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All Journal Ekonomi Bisnis Akuntansi Krida Wacana Jurnal Manajemen. DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi Jurnal Bisnis dan Akuntansi MBIA Prologia Jurnal Muara Ilmu Ekonomi dan Bisnis SABDAMAS Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan International Journal of Application on Economics and Business Jurnal Akuntansi Jurnal Manajemen Maranatha
Keni Keni
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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How Perceived Usefulness and Perceived Ease of Use Affecting Intent to Repurchase? Keni, Keni
Jurnal Manajemen Vol 24, No 3 (2020): October 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i3.680

Abstract

This study was commenced in order to determine whether or not perceived usefulness and perceived ease of use positively affecting consumers’ intention to repurchase, both in a direct and indirect manner through both trust and customer satisfaction. A sum of 250 respondents joined this study, while a total of 236 data were deemed usable to be further processed and analyzed in this study. Survey method was applied in this study, in which all of the data gathered from the respondents using questionnaires which were distributed both personally and electronically. All of the data then were analyzed using PLS-SEM method. In accordance with the results, author conclude that both perceived usefulness and perceived ease of use play a significant and important role in affecting consumers’ intention to repurchase, both directly and indirectly toward customer satisfaction and trust, in which trust plays a stronger role as a mediator as compared to satisfaction. 
PENGARUH INFORMATION QUALITY DAN SERVICE QUALITY TERHADAP PERCEIVED VALUE DAN KONSEKUENSINYA TERHADAP CUSTOMER ENGAGEMENT BEHAVIOR INTENTION (STUDI PADA SOCIAL COMMERCE INSTAGRAM) Maria, Ivonne; Wijaya, Valentino; Keni, Keni
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 2 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i2.12276

Abstract

Keberhasilan social commerce bergantung pada tingkat transaksi yang terjadi pada social commerce. Tingkat transaksi yang tinggi mengindikasikan adanya interaksi yang kuat dalam social commerce. Penelitian ini bertujuan untuk menguji pengaruh kualitas informasi, kualitas layanan terhadap persepsi nilai dan konsekuensinya terhadap niat perilaku keterlibatan pelanggan. Sampel yang terkumpul dalam penelitian ini berjumlah 214 responden menggunakan metode pengisian kuesioner yang dilakukan secara online. Pengujian hipotesis dilakukan dengan analisis Partial Least Square – Structural Equation Modeling (PLS-SEM) dengan software SmartPLS. Hasil penelitian ini menunjukkan bahwa kualitas informasi dan kualitas layanan berpengaruh secara positif terhadap persepsi nilai dan persepsi nilai berpengaruh secara positif terhadap niat perilaku keterlibatan pelanggan. The success of social commerce depends on the level of transactions that occur on the platform. A high transaction rate indicates a strong interaction in social commerce. This study aims to examine the effect of information quality, service quality on perceived value and its consequences on the customer engagement behavior intention. The sample collected in this study amounted to 214 respondents using online questionnaires. Hypothesis testing was conducted by analyzing Partial Least Square – Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results of this study indicate that the information quality and service quality have a positive effect on perceived value and perceived value have a positive effect on customer engagement behavior intention.
DILEMATIS ANTARA PEMASARAN TRADISIONAL DENGAN PEMASARAN DIGITAL TERKAIT PERUBAHAN PERILAKU KONSUMEN: STUDI PADA MASA PANDEMI COVID-19 Clarence, Clarence; Yulianti, Yulianti; Halim, Christian; Sari, Puspa Ratna; Keni, Keni
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 2 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i2.13237

