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All Journal JASc (Journal of Agribusiness Sciences) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) kawanad
Edy Marsudi
Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Syiah Kuala
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering

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Pengaruh Promosi Media Sosial Dan Non Media Sosial Terhadap Keputusan Pembelian Pada Coffee Shop Di Kota Banda Aceh Kasimin, Suyanti; Florita, Ika Mulya; Marsudi, Edy; Atikah, Qhisthina
JASc (Journal of Agribusiness Sciences) Vol 8, No 1 (2024): "JASc" JOURNAL OF AGRIBUSINESS SCIENCES
Publisher : JASc (Journal of Agribusiness Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jasc.v8i1.18244

Abstract

Begitu banyaknya penawaran dari Coffee Shop melalui promosi, baik pada media sosial maupun non media sosial. Hal ini  semakin memicu persaingan di berbagai Coffee Shop yang memang sudah sangat banyak terdapat di Kota Banda Aceh sehingga tak sedikit Coffee Shop yang gulung tikar (bangkrut). Penelitian ini bertujuan untuk mengetahui pengaruh promosi media sosial dan promosi non media sosial terhadap keputusan pembelian pada Coffee Shop di Kota Banda Aceh. Penelitian ini menggunakan metode analisis regresi linier berganda. Data yang digunakan dalam penelitian ini adalah data primer. Berdasarkan hasil dari analisis linier berganda, secara simultan variabel promosi media sosial, promosi non media sosial, bersama-sama berpengaruh signifikan terhadap keputusan pembelian pada Coffee Shop di Kota Banda Aceh. Kemudian dari hasil perhitungan secara parsial di dapat hasil bahwa variabel promosi media sosial, promosi non media sosial, berpengaruh nyata terhadap keputusan pembelian pada Coffee Shop, selanjutnya pengaruh promosi media sosial lebih tinggi dari pada promosi non media sosial di Kota Banda Aceh.
Pemberdayaan Masyarakat Perkotaan Melalui Pemanfataan Lahan Perkarangan Untuk Meningkatkan Ketahanan Pangan dan Kesejahteraan Masyarakat di Kabupaten Aceh Besar Mujiburrahmad; Manyamsari, Ira; Romano; Juliaviani, Noratun; Marsudi, Edy
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2023): March
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v2i1.89

Abstract

The purpose of this community service is to increase the knowledge, attitudes and skills of PKK mothers in Gue Gajah Village regarding verticulture shelf assembly techniques, proper business management, diversification of verticultural processed food and professional marketing using a mobile application. Implementation activities will begin with the coordination and socialization stage with partners for the implementation of activities, then proceed with training on diversification of processed food products. The next activity is to provide counseling on business management, and ways to develop it. Providing counseling on business management, and ways to develop it. Furthermore, partners will be facilitated in making mobile application digital marketing applications so as to facilitate the marketing process. Based on the results of the activity, it can be concluded that partners have increased their knowledge and skills in improving horticultural cultivation vertically. Long-term planning on the use of a marketing android application to increase sales of vegetables. This application is expected to be one of the models in tools for marketing vegetable products in Banda Aceh and Aceh Besar. The continuation of this program can also be carried out by forming partners or partners for Study Programs within the University of Syiah Kuala to support the Independent Learning Campus Merdeka (MBKM) program. Students will later do an internship at Dudi Partners with conditions that have been agreed upon by both parties.
FINANCIAL BEHAVIOR ANALYSIS OF COCONUT FARMERS IN BIREUEN REGENCY Baihaqi, Akhmad; Ramadhani, Muhammad; Bagio, Bagio; Marsudi, Edy
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 6 (2022): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i6.506

Abstract

Bireuen Regency is one of the areas in Aceh Province which has a superior commodity to be cultivated compared to other commodities such as coconut. The existence of consumptive behavior of coconut farmers is caused by a person's lack of understanding of how to manage finances in a good and right way. For this reason, a deep understanding of farmer behavior in managing their finances, as well as their interest in being involved in formal financial institutions. The purpose of this study was to determine education, financial knowledge, income, financial attitudes and use of financial institutions influence the financial management behavior of coconut farmers in Bireuen District. The sampling method used the slovin method and the sample for this study was 100 coconut farmers in South Peusangan District, Juli and Jeumpa determined the research area by purposive sampling. The analytical method used is ordinal logistic regression analysis with the help of SPSS 22.0 software. The results of the study concluded that the financial behavior of coconut farmers which showed the variables of education, financial knowledge, income, financial attitudes and use of financial institutions had a significance <0.05 on the management behavior of coconut farmers in Bireuen Regency. In the education variable of coconut farmers belonging to the high school (SMA) level of education, the financial knowledge variable explains that coconut farmers have fairly good financial knowledge,
Co-Authors Akhmad Baihaqi Bagio, Bagio Florita, Ika Mulya Ira Manyamsari Juliaviani, Noratun Mujiburrahmad Qhisthina Atikah Ramadhani, Muhammad Suyanti Kasimin