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All Journal E-Journal of Tourism Gema Wisata INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Harmony Management: International Journal of Management Science and Business E-Jurnal Manajemen
Ni Made Asti Aksari
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Exploring Destination Identity and Destination Image in The New Age of Tourism: a Case Study of Bali Brand Ni Made Asti Aksari; I Komang Gde Bendesa
E-Journal of Tourism Volume 3 Number 1 (March 2016)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.683 KB) | DOI: 10.24922/eot.v3i1.21242

Abstract

Bali's economy has grown rapidly since a decade ago. This is possible because tourism is growing continuously. However, tourism growth is not optimal because of insufficient promotion and tourism destination identity is unclear. The growth of Web 2.0 as a platform to share travel information has prompted tourism bodies to pay closer attention to how their destinations are perceived by target markets. Set within the context of the emergence of Web 2.0, a platform designed to enable users to generate and share information on the Internet, this paper evaluates the relationship between destination identity and destination image and adopts the view that a successful destination brand relies on the congruence between destination identity and destination image. The elements of destination identity are composed from the supply side and the elements of destination image are composed from the consumer side. The objective of exploring the alignment between these two perspectives is to propose a model to encourage the alignment of these two perspectives and evaluate the effectiveness of a destination branding strategy.
Pemasaran Media Sosial Memoderasi Hubungan Antara Destination Image dan Tourist Satisfaction Terhadap Revisit Intention (Studi pada Wisatawan yang Pernah Berkunjung Ke Jimbaran) Gede Mas Sahasra Kirana Bhuwana Mandala Wijaya; Ni Made Asti Aksari
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i1.427

Abstract

Tourism is one of the sectors that continues to experience development, especially in the era of digitalization. One of an attractive tourist destinations in Bali, Indonesia is Jimbaran. This research was conducted on tourists who have visited Jimbaran. The purpose of this study is to explain how social media marketing moderates the relationship between destination image and tourist satisfaction on revisit intention. This study uses the theory of Planned Behavior with a sample size of 100 people and uses purposive sampling technique. Data collection in this study was carried out by questionnaire method via google form. The data analysis technique used in this research is Moderated Regression Analysis (MRA). The results showed that destination image and tourist satisfaction have a positive and significant effect on revisit intention, and social media marketing moderates the influence of destination image and tourist satisfaction toward revisit intention. The findings of this study can help Jimbaran Village authorities in developing policies aimed at increasing tourist visitation by utilizing social media to strengthen the influence of destination image and tourist satisfaction on tourists revisit intention to Jimbaran,
THE ROLE OF PRODUCT INNOVATION IN MEDIATING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BUSINESS PERFORMANCE: (Study of Silver Crafts MSMEs in Celuk Village) Kadek Karina Weda Cita; Ni Made Asti Aksari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
Publisher : Adisam Publisher

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Abstract

The economy in Indonesia continues to experience growth along with advances in information technology and globalization resulting in high competitiveness in various industrial sectors. Large-scale industries and MSMEs are affected by the effects of globalization. One of the MSME sectors that is currently continuing to develop is the crafts sector. The creative economy's most labor-intensive sector, the craft sector helps to boost the earnings of those involved in the creative business. The reason of this observation is to examine how innovation for product influences social media marketing's impact on Silver Craft MSMEs' business performance in Celuk Village. This study was was conducted at the Silver Craft MSMEs in Celuk Village, with 117 MSMEs selected using a saturated sampling approach. Data have been accumulated using a method by survey through questionnaire given immediately. The data gathered was subsequently evaluated using path analysis methods. The research results shown that marketing in social media has a good impact in significantly on business performance, social media marketing has a positive and impact in significantly on innovation for product, innovation for product has a good and impact in significantly on business performance, and marketing in social media has an indirect effect on business performance through innovation for product.
THE ROLE OF GREEN SATISFACTION IN MEDIATING THE INFLUENCE OF GREEN IMAGE ON GREEN LOYALTY : (Study of Domestic Tourists Staying at Puri Wirata Dive Resort and Spa Amed) I Putu Wahyudiatmika Putra; Ni Made Asti Aksari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 12 (2024): December
Publisher : Adisam Publisher

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Abstract

In a growing business world, awareness towards the importance of the environment as a major factor in marketing activities is increasing. Many businesses now not only see the environment as a social responsibility, but also as an important element in designing their marketing strategies. This phenomenon will encourage businesses to create products and services that not only benefit customers, but are also sustainable for the environment. This research was conducted at Puri Wirata Dive Resort and Spa Amed. This study looked at how green satisfaction, for domestic visitors staying at Puri Wirata Dive Resort and Spa Amed, mediates the effect of green image on green loyalty. The sample in this study were 110 respondents. Data collection was carried out by distributing questionnaires via Google form. The collected data were analyzed with classical assumption test, path analysis technique, Sobel test and VAF test. The study's findings show that, for domestic visitors staying at Puri Wirata Dive Resort and Spa Amed, green image has a positive and significant effect on green loyalty, green satisfaction has a positive and significant effect on green loyalty, and green satisfaction is able to partially mediate the effect of green image on green loyalty. The implications of this research can be used for Puri Wirata Dive Resort and Spa Amed to make policies to increase green loyalty by maximizing green image and green satisfaction.
The Role of Fear of Missing Out in Mediating the Effect of Social Media Addiction on Impulse Buying in Fashion Products I Gusti Ngurah Anom Mahaputra; Ni Made Asti Aksari
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.381