Abstract

Niat membeli dapat dipengaruhi oleh pemasaran tradisional maupun digital. Penelitian ini memiliki tujuan untuk mengetahui pengaruh pemasaran tradisional dan digital, serta efek moderasi pandemi Covid-19 terhadap niat membeli vitamin. Dalam penelitian ini, sampel yang terkumpul sebanyak 245 respondenyang diperoleh dari kuesioner yang dibagikan secara online melalui google form. Untuk analisis data, penelitian ini menggunakan Partial Least Square – Structural Equation Modeling (PLS-SEM) dengan bantuan software SmartPLS. Hasil penelitian ini menunjukkan bahwa pemasaran tradisional dan digital memiliki pengaruh terhadap niat membeli. Sementara itu, pemasaran tradisional yang dimoderasi oleh pandemi Covid-19 tidak memiliki pengaruh terhadap niat membeli, namun hasil yang berbeda untuk pemasaran digital dimana pandemi Covid-19 memoderasi hubungan antara pemasaran digital dan niat membeli. Purchase intention can be influenced by both traditional and digital marketing. This study aims to determine the effect of traditional and digital marketing, as well as the moderating effect of the Covid-19 pandemic on the intention to buy vitamins. In this study, the sample collected was 245 respondents obtained from questionnaires distributed online via google form. For data analysis, this study uses Partial Least Square – Structural Equation Modeling (PLS-SEM) withSmartPLS software. The results of this study indicate that traditional and digital marketing have an influence on purchase intention. Meanwhile, traditional marketing moderated by the Covid-19 pandemic had no effect on purchase intention, but the results were different for digital marketing where the Covid-19 pandemic moderated the relationship between digital marketing and purchase intention.
Cover Jurnal Manajerial dan Kewirausahaan Vol. 2 No 2 Keni, Keni
Jurnal Manajerial Dan Kewirausahaan Vol 2, No 2 (2020): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v2i2.16261

Abstract

Cover Jurnal Manajerial dan Kewirausahaan Vol. 2 No 2
Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 3 No 3 Keni, Keni
Jurnal Manajerial Dan Kewirausahaan Vol 3, No 3 (2021): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v3i3.16257

Abstract

Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 3 No 3
SUPERVISI PELAKSANAAN PENELITIAN TINDAKAN KELAS PADA GURU SMAN 111, DI PENJARINGAN, BANDENGAN, JAKARTA UTARA Keni Keni; Widya Risnawaty; Lerbin R. Aritonang R; Shirly Gunawan
SABDAMAS Vol 1 No 1 (2019): SABDAMAS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.74 KB)

Abstract

Untuk menunjang profesionalitas. seperti yang diatur dalam LampiranPeraturan Mentri Pendidikan Nasional Nomor 16 Tahun 2007 tentang StandarKualifikasi Akademik dan Kompetensi Guru, para guru diharapkan dapat melakukanPenelitian Tindakan Kelas (PTK). Kegiatan PKM ini merupakan lanjutan dari kegiatanPKM sebelumnya. Pada kegiatan PKM sebelumnya, para guru hanya diberikanpelatihan mengenai penelitian tindakan kelas. Kegiatan PKM ini diharapkan dapatmemberikan supervisi dan pendampingan kepada guru-guru SMAN 111 untukmelakukan penelitian tindakan kelas. Kegiatan PKM ini dilakukan dalam empattahapan. Tahapan awal dilakukan dalam kelompok besar membahas judul penelitiandan penyusunan proposal Penelitian Tindakan Kelas. Tahap kedua melakukansupervisi untuk penyusunan Bab I (Pendahuluan) dan Bab II (Tinjauan Pustaka).Selanjutnya, tahap ketiga, melakukan supervisi untuk penyusunan Bab III (MetodePenelitian). Tahap akhir adalah pembahasan terhadap ringkasan proposal penelitiantindakan kelas guru SMA Negeri 111. Supervisi pelaksanaan penelitian tindakan kelaspada guru SMA Negeri 111 diharapkan dapat bermanfaat bagi para guru untukmelakukan penelitian PTK, yang pada akhirnya akan menunjang kenaikan pangkatguru tersebut. Luaran akhir kegiatan PKM ini adalah: (a) modul Pelatihan PenelitianTindakan Kelas; (b) dilakukannya supervisi bertahap dalam pembuatan proposalpenelitian tindakan kelas, (c) dihasilkannya ringkasan proposal penelitian tindakankelas dari guru-guru SMAN 111.
Pengaruh Kepemilikan Institusional, Pertumbuhan Perusahaan, Struktur Aktiva, Ukuran Perusahaan, Earning Volatility dan Kebijakan Deviden Terhadap Kebijakan Hutang Perusahaan Keni .; Sofia Prima Dewi
Jurnal Akuntansi vol. 13 no. 1 April 2013
Publisher : Jurnal Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Intergenerational Communication, Country of Origin Dan Word of Mouth Untuk Memprediksi Ekuitas Merek [Intergenerational Communication, Country of Origin and Word of Mouth for Predicting Brand Equity] Keni Keni; Widya Octaviani
DeReMa (Development Research of Management): Jurnal Manajemen Vol 13, No 2 (2018): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v13i2.863

