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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Buletin Studi Ekonomi
Anak Agung Gede Agung Artha Kusuma
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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DAMPAK GLOBALISASI PASAR DAN PRODUKSI: DITENGAH LINGKUNGAN BISNIS NASIONAL A.A. G Agung Artha Kusuma; KM Agus Satria Pramudana
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 11 Nomor 2 Tahun 2017
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.221 KB) | DOI: 10.24843/MATRIK:JMBK.2017.v11.i02.p05

Abstract

A fundamental shift has happened in the economics and business world. Countries within the same region integrates one another consolidating their politics and economies creating a trading bloc as means for accelerating economic growth. This situation creates new market opportunities and access for low cost workers for producers, consequently generating multiple country of origin information in a single product. For consumers, in terms of evaluating a product, currently are experiencing a new shift, cognitively consumers separate the cue signaled from both country of design and country of manufacture. In this study, first is analysed the impact of strong image related concept that presents with fashion products toward purchase intention, from the test, result is concluded that perceived quality, brand awareness, and fashion involvement had positive correlation toward purchase intention. Second is analysed the role of both country of origin and consumer ethnocentrism that serve as the weak country image concept in moderating function, the outcome form the test concluded that country of origin and consumer ethnocentrism cannot influence the relationship of brand awareness, perceived quality, and fashion involvement toward purchase intention. In addition, based on the findings of this study, further discussed how the interaction between country’s image and brand image affecting purchase intention.
PERAN PERCEIVED USEFULNESS MEMEDIASI PENGARUH PERCEIVED EASE OF USE TERHADAP ACTUAL USAGE Ni Kadek Dilla Danaputri; Anak Agung Gede Agung Artha Kusuma
Buletin Studi Ekonomi VOLUME.31.NO.01.TAHUN.2026
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BSE.2026.v31.i01.p01

Abstract

Penelitian ini bertujuan menguji peran perceived usefulness sebagai variabel mediasi dalam hubungan antara perceived ease of use dan actual usage pada pengguna QRIS di Kota Denpasar. Pendekatan penelitian menggunakan metode kuantitatif asosiatif dengan 150 responden yang dipilih melalui purposive sampling berdasarkan kriteria pengalaman menggunakan QRIS dan tingkat pendidikan minimal SMA/SMK. Pengolahan data dilakukan melalui uji validitas, reliabilitas, serta pengujian hipotesis dengan Hayes Process Macro Model 4. Hasil penelitian menunjukkan bahwa perceived ease of use berpengaruh positif dan signifikan terhadap actual usage maupun perceived usefulness. Selanjutnya, perceived usefulness berpengaruh positif signifikan terhadap actual usage dan terbukti memediasi hubungan antara perceived ease of use dan actual usage. Temuan ini mendukung pengembangan Technology Acceptance Model (TAM) serta memberikan implikasi praktis bagi pengelola QRIS dan penyedia layanan keuangan digital dalam merancang strategi inovasi dan promosi agar QRIS lebih mudah diakses, bermanfaat, dan mendorong peningkatan penggunaan aktual. Selain itu, pelaku usaha dan merchant juga diharapkan lebih proaktif dalam mengadopsi QRIS guna meningkatkan efisiensi transaksi dan memberikan kemudahan dalam proses pembayaran bagi konsumen.     This study aims to examine the role of perceived usefulness as a mediating variable in the relationship between perceived ease of use and actual usage among QRIS users in Denpasar City. The research employed a quantitative associative approach with 150 respondents selected through purposive sampling based on their experience using QRIS and a minimum education level of senior high school or vocational school. Data were analyzed through validity and reliability tests, as well as hypothesis testing using the Hayes Process Macro Model 4. The results indicate that perceived ease of use has a positive and significant effect on both actual usage and perceived usefulness. Furthermore, perceived usefulness has a positive and significant effect on actual usage and is proven to mediate the relationship between perceived ease of use and actual usage. These findings support the development of the Technology Acceptance Model (TAM) and provide practical implications for QRIS administrators and digital financial service providers in designing innovation and promotion strategies to make QRIS more accessible, useful, and capable of increasing actual usage. Additionally, business actors and merchants are expected to be more proactive in adopting QRIS to enhance transaction efficiency and facilitate the payment process for consumers.
Co-Authors A.A. Ngr Bagus Maha Putra Ayu Satya Kartika Cokorda Gde Wahirayasa Danghyang Reksa Maruto Dewa Bagus Nugraha Windusara Felycia Errina Tanzil I Dewa Agung Gede Adi Utama I Gst Bagus Honor Satrya I Made Arya Agastya Pramana Ida Bagus Gede Dhana Iswara Jefri Eko Juniawan Komang Agus Satria Pramudana Komang Ayu Indah Paramitha Made Diah Kencana Sari Made Mahayu Julina Ni Kadek Ayu Agustini Ni Kadek Dilla Danaputri Ni Nyoman Ayu Diantini Ni Nyoman Kerti Yasa Ni Putu Maha Dewi Widyajayanti Ni Putu Pebi Ardiyani Nyoman Ayu Nidya Larasati Dewi