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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Varian
I Gusti Ngurah Made Yudhi Saputra
Universitas Bali Internasional
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN APLIKASI GRABFOOD SELAMA COVID-19 Kadek Riyan Putra Richadinata; Ni Luh Putu Surya Astitiani; I Gusti Ngurah Made Yudhi Saputra Yudhi Saputra
E-Jurnal Manajemen Vol 11 No 4 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i04.p11

Abstract

Perkembangan dunia menciptakan persaingan yang ketat. Berbagai cara dilakukan agar dapat memperoleh pelanggan dan mempertahankannya. Salah satu strategi yang dipakai perusahaan untuk bisa memenangkan persaingan adalah dengan kualitas layanan yang baik, Pelanggan tertarik membeli sebuah produk atau jasa karena kualitas layanan yang baik. Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh harga, promosi dan kualitas pelayanan terhadap keputusan pembelian konsumen aplikasi GrabFood selama masa Covid19 di lingkungan Universitas Bali Internasional. Sampel dalam penelitian ini adalah mahasiswa Universitas Bali Internasional sebanyak 72 orang dimana hasil pengumpulan data diolah menggunakan teknik analisis faktor konfirmatori/Confirmatory Factor Analysis (CFA). Hasil penelitian membuktikan bahwa Grabfood masih menjadi pilihan terbaik oleh mahasiswa Universitas Bali Internasional karena harga, promosi dan kualitas pelayanannya. Promosi menjadi tujuan utama mahasiswa untuk bertahan menggunakan Grabfood. Selain itu, kualitas pelayanan para driver juga salah satu manfaat baik yang diterima oleh mahasiswa Universitas Bali Internasional. Pelaku usaha diharapkan untuk memberikan harga yang terjangkau dan memperhatikan manfaat yang diterima oleh konsumen serta peningkatan dalam kualitas pelayanan. Kata Kunci: harga, promosi, kualitas pelayanan, keputusan pembelian, Covid19
Workload and Performance of Nurses During The Covid-19 Pandemic: A Meta Analysis Study Gde Palguna Reganata; I Gusti Ngurah Made Yudhi Saputra
Jurnal Varian Vol 5 No 2 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/varian.v5i2.1657

Abstract

The surge in Covid-19 cases has caused hospitals and health workers to experience functional collapse. The high workload in handling Covid-19 cases by nurses is happening everywhere. Many studies have been conducted to look at the effect of workload on nurse performance during a pandemic. This research was conducted to determine the effect of workload on the performance of nurses with a meta- analysis approach. This type of research is observational with a retrospective approach. This research conducted through secondary data obtained from relevant sources related to the workload of nurses and nurse performance in various journals. The population and samples were taken from studies that met the criteria. Data analysis using meta-analysis. The result showed that there is a negative correlation between workload and performance of nurses, with ρ= 0 .334 are in the reception area of the 95% (0.334±0.219) confidence interval with p-value < 0.0001. Workload has a contradictory effect on performance, where when the workload of nurses is high, nurses tend to experience a decrease in performance. This needs to be a serious concern, because nurses are at the forefront of health services. If the nurse’s performance has started to decline, then the patient’s handling becomes not optimal and can increase the risk of death for the patient.
Co-Authors I Gede Suasnawa Ni Luh Putu Surya Astitiani Reganata, Gde Palguna Richadinata, Kadek Riyan Putra Rudiartha, I Gusti Lanang Made