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All Journal JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM International Journal of Social Service and Research
I Gusti Agung Prabandari Tri Putri
Fakultas Ekonomi Dan Bisnis Universitas Ngurah Rai, Bali, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Faktor Penentu Keputusan Pembelian Tas Anyaman Rotan pada Outlet Pasar Seni Sukawati Gianyar I Wayan Meryawan; I Gusti Agung Prabandari Tri Putri; I Made Kartika; Anak Agung Istri Indah Lestari
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 8 No 1 (2022): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v8i1.843

Abstract

Pemenuhan kebutuhan tidak terlepas dari adanya proses pengambilan keputusan, konsumen memiliki berbagai pertimbangan sebagai pilihan dalam memenuhi kebutuhan barang dan jasa. Pertimbangan yang sering dijadikan dasar dalam pengambilan keputusan salah satunya harga dan kualitas dari produk atau jasa yang di tawarkan. Keputusan pembelian dalam penelitian ini muncul dari faktor harga dan kualitas produk. Lokasi penelitian bertempat di pasar seni sukawati sebagai tempat penjualan pusat kerajinan tas anyaman. Sampel penelitian dipilih berdasarkan metode nonprobability sampling, data dikumpulkan dengan melakukan penyebaran kuesioner menggunakan skala Likert. Analisis data menggunakan software SPSS 23.0 berfokus pada analisis regresi linear berganda, uji t, uji F. Secara parsial harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian tas anyaman rotan pada outlet pasar seni Sukawati Gianyar. Hasil penelitian secara simultan harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian tas anyaman rotan di Pasar Seni Sukawati.
Encouraging MSME Growth by Improving Financial Literature and Financial Inclusion in Sanur Kauh Village Community Ni Putu Yuliana Ria Sawitri; Ni Nyoman Sudiyani; I Gusti Agung Prabandari Tri Putri; Cokorda Istri Agung Vera Nindia Putri; Made Ayu Desy Geriadi
International Journal of Social Service and Research Vol. 2 No. 6 (2022): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v2i6.121

Abstract

Financial literacy has become a hotly discussed issue in recent years in Indonesia. The issues that arise cannot be separated from various polemics that have occurred, ranging from the Asean Economic Community (MEA) to the economic crisis that hit Indonesia in 1998. At this time financial literacy is an important thing and a necessity for the wider community, the public is required to know and understand financial literacy. The low level of public knowledge about the financial industry and its products causes people to be easily trapped in making investments that offer lucrative returns in the short term without considering the risks. This causes harm to the community itself. The government and financial institutions need to seek an understanding of financial literacy for the Indonesian people. One of the efforts to increase financial literacy is education related to legal investment through Community Service conducted by the Faculty of Economics and Business, Ngurah Rai University together with the Regional VIII Bali and Nusa Tenggara Financial Services Authority and the Bali Regional Development Bank for the community of Sanur Kauh Village.
Co-Authors Anak Agung Istri Indah Lestari Cokorda Istri Agung Vera Nindia Putri Geriadi, Made Ayu Desy Hadi Nasbey I Made Kartika I Wayan Meryawan Ni Putu Santi Suryantini Ni Putu Yuliana Ria Sawitri Sudiyani, Ni Nyoman