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Suwinto Johan
Fakultas Hukum, Universitas Tarumanagara
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Journal : Ekonomi Bisnis

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IT IS BETTER TO BUY AT THE OFFICIAL STORE OR PREMIUM STORE AT E-COMMERCE Johan, Suwinto
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2024.v29i1.8885

Abstract

E-commerce is a highly popular method of buying items right now. One of the many well-known e-commerce sites where many individuals are vying to create their own businesses is Tokopedia. Large corporations operate independently, but they also create their own official storefronts to entice customers to buy products directly from them without going through middlemen and benefiting from the Tokopedia guarantee. In order to draw clients and receive a guarantee from Tokopedia, retailers other than official stores and stores that are operated independently can upgrade to premium shops by paying a monthly charge. Potential customers take this into account because not all the things they desire are available in the official store. This study examines whether sales, establishment, operating hours, rating, and the number of couriers would affect consumers' decisions to make purchases from official stores and premium retailers.
Co-Authors Adhi Setyo Santoso Alicya Pingkan Elizabeth Watung Amad Sudiro Amad Sudiro Amad sudiro Amad Sudiro Andy Andy Anton Wachidin Widjaja Ariawan Ariawan Ariawan Ariawan Ariawan Ariawan Ariawan Ariawan Ariawan Gunadi Ariawan Gunadi Ariawan Gunadi Ariawan, Ariawan Bambang Juanda Cakranegara, Pandu Adi Calista Endrina Dewi Chandra Setiawan Chesy Conysia Fitri Safa'at Chesy Conysia Fitri Safa’at Chuadrey, A. Letizia M. Citra Rahayu Claudia Gita Hapsari Cyntia Fallen Dativa Averina Santie dedi kurniawan Dedi Kurniawan Dewi, Calista Endrina Eko Ganiarto Erika Victoria Faradiba Utari Kuswardani Ferdy Mahendra Fitri Amalia Rahman Gunard LIe Gunardi Lie Hendrik Aprilyanto Herbani, Laura Hermanto Siregar Hidayat, Agus Sofian Eka Hiqmatus Sholichah Ida Kurnia Ignatius Indrawan Sumawinata Indah Siti Aprilia Jovanka Andira Sarwoto Kezia Telambanua Khuzaimah, Zein Lie, Gunardi Luo Yuan Yuan Luo Yuan Yuan Manurung, Sony Priya Elita Markoni Markoni Muslih Abdillah Muslih Abdillah Nelly Then Ng, Marella Novia Clarista Mulyanto Okia Verda Suryani Perdana Wahyu Santoso Rayhan Mohmad Athallah Hafiz S. Richard Chandra Adam Russel Ryan Sarah Novalina Sipayung Sarah Novalina Sipayung Selly Angelina Sugiarto Sugiarto Tubagus Nur Ahmad Maulana Veronika Angel Siregar Victoria, Erika Wahyuni Rusliyana Sari Wira Wijaya Gea Wisnu Purnama Sidhi Yuan, Lou Yudi Iskandar