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A study of factors affecting the entrepreneurial interest of Widya Husada Semarang University Students Manurung, Mona Tiorina; Prameswari, Fanniya Dyah
International Journal of Applied Finance and Business Studies Vol. 13 No. 2 (2025): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i2.387

Abstract

Entrepreneurship plays a strategic role in shaping the economic development of a country, especially through its contribution in creating job opportunities and absorbing the workforce. However, only a small number of university graduates show interest and courage to start their own business and manage it independently. This study aims to analyze the influence of entrepreneurship education received by students, most of whom come from a health-related academic background during their studies at Widya Husada Semarang University (UWHS) along with entrepreneurial motivation, family environment, and income expectations on their interest in becoming entrepreneurs after graduation. This research uses a descriptive quantitative approach with an explanatory research design. The study included 90 undergraduate participants from UWHS, spanning the 2019 to 2021 academic years, all of whom had finished the entrepreneurship curriculum. Statistical evaluation was performed through SPSS, employing multiple linear regression analysis alongside hypothesis assessment. The results indicate that exposure to entrepreneurial training, intrinsic drive, and anticipated financial gains significantly and favorably influence students' inclination toward entrepreneurship. Conversely, familial surroundings demonstrate an adverse yet statistically negligible impact. Collectively, these predictors account for 76.9% of fluctuations in entrepreneurial aspirations, with external variables beyond the study’s scope contributing to the residual 23.1%. These results can serve as a basis for developing campus policies related to the integration of entrepreneurship curriculum that is responsive to the background of health science students. This study also contributes to the literature on the development of entrepreneurial interest in health-focused higher education institutions in Indonesia.
Peningkatan Pengetahuan pada Kader tentang Pemilihan Obat pada Pembelian Secara Online Erawati, Ambar Dwi; Manurung, Mona Tiorina; Zulaika, Chusnul; Sugiharto, Sigit
Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat
Publisher : LPPM Akbid Harapan Ibu Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37402/abdimaship.vol5.iss1.240

Abstract

Every human being has a desire to be healthy. Efforts to get healing by buying their own medicine are one of the options that people are interested in. Medicine is a chemical substance that has an effect. Drugs if consumed freely can be given drug doses (over and the risk of mismatch between the disease and the drug consumed (medication error). Consumption of drugs without a doctor's prescription or choosing yourself according to the symptoms faced, can result in errors in drug consumption that can be dangerous. People need to know how to choose drugs that can be purchased freely. Counseling activities were carried out on 20 cadres of Bambankerep Village. The stages of activity begin with the preparation of counseling, implementation and evaluation. From the results of the activity there was an increase in knowledge about drug classes and types of drugs rose to 30%. The hope is that cadres can transmit information to the people in their area so that people understand about drug selection.
Pelatihan Pembuatan Desain Kemasan Produk Minuman Bunga Telang dengan Memanfaatkan Aplikasi Canva Bagi Ibu PKK Kelurahan Gondoriyo Manurung, Mona Tiorina; Erawati, Ambar Dwi; Zulaika, Chusnul
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Januari 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v3i1.1162

Abstract

Fungsi kemasan tidak hanya sebagai pelindung produk namun juga menjadi media promosi yang dapat menarik minat konsumen. Visual dari kemasan produk yang menarik dapat mempengaruhi konsumen dalam melakukan keputusan pembelian. Namun demikian, belum banyak pemilik usaha yang sadar akan fungsi dari desain kemasan dan bagaimana cara membuat desain kemasan yang dapat meningkatkan nilai jual produk. Tujuan dari PkM ini adalah agar peserta yang merupakan ibu-ibu PKK Kelurahan Gondoriyo Semarang dapat memahami pentingnya desain kemasan serta memiliki keterampilan dalam membuat desain kemasan yang kreatif dan melekat di benak konsumen melalui aplikasi CANVA menggunakan mobile phone. Metode yang digunakan dalam PkM ini adalah ceramah, demonstrasi, dan diskusi aktif. Peserta pelatihan ini berjumlah 15 orang dan berdasarkan rekapitulasi hasil kuesioner evaluasi, 53.3% dari 15 peserta merasa sangat puas pada isi materi PkM yang dapat meningkatkan pengetahuan mereka dalam mendesain kemasan sebuah produk serta tingginya antusiasme peserta ketika mengajukan pertanyaan terkait materi selama sesi diskusi berlangsung.