Article Per Year (5 Year)
p-Index From 2021 - 2026
2.615
P-Index
This Author published in this journals
All Journal Ekonomi Bisnis Jurnal Manajemen. DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Manajemen Jurnal Manajerial Dan Kewirausahaan Jurnal Akuntansi
Keni Keni
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
PENGARUH SERVICE FAIRNESS, EMPATHY DAN PHYSICAL ENVIRONMENT TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY Evelina Larisa Sidharta; Keni .
Jurnal Manajemen. Volume 19, Nomor 2, Tahun 2015
Publisher : Jurnal Manajemen.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purposes of this study are: First, to explore the effect among service fairness, empathy and physical environment on customer loyalty. Second, to explore the effect among service fairness, empathy and physical environment on satisfaction. Third, to explore the effect of customer satisfaction on customer loyalty. Fourth, to find out if customer satisfaction is able to mediate service fairness, empathy and physical environment toward customer loyalty.The population of this research are all customers from one of the coffee shopsin Jakarta.The samples are collected from one of coffee shops customers in West Jakarta. The method of data collection is purposive sampling with250 respondents. The technique of data analysis used in this study was regression analysis and mediating test to examine the hypotheses. The results are: (a) therelationship between service fairness, empathy and physical environment have a significant and positive effect toward customer loyalty; (b) the relationship between service fairness, empathy and physical environment have a significant and positive effect toward customer satisfaction; (c) customer satisfaction has a positive effect on customer loyalty; (d) customer satisfaction will mediate the effect between service fairness, empathy and physical environment on customer loyalty. 
PENGARUH SERVICE FAIRNESS, EMPATHY DAN PHYSICAL ENVIRONMENT TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY Sidharta, Evelina Larisa; Keni, Keni
Jurnal Manajemen Vol 19, No 2 (2015): June 2015
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.921 KB) | DOI: 10.24912/jm.v19i2.122

Abstract

: Tujuan penelitian: (a) untuk mengetahui pengaruh service fairness, empathy dan physical environment terhadap customer loyalty; (b) untuk mengetahui pengaruh service fairness, empathy dan physical environment terhadap customer satisfaction; (c) untuk mengetahui pengaruh customer satisfaction dan customer loyalty; (d) untuk mengetahui pengaruh customer satisfaction dalam memediasi service fairness, empathy dan physical environment terhadap customer loyalty. Populasi dalam penelitian ini adalah seluruh pelanggan salah satu kedai kopi di Jakarta. Sampel diperoleh dari pelanggan salah satu kedai kopi di Jakarta Barat. Metode pengambilan sampel dalam penelitian ini adalah teknik purposive dengan jumlah 250 responden.Teknik analisis data menggunakan analisis regresi dan analisis jalur. Hasil penelitian: (a) service fairness, empathy dan physical environment mempunyai pengaruh yang positif terhadap customer loyalty; (b) service fairness, empathy dan physical environment mempunyai pengaruh yang positif terhadap customer satisfaction; (c) customer satisfaction mempunyai pengaruh positif terhadap customer loyalty; (d) customer satisfaction dapat memediasi pengaruh antara service fairness, empathy dan physical environment terhadap customer loyalty.The purposes of this study are: First, to explore the effect among service fairness, empathy and physical environment on customer loyalty. Second, to explore the effect among service fairness, empathy and physical environment on satisfaction. Third, to explore the effect of customer satisfaction on customer loyalty. Fourth, to find out if customer satisfaction is able to mediate service fairness, empathy and physical environment toward customer loyalty.The population of this research are all customers from one of the coffee shopsin Jakarta.The samples are collected from one of coffee shops customers in West Jakarta. The method of data collection is purposive sampling with250 respondents. The technique of data analysis used in this study was regression analysis and mediating test to examine the hypotheses. The results are: (a) the relationship between service fairness, empathy and physical environment have a significant and positive effect toward customer loyalty; (b) the relationship between service fairness, empathy and physical environment have a significant and positive effect toward customer satisfaction; (c) customer satisfaction has a positive effect on customer loyalty; (d) customer satisfaction will mediate the effect between service fairness, empathy and physical environment on customer loyalty
How Perceived Usefulness and Perceived Ease of Use Affecting Intent to Repurchase? Keni, Keni
Jurnal Manajemen Vol 24, No 3 (2020): October 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i3.680

Abstract

This study was commenced in order to determine whether or not perceived usefulness and perceived ease of use positively affecting consumers’ intention to repurchase, both in a direct and indirect manner through both trust and customer satisfaction. A sum of 250 respondents joined this study, while a total of 236 data were deemed usable to be further processed and analyzed in this study. Survey method was applied in this study, in which all of the data gathered from the respondents using questionnaires which were distributed both personally and electronically. All of the data then were analyzed using PLS-SEM method. In accordance with the results, author conclude that both perceived usefulness and perceived ease of use play a significant and important role in affecting consumers’ intention to repurchase, both directly and indirectly toward customer satisfaction and trust, in which trust plays a stronger role as a mediator as compared to satisfaction. 
Cover Jurnal Manajerial dan Kewirausahaan Vol. 2 No 2 Keni, Keni
Jurnal Manajerial Dan Kewirausahaan Vol 2, No 2 (2020): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v2i2.16261

Abstract

Cover Jurnal Manajerial dan Kewirausahaan Vol. 2 No 2
Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 3 No 3 Keni, Keni
Jurnal Manajerial Dan Kewirausahaan Vol 3, No 3 (2021): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v3i3.16257

