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All Journal Wardah Intizar MIQOT: Jurnal Ilmu-ilmu Keislaman An Nadwah Stannum : Jurnal Sains dan Terapan Kimia Ulumuna Jurnal Komunikasi Islam (J-KIs) Jurnal An-Nasyr: Jurnal Dakwah Dalam Mata Tinta Jurnal Ilmu Komunikasi Dan Media Jurnal Komunikasi Islam dan Kehumasan JSIKOM (Jurnal Studi Ilmu Komunikasi) Jurnal Manajemen Dakwah
Hamidah Hamidah
Universitas Islam Negeri Raden Fatah Palembang
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Komunikasi Pemasaran Dinas Pariwisata Dalam Meningkatkan Kunjungan Wisata Di Danau Teloko Kayuagung Fahmi Thohiri; Hamidah; Manalullaili
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i1.578

Abstract

This research is entitled Marketing Communication Strategy of the tourism office in increasing tourist visits at Lake Teloko Kayuagung. Tourism has many benefits for the community seen from several aspects, namely, economic, social, and cultural. In developing countries tourism is a mainstay of state income, such as Indonesia, Malaysia, Singapore and Thailand. Tourism development is closely related to the preservation of the nation's culture, by utilizing all the potential of natural beauty and natural wealth. Utilization here does not mean changing in total, but rather means managing, utilizing and preserving any existing potential, the potential can be a tourist attraction. The management and utilization of tourism potential owned by the region is also managed by each region. Likewise in Kayuagung which has a lot of potential and natural resources that can be developed as a tourist attraction and community recreation center. The purpose of this research is to find out the marketing communication strategy of the Tourism Office in Increasing Visits at Lake Teloko Kayuagung, and to find out what are the supporting and inhibiting factors for the Tourism Office in Increasing Tourist Visits at Lake Teloko. this research uses descriptive methods with a qualitative approach. This research uses the theory of the City as an Entertainment Machine proposed by Clark. The results of the study are Advertising, Public Relations, Publicity Sales Promotion, Personal Selling (Face-to-Face Sales) and the supporting factors of the OKI Regency Government Tourism Office in marketing, namely, Tourism Objects, Facilities and Infrastructure. As well as the inhibiting factors of the OKI Regency Government Tourism Office in marketing, namely, Regional Language, Human Resources.
Strategi Komunikasi Organisasi Untuk Meningkatkan Motivasi Kerja Karyawan Di RSUD Lahat: Strategi Komunikasi Organisasi Untuk Meningkatkan Motivasi Kerja Karyawan Di RSUD Lahat Windi Wulandari; Hamidah; Muhammad Randicha Hamandia
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i1.597

Abstract

Organizational Communication is a form of exchanging messages between communication units within an organization. Organizations consist of communication units in a hierarchical relationship with one another and function within an environment. In addition, in the exchange of information from employees and leaders, the expectations of employees and the will of the leadership merge into one to form a common perception, vision and mission of the company. The company is an organization consisting of a group or system of individuals who generally strive to achieve predetermined goals through a hierarchy of rank and division of labor as well as in an organization, both on a small and large scale, where all problems meet, namely communication. Where communication cannot be one-way within a company, namely from superiors to subordinates, but also must be two-way and reciprocal so that what all parties want can be realized properly. This research was conducted with the consideration of seeing that the Lahat Hospital turned out to be the strategy implemented was still not able to increase employee motivation. It can be seen that there are still employees who are not responsible for their work, namely going in and out during working hours. This can affect work productivity, this situation arises because the strategy is not optimal.
Komunikasi Organisasi Education Management Information System (EMIS) Bidang Pendidikan Agama dan Keagamaan Islam (PAKIS) Dalam Meningkatkan Registrasi Pondok Pesantren di Kanwil Kemenag Provinsi Sumatera Selatan Rizki Ulandari; Hamidah; Anang Walian
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i1.602

