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All Journal Indonesian Journal of Business Analytics (IJBA)
Ni Nyoman Rsi Respati
Fakultas Ekonomi Dan Bisnis, Universitas Udayana, Bali, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of Brand Image in Mediating the Influence of Product Completeness and Price Perception on Consumer Repurchase Intention of Clandys in Gianyar Cok. Gd Unadita Yana; Tjokorda Gde Raka Sukawati; Ni Nyoman Rsi Respati
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15256

Abstract

Companies must constantly innovate in the retail industry to stay ahead of the competition and keep customers. Customer satisfaction at Clandys Grosir in Gianyar is impacted by issues including diminishing sales and uneven product completeness. This study is to examine how consumers' perceptions of price and product completeness affect their desire to repurchase at Clandys in Gianyar, and how brand image functions as a mediator in this relationship. The Sobel test and path analysis are two components of the quantitative research methodology. There were 130 responders in all, and the sample was chosen using a non-probability sampling technique. The findings indicate that the impact of price perception and product completeness on repurchase intention is considerably mediated by brand image. These results suggest that consumers' propensity to repurchase can be increased by a strong brand image, well-maintained product completeness, and a favorable price perception. In order to boost customer repurchase intention, Clandy's should focus more on these elements in their marketing tactics, according to the research's practical implications.
Co-Authors A Agung Ngurah Merchandya Mertha Agus Erik Wistika Putra Anak Agung Gita Kharisma Cok. Gd Unadita Yana Daniel I Nyoman Renatha Cardia Dewa Ayu Pradina Saraswati Dewi, Luh Gede Krisna Gede Bayu Rahanatha I Gede Agus Riyan Kameswara I Gede Nandya Oktora Panasea I Gede Nandya Oktora Panasea I Gusti Bagus Ngurah Divta Ananta I Komang Satria Warla Putra I Made Bayu Suta Brahmanda I Wayan Angga wiradarma I Wayan Putra Aditya I Wayan Santika Ida Ayu Prayoni Komang Riska Febyanti Mastama M Ega Nandaika M. Uky Taufiqur Rohman Made Adnyana Made Kurniawan Saputra Made Rama Andika Dwipayana Made Yenni Latrini Martina Carissa Dewi Ni Luh Dila Diah Paramita Ni Luh Putu Pratiwi Suryantari Ni Made Asti Aksari Ni Nyoman Kerti Yasa Ni Putu Ayu Aryanda Wulandari Nova Widya Ningsih Pande Gede Milantara Saguna Putri Sofiah Sari Putu Yudi Setiawan Sarah Yulinar Adiputri Tjok Gde Raka Sukawati