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All Journal Journal of Social Science Gema Wisata Harmony Management: International Journal of Management Science and Business E-Jurnal Manajemen
Ni Made Asti Aksari
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pemasaran Media Sosial Memoderasi Hubungan Antara Destination Image dan Tourist Satisfaction Terhadap Revisit Intention (Studi pada Wisatawan yang Pernah Berkunjung Ke Jimbaran) Gede Mas Sahasra Kirana Bhuwana Mandala Wijaya; Ni Made Asti Aksari
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i1.427

Abstract

Tourism is one of the sectors that continues to experience development, especially in the era of digitalization. One of an attractive tourist destinations in Bali, Indonesia is Jimbaran. This research was conducted on tourists who have visited Jimbaran. The purpose of this study is to explain how social media marketing moderates the relationship between destination image and tourist satisfaction on revisit intention. This study uses the theory of Planned Behavior with a sample size of 100 people and uses purposive sampling technique. Data collection in this study was carried out by questionnaire method via google form. The data analysis technique used in this research is Moderated Regression Analysis (MRA). The results showed that destination image and tourist satisfaction have a positive and significant effect on revisit intention, and social media marketing moderates the influence of destination image and tourist satisfaction toward revisit intention. The findings of this study can help Jimbaran Village authorities in developing policies aimed at increasing tourist visitation by utilizing social media to strengthen the influence of destination image and tourist satisfaction on tourists revisit intention to Jimbaran,
The Role of Fear of Missing Out in Mediating the Effect of Social Media Addiction on Impulse Buying in Fashion Products I Gusti Ngurah Anom Mahaputra; Ni Made Asti Aksari
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.381

Abstract

The development of digital technology and the massive penetration of social media have transformed consumption patterns, particularly among younger generations. Excessive use of social media may lead to addictive behavior, which has the potential to trigger psychological anxiety such as fear of missing out, and ultimately encourage impulse buying behavior. Denpasar City, as a center of urbanization and consumption in Bali, serves as an appropriate location to examine this phenomenon, as its community tends to be consumptive and highly active in social media use. The purpose of this study is to explain the role of fear of missing out in mediating the effect of social media addiction on impulse buying. This study employs Uses and Gratifications (U&G) theory as the theoretical foundation, with a sample of 130 respondents selected using purposive sampling. Data collection was conducted through a questionnaire method. The study applied descriptive and inferential techniques, including Path Analysis, Classical Assumption Test, and Sobel Test. The findings reveal that fear of missing out mediates the effect of social media addiction on impulse buying. This study strengthens the understanding that social media not only influences social interaction but also shapes impulsive consumption behavior as a result of psychological pressure and exposure to digital content.
GAYA HIDUP RAMAH LINGKUNGAN DENGAN SLOW FASHION Ni Luh Indiani; I Gusti Ayu Ketut Giantari; Tjokorda Gde Raka Sukawati; Ni Made Asti Aksari
E-Jurnal Manajemen Vol. 14 No. 10 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2025.v14.i10.p01

Abstract

Industri fashion diakui sebagai salah satu penyumbang polusi terbesar di setiap tahap siklus hidup.  Dampak negatif industri fashion seperti menipisnya sumber daya alam yang menyebabkan kerusakan lingkungan yang serius. Salah satu solusi dalam meminimalkan limbah fashion dengan beralih pada produk slow fashion. Artikel ini adalah sebuah analisis literatur mengenai slow fashion, yang menggunakan pendekatan kualitatif dengan mendalami 12 publikasi dari database penelitian Scopus. Gaya hidup seseorang menentukan pola konsumsi, dimana seseorang dengan gaya hidup peduli terhadap lingkungan, memilih untuk membeli produk ramah lingkungan sebagai bagian dari komitmen mereka untuk mendukung keberlanjutan. Slow fashion dan gaya hidup ramah lingkungan memiliki keterkaitan yang erat, dengan tujuan yang sama, yaitu kelestarian lingkungan dan kualitas yang beretika. Dengan merangkul slow fashion, setiap orang dapat berkontribusi pada lingkungan yang lebih berkelanjutan, mendukung masa depan di mana fashion lebih bijaksana, bertanggung jawab, dan selaras dengan nilai-nilai ekologi. Implementasi gaya hidup ramah lingkungan dengan slow fashion bukan hanya tentang memilih pakaian yang lebih ramah lingkungan, tetapi juga tentang mengubah pola pikir dalam hal konsumsi secara keseluruhan. Dengan melakukan perubahan dalam fashion, masyarakat dapat berkontribusi pada keberlanjutan bumi dan menciptakan industri fashion yang lebih etis dan bertanggung jawab.   The fashion industry is recognized as one of the biggest contributors to pollution at every stage of the life cycle.  The negative impacts of the fashion industry such as depleting natural resources are causing serious environmental damage. One solution in minimizing fashion waste is to switch to slow fashion products. This article is a literature analysis on slow fashion, which uses a qualitative approach by exploring 12 publications from the Scopus research database. A person's lifestyle determines their consumption pattern, where someone with an environmentally conscious lifestyle chooses to buy eco-friendly products as part of their commitment to support sustainability. Slow fashion and eco-friendly lifestyle are closely related, with the same goal of environmental sustainability and ethical quality. By embracing slow fashion, everyone can contribute to a more sustainable environment, supporting a future where fashion is more thoughtful, responsible and in harmony with ecological values.  Implementing an eco-friendly lifestyle with slow fashion is not just about choosing more eco-friendly clothing, but also about changing the mindset when it comes to overall consumption. By making changes in fashion, it can contribute to the sustainability of the earth and create a more ethical and responsible fashion industry.
CONSUMER ETHNOCENTRISM DAN COUNTRY OF ORIGIN TERHADAP PERILAKU PEMBELIAN: TINJAUAN LITERATUR SISTEMATIS A.A Made Indra Wijaya Kusuma; I Putu Gde Sukaatmadja; Putu Saroyini Piartrini; Ni Made Asti Aksari
E-Jurnal Manajemen Vol. 15 No. 2 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i2.p05

