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All Journal JDM Jurnal Manajemen Terapan dan Keuangan Panrita Abdi - Jurnal Pengabdian pada Masyarakat EKONOMIS : Journal of Economics and Business Jurnal Sains Sosio Humaniora Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Jurnal Ekonomi Kreatif Indonesia Jurnal Ekonomi, Manajemen, Akuntansi
Novita Ekasari
Dosen Fakultas Ekonomi Dan Bisnis Universitas Jambi
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENINGKATAN KINERJA KEUANGAN MELALUI PEMANFAATAN STROBERI KASIR PADA UMKM KULINER DI PELABUHAN PERIKANAN KUALA TUNGKAL Rosmeli Rosmeli; Nurhayani; Rita Friyani; Wiralestari; Novita Ekasari
Panrita Abdi - Jurnal Pengabdian pada Masyarakat Vol. 9 No. 2 (2025): Jurnal Panrita Abdi - April 2025
Publisher : LP2M Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/pa.v9i2.22179

Abstract

Culinary MSMEs are a type of MSME that continues to grow and develop. In the city of Kuala Tungkal, there are many MSMEs in this sector. At the fishing port, there are four MSMEs that process fishery products, including crackers and restaurants. Currently, financial management and transaction recording are done manually and in a simple manner. Therefore, this community service initiative aims to: (1) Introduce the Strawberry Cashier application to MSME partners. (2) Assist partners in using the cashier application for financial transactions and reporting. The methods used in this service activity include: (1) Outreach activities through lectures and demonstrations. During these sessions, the Strawberry Cashier application was introduced and explained. (2) Training activities on how to use the Strawberry Cashier application, conducted through practical exercises. In these sessions, participants practiced using the cashier application for financial transactions and reporting. The results of this community service activity are: (1) 100% of culinary MSMEs at the fishing port successfully installed the Strawberry Cashier application and became familiar with its features. (2) MSMEs were able to utilize the application for printing receipts, recording daily cash flow, inputting menus and items for sale, generating transaction reports, and creating financial statements.   ---   UMKM kuliner merupakan salah satu jenis UMKM yang terus mengalami perkembangan. Di Kota Kuala Tungkal sendiri UMKM jenis ini banyak ditemui, Di pelabuhan perikanan terdapat 4 UMKM yang mengolah hasil perikanan berupa kerupuk dan Rumah Makan.  Dalam pengeololaan keuangan dan pencatatan transaksi dilakukan dengan sederhana. Untuk itu pengabdian masyarakat ini bertujuan untuk: (1) Memperkenalkan aplikasi stroberi kasir kepada Mitra dan (2) Membantu mitra mempergunakan aplikasi kasir untuk transaksi dan pelaporan keuangan. Metode yang dipergunakan pada kegiatan pengabdian ini yaitu (1). Kegiatan penyuluhan dengan menggunakan metode ceramah dan demostrasi. Pada kegiatan penyuluhan dilakukan sosialisasi aplikasi stroberi kasir, dan (2) kegiatan pelatihan penggunaan aplikasi stroberi kasir dengan menggunakan metode praktek. Dalam kegiatan ini dilakukan Praktek penggunaan Aplikasi Kasir dalam pembuatan transaksi dan pelaporan keuangan. Hasil kegiatan pengabdian masyarakat adalah (1) 75% UMKM kuliner di Pelabuhan Perikanan sudah dapat menginstal dan mengetahui fitur – fitur dalam aplikasi Stroberi Kasir. (2) Para UMKM sudah dapat mencetak menggunakan aplikasi stroberi kasir dengan bisa memasukan kas harian, menginput menu dan barang yang dijual, mencetak hasil transkasi, dan membuat laporan keuangan.
PEMANFAATAN MEDIA DIGITAL DALAM PEMASARAN KUE TRADISIONAL “WULAN” Rita Friyani; Novita Ekasari; Nurhayani; Wira Lestari; Rosmeli
JURNAL DAYA-MAS Vol. 10 No. 1 (2025): JURNAL DAYA-MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v10i1.164

Abstract

Digital media is a forum on the internet where its users can represent themselves, interact, cooperate, share, communicate with other users, and form social bonds virtually. Digital media has various impacts that affect people's behavior, namely positive and negative impacts. The cake business produces human food products whose ingredients use processed agricultural and livestock products. This business is widely carried out as a micro, small, to medium-scale home business. “Wulan” Traditional Cake is a culinary business that provides traditional cakes, pastries, and wet cakes, such as engkak and masubah. Wulan Traditional Cake only sells offline and has not utilized digital media for product marketing. Community service aims to make it easier for partners to do marketing using social media such as Instagram and support the RESTRA of the University of Jambi and the vision of UNJA to become a World Class Entrepreneurship University. The service that has been carried out includes the achievement of Technology for Digital Transformation goals. The result of this PPM activity is that “Wulan” Traditional Cake utilizes digital media by creating a special Instagram account to sell online and, in the future, collaborates with applications such as grabfood and gofood to sell online.
Pengaruh Gender Dan Orientasi Kewirausahaan Terhadap Minat Berwirausaha Mahasiswa Program Mahasiswa Wirausaha Universitas Jambi Rosa Octo; Novita Ekasari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.15641

