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All Journal Wardah Psikis : Jurnal Psikologi Islami Ilmu Dakwah: Academic Journal for Homiletic Studies Communicatus: Jurnal Ilmu Komunikasi Religious: Jurnal Studi Agama-Agama dan Lintas Budaya EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL Alamtara: Jurnal Komunikasi dan Penyiaran Islam Proceedings of Annual Conference for Muslim Scholars Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan Virtu: Jurnal Kajian Komunikasi, Budaya dan Islam INJECT Interdisciplinary Journal of Communication
Yopi Kusmiati
UIN Syarif Hidayatullah Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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THE ROLE OF DIGITAL INCLUSION IN THE SPREAD OF SOCIAL WELFARE AND RELIGIOUS VALUES Musfiah Saidah; Yopi Kusmiati; Ade Irmayanti
EMPATI: Jurnal Ilmu Kesejahteraan Sosial Vol. 14 No. 1 (2025): Empati Edisi Juni 2025
Publisher : Social Welfare Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/empati.v14i1.47890

Abstract

Abstract. Digital inclusion has become critical in ensuring equitable access to information and communication technologies, particularly in disseminating religious values and promoting social welfare. This study explores how digital inclusion through access to internet connectivity, digital devices, and digital literacy supports the spreading of Islamic da'wah messages and welfare related content on popular platforms such as YouTube, Instagram, and TikTok. Each platform offers different features that affect how effectively messages are delivered and received, particularly among diverse and marginalized audiences. Using a quantitative approach with the Digital Action Research method, this study analyzes user engagement metrics such as likes, comments, shares, and views to assess the impact of digital inclusion on the reach and effectiveness of religious and social welfare content. The results show that digital inclusion enhances access to religious information and strengthens social awareness, community participation, and value based education. This research highlights the importance of creating inclusive digital environments to ensure that religious and social messages are accessible, relevant, and impactful for all segments of society. Keyword: Digital inclusion, social welfare, religious values, da’wah, social media. Abstrak. Inklusi digital menjadi faktor penting dalam memastikan akses yang merata terhadap teknologi informasi dan komunikasi, khususnya dalam penyebaran nilai keagamaan dan promosi kesejahteraan sosial. Penelitian ini mengkaji bagaimana inklusi digital melalui akses terhadap koneksi internet, perangkat digital, dan literasi digital mendukung penyebaran pesan dakwah Islam serta konten-konten yang berkaitan dengan kesejahteraan sosial di platform populer seperti YouTube, Instagram, dan TikTok. Setiap platform memiliki fitur yang berbeda yang memengaruhi efektivitas penyampaian dan penerimaan pesan, terutama bagi audiens yang beragam dan rentan. Dengan pendekatan kuantitatif melalui metode Digital Action Research, penelitian ini menganalisis metrik keterlibatan pengguna seperti jumlah suka, komentar, bagikan, dan tayangan untuk menilai dampak inklusi digital terhadap jangkauan dan efektivitas konten keagamaan dan sosial. Hasil penelitian menunjukkan bahwa inklusi digital tidak hanya meningkatkan akses terhadap informasi keagamaan, tetapi juga berperan penting dalam memperkuat kesadaran sosial, partisipasi komunitas, dan pendidikan berbasis nilai. Penelitian ini menekankan pentingnya menciptakan lingkungan digital yang inklusif agar pesan-pesan keagamaan dan sosial dapat diakses, diterima, dan berdampak bagi seluruh lapisan masyarakat. Keyword: Inklusi digital, kesejahteraan sosial, nilai keagamaan, dakwah, media sosial.
The Effectiveness of Da'wah Through TikTok Media: An Engagement Metrics Analysis @managementtabligh Yopi Kusmiati; Musfiah Saidah; Ade Irmayanti; Abdul Rauf Ridzuan
Communicatus: Jurnal Ilmu komunikasi Vol. 10 No. 1. June (2026): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v10i1.54883

Abstract

The rapid growth of social media has created new opportunities for Islamic da'wah, particularly on TikTok, a platform widely used by younger audiences. Although TikTok is primarily known as an entertainment medium, studies examining its effectiveness as a digital da'wah platform remain limited, particularly those that employ quantitative engagement analysis. This study aims to analyze the effectiveness of da'wah dissemination on TikTok by examining audience consumption patterns and levels of interaction with da'wah content. The research adopts a quantitative approach using the Digital Action Research method. Data were collected through social media metrics analysis, including likes, comments, shares, saves, and views from da'wah content on the TikTok account @managementtabligh. The analysis was conducted descriptively and empirically, guided by Social Information Processing Theory. The findings reveal significant correlations among views, likes, comments, saves, and shares, indicating high audience engagement with da'wah content on TikTok. These results demonstrate that TikTok is an effective medium for digital da'wah due to its ability to generate active interaction and broaden the reach of religious messages. Practically, this study provides insights for da'wah practitioners in developing creative and adaptive digital strategies, while theoretically contributing to the discourse on da'wah communication in social media contexts.
Co-Authors Abdul Rauf Ridzuan Achmad Syarifudin, Achmad Ade Irmayanti Ade Irmayanti Bintan Humeira Dela Amaliya Khoiro Edi Santoso Kalsum Minangsih, Kalsum Muhamad Afdoli Ramadoni Musfiah Saidah Novia Hasan Pratiwi Rayhan Bayruni Saidah, Musfiah Seni Soniansih Sri Prihatiningrum Tantya Legistiana Wati Nilamsari Yanti Hermawati YP Wahyu Gunawan