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All Journal Jurnal Bisnis dan Ekonomi Jurnal Studi Manajemen Organisasi MIX : Jurnal Ilmiah Manajemen Jurnal Akuntansi dan Pajak Jurnal Manajemen dan Bisnis Indonesia SEIKO : Journal of Management & Business Afiasi : Jurnal Kesehatan Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Farida Indriani
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ANALISIS PENGARUH BRAND IMAGE, SERVICE QUALITY, KEPUASAN PELANGGANDANLOYALITAS KONSUMEN RUMAH SAKIT Cahyamas Arif Satria Pudjonarko; Farida Indriani
JURNAL STUDI MANAJEMEN ORGANISASI Vol 19, No 1 (2022)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v19i1.39387

Abstract

The research objective is to analyze the influence ofbrand image, service quality, customer satisfaction on loyalty to return to the hospital in Permata Medika, Semarang through service quality and customer satisfaction as interveing variable.The sampling method used in this research is non-probability sampling with a purposive sampling technique. The samples collected were 100 respondents at Permata Medika Hospital to find out information about re-visit intention in the hospital. The analytical method used is multiple analysis techniques which include validity test, reliability test, classic assumption test, multiple linear regression test, t test, f test, determination test, and sobel test.The results showed that brand image had a positive and significant effect on service quality and loyalty but negative and not significant on customer satisfaction, service quality had a positive and significant effect on customer satisfaction and loyalty, and customer satisfaction had a positive and significant effect on customer loyalty.
Pengaruh Kualitas Layanan, Kepercayaan dan Komitmen Untuk Meningkatkan Loyalitas Melalui Kepuasan Nasabah PT. Mitra Iswara & Rorimpandey Cabang Semarang Ghani Kurnia Ramdhan; Farida Indriani
Jurnal Akuntansi dan Pajak Vol 23, No 2 (2023): JAP : Vol. 23, No. 2, Agustus 2022 - Januari 2023
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i2.7121

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan, kepercayaan dan komitmen terhadap loyalitas nasabah di PT. Mitra Iswara & Rorimpandey cabang semarang. Variabel yang digunakan dalam penelitian ini adalah kualitas layanan, kepercayaan, dan komitmen sebagai variabel independen dan loyalitas pelanggan sebagai variabel terikat. Jenis penelitian ini adalah penelitian kuantitatif. Teknik pengambilan sampel yang digunakan adalah simple random sampling. Jumlah sampel yang digunakan sebanyak 250 sampel nasabah. Hasil penelitian menunjukkan bahwa kualitas layanan dan kepercayaan tidak berpengaruh signifikan terhadap kepuasan nasabah hal ini dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Ini berarti bahwa kedua variabel perlu diperhatikan dan dipertimbangkan oleh perusahaan. Variabel komitmen dan pengaruh kepuasan nasabah berpengaruh positif dan signifikan terhadap loyalitas nasabah
STUDI FENOMENOLOGI PENGGUNAAN INSTAGRAM SEBAGAI MEDIA PEMASARAN ORGANIC COCONUT SUGAR RAINAFA Helmi Tas`an Wartono; Farida Indriani
Jurnal Akuntansi dan Pajak Vol 23, No 2 (2023): JAP : Vol. 23, No. 2, Agustus 2022 - Januari 2023
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i2.7336

Abstract

Instagram is the most popular social media based on the playstore. Specifically, Instagram allows users to share images and videos either publicly or privately, and other users can view, comment and click on the like button on them. In addition, Instagram also has complete supporting features compared to other social media. The purpose of this study is to analyze consumer dissatisfaction with the performance of Instagram CV. Barokah Mandiri's results in marketing Rainafa and to analyze CV's Instagram optimization strategy. Results of Barokah Mandiri as Rainafa's promotional media. This study uses a qualitative phenomenological research method. The primary data source in this study was obtained from in-depth interviews with Rainafa's Instagram followers, while secondary data was data obtained by researchers based on literature studies that were in accordance with the problems studied. Through the results of the research discussed in the previous chapter, it can be concluded that the use of Instagram as a marketing medium for organic coconut sugar rainafa is still not optimal. Dissatisfaction with Rainafa's Instagram performance can be seen from 7 aspects, namely context, content, community, customization, communication, connection and commerce. Keywords: instagram;social media;marketing;organic coconut sugar
Pengaruh Kualitas Website, Flash Sale, Dan Dorongan Berbelanja Terhadap Pembelian Impulsif Produk Fashion Di Shopee Mmelalui Emosi Positif Ade Jesica; Farida Indriani
Jurnal Akuntansi dan Pajak Vol 23, No 2 (2023): JAP : Vol. 23, No. 2, Agustus 2022 - Januari 2023
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i2.7321

Abstract

This research aims to analyze the influence of website quality, sales promotion, hedonic shopping motives towards the purchase impulsive of Shopee through positive emotion as the intervening variable. The sampling method used on this research is non-probability sampling with purposive sampling technique. Samples were collected from 100 respondents on Pekanbaru who knows the information about Shopee and purchase fashion products at shopee. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression test, t-test, f-test, determination test and sobel test. The result showed that has positive and website quality, flash sale, hedonic shopping motives significant influence towards the purchase impulsive. While positive emotion as the intervening variable has positive and significant influence towards the purchase impulsive. Keywords: website quality, sales promotion, hedonic shopping motives, purchase impulsive, positive emotion.
ANALYSIS OF THE INFLUENCE OF LOCATION, PRICE PERCEPTION, PRODUCT QUALITY AND PROMOTION OF THE PURCHASE DECISION (A STUDY ON PT. ADHI PERSADA PROPERTI) Hadha Derioktajaya; Farida Indriani
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.2744

Abstract

This study aims to analyze the influence of Place, Price Perception, Product Quality, and Promotion on the Purchasing Decision of apartment units in the Grand Dhika City Lifestyle Jatiwarna area, Bekasi City. The research was conducted on buyers who had purchased apartment units in the area, focusing on PT. Adhi Persada Properti as the developer. As of December 2023, there were 413 buyers, and the sample used consisted of 80 respondents. The method employed is a quantitative approach with a random sampling technique. The collected data was then analyzed to determine the relationship between these factors and consumer purchasing decisions. The results of this study indicate that the variables of Place, Price Perception, and Product Quality do not impact Purchasing Decisions, whereas the Promotion variable has a positive impact on Purchasing Decisions. Furthermore, the study reveals that the variables of Place, Price Perception, Product Quality, and Promotion collectively have a positive impact on Purchasing Decisions. The findings are expected to provide insights into the extent to which each factor influences consumer purchasing decisions in the property sector, particularly in the context of urban property development.
Co-Authors Ade Jesica Amelia Saraswati Arif Afendi Cahyamas Arif Satria Pudjonarko Feliciana Regina Putri Ghani Kurnia Ramdhan Hadha Derioktajaya Helmi Tas`an Wartono Joeliaty . Kiki Sanjaya Krisna Rizky Febrianto Lusia Salmawati Mutmainnah Maulani Nurdin Pitriani Reno Vancasavio Trivena Tatulus Yoyok Mulawarman