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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Value Added: Majalah Ekonomi & Bisnis Bulletin of Electrical Engineering and Informatics Resona : Jurnal Ilmiah Pengabdian Masyarakat Jurnal Surya Masyarakat ASSET: Jurnal Manajemen dan Bisnis Jurnal Surya Masyarakat Jurnal Akuntansi Manajerial (Managerial Accounting Journal) JAPP : Jurnal Akuntansi, Perpajakan dan Portofolio Ascendia: Journal of Economic and Business Advancement
Hardiwinoto Hardiwinoto
Universitas Muhammadiyah Semarang
Religion Arts Humanities Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Public Health Social Sciences Other

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Penerapan Teori Resource-Based View (Rbv) dalam Analisis Keunggulan Kompetitif Berkelanjutan pada UMKM Berbasis Ekonomi Kreatif di Kota Semarang KMT Lasmiatun; Mahfudz Mahfudz; Hardiwinoto Hardiwinoto
Journal of Economic and Business Advancement Vol. 2 No. 1 (2026): : September: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/v8rqz821

Abstract

Creative economy-based MSMEs play an important role in Semarang City's economy but still face challenges in maintaining competitive advantage amid dynamic competition. This study aims to analyze the application of the Resource-Based View (RBV) theory in building sustainable competitive advantage among creative economy MSMEs in Semarang City through four VRIN dimensions: Value, Rarity, Imitability, and Organization. The study employed a mixed method sequential explanatory approach using data from interviews, observations, and Likert-scale questionnaires administered to 96 MSME actors in the culinary, fashion, and craft subsectors. Data were analyzed through qualitative triangulation and descriptive statistics based on the average scores of each dimension. The results show that Value obtained the highest score of 4.04, while Imitability was the lowest dimension at 3.34. The craft subsector demonstrated the strongest RBV profile with an average score of 3.78, while the culinary subsector excelled in Value but was more vulnerable to imitation. The findings highlight the need to strengthen intellectual property protection and organizational capabilities to achieve sustainable competitive advantage.
Co-Authors Andwiani Sinarasri Ayu Noviani Hanum Budi Santosa Diva Ivana Edy Purwanto Eny Winaryati Erni Dewi Fitriani Fatmasari Sukesti Ihsan Zubaidi KMT Lasmiatun Mahfudz Mahfudz Masrukhi Masrukhi Mohammad Ridwan Muhammad Yusuf Nafisa Ischabita Nurcahyono Nurcahyono Nurrahman Nurrahman Prizka Rizmawati Arum Purnomo . Septia Lutfi Siti Zaharah Rosli Solikhin Solikhin Sriyono Sriyono Sukamto Sukamto Yunan Kholifatuddin Sya’di