Abstract

The purpose of this research are to examine whether intergenerational communication, country of origin, and word of mouth can predict brand equity. The population of this research is smartphone consumers. The sample is of 200 smartphone consumers in Jakarta using online questionnares with the nonprobability sampling technique with convenience sampling. The data analysis used in this study was multiple regression analysis.  The results of this study are intergenerational communication, country of origin and word of mouth are positively and significantly predictors of brand equity. Abstrak dalam Bahasa Indonesia : Penelitian ini dilakukan untuk menganalisis pengaruh komunikasi intergenerasi, country of origin dan word of mouth terhadap ekuitas merek. Populasi dalam penelitian ini adalah para pengguna ponsel pintar di Indonesia. Proses pengambilan data dilakukan dengan menyebarkan kuesioner kepada 200 konsumen ponsel pintar di Jakarta dengan teknik sampling non probabilitas berupa convenience sampling. Setelah data dikumpulkan, data kemudian dianalisis dengan menggunakan metode regresi linear berganda. Berdasarkan hasil analisis data, diperoleh hasil bahwa komunikasi intergenerasi, country of origin and word of mouth memiliki pengaruh positif dan signifikan terhadap ekuitas merek.
KREDIBILITAS SUMBER, NILAI DARI UANG, KUALITAS YANG DIRASAKAN, DAN SIKAP TERHADAP MEREK SEBAGAI PREDIKTOR TERHADAP INTENSI MEMBELI PADA PRODUK KECANTIKAN LOKAL [SOURCE CREDIBILITY, VALUE OF MONEY, PERCEIVED QUALITY, AND ATTITUDE TO BRAND AS PREDICTORS OF BUYING INTENTION OF LOCAL BEAUTY PRODUCTS] Yulianti Yulianti; Keni Keni
DeReMa (Development Research of Management): Jurnal Manajemen Vol 17, No 1 (2022): MAY
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v17i1.4992

Abstract

The aim of this study is to empirically examine source credibility, value of money, perceived quality, and attitude toward brand in predicting purchase intention of local beauty products. Data was collected by distributing online questionnaires. The total respondents collected were 153 respondents who were consumers of local beauty products. Data were analyzed using the Partial Least Square – Structural Equation Modeling (PLS-SEM) and processed using SmartPLS 3 software. The results showed that source credibility and value for money could not positively predict purchase intention of local beauty products. Meanwhile, perceived quality and attitude toward brand can positively predict purchase intention of local beauty products. In addition, source credibility can positively predict purchase intention through attitude toward brand on local beauty products. From the results, the firm is able to determine the right strategy to increase consumer purchase intention on local beauty products.Bahasa Indonesia Abstrak: Tujuan dari penelitian ini adalah menguji secara empiris source credibility, value of money, perceived quality, dan attitude toward brand dalam memprediksi purchase intention pada produk kecantikan lokal. Data dikumpulkan dengan o kuesioner secara online. Total responden yang terkumpul sebanyak 153 responden yang merupakan konsumen dari produk kecantikan lokal. Data dianalisis menggunakan metode Partial Least Square – Structural Equation Modeling (PLS-SEM) dan diolah menggunakan software SmartPLS 3. Hasil penelitian menunjukkan bahwa source credibility dan value of money tidak dapat memprediksi secara positif purchase intention pada produk kecantikan lokal. Sementara, perceived quality dan attitude toward brand dapat memprediksi secara positif purchase intention pada produk kecantikan lokal. Selain itu, source credibility dapat memprediksi secara positif purchase intention melalui attitude toward brand pada produk produk kecantikan lokal. Dari hasil penelitian ini, perusahaan dapat menetapkan strategi yang tepat guna meningkatkan niat beli konsumen pada produk kecantikan lokal.
Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention Luki Lukmanul Hakim; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 3 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i3.7921

