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All Journal Managament Insight: Jurnal Ilmiah Manajemen Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) The Manager Reveiew
seprianti eka putri
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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Persepsi Konsumen Terhadap Bauran Promosi (Promotional mix) pada Matahari Department Store Bengkulu seprianti eka putri
Management Insight: Jurnal Ilmiah Manajemen Vol 9, No 1 (2014): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (877.409 KB) | DOI: 10.33369/insight.9.1.45-54

Abstract

The objective of this research is to know the consumers’ perception toward promotional mix at Matahari Departement Store Bengkulu. This research represents of survey which representing problem in the form of fact in this time from a certain phenomenon. The data was used primary data through distribution of questionnaire. The respondents in this research are consumers’ of Matahari Departement Store equal to 100 respondents. The sample taken was accidental sampling. The data analysis was used descriptive with frequency distribution, means, and percentages. Pursuant to result of data analysis obtained result of that the consumers’ perception toward promotional mix at Matahari Departement Store have an a good level.
From Creativity to Innovation: An Entrepreneur Strategic Management for Business Development Mochamad Heru Riza Chakim; Fauzan Manafi Albar; Dahlia Pinem; Seprianti Eka Putri; Pandu Adi Cakranegara
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3895

Abstract

The purpose of this review was to understand creativity in driving business towards innovation, starting from improving management and business strategies that are profitable and sustainable. The authors believe that businesses have to transform management into a profitable business through innovation as an entrepreneur. So, to ensure the relevant supporting document data to answer the problems of this study, the authors have visited hundred of scientific publication journals, both national and international publications, which actively discuss issues of creativity, innovation, and business strategies to benefit both short and long term. Next, we examine the phenomenological approach under a descriptive qualitative study to understand genuinely. We found the data through an electronic search on several mentioned publications. Through the use of the keyboard, we have been able to collect data, and then we review it by coding the system, critical evaluation of the relevant conclusions. Based on the evidence of our studies and studies, we can finally conclude that entrepreneurs must have continuous creativity to get the latest innovations to compete in the era of economic competition by maximizing management governance, both production, and sales. In the end, we found that the business was going from creativity to innovation in developing profitable business management strategies. It is hoped that these findings will strengthen similar studies in the future.
Understanding the AIDA Model in Marketing Small Business in the Digital Age: Opportunities and Challenges Yuli Purbaningsih; Seprianti Eka Putri; B.M.A.S. Anaconda Bangkara; Agus Nurofik; M. Zahari MS
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6016

Abstract

Understanding small business marketing strategies in the technology era is very helpful for large and small business drivers. So, through this study, we have understood the AIDA marketing model among MSME drivers, primarily through document and literature searches in various publications, including books, scientific journals, and other publications related to the issues of the AIDA model and marketing of small business products. We cannot do that much data, up to 100 books, without going through a data analysis process that involves coding the data, evaluating interpretations, and drawing valid conclusions to answer the current question. Based on the results of the study and discussion, it can be concluded that the understanding and application of the AIDA marketing model for marketing MSME products and services in the digital era is very profitable; This model approach also has advantages and also drawnbacks.
ANALISIS PENINGKATAN KUALITAS PELAYANAN MENGGUNAKAN PENDEKATAN E-SERVQUAL, IMPORTANCE PERFORMANCE ANALYSIS (IPA) DAN POTENTIAL GAIN CUSTOMER VALUE (PGCV) PADA WEBSITE PT.POS INDONESIA Safura Mutiara Segonang; Lizar Alfansi; Seprianti Eka Putri
The Manager Review Vol. 3 No. 2 (2021)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v3i2.19709