Abstract

The development of digital technology and the massive penetration of social media have transformed consumption patterns, particularly among younger generations. Excessive use of social media may lead to addictive behavior, which has the potential to trigger psychological anxiety such as fear of missing out, and ultimately encourage impulse buying behavior. Denpasar City, as a center of urbanization and consumption in Bali, serves as an appropriate location to examine this phenomenon, as its community tends to be consumptive and highly active in social media use. The purpose of this study is to explain the role of fear of missing out in mediating the effect of social media addiction on impulse buying. This study employs Uses and Gratifications (U&G) theory as the theoretical foundation, with a sample of 130 respondents selected using purposive sampling. Data collection was conducted through a questionnaire method. The study applied descriptive and inferential techniques, including Path Analysis, Classical Assumption Test, and Sobel Test. The findings reveal that fear of missing out mediates the effect of social media addiction on impulse buying. This study strengthens the understanding that social media not only influences social interaction but also shapes impulsive consumption behavior as a result of psychological pressure and exposure to digital content.
GAYA HIDUP RAMAH LINGKUNGAN DENGAN SLOW FASHION Ni Luh Indiani; I Gusti Ayu Ketut Giantari; Tjokorda Gde Raka Sukawati; Ni Made Asti Aksari
E-Jurnal Manajemen Vol. 14 No. 10 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2025.v14.i10.p01

Abstract

Industri fashion diakui sebagai salah satu penyumbang polusi terbesar di setiap tahap siklus hidup.  Dampak negatif industri fashion seperti menipisnya sumber daya alam yang menyebabkan kerusakan lingkungan yang serius. Salah satu solusi dalam meminimalkan limbah fashion dengan beralih pada produk slow fashion. Artikel ini adalah sebuah analisis literatur mengenai slow fashion, yang menggunakan pendekatan kualitatif dengan mendalami 12 publikasi dari database penelitian Scopus. Gaya hidup seseorang menentukan pola konsumsi, dimana seseorang dengan gaya hidup peduli terhadap lingkungan, memilih untuk membeli produk ramah lingkungan sebagai bagian dari komitmen mereka untuk mendukung keberlanjutan. Slow fashion dan gaya hidup ramah lingkungan memiliki keterkaitan yang erat, dengan tujuan yang sama, yaitu kelestarian lingkungan dan kualitas yang beretika. Dengan merangkul slow fashion, setiap orang dapat berkontribusi pada lingkungan yang lebih berkelanjutan, mendukung masa depan di mana fashion lebih bijaksana, bertanggung jawab, dan selaras dengan nilai-nilai ekologi. Implementasi gaya hidup ramah lingkungan dengan slow fashion bukan hanya tentang memilih pakaian yang lebih ramah lingkungan, tetapi juga tentang mengubah pola pikir dalam hal konsumsi secara keseluruhan. Dengan melakukan perubahan dalam fashion, masyarakat dapat berkontribusi pada keberlanjutan bumi dan menciptakan industri fashion yang lebih etis dan bertanggung jawab.   The fashion industry is recognized as one of the biggest contributors to pollution at every stage of the life cycle.  The negative impacts of the fashion industry such as depleting natural resources are causing serious environmental damage. One solution in minimizing fashion waste is to switch to slow fashion products. This article is a literature analysis on slow fashion, which uses a qualitative approach by exploring 12 publications from the Scopus research database. A person's lifestyle determines their consumption pattern, where someone with an environmentally conscious lifestyle chooses to buy eco-friendly products as part of their commitment to support sustainability. Slow fashion and eco-friendly lifestyle are closely related, with the same goal of environmental sustainability and ethical quality. By embracing slow fashion, everyone can contribute to a more sustainable environment, supporting a future where fashion is more thoughtful, responsible and in harmony with ecological values.  Implementing an eco-friendly lifestyle with slow fashion is not just about choosing more eco-friendly clothing, but also about changing the mindset when it comes to overall consumption. By making changes in fashion, it can contribute to the sustainability of the earth and create a more ethical and responsible fashion industry.
Co-Authors AA Gd Agung Rahma Putra Akilah Keilani Anak Agung Ayu Ratna Maheswari Carissa Lorens Marchia Raharja Gede Mas Sahasra Kirana Bhuwana Mandala Wijaya I Gusti Ayu Ketut Giantari I Gusti Ngurah Anom Mahaputra I Komang Gde Bendesa I Made Dandy Adi Pradana I Made Satya Yoga Dharma I Putu Wahyudiatmika Putra I Putu Widya Artana Ida Bagus Putu Asdhi Setiawan Kadek Ayu Arisma Dewi Kadek Karina Weda Cita Made Fajar Fernando Made Pramana Putra Ni Ketut Eugenia Shara Devi Ni Luh Indiani Ni Made Aprilia Dea Cahyani Ni Made Puspa Dewi Ni Nyoman Rsi Respati Ni Putu Indah Pradnyaswari Nia Anjani Putu Angga Agusta Bimartha Putu Dian Pradnyasari Sabar Robintang Saragih Satya Pariana Buditama Tjok Gde Raka Sukawati Yohan Hardy Chandra