customers as well as to introduce its products. Using the CRI (Customer Response Index) with AISAS (Attention, Interest, Search, Action, Share) method, this study aims to measure Instagram's effectiveness as a promotional tool for Akkar Juice Bar. Based on the findings of this analysis, promotion recommendations are made. Instagram's effectiveness as a marketing medium is evaluated by a CRI calculation with a modified AISAS model. These calculations include CRI AIS of 77.17%, CRI AISS of 72.72%, CRI AIAS of 60.85%, and CRI AISAS of 57.34%. The four obtained CRI model values provide valuable information in general. To make the greatest impact of promotions, it is advised to use Instagram Ads for advertising, run consumer-driven campaigns and competitions, reward consumers who share, feature customer testimonial posts, and make posts more intense.

Risk Mitigation Analysis of Wet Cocoa Beans Supply Chain in North Luwu Regency Kamal, Winda; Kristanti, Novita Erma; Sukartiko, Anggoro Cahyo
agriTECH Vol 45, No 2 (2025)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/agritech.86297

Cocoa in North Luwu Regency is contributing greatly to the improvement of the economy. However, different factors have caused a decrease in the amount of production since 2019 and farmers mostly sell cocoa as wet beans. Therefore, this research aimed to reduce the impact of risk on the supply chain of North Luwu wet cocoa beans through Supply Chain Risk Management, which included the stages of mapping, risk identification, analysis, and mitigation. The results showed that the supply chain flow map was obtained by tracing and identifying the tiers using snowball sampling method. Subsequently, the list of risk for each tier was identified and assessed for the likelihood, severity, and detection levels through in-depth interviews using 5 Likert scales. Data analysis was also carried out by determining the mapping matrix in avoid, transfer, manage, and appetite risk, as well as assessing the Risk Priority Number (RPN). Avoid risk and those with a high RPN value were priorities in preparing mitigation. The stages considered were the interview and group discussion with risk owners and experts. Meanwhile, the flows of the wet cocoa bean supply chain were identified. In the farmer tier, 8 risks, 10 collectors, 9 cooperatives, and 9 industries were reported. High rainfall, classified as avoid risk, had the highest RPN value. This risk was identified in almost all tiers and mitigated through irrigation improvements, reservoir construction, and planting new adaptive clones.

Pengukuran tingkat penerimaan konsumen pada zero waste store menggunakan pendekatan sustainable marketing Kristanti, Novita Erma; Hanun, Farah Tiara; Pratama, Bayu Arga Putra; Ainuri, Makhmudun; Suharno, Suharno
AGROINTEK Vol 19, No 4 (2025)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v19i4.29338

Indonesia is second on the list of countries contributing the most plastic waste globally, after China. This condition occurs because of the high number of household demands for FMCG (fast-moving consumer goods) products, most of which are packaged using plastic. Society needs action to reduce plastic waste. Sustainable marketing is a socially and environmentally responsible marketing principle that meets the needs of today's consumers and businesses. Sustainable marketing also preserves and ensures that future generations can meet their needs. This approach aims to positively impact the environment in a sustainable marketing scheme in Indonesia. This research aims to measure consumer acceptance of zero-waste stores and prioritize optimal business activities based on sustainable marketing. Collecting respondent data used a mixed method and a purposive sampling method. Data collection uses questionnaires for consumers and in-depth interviews with related parties, namely, the government, academics, and business managers. Research data processing uses the CSI (customer satisfaction index) method to measure consumer acceptance. Data analysis was carried out based on sustainable marketing attributes. The object of this research is zero-waste shops in Yogyakarta, namely Peony Ecohouse and Vert Terre. The research results show that consumer acceptance falls into the criteria of satisfaction with zero-waste store activities. Zero-waste store activities with sustainable marketing based on customer-oriented marketing (C-OM) and customer-value marketing (C-VM) assessments show positive values, meaning that activities in zero-waste stores directly impact consumers. The recommended business activity priorities are promoting and strengthening information regarding environmentally friendly zero-waste stores through direct events and social media, maintaining product price stability, maintaining continuous product availability, and providing quality products.

Identifying and Reducing Waste in the Chicken Carcass Production Process at PT. Ciomas Adisatwa Izdihar, Ulfah; Kristanti, Novita Erma; Nurbaiti, Nurbaiti; Hapsarini, Indira; Saraswati, Ayu Rahayu
Agroindustrial Journal Vol 11, No 2 (2024)
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/aij.v11i2.100936

PT. Ciomas Adisatwa unit Berbah is one of the Poultry Slaughterhouses (PSh) in Yogyakarta, producing 2,000 chickens/hour. However, some production steps do not increase the value of the finished product. Because of that, wasteful and non-value-added production processes must be eliminated to reduce the risk of contamination in PSh products and make the production process more efficient. Therefore, this study aims to identify the causes of waste and find an appropriate system to reduce the waste process. The methods used in this study include the Value Stream Analysis Tools (VALSAT) technique and future state mapping. Lean manufacturing is a concept used to reduce or eliminate waste in a production process. The wastes identified in the PT Ciomas Adisatwa production process include waiting activity, inappropriate processing, and unnecessary motion. The material weighing process identified the waiting activity because it was waiting for the Delivery Order (DO). Inappropriate processing occurs in hair removal rework in a clean area. The third waste is unnecessary motion, movement that is not needed occurs in cutting operators and dirty processes. The proposed improvements to address these wastes include enhancing the integration of information flow systems using a computer network, adding a plucker machine, and clarifying the division of tasks for each workstation to avoid unnecessary motion.

Analysis of Consumer Perception and Preference of Pasteurized Milk on Buying Decision during the COVID-19 Pandemic Shafiyya, Athaya; Kristanti, Novita Erma; Yuliando, Henry
agriTECH Vol 44, No 3 (2024)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/agritech.69833

This study was carried out to determine consumer perceptions and preferences of pasteurized milk products with the Susu Nasional brand sold daily by mobile vendors. The influence of these perceptions and preferences on buying decision for Susu Nasional products was directed at the development of a contingency plan for companies during the COVID-19 pandemic. Data were collected through the use of questionnaires and purposive sampling from 20 indicators consisting of 13 exogenous and seven endogenous indicators. The collected data were analyzed using a descriptive statistical method with a partial least square structural equation modeling (PLS-SEM). The results showed a decrease in the buying decision of Susu Nasional products with an increase in the mobile selling implemented by the company due to the vendors’ hospitality, comfort, availability of the product, and the close distance between mobile vendors and customers. On the other hand, the use of attributes by mobile vendors still needs to be increased during the pandemic through the addition of a point of sale by setting up a booth for consumer. In conclusion, PLS-SEM analysis showed that consumer perceptions and preferences positively and significantly influenced 60% of the decision to buy Susu Nasional during the pandemic.

Co-Authors Adi Djoko Guritno, Adi Djoko Anggoro Cahyo Sukartiko Annisa Dwi Astari Atris Suyantohadi Canta, Raras Inggita Arcci Citra Endy Suwondo Hanun, Farah Tiara Hapsarini, Indira Henry Yuliando Iqbal Saimima Almuntaha Izdihar, Ulfah Kamal, Winda Makhmudun Ainuri Megita Ryanjani Tanuputri Mohammad Wahyudin Muhammad Prasetya Kurniawan Nurbaiti Nurbaiti Pratama, Bayu Arga Putra Rizky Ananda Putri SARASWATI, Ayu Rahayu Shafiyya, Athaya Suharno Suharno Tian Nur Ma’rifat Wildan Fajar Bachtiar

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