Abstract

This research is about how the Organizational Communication of EMIS Pontren of the Ministry of Religion in providing information on Islamic Boarding Schools data collection as well as the supporting and inhibiting factors in providing Islamic Boarding Schools Institution data collection information. The communication strategy built by the EMIS Pontren relationship can add trust to Islamic Boarding Schools Institutions and the public so as to create a separate positive image of a Government Intitution. The positive image that is built needs to be maintained because it has a role and reputation for government. This study uses a qualitative research method with the data obtained in the form of documents, observations, and direct interviews. The purpose of this study was to find out how the EMIS of Islamic Boarding Schools provided registration information for Islamic Boarding Schools at the Office of the Ministy of Religion of South Sumatera Province and what were the supporting and inhibiting factors for EMIS in providing information.The result of this study are the EMIS Pontren Organization Communication in providing Islamic boarding schools data collection information, namely knowing communication targets, compiling messages, eatablishing metdos, and choosing strategic communication media in public relations activities based on interwiews conducted by researcher, namely reducing, canalizing, informative, persuasive, educative strategy which is used in its application in carrying out the vision and mission that has been designed by the agency, this strategy has helped agencies, especially in the field of service and providing information on EMIS Pontren PAKIS
Peran Komunikasi Organisasi Dalam Meningkatkan Eksistensi Lembaga Amil Zakat Infaq Shadaqah Muhammadiyah (Lazismu) Kota Palembang Nur Indah Farizka Febrianti; Hamidah; Hidayat
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i1.611

Abstract

This research is entitled "The Role of Organizational Communication in Improving the Existence of Amil Zakat, Infaq, Sadaqah Muhammadiyah Institutions Palembang City". This study aims to determine the role of organizational communication in achieving organizational goals to increase the existence of LAZISMU Palembang City. The method used in this study is a qualitative research method using data sources, namely primary and secondary data consisting of 8 (eight) research informants. Then this study used data collection techniques in the form of through the stages of observation, in-depth interviews and documentation with data analysis techniques carried out with several processes where the researcher carried out data reduction and data presentation so that conclusions could be drawn from the research. This research is based on the theory of Daniel Katz and Robert L.Khan in Arni Muhammad's book entitled Organizational Communication, which then results from the theory and research conducted previously that organizational communication acts as a vessel for realizing organizational expectations or goals. LAZISMU Palembang City, organizational communication also has an important role as the main key in the organization because organizational communication from LAZISMU Palembang City acts as a mediator for the leadership and management staff of the institution in providing various opinions, suggestions, ideas and criticism. Organizational communication also plays an important role in increasing the productivity and quality of performance of the leadership and managing staff of the institution where communication must always be prioritized. Organizational communication plays an important role in carrying out internal and external activities within LAZISMU Palembang City and is fundamental for the smooth operation of this institution.
Strategi Komunikasi Pemasaran Dalam Mengembangkan Objek Wisata Masjid Cheng Ho Palembang Diah Khairunnisa; Hamidah Hamidah; Muhammad Randicha Hamandia
An-Nadwah Vol 29, No 1 (2023): Januari - Juni
Publisher : Fakultas Dakwah dan Komunikasi UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37064/nadwah.v29i1.15275

Abstract

Komponen pemasaran disebut sebagai bauran komunikasi pemasaran dan meliputi: hubungan masyarakat, pemasaran interaktif, pemasaran langsung, promosi penjualan, penjualan pribadi, dan periklanan. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi pemasaran dan mengetahui faktor pendorong dan penghambat kebangkitan produk wisata Masjid Cheng Ho Palembang. Temuan penelitian menunjukkan bahwa Pemerintah Kota Palembang menerapkan konsep bauran komunikasi pemasaran. Sumber daya alam, sumber daya manusia, sumber daya keuangan yang memadai, fleksibilitas manajemen, dan lokasi yang strategis merupakan faktor pendukung internal, sedangkan antusiasme pengunjung dan dukungan masyarakat terhadap keselamatan merupakan faktor pendukung eksternal. Minimnya intensitas promosi dan kolaborasi menjadi penghambat internal, sedangkan kurangnya dukungan media menjadi penghambat eksternal. cetak dan dukungan instansi terkait. Untuk mendukung keberhasilan pemasaran destinasi objek wisata Masjid Cheng Ho Palembang perlu meningkatkan kerjasama dalam melakukan pemasaran dengan Dinas Parawisata Kota Palembang dan memaksimalkan dukungan dengan media cetak serta dukungan dari instansi terkait.
Pemanfaatan Seni Hadrah Sebagai Media Komunikasi Dakwah Islam Nur Salamah; Hamidah; Manalullaili
Bahasa Indonesia Vol 4 No 1 (2023): J-Kis: Jurnal Komunikasi Islam Juni 2023
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v4i1.670

