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All Journal Owner : Riset dan Jurnal Akuntansi JURNAL MANAJEMEN Jurnal Pengabdian Masyarakat Nusantara Jurnal Manajemen dan Bisnis Jurnal Informatika Teknologi dan Sains (Jinteks) AMMA : Jurnal Pengabdian Masyarakat Jurnal Nusa Manajemen Jurnal Insan Pengabdian Indonesia JIMEK Jurnal Manajemen, Bisnis dan Kewirausahaan
Abdul Salam
Universitas Teknologi Sumbawa
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

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PENGARUH KUALITAS LAYANAN, HARGA, DAN FASILITAS TERHADAP KEPUASAN PELANGGAN PADA USAHA CUCI KENDARAAN DIAMOND CARS WASH SUMBAWA Irsadul Iba’ad; Abdul Salam
Jurnal Nusa Manajemen Vol. 3 No. 1 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 1 Maret Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i1.385

Abstract

This study aims to analyze and test the influence of service quality, price, and facility variables on customer satisfaction at the Diamond Cars Wash vehicle washing business in Sumbawa. The background of this study is the increasing number of motorized vehicles in Sumbawa Regency which reached 201,710 units as of April 2025, thus creating a great opportunity for the vehicle washing service business. The methodology used in this study is a quantitative approach. The research sample consisted of 100 respondents who were Diamond Cars Wash customers, selected using a purposive sampling technique. Data collection was carried out by distributing questionnaires, and the collected data were analyzed using multiple linear regression analysis techniques with the help of SPSS. The results of the study indicate that partially, only the service quality variable has a positive and significant influence on customer satisfaction, with a t-value of 3.515 and a significance level of 0.001. 6Meanwhile, the price variable and the facility variable were found to have no significant influence on customer satisfaction. The results of the coefficient of determination test (Adjusted R Square) indicate that the three independent variables simultaneously explain only 9% of the customer satisfaction variable, while the remaining 91% is influenced by other factors not examined in this study.
Co-Authors Abdurrahman Adi Susanto Agus Santoso Agustina A. Panambang Aldy Kurniawan Saputra Asrul Syani Chairul Hudaya Citra Ardianti Dara Karismawati edi edi Edi Irawan Fadli Faturrahman Fahlia Fahlia Fahlia Fendy Maradita Firdaus Firdaus Firdaus Firdaus Hanifa Sri Nuryani Hartini Hartini Hartini Hikmawati Indri Afriliantini Irsadul Iba’ad Iyuth Ummu Amini Mariati Maya Novianti Muhammad Nur Nuramaliyah, Nuramaliyah Putri Reno Kemala Sari Rizqi, Reza Muhammad Tirta K. Nangi Umar Umar Viqih Oschar Sahuddin Wilda Rahmayanti