Abstract

Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 3 No 3
Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention Luki Lukmanul Hakim; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 3 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i3.7921

Abstract

This study aims to determine the effect of brand awareness, brand image, and customer perceived value on purchase intentions. The sampling technique used in this study is nonprobability sampling by purposive sampling using a quantitative approach by distributing questionnaires to 146 which valid respondents 142 respondents. Data analysis method used in this study is multiple regression analysis. For operational variables using the Likert scale method of validity used a computer measuring instrument that is SPSS 25.0. The results showed that the brand awareness variable have a significant and positif effect, brand image have a significant and positif effect, customer perceived value have a significant and positif effect on purchase intention. In this case the brand image is the most influences of purchase intention.
Pengaruh Brand Image, Service Quality, dan Customer Relationship Management Terhadap Customer Loyalty Samuel Hendy; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 5 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.414 KB) | DOI: 10.24912/jmbk.v3i5.6082

Abstract

This research is being shown in order to learn how brand image, service quality and customer relationship management can affect customer loyalty one of these coffee shops in Jakarta. This research can be classified as quantitative and descriptive research which consist of primary data that being gather by online questionnaire, in other word survey. These coffee shops customer that located in Jakarta are the sample in this research. The data that has been gathered are being collected from 150 customers. As the result, this research shown from these coffee shops customer in Jakarta are 1) Brand image affect the customer loyalty in positive way. 2) Service quality give positive impact toward customer loyalty. 3) There are positive clout that customer relationship management give toward customer loyalty
Pengaruh Kepemilikan Institusional, Pertumbuhan Perusahaan, Struktur Aktiva, Ukuran Perusahaan, Earning Volatility dan Kebijakan Deviden Terhadap Kebijakan Hutang Perusahaan Keni .; Sofia Prima Dewi
Jurnal Akuntansi vol. 13 no. 1 April 2013
Publisher : Universitas Kristen Krida Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36452/akunukd.v13i1.817

Abstract

FROM PERCEPTION TO LOYALTY: EXPLORING THE IMPACT OF PERCEIVED BRAND AUTHENTICITY ON CONTINUOUS PURCHASE INTENTION Djaruma, Juwita; Keni, Keni
DeReMa (Development Research of Management): Jurnal Manajemen Vol 19, No 2 (2024): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v19i2.8546

Abstract

Access to information has changed how consumers interact with brands, as they can learn more about a brand's authenticity, impacting their intention to repurchase the brand. Therefore, this study explores how perceived brand authenticity affects continuous purchase intention and examines the mediating role of brand experience. Authenticity was assessed on an instant noodle brand through three dimensions: heritage, quality commitment, and sincerity. The descriptive research used PLS-SEM for data analysis. Data were collected from 210 Generation Z consumers who had used the brand, selected via convenience sampling. The findings of this study underscore the importance of brand experience in mediating the relationship between brand authenticity and continuous purchase intention. Quality commitment and heritage positively and significantly influence brand experience but do not directly affect continuous purchase intention. Conversely, sincerity positively and significantly influenced brand experience and continuous purchase intention. The brand experience itself also significantly influences continuous purchase intention. Thus, brands should leverage their authenticity to enhance customer experience, boosting continuous purchase intention. This research offers valuable insights into brand management and consumer behavior, providing practical implications for creating effective brand strategies. Abstrak dalam Bahasa IndonesiaAkses terhadap informasi telah mengubah cara konsumen berinteraksi dengan merek, karena mereka dapat mempelajari lebih banyak tentang keaslian merek, yang berdampak pada keterlibatan mereka dan niat untuk membeli kembali merek tersebut. Oleh karena itu, penelitian ini mengeksplorasi bagaimana persepsi keaslian merek mempengaruhi niat pembelian berkelanjutan dan mengkaji peran mediasi dari pengalaman merek. Keaslian dinilai pada merek mi instan melalui tiga dimensi: komitmen kualitas, warisan, dan ketulusan. Penelitian deskriptif ini menggunakan Partial Least Square-Structural Equation Modeling untuk analisis data. Data dikumpulkan dari 210 konsumen Generasi Z yang telah menggunakan merek tersebut, dipilih melalui convenience sampling. Temuan dari penelitian ini menekankan pentingnya pengalaman merek dalam memediasi hubungan antara keaslian merek dan niat pembelian berkelanjutan. Komitmen kualitas dan warisan secara positif dan signifikan mempengaruhi pengalaman merek tetapi tidak secara langsung mempengaruhi niat pembelian berkelanjutan. Sebaliknya, ketulusan secara positif dan signifikan mempengaruhi pengalaman merek dan niat pembelian berkelanjutan. Pengalaman merek itu sendiri juga secara signifikan mempengaruhi niat pembelian berkelanjutan. Dengan demikian, merek harus memanfaatkan keaslian mereka untuk meningkatkan pengalaman pelanggan, sehingga meningkatkan niat pembelian berkelanjutan. Penelitian ini memberikan wawasan berharga tentang manajemen merek dan perilaku konsumen, memberikan implikasi praktis untuk menciptakan strategi merek yang efektif.
Cover Jurnal Manajerial dan Kewirausahaan Vol. 6 No. 1 Keni, Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 1 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Co-Authors Djaruma, Juwita Evelina Larisa Sidharta Evelina Larisa Sidharta Hartono, Ceri Ling, Ai Luki Lukmanul Hakim Samuel Hendy Sidharta, Evelina Larisa Sofia Prima Dewi Sofia Prima Dewi Yusi Yusianto