Abstract

Hadrah merupakan sebaris penabuh, para pemokol, yang terdiri dari 4-5 penerbang bahkan lebih yang terdiri dari beberapa alat hadroh yang ditabuh sehingga dapat menghasilkan bunyi yang dapat mengiringi syair yang di nyanyikan. Dari sisi audien, sebagai contoh, seorang muslim dapat mengambil banyak dengan maraknya program agama Islam di radio dengan mendengarkan seni musk hadrah di radio dengan menghayati syair yang terkandung didalamnya serta dapat menikmati musik dari alat pembantu nya. Penelitian ini akan mengkaji 2 rumusan masalah, pertama, Bagaimana pelaksanaan seni hadrah di pondok pesantren Al Amalul Khair kota Palembang dan bagaimana tanggapan masyarakat di sekitar terhadap seni hadrah sebagai media komunikasi dakwah islam ?. kedua, apa saja faktor hambatan yang di alami santri dalam menjalankan tugasnya ?. Penelitian ini merupakan jenis penelitian lapangan dengan metode deskriptif kualitatif. Alat pengumpulan data yaitu observasi, wawancara, dan dokumentasi. Sehingga dapat diambil kesimpulan Pelaksanaan seni hadrah di pondok pesantren Al Amalul Khair kota Palembang sering dipakai untuk acara-acara di pondok seperti maulid nabi Muhammad SAW, haul pondok, milad Fatimah r.a dan acara resmi yang lainnya yang melibatkan seluruh jajaran yang ada di pondok baik ustadz ataupun ustadzah dan ulama-ulama yang ada di kota Palembang dan seluruh santri dan juga kepengurusan di pondok pesantren. Faktor hambatan yang di alami jamaah hadrah dalam menjalankan tugasnya sering terhambat karena alat hadroh yang sedikit. Jadi apabila pondok ada acara lain.
Strategi Komunikasi Pemasaran Master Stokis Shannen Palembang Melaui Seminar Bussines Opportunity Shannen (BOS) Shendy Rezaldo; Hamidah; Muhammad Randicha Hamandia
An-Nasyr Vol 10 No 1 (2023): An-Nasyr
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Agama Islam (IAI) Al-Aziziyah Samalanga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54621/jn.v10i1.614

Abstract

Komunikasi merupakan kebutuhan yang sangat penting dalam perekonomian, terutama dalam memasarkan suatu produk. Dengan menggunakan komunikasi pemasaran yang tepat dapat meningkatkan nilai dan hasil penjualan suatu produk. Strategi komunikasi yang efektif akan menghasilkan ide dan konsep untuk menentukan arah dan tindakan yang diinginkan dalam suatu bisnis. Teori yang digunakan adalah teori aidda (perhatian, minat, keinginan, tindakan) dimana segala bentuk promosi harus berdasarkan langkah demi langkah yang terencana. Penelitian yang digunakan adalah penelitian kualitatif. Yang mendalami gejala-gejala tersebut. kemudian diinterpretasikan dan sesuai dengan konteksnya sehingga diperoleh kesimpulan yang objektif dan wajar sesuai dengan gejala yang ada dalam konteks tersebut dengan cara observasi, wawancara dan dokumentasi yang dilakukan ke master stockist Shannen Palembang. Data dikumpulkan kemudian dideskripsikan sesuai kebutuhan, dianalisis dan kemudian ditarik kesimpulan. Hasil penelitian ini menyimpulkan bahwa strategi komunikasi pemasaran yang dilakukan adalah dengan perhatian, dimana komunikator harus mampu menciptakan pesan yang positif tentang produk yang ditawarkan, dan komunikator harus memiliki personal selling  yang baik, dan keberhasilan strategi komunikasi pemasaran ini juga tergantung pada apakah komunikator persuasif atau tidak dalam kegiatan promosi untuk mengubah sikap dan perilaku konsumen.
Strategi Marketing Produk Mi Lemonilo Di Instagram Menggunakan GRUP K-POP NCT Dream Sebagai Brand Ambassador Khuyaimah; Hamidah; Muslimin
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i2.909