Abstract

This study aims to determine the effect of brand awareness, brand image, and customer perceived value on purchase intentions. The sampling technique used in this study is nonprobability sampling by purposive sampling using a quantitative approach by distributing questionnaires to 146 which valid respondents 142 respondents. Data analysis method used in this study is multiple regression analysis. For operational variables using the Likert scale method of validity used a computer measuring instrument that is SPSS 25.0. The results showed that the brand awareness variable have a significant and positif effect, brand image have a significant and positif effect, customer perceived value have a significant and positif effect on purchase intention. In this case the brand image is the most influences of purchase intention.
Co-Authors Adrianto, Fajri Affendi, Calvin Jordan Wijaya Aristo, Evodius Arnaldo, Aron Bramasta, Arya Adi Buana, Salsabilla Ayundha Marthsa Buana, Salsabilla Ayundha Martsha Budiarto, Ferdian Calvin, Nicholas Celline, Aprilia Chandra, Cindy Chang, Kevin Clarence, Clarence David, Tonny Dharmawan, Purnama Dini Oktaviani Djaruma, Juwita Elis, Elis Emerald, Serena Evelina Larisa Sidharta Evelina Larisa Sidharta Febriany, Dessy Hadiwidjajalu, Kentji Halim, Christian Hartawan, Christofer Novrisatya Hartono, Ceri Hendi, Hendi Ica Rika Candraningrat Ida Puspitowati Immanuel, Sandy Johansen Johansen Jundrio, Harry Kawi, Jeffrey Saputra Kurniawan, Alwin Fajar Laurence, Kenny Leow, Janice Atalie Lerbin R. Aritonang R Liap, Valensia Fanny Ludya Lim, Sherliana Limanan, Caecelia Cynthia Ling, Ai Luki Lukmanul Hakim Maria, Ivonne Markus, Harris Marvinson, Gerry Massie, Andrew Christian Nicholas Wilson Nugraha, Tarsisius Bisma Nyotowidjojo, Kartika Sari Orlando, James Oscar, Yessica Osman, Feranvin Pauline, Delvina Pratamaputra, Dennis Putra, Alfen Dwi Putra, Thomas Wilson R. Aritonang R., Lerbin Richard Wisianto Risnawaty, Widya Roshima, Ramos Ryan Sabrina O Sihombing Salim, Yovina Samuel Hendy Sandra, Kavira Kamate Sari, Melinda Ika Sari, Puspa Ratna Setiawan, Ronaldo Shirly Gunawan Sianata, Vinka Vanlia Sidharta, Evelina Larisa Simatupang, Natasya Theresia Soelaiman, Lydiawati Sofia Prima Dewi Sofia Prima Dewi Sudibyo, Arvin Sutini, Sandra Tay Lee Chin Teoh, Ai Ping Tjipto, Jovita Damayanti Valerian, Juan Valerie, Christian Vanessa Vanessa Veronica, Helen Vincent Vincent, Vincent Warisadi, Alain Moelya Widya Octaviani Widya Risnawaty Wijaya, Valentino Wiranata, James Putra Wulan Purnama Sari Wulandari, Dhea Asih Yanico, Yanico Yeo, Wei Ming Yulianti Yulianti Yulianti Yulianti Yusi Yusianto Zukhrufa, Azka