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All Journal Buletin Udayana Mengabdi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN International Journal of Community Service (IJCS)
I Gede Nandya Oktora Panasea
Fakultas Ekonomi Dan Bisnis, Universitas Udayana, Bali, Indonesia
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PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS PENGGUNA HARLEY-DAVIDSON DI KOTA DENPASAR I Gede Nandya Oktora Panasea; Ni Wayan Sri Suprapti
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 7 Nomor 2 Tahun 2013
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.073 KB)

Abstract

This study empirically explores the influences of brand community on loyalty when mediated by satisfaction. The data on this research were collected from observation, interviews, and  questionnaires.Data analysis methods that used on this research were descriptive and inferential statistics. Descriptive statistics such as frequency distributions were used to describes the  characteristics of the respondents, while inferential statisticssuch  as  Baron  and  Kenny  Steps  and  Sobel  test  is  used  to  test  the  hypotheses.  The  results  showed  that satisfaction partially mediates the effect of brand community on loyalty of Harley-Davidson users inDenpasar. It shows that satisfaction is an essential element for the brand community to realize the brand loya lty.
PELATIHAN STRATEGI BRANDING DAN DIGITAL MARKETING SERTA SOSIALISASI KREDIT USAHA RAKYAT I.G.N.O. Panasea; I.W.G.W.P. Anggara; A.A.N.A. Kresnandra; I.M.A.P. Wistawan
Buletin Udayana Mengabdi Vol 23 No 2 (2024): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BUM.2024.v23.i02.p04

Abstract

Nongan Village, Karangasem has so many potentials that can be improve, such as: tourism, agriculture, and culinary. Tourism sector of Nongan Village engaged in agro-tourism, such as hills, river, and the other tourism object. In addition, Nongan Village also has potential in the agricultural sector with potential commodities in the form of snake fruit, coconut, rice, and tubers. Not only tourism and agricultural, Nongan Village also has potential in other field, like in the culinary sector with their pia product. However, until now these potentials tend to be developed conventionally, so that business development is still limited. In the era 4.0, everything has been transformed into all digital. Coupled with the COVID-19 pandemic, the potentials for digital business development is very promising. With digital marketing training for SMEs in the village, the authors hope that the output of this service is in the form of implementing digital marketing in developing its business. This training does not only focus on the potentials mentioned above, rather it’s open to every potential that exists in the village of Nongan. Keywords: branding, digital marketing, KUR socialization, SMEs
Peran Promosi Penjualan dalam Modifikasi Implementasi Technology Acceptance Model (TAM) Pada Niat Menggunakan E-wallet di Denpasar I Gede Nandya Oktora Panasea; Ni Kadek Erliani
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.121 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p11

Abstract

Pembayaran elektronik merupakan metode pembayaran yang mulai populer di Indonesia. Salah satu sistem pembayaran elektronik yang populer adalah e-wallet. Perkembangan e-wallet didukung oleh meningkatnya penyedia jasa e-wallet dan meningkatnya pertumbuhan merchant yang melayani pembayaran dengan e-wallet. Penelitian ini bertujuan untuk mengetahui pengaruh promosi, perceived ease of use, perceived usefulnessterhadap sikap dan intense penggunaan konsumen pada e-wallet. Penelitian dilakukan dengan melibatkan 300 responden yang berasal dari rentang usia berbeda di Denpasar. Data dianalisis dengan SEM berbasis PLS. Hasil penelitian menunjukan bahwa promosi, perceived usefulness dan perceived ease of use berpengaruh positif dan signifikan terhadap sikap dan intense konsumen terhadap penggunaan e-wallet di Kota Denpasar.
Turning Waste into Wealth: Empowering Rural Communities through TPS3R and Circular Economy Innovation in Collaboration with Kopernik in Bali Panasea, I Gede Nandya Oktora; Dewi, Luh Gede Krisna; Suasih, Ni Nyoman Reni; Yasa, I Made Putra; Narindra, Nyoman Diestha Putra; Pradnyani, Ida Ayu Dipavali
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1654

Abstract

The issue of household organic waste in rural areas remains a significant environmental and socioeconomic challenge, particularly in Gulingan Village, Mengwi District, Badung Regency. The high volume of organic waste, low awareness of waste separation, and the untapped economic potential of processed waste form the background of this initiative. This community service program was carried out in collaboration with the NGO Kopernik as a strategic partner through technical training, environmental education, and institutional strengthening based on the circular economy. The implementation methods included public outreach, participatory mapping, training in making compost and eco-enzymes, household mentoring, as well as pre-test and post-test evaluations to assess participants’ improved understanding. The results showed a significant increase in participants’ awareness and skills. Based on the evaluation, understanding of waste separation rose from 52% to 82%, while active participation in processing practices increased from 44% to 72%. This activity demonstrates that practice-based and collaborative approaches can strengthen community capacity in realizing a sustainable and environmentally resilient village.
Co-Authors A.A.N.A. Kresnandra Agus Erik Wistika Putra Dewi, Luh Gede Krisna I Gede Wasudewa Wisnu Murti Adnyana I Gusti Ngurah Satya I Made Michael Wijana I Putu Satyawadi Pratama I.M.A.P. Wistawan I.W.G.W.P. Anggara Ida Bagus Gede Prabawa Putra Udiyana Ketut Rai Wulandari Komang Riska Febyanti Mastama Narindra, Nyoman Diestha Putra Ni Kadek Erliani Ni Luh Dila Diah Paramita Ni Nyoman Reni Suasih Ni Nyoman Rsi Respati Ni Putu Arya Wiratni Ni Wayan Sri Suprapti Nova Widya Ningsih Nova Widya Ningsih Pradnyani, Ida Ayu Dipavali Yasa, I Made Putra