Abstract

Minat berwirausaha mahasiswa Program Mahasiswa Wirausaha (PMW) Universitas Jambi fluktuatif, dipengaruhi gender dan orientasi kewirausahaan (EO), meskipun studi sebelumnya inkonsisten. Penelitian ini bertujuan menganalisis pengaruh gender dan EO terhadap minat berwirausaha. Jenis penelitian kuantitatif deskriptif dengan analisis regresi linier berganda. Populasi 935 mahasiswa PMW 2023-2025, sampel 90 responden purposive sampling. Instrumen kuesioner Likert (validitas Sig<0,05; reliabilitas α>0,85), diuji asumsi klasik (normalitas Sig=0,200; VIF=2,755; heteroskedastisitas acak). Hasil menunjukkan gender berpengaruh signifikan (t=2,110; Sig=0,038), EO dominan (t=8,958; Sig=0,000), simultan 77,9% (F=158,259; Sig=0,000; Adj. R²=0,779). Kesimpulan: Kedua variabel mendorong minat berwirausaha, EO lebih kuat; saran pelatihan inklusif PMW untuk tingkatkan partisipasi perempuan.
PENGARUH KEPERCAYAN DAN PERCEIVED VALUE TERHADAP MINAT PEMBELIAN PRODUK PINKFLASH PADA GENERASI Z DI KOTA JAMBI Melda Melda; Novita Ekasari; Muhammad Haris Saputra
Jurnal Ekonomi Kreatif Indonesia Vol. 4 No. 2 (2026): April
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jeki.v4i2.209

Abstract

ABSTRAK Minat pembelian konsumen pada produk kosmetik tidak hanya dipengaruhi oleh pertimbangan nilai yang dirasakan, tetapi juga oleh tingkat kepercayaan terhadap produk, terutama dalam konteks meningkatnya perhatian konsumen terhadap kualitas dan keamanan. Meskipun kedua faktor tersebut telah banyak dikaji, pengujian pada objek spesifik dengan karakteristik konsumen tertentu masih relevan untuk dilakukan. Oleh karena itu, penelitian ini bertujuan untuk menguji pengaruh kepercayaan dan perceived value terhadap minat pembelian produk PinkFlash pada Generasi Z di Kota Jambi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang dipilih melalui teknik purposive sampling. Data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa kepercayaan dan perceived value secara parsial berpengaruh positif dan signifikan terhadap minat pembelian. Selain itu, kedua variabel tersebut juga terbukti berpengaruh secara simultan terhadap minat pembelian. Temuan ini menunjukkan bahwa kepercayaan dan perceived value merupakan faktor yang relevan dalam menjelaskan minat pembelian konsumen pada objek penelitian yang diteliti. ABSTRACT Purchase intention in cosmetic products is influenced by consumers’ evaluative considerations, particularly trust and perceived value. In the context of increasing consumer attention to product quality and safety, these factors become important in shaping purchasing decisions. Although both variables have been widely examined, empirical testing within a specific product context and consumer segment remains relevant. This study aims to examine the effect of trust and perceived value on the purchase intention of PinkFlash cosmetic products among Generation Z consumers in Jambi City. A quantitative approach was employed using a survey method, with data collected from 100 respondents through purposive sampling. The data were analyzed using multiple linear regression. The results indicate that trust and perceived value each have a positive and significant effect on purchase intention. Furthermore, both variables simultaneously have a significant effect on purchase intention. These findings suggest that trust and perceived value are relevant factors in explaining consumer purchase intention within the context of the studied object
Co-Authors Ade Wahyu Ramadhan Agus Sholikin Ahmad Sobirin Alinda Putri Ariana Ariyanto Ariyanto Brammantio Brammantio Danil Muhlisin Fitri Chairunnisa Jamal S. Johannes Maruli Asi Tua Sihombing Melda Melda Muhammad Haris Saputra Nur Hasanah Nurhayani Nurhayani dan Rosmeli Nurhayani Rosmeli Rita Friyani Rosa Octo Sigit Indrawijaya Siregar, Ade Perdana Suswita Roza Wira Lestari Wiralestari