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All Journal JASc (Journal of Agribusiness Sciences) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Suyanti Kasimin
Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Syiah Kuala
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Analisis SWOT pada UKM Aroma Gayo Coffee dan UKM Ido Coffee dalam Era Pandemi COVID-19 di Kabupaten Aceh Tengah Ananda, Yuanita; Fajri, Fajri; Kasimin, Suyanti
JASc (Journal of Agribusiness Sciences) Vol 6, No 2 (2022): "JASc" JOURNAL OF AGRIBUSINESS SCIENCES
Publisher : JASc (Journal of Agribusiness Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jasc.v6i2.8627

Abstract

Penelitian ini bertujuan untuk mengetahui posisi dan perkembangan UKM Aroma Gayo Coffee dan UKM Ido Coffee selama pandemi Covid-19 di Kabupaten Aceh Tengah. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan merode survey karena bertujuan untuk menganalisa data dengan cara mengambil sampel dari suatu populasi dan menggunakan kusioner sebagai alat pengumpulan data yang pokok. Jenis data yang digunakan terdiri dari data primer dan sekunder.Metode yang digunakan dalam penelitian ini adalah matriks IFAS, matriks EFAS dan diagram SWOT. Hasil penelitian ini menunjukan bahwa UKM Aroma Gayo Coffee berada pada posisi kuadaran I dimana fokus strategi pada kuadran ini yaitu berada pada posisi kuadran I atau kuadran agresif, yang dimana artinya faktor kekuatan dan peluang yang tersedia pada UKM Aroma Gayo Coffee dan UKM Ido Coffee masih dapat dimanfaatkan semaksimal mungkin dalam melakukan peningkatan pemasaran kopi arabika selama pandemi COVID-19.
Pengaruh Promosi Media Sosial Dan Non Media Sosial Terhadap Keputusan Pembelian Pada Coffee Shop Di Kota Banda Aceh Kasimin, Suyanti; Florita, Ika Mulya; Marsudi, Edy; Atikah, Qhisthina
JASc (Journal of Agribusiness Sciences) Vol 8, No 1 (2024): "JASc" JOURNAL OF AGRIBUSINESS SCIENCES
Publisher : JASc (Journal of Agribusiness Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jasc.v8i1.18244

Abstract

Begitu banyaknya penawaran dari Coffee Shop melalui promosi, baik pada media sosial maupun non media sosial. Hal ini  semakin memicu persaingan di berbagai Coffee Shop yang memang sudah sangat banyak terdapat di Kota Banda Aceh sehingga tak sedikit Coffee Shop yang gulung tikar (bangkrut). Penelitian ini bertujuan untuk mengetahui pengaruh promosi media sosial dan promosi non media sosial terhadap keputusan pembelian pada Coffee Shop di Kota Banda Aceh. Penelitian ini menggunakan metode analisis regresi linier berganda. Data yang digunakan dalam penelitian ini adalah data primer. Berdasarkan hasil dari analisis linier berganda, secara simultan variabel promosi media sosial, promosi non media sosial, bersama-sama berpengaruh signifikan terhadap keputusan pembelian pada Coffee Shop di Kota Banda Aceh. Kemudian dari hasil perhitungan secara parsial di dapat hasil bahwa variabel promosi media sosial, promosi non media sosial, berpengaruh nyata terhadap keputusan pembelian pada Coffee Shop, selanjutnya pengaruh promosi media sosial lebih tinggi dari pada promosi non media sosial di Kota Banda Aceh.
PRICE TRANSMISSION ANALYSIS OF RED CHILI PEPPERS (Capsicum annuum L.) IN ACEH PROVINCE Maulana, Oki; Indra, Indra; Kasimin, Suyanti
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.739

Abstract

For horticultural commodities in general, the role of marketing for red chili commodities makes an important contribution in improving the performance of red chili commodity farming as a whole considering the unique characteristics of horticultural commodities in general such as perishability, perishability, volumenious, production is seasonal while consumption occurs throughout the year. Red chili marketing from farmers to the consumer level, the interaction between marketing agencies becomes important in forming prices. Producing farmers still seem to face price fluctuations, especially during harvest, and it is traders who have more access to obtain higher prices. The purpose of this research is to analyze the price transmission pattern of red chili at the producer level, wholesalers and consumers as well as analyzing what factors influence the formation and movement of red chili prices at the level of red chili producers, wholesalers and consumers in Aceh Province. The results of the study, during 2017-2021 the transmission of red chili prices took place indirectly, meaning that there was a short-term asymmetry at the level of producers to wholesalers and wholesalers to producers. One of the factors causing price formation to occur in the period 2017-2021 is the available supply, while the price of fuel oil is not significant because the price of changes in fuel oil does not fluctuate except at the end of 2021 until now. During 2017-2021 the transmission of red chili prices took place indirectly, meaning that there was a short-term asymmetry at the producer to wholesale and wholesale to producer levels. One of the factors causing price formation to occur in the period 2017-2021 is the available supply, while the price of fuel oil is not significant because the price of changes in fuel oil does not fluctuate except at the end of 2021 until now. During 2017-2021 the transmission of red chili prices took place indirectly, meaning that there was a short-term asymmetry at the producer to wholesale and wholesale to producer levels. One of the factors causing price formation to occur in the period 2017-2021 is the available supply, while the price of fuel oil is not significant because the price of changes in fuel oil does not fluctuate except at the end of 2021 until now.
Co-Authors Agussabti, A Edy Marsudi Fahmi, Shafwan Fajri Fajri Fajri, F Florita, Ika Mulya Handayani, Cut Putri Indra Indra Ismayani, I Masyitah, M Oki Maulana Qhisthina Atikah Safrida, S Sri Mulyani Suwanti, Vivi