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All Journal Indonesian Journal of Business Analytics (IJBA) E-JURNAL AKUNTANSI
Ni Nyoman Rsi Respati
Fakultas Ekonomi Dan Bisnis, Universitas Udayana, Bali, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Persepsi Dalam Memediasi Pengaruh Marketing Mix pada Niat Beli Wisatawan di Bali Zoo Ni Nyoman Rsi Respati; Ni Made Asti Aksari
E-Jurnal Akuntansi Vol 29 No 2 (2019)
Publisher : Accounting Department, Economic and Business Faculty of Universitas Udayana in collaboration with the Association of Accounting Department of Indonesia, Bali Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJA.2019.v29.i02.p16

Abstract

This study aims to determine the role of perception in mediating the effect of marketing mix on purchase intention. It is important for business people whom engaged in the tourism industry to offering the right product. This research is located at Bali Zoo Gianyar,Bali. The population were foreign and domestic tourists who visited Bali Zoo. From the sampling process, 200 respondents completed the questionnaire completely. The sampling technique used was random sampling method. This study uses path analysis techniques to find the direct and indirect effects of independent variables on the dependent variable. To obtain data and measure research indicators using a questionnaire instrument and measured by a Likert scale. The result of this study shows that perception plays an important role in influencing purchase intention. Marketing mix and perception become factors influences purchase intention. This needs to be taken into account by the management of Bali Zoo. Keywords : Marketing Mix; Perception; Purchase Intention.
Determinan Carbon Emission Disclosure Perusahaan Manufaktur Luh Gede Krisna Dewi; Made Yenni Latrini; Ni Nyoman Rsi Respati
E-Jurnal Akuntansi Vol 28 No 1 (2019)
Publisher : Accounting Department, Economic and Business Faculty of Universitas Udayana in collaboration with the Association of Accounting Department of Indonesia, Bali Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJA.2019.v28.i01.p24

Abstract

Company activities has role in increasing the levels of gas carbon in the atmosphere. Accounting practises assesed by several parties as the trigger for the environmental crisis. As the response, the company began to pay more attention to the effort of the carbon emissions reduction and conduct comprehensive disclosure associated with it. Research uses mutiple regression analysis to seek the effect of economic, social, financial market, and regulatory pressure on the carbon emission disclosure of manufacturing companies listed on the BEI. The result of the data analysis discover that regulatory pressure was able to influence carbon emission disclosure of manufacturing company. While the pressure factor comes from economic, social and financial market has no effect on the area of carbon emission disclosure. The implication of this research become an input for the standard setter in compiling and policies evaluation process with voluntary disclosure in the company’s financial report. Keywords: Carbon emission disclosure, economic, social, financial market, regulatory pressur
The Role of Brand Image in Mediating the Influence of Product Completeness and Price Perception on Consumer Repurchase Intention of Clandys in Gianyar Cok. Gd Unadita Yana; Tjokorda Gde Raka Sukawati; Ni Nyoman Rsi Respati
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15256

Abstract

Companies must constantly innovate in the retail industry to stay ahead of the competition and keep customers. Customer satisfaction at Clandys Grosir in Gianyar is impacted by issues including diminishing sales and uneven product completeness. This study is to examine how consumers' perceptions of price and product completeness affect their desire to repurchase at Clandys in Gianyar, and how brand image functions as a mediator in this relationship. The Sobel test and path analysis are two components of the quantitative research methodology. There were 130 responders in all, and the sample was chosen using a non-probability sampling technique. The findings indicate that the impact of price perception and product completeness on repurchase intention is considerably mediated by brand image. These results suggest that consumers' propensity to repurchase can be increased by a strong brand image, well-maintained product completeness, and a favorable price perception. In order to boost customer repurchase intention, Clandy's should focus more on these elements in their marketing tactics, according to the research's practical implications.
Co-Authors A Agung Ngurah Merchandya Mertha Agus Erik Wistika Putra Anak Agung Gita Kharisma Cok. Gd Unadita Yana Daniel I Nyoman Renatha Cardia Dewa Ayu Pradina Saraswati Dewi, Luh Gede Krisna Gede Bayu Rahanatha I Gede Agus Riyan Kameswara I Gede Nandya Oktora Panasea I Gede Nandya Oktora Panasea I Gusti Bagus Ngurah Divta Ananta I Komang Satria Warla Putra I Made Bayu Suta Brahmanda I Wayan Angga wiradarma I Wayan Putra Aditya I Wayan Santika Ida Ayu Prayoni Komang Riska Febyanti Mastama M Ega Nandaika M. Uky Taufiqur Rohman Made Adnyana Made Kurniawan Saputra Made Rama Andika Dwipayana Made Yenni Latrini Martina Carissa Dewi Ni Luh Dila Diah Paramita Ni Luh Putu Pratiwi Suryantari Ni Made Asti Aksari Ni Nyoman Kerti Yasa Ni Putu Ayu Aryanda Wulandari Nova Widya Ningsih Pande Gede Milantara Saguna Putri Sofiah Sari Putu Yudi Setiawan Sarah Yulinar Adiputri Tjok Gde Raka Sukawati