Abstract

One of the marketing strategies used by companies today is digital marketing through Instagram social media, there are factors to influence reciprocal behavior towards marketing products, one of which is the presence of Korean culture that enters Indonesia. From this phenomenon, several companies in the industrial business field are competing to attract public attention by bringing Korean artists to carry out potential collaborations through product marketing. Lemonilo officially announced the form of his product collaboration with a boy band from South Korea, namely NCT ​​Dream as Lemonilo's brand ambassador. This study aims to find out (1) How is the "Mi Lemonilo" strategy using NCT Dream as a brand ambassador for product marketing? (2) Did the use of the Korean artist "NCT Dream" as a brand ambassador really attract the attention of the audience, especially via Instagram? The method used in this study uses a qualitative method with the analysis of the AISAS method. The data were taken in the form of observation and documentation interviews with 5 informants from NCT Dream fans in Palembang, and supported by data sources taken through journals and the internet. The results showed (1) the marketing strategy of Lemonilo X NCT Dream succeeded in increasing the company's image, and making fans interested in Lemonilo products. (2) The use of Korean artists as brand ambassadors can attract an audience on Instagram as a media marketing strategy by getting an increase in the number of followers, collaboration products that are displayed through Instagram posts can be sold quickly, share information about this collaboration between fans, and share their experiences through social media by NCT ​​Dream fans.
Strategi Komunikasi (MSS) Masyrakat Sehat Sriwijaya Banyuasin Dalam Menyebarkan Program Eliminasi TBC Kepada Masyarakat M. Rapli juliansyah; Hamidah Hamidah; Sumaina Duku
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i2.728

Abstract

The purpose of this study was to determine the communication strategy of the Banyuasin MSS (Masyrakat Sehat Sriwijaya) in disseminating TB elimination programs to the community. The research was conducted because today many people are less concerned about health, concern for managing a healthy lifestyle for some people is still very minimal in developing countries like Indonesia. Health problems in Indonesia are endlessly discussed, especially for people who have incomes below the average. Therefore researchers are interested in conducting research in this field. This study uses a qualitative descriptive research method. the researcher wants to describe the conditions that will be observed in the field in a more specific, transparent, and in-depth manner. This study attempts to describe situations/events so that the data that will be collected is descriptive in nature to identify the internal and external environment in MSS (Masyarakat Sehat Sriwijaya) Banyuasin.
PROFESI JURNALIS DAN KESETARAAN GENDER (ANALISIS EKSISTENSI JURNALIS PEREMPUAN PADA HARIAN TRIBUN SUMSEL Dinda Kencana Wulan; Hamidah Hamidah; Manah Rasmanah
Jurnal Prodi Ilmu Komunikasi Vol 2 No 3 (2023): Jurnal Studi Ilmu Komunikasi Oktober 2023
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Politik Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is entitled "Journalist Profession and Gender Equality (Analysis of the Existence of Women Journalists in the Sumsel Tribune Daily)". The aims of this research were 1) to find out the performance of female journalists in carrying out journalistic functions and 2) to find out the implementation of gender equality management and policies in the Daily South Sumatra Tribune. The method used is descriptive qualitative. Data collection techniques used in this study were observation, interviews and documentation. Based on the results of the study 1) The performance of female journalists in carrying out journalistic functions can be seen through the first few indicators, quality shows very good and maximum results. Second, quantity: prioritizing achieving maximum targets by covering 3 news stories in 1 day plus 18 news stories a week. Third, timeliness: perseverance, the alertness of journalists to be able to complete assignments on time. Fourth, effectiveness: the use of technology is very helpful and facilitates journalists in reporting news and informing news to the office. Fifth, Independence: the level of independence of employees while carrying out their duties is very good. Sixth, commitment: there is a high work commitment so as to realize excellent work quality. 2) Implementation of gender equality management and policies in the Sumsel Tribune Daily, namely by arranging planning including adequate access to technology, participation between journalists, evaluating, work control systems have given the right to evaluate work quality in a balanced way, work scheduling and work safety security, so gender equality is not closing the possibility for anyone to have the right to enjoy the results of work for the achievements that have been achieved. If the journalist's performance is good then the career path will also increase.
Co-Authors Alham Irvani Diah Khairunnisa Dinda Kencana Wulan Fahmi Thohiri Hasan Muzaki Hidayat Jawasi Jawasi Khuyaimah M Akbar M. Rapli juliansyah Manah Rasmanah Manalullaili Manalullaili Muhammad Randicha Hamandia Muslimin Muslimin Nur Indah Farizka Febrianti Nur Salamah Nurul Kholidah Rizki Ulandari Shendy Rezaldo Sumaina Duku Walian, anang Windi Wulandari