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Journal : The Asian Journal of Technology Management (AJTM)

The Influence of Attitudes, Subjective Norms, and Perceived Behavioral Control of Commuter Intentions to Use Public Transportation in Greater Bandung, Indonesia Cariera, David; Joewono, Tri Basuki; Belgiawan, Prawira Fajarindra
The Asian Journal of Technology Management (AJTM) Vol. 16 No. 1 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2023.16.1.2

Abstract

Although public transport provides many benefits, such as a cleaner environment, reduced congestion, and increased sustainable transportation, many people still prefer private transport. This motivates the exploration of users’ intention to choose and use public transportation. This study explores the psychological factors of public transport users based on the theory of planned behavior (TPB). TPB assumes behavior built because of the intention. Attitude (ATT) does not determine the intention to influence behavior directly but through a combination of Subjective Norms (SN) and Perceived Behavioral Control (PBC). Responses from public transport users in Greater Bandung were collected using a questionnaire. The results show that attitude (ATT) is the most vital factor that positively influences user intention, based on standardized estimates of 0.866 (ATT), 0.301 (PBC), and 0.202 (SN). Environmental and climate issues have the most significant influence on user attitudes when compared to quality factors sorted by standardized estimated values such as travel time, safety, and fare. Previous research revealed that the dominant factor was quality, but in this study, it switched to factors of transportation activities that affect the environment. In fact, the factor of ease of use and encouragement of information media is crucial to be considered by stakeholders.
Co-Authors A. Caroline Sutandi Alan Hardi Kharisma, Alan Hardi Althaf, Muhammad Alviana, Zelina Anastasia Caroline Sutandi Andreas Wibowo Anggia Taghsya Nidi Hardiman Putri, Anggia Taghsya Nidi Hardiman Argya Jaganaputra Argya Jaganaputra Ari K. M. Tarigan Ari K. M. Tarigan, Ari K. M. Arif Budiarto Asmaningrum, Tri Hardiyanti Bekti Albar Effendi, Bekti Albar Belgiawan, Prawira Fajarindra Bella Pamuji Ramdhan Bella Pamuji Ramdhan, Bella Pamuji Budi Hartanto Susilo Cahyo Adityadharma Cahyo Adityadharma, Cahyo Cariera, David Chrisma Merry Kosakoy, Chrisma Merry Danang Parikesit Danang Parikesit Dhany Utami Ningtyas Dhany Utami Ningtyas Dharmowijyo, Dimas B. E. Dita Rachmatia Dita Rachmatia Engelbertha Noviani Bria Seran Fabianus Sebastian Kevin Fathonah Maysyaroh, Fathonah Fransiska Stefani, Fransiska Gatot Perdana Kusuma Gatot Perdana Kusuma, Gatot Perdana Hafiz Janitra Ramadhan, Hafiz Janitra Hansen Samuel Arberto Gultom Hartieni , Patricia Hartieni, Patricia Hikmat Iskandar, Hikmat Hisashi Kubota Hisashi Kubota Hisashi Kubota Jeanly Syahputri Jonathan, Matthew Lukita Adinegoro, Lukita Lukman M.H. Marpaung Lukman M.H. Marpaung, Lukman M.H. Luthfi Yudha Oktano, Luthfi Yudha Mahmudah, Amirotul M. H. Marco Andrianto Melinda Tjeendra Melinda Tjeendra, Melinda Meviany, Yussi MUHAMAD RIZKI Muhamad Rizki Muhamad Rizki Muhamad Nabila Putri Larasati Nancy . Nancy ., Nancy Nugraha, Kiagoes Moehammad H.N. Nurcahya, Sidiq Bagus Oktaviani Riandiatmi Pratama, Vicky Satria Prayoga Luthfil Hadi Prima, Gary Raya Rachmawan, At-thur Radella Adelia Jayanti Raden Hudrian Rahmadiensyah, Raden Hudrian Ridwan, Muizzudin Riri Kumalasari, Adela Santoso Urip Gunawan Santoso Urip Gunawan, Santoso Urip Setianto, Senjaya Tanjung, Jihan Nur Azizah Tjastadipradja, Mokhammad Akbar Raharja Vanessa Damayanthi, Melati Wimpy Santos Wimpy Santos Wimpy Santosa Yasinta Br.S.D, Christina Yohanes L. D. Adianto Yohanes L.D. Adianto Yusak O. Susilo Yusak O. Susilo, Yusak O.