Abstract

research objectives are to identify the service quality level of PT. Pos Indonesia website and to recognize certain criteria which needs to be improved based on the improvement priority scale in the service quality of PT. Pos Indonesia website. This research was conducted by using E-ServQual method (Electronic Service Quality), Importance Performance Analysis (IPA) and Potential Gain Customer Value (PGCV). The analysis was conducted using 20 items criteria in terms of 6 dimensions included Efficiency, Fullfilment, System availability, Privacy, Responsiveness, and Contact. The data collection method used was questionnaire, which involved the sharing of google forms link through social media to share and collect the questionnaire result. The result of this research showed that the electronic service quality of PT. Pos Indonesia website is in a good category. Generally, the service performance of PT. Pos Indonesia website has meet customers’ expectation, or satisfactory. However, fulfillment dimension still has a negative gap. On the E-Servqual method found 4 (four) criteria with the negative gap value and other 16 criteria with the positive gap value. By using Cartesian diagram on the Importance Performance Analysis (IPA) method found 3 (three) priority criteria which believed as the very important criteria by the customer of PT. Pos Indonesia, however, the services given were not quite satisfactory. From 3 (three) obtained criteria, arranged based on the improvement priority level by using Potential Gain Customer Value (PGCV) method, the order were : 1) the tracking point compatibility of the most up-to-date and proper product delivery, 2) the availability of PT. Pos Indonesia website’s customer service representative website, 3) the estimation of product shipping cost listed on PT. Pos Indonesia website matches the cost to be paid.
Tiktok’s Role on Guerilla Marketing in Digital Marketing Era Peri Jayadi; Seprianti Eka Putri
SIMAK Vol 21 No 02 (2023): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v21i02.462

Abstract

This research aims to analyze the role of TikTok in guerilla marketing in the digital marketing era. The type of research used is descriptive qualitative. The primary data used in this research was obtained from observations of phenomena by researchers on the TikTok accounts @sovella.id and @moutfit_id. The research results show that the power of social media, especially TikTok, must be considered in the current digital marketing era. Companies can use this power to market their products. TikTok is a new marketing media platform that many small, medium, and large businesses use. Business people consider that this TikTok-based marketing model generally requires relatively low costs and is more communicative and interactive. The concept of guerilla marketing using platforms such as TikTok is considered satisfactory. Several existing TikTok features, such as TikTok stories, TikTok live, hashtags, and posts in photos and videos, have been verified to support this guerilla marketing. Business people also use the TikTok feature to create accounts for sales and promotions. Apart from that, it is common for business people to give giveaways to followers as part of their marketing strategy.
KEKUATAN PRICE DAN SCARCITY : MENGANALISIS DAMPAKNYA TERHADAP PURCHASE INTENTION MOBILE LEGENDS DENGAN LOYALTY SEBAGAI MEDIASI Muhamad Rizqullah; Seprianti Eka Putri
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5398

Abstract

Penelitian ini bertujuan untuk mengetahui faktor yang memengaruhi purchase intention dan menggunakan variable mediasi yaitu loyalty pada game Mobile Legends dengan variable yang meliputi Price dan Scarcity. Pada penelitian ini menggunakan pendekatan kuantitatif, Data diperoleh melalui online kuesioner yang disebarkan kepada 180 responden generasi z dipulau sumatera yang memenuhi kriteria. Data diolah menggunakan software SmartPLS untuk menganalisis hubungan antar variable dalam model penelitian. Hasil penelitian menemukan bahwa price dan scarcity memiliki pengaruh positif dan signifikan terhadap loyalty. Loyalty memiliki pengaruh positif dan signifikan terhadap purchase intention. Price dan scarcity merupakan variabel yang memengaruhi secara positif dan signifikan terhadap purchase intention. Sementara itu, loyalty tidak dapat memediasi price dan scarcity terhadap purchase intention. Penelitian diharapkan dapat memberikan pengetahuan penting bagi pengembang game dalam mengetahui dan membuat strategi yang bisa meningkatkan loyalitas pemain dan niat pembelian dalam aplikasi game, khususnya di segmen generasi z yang semakin berpengaruh dalam pasar game online.
Co-Authors Agus Nurofik B.M.A.S. Anaconda Bangkara Cakranegara, Pandu Adi Dahlia Pinem Fauzan Manafi Albar Lizar Alfansi M. Zahari Mochamad Heru Riza Chakim Muhamad Rizqullah Peri Jayadi Safura Mutiara Segonang Yuli Purbaningsih