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All Journal Jurnal Bisnis dan Ekonomi The Manager Reveiew Management Analysis Journal Journal of Business Integration Competitive
Lizar Alfansi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Keterlibatan Fesyen terhadap Kepercayaan Merek dengan Mediasi Nilai Hedonis dan Nilai Utilitarian pada Konsumen Gawai, Tablet dan Laptop Afrima Widanti; Lizar Alfansi
Jurnal Bisnis dan Ekonomi Vol 26 No 2 (2019): Vol. 26 No. 2 EDISI SEPTEMBER 2019
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

Trust has been recognized as an important factor in business. There are many factors that influenced brand trust such as fashion involvement, hedonic value, and utilitarian value. The purpose of this study was to analyze the influenced of fashion involvement toward brand trust through hedonic value and utilirarian value. The data of respondent consumers of Smarthphone, Tab and Notebook were collected by questionnaires mailed to the respondents. Total respondents is 163. This research use Structural Equation Modelling AMOS to analysis. This research found that brand trust is significantly affected by fashion involvement through hedonic value and utilitarian value, fashion involvement has a positive effect on hedonic value and utilitarian value. The new finding is brand trust is not significantlu influenced b fashion involvement
ANALISIS PENINGKATAN KUALITAS PELAYANAN MENGGUNAKAN PENDEKATAN E-SERVQUAL, IMPORTANCE PERFORMANCE ANALYSIS (IPA) DAN POTENTIAL GAIN CUSTOMER VALUE (PGCV) PADA WEBSITE PT.POS INDONESIA Safura Mutiara Segonang; Lizar Alfansi; Seprianti Eka Putri
The Manager Review Vol. 3 No. 2 (2021)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v3i2.19709

Abstract

research objectives are to identify the service quality level of PT. Pos Indonesia website and to recognize certain criteria which needs to be improved based on the improvement priority scale in the service quality of PT. Pos Indonesia website. This research was conducted by using E-ServQual method (Electronic Service Quality), Importance Performance Analysis (IPA) and Potential Gain Customer Value (PGCV). The analysis was conducted using 20 items criteria in terms of 6 dimensions included Efficiency, Fullfilment, System availability, Privacy, Responsiveness, and Contact. The data collection method used was questionnaire, which involved the sharing of google forms link through social media to share and collect the questionnaire result. The result of this research showed that the electronic service quality of PT. Pos Indonesia website is in a good category. Generally, the service performance of PT. Pos Indonesia website has meet customers’ expectation, or satisfactory. However, fulfillment dimension still has a negative gap. On the E-Servqual method found 4 (four) criteria with the negative gap value and other 16 criteria with the positive gap value. By using Cartesian diagram on the Importance Performance Analysis (IPA) method found 3 (three) priority criteria which believed as the very important criteria by the customer of PT. Pos Indonesia, however, the services given were not quite satisfactory. From 3 (three) obtained criteria, arranged based on the improvement priority level by using Potential Gain Customer Value (PGCV) method, the order were : 1) the tracking point compatibility of the most up-to-date and proper product delivery, 2) the availability of PT. Pos Indonesia website’s customer service representative website, 3) the estimation of product shipping cost listed on PT. Pos Indonesia website matches the cost to be paid.
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI LOYALITAS PELANGGAN INDOSAT OOREDOO PADA MAHASISWA UNIVERSITAS BENGKULU Ricky Ramadhan; Lizar Alfansi; Sularsih Anggarawati
The Manager Review Vol. 3 No. 2 (2021)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v3i2.19711

Abstract

The purpose of this research is to find out the factors that influence customer loyalty: service quality, perceived switching costs, trust, customer satisfaction, perceived value, corporate image of Indosat Ooredoo customer loyalty to Bengkulu university students. The populations in the study were students of the Bengkulu University consist of 100 respondents. The accidental sampling method is used. Descriptive statistics and multiple regression linear analysis, test t, and test f are used to analyze the data. The results showed that the service quality, perceived switching costs, trust, customer satisfaction, perceived value, corporate image have a positive effect on Indosat Ooredoo customer loyalty to Bengkulu University Students. the meaning, if the Good quality service increased customer loyalty if the perceived switching cost of high customer loyalty will increase If trust increases customer loyalty will increase if the perceived value increases customer loyalty will increase and if the corporate image is good then customer loyalty will increase as well.
Acceptance of Modern Retail Consumers Towards Internet of Things (IOT) Technology with Tam Approach Method Agus Bonatua Situmorang; Lizar Alfansi
Management Analysis Journal Vol. 13 No. 1 (2024): March 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.2970

Abstract

This research aims to investigate consumer acceptance of Internet of Things (IoT) technology in the context of modern retail by applying the Technology Acceptance Model (TAM). TAM is used to analyze consumer perceptions of the usefulness and ease of use of IoT technology, particularly in information systems, smart checkout, and smart displays in the retail environment. The population used in this research consists of modern retail consumers who use IoT devices, with a sample of 300 respondent individuals. Data were collected through a Google Form questionnaire and then subjected to validity and reliability tests to evaluate the fit and reliability of the proposed model. The study also analyzed the relationship between exogenous and endogenous variables and conducted hypothesis testing using PLS-SEM. The research results indicate that all proposed hypotheses have a positive and significant impact. These findings provide in-depth insights into consumer responses and acceptance of IoT technology in modern retail. The implications of these findings can assist stakeholders, including retailers and technology developers, in designing more effective marketing strategies and enhancing the acceptance of IoT technology in the modern retail environment. Thus, this research highlights the significant potential of IoT in transforming the modern retail industry.
Exploring the Moderating Role of Organizational Justice in the Relationship Between Work Stress and Burnout Among Nurses: A JD-R Framework Approach Meiffa Herfianti; Lizar Alfansi; Slamet Widodo; Fahrudin JS Pareke
Journal of Business Integration Competitive Vol. 2 No. 1 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i1.39

Abstract

Work stress and burnout among nurses have become critical issues in human resource management, particularly in the aftermath of the COVID-19 pandemic. This study develops a conceptual model exploring how organizational justice moderates the relationship between work stress and burnout, based on the Job Demands–Resources (JD-R) framework. Using a quantitative approach with 315 respondents selected through proportional random sampling, data were analyzed using Partial Least Squares (PLS) with SmartPLS software. The results show that job stress significantly and positively affects burnout (p < 0.001). Job resources significantly reduce job stress (p < 0.05) and act as a mediator, decreasing burnout through the job stress pathway (p < 0.05). However, job demands were positively related to burnout, but this relationship was not significant (p > 0.05), leading to the rejection of this hypothesis. Organizational justice significantly reduces job stress (p < 0.05), moderating the relationship between job stress and burnout. Specifically, higher perceptions of organizational justice weaken the effect of job stress on burnout. These findings emphasize the importance of organizational justice and job resources in managing work stress and preventing burnout. The results highlight the need for healthcare organizations to integrate justice principles into their practices to mitigate burnout and enhance employee well-being
Co-Authors Agus Bonatua Situmorang Fahrudin Js Pareke Herfianti, Meiffa Ricky Ramadhan Safura Mutiara Segonang seprianti eka putri Slamet Widodo Sularsih Anggarawati Widanti, Afrima