Abstract

Penelitian ini merupakan sebuah tinjauan literatur sistematis yang bertujuan untuk mengkaji pengaruh Consumer Ethnocentrism (CE) dan Country of Origin (COO) terhadap perilaku pembelian konsumen. Metode PRISMA digunakan sebagai alat analis pada penelitian ini, sebanyak 200 artikel dari Google Scholar berhasil dikumpulkan dan diseleksi, menghasilkan 34 artikel yang relevan untuk dianalisis secara mendalam. Hasil penelitian menunjukkan bahwa CE dan COO memberikan pengaruh yang signifikan terhadap keputusan pembelian konsumen. Konsumen dengan tingkat etnosentrisme tinggi cenderung menunjukkan preferensi terhadap produk lokal dan memiliki sikap negatif terhadap produk asing. Sebaliknya, persepsi positif terhadap COO dapat meningkatkan persepsi kualitas, kepercayaan, serta niat untuk membeli produk luar negeri. Namun, dalam kondisi tertentu seperti pandemi Covid-19, faktor harga dan ketersediaan produk menjadi lebih dominan dalam menentukan pilihan konsumen. Temuan ini menekankan pentingnya strategi pemasaran yang mempertimbangkan aspek etnosentrisme dan persepsi COO guna menciptakan pendekatan promosi yang lebih efektif dan relevan. Selain itu, faktor keasingan merek juga terbukti memengaruhi perilaku konsumen di berbagai negara, termasuk Vietnam, Turki, Thailand, Uni Emirat Arab, Tiongkok, Malaysia, serta negara-negara di kawasan Afrika, menunjukkan adanya variasi budaya dalam dinamika perilaku konsumen global saat ini.   This study is a systematic literature review that aims to examine the influence of Consumer Ethnocentrism (CE) and Country of Origin (COO) on consumer purchasing behavior. The PRISMA method is used as an analytical tool in this study, as many as 200 articles from Google Scholar were successfully collected and selected, resulting in 34 relevant articles for in-depth analysis. The results of the study indicate that CE and COO have a significant influence on consumer purchasing decisions. Consumers with high levels of ethnocentrism tend to show a preference for local products and have a negative attitude towards foreign products. Conversely, positive perceptions of COO can increase perceptions of quality, trust, and intention to buy foreign products. However, in certain conditions such as the Covid-19 pandemic, price and product availability factors become more dominant in determining consumer choices. These findings emphasize the importance of marketing strategies that consider aspects of ethnocentrism and COO perceptions in order to create a more effective and relevant promotional approach. In addition, the factor of brand foreignness has also been shown to influence consumer behavior in various countries, including Vietnam, Turkey, Thailand, the United Arab Emirates, China, Malaysia, and countries in the African region, indicating cultural variations in the dynamics of global consumer behavior today.
The Role Of Fear Of Missing Out In Mediating The Influence Of Hedonic Motivation On Compulsive Buying (Study On Marketplace Users In Denpasar City) Komang Gd Cahya Wiguna; Ni Made Asti Aksari; Gede Bayu Rahanatha; I Nyoman Nurcaya
Journal Of Social Science (JoSS) Vol 4 No 8 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i8.489

Abstract

Digital transformation has changed consumer behavior patterns, including an increase in marketplace users that encourage compulsive buying behavior among generation Z. Data from the Ministry of Trade of the Republic of Indonesia in 2024 shows that the number of marketplace users will increase from 38.72 million in 2020 to 58.63 million in 2023 and is predicted to reach 99.1 million in 2029. This study aims to determine the influence of hedonic motivation on compulsive buying and test the role of fear of missing out (FoMO) as a mediating variable. The research was conducted in Denpasar City with a quantitative approach and purposive sampling method on 100 marketplace user respondents. The analysis technique used is path analysis. The results of the study showed that hedonic motivation had a positive and significant effect on compulsive buying and FoMO. FoMO also has a positive and significant effect on compulsive buying and partially mediates the relationship between hedonic motivation and compulsive buying. The conclusions of this study show that hedonic motivation and FoMO play an important role in encouraging excessive shopping behavior in the marketplace.
Co-Authors A.A Made Indra Wijaya Kusuma AA Gd Agung Rahma Putra Akilah Keilani Anak Agung Ayu Ratna Maheswari Carissa Lorens Marchia Raharja Gede Bayu Rahanatha Gede Mas Sahasra Kirana Bhuwana Mandala Wijaya I Gusti Ayu Ketut Giantari I Gusti Ngurah Anom Mahaputra I Komang Gde Bendesa I Made Dandy Adi Pradana I Made Satya Yoga Dharma I Nyoman Nurcaya I Putu Gde Sukaatmadja I Putu Wahyudiatmika Putra I Putu Widya Artana Ida Bagus Putu Asdhi Setiawan Kadek Ayu Arisma Dewi Kadek Karina Weda Cita Komang Gd Cahya Wiguna Made Fajar Fernando Made Pramana Putra Ni Ketut Eugenia Shara Devi Ni Luh Indiani Ni Made Aprilia Dea Cahyani Ni Made Puspa Dewi Ni Nyoman Rsi Respati Ni Putu Indah Pradnyaswari Nia Anjani Putu Angga Agusta Bimartha Putu Dian Pradnyasari Putu Saroyini Piartrini Sabar Robintang Saragih Satya Pariana Buditama Tjok Gde Raka Sukawati Yohan Hardy Chandra