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All Journal Jurnal Sosial Ekonomi Pertanian Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian
Kuswarini Kusno
Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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KERAGAAN USAHATANI PADI GOGO PADA PROGRAM PENGELOLAAN HUTAN BERSAMA MASYARAKAT DI KESATUAN PENGELOLAAN HUTAN INDRAMAYU Linda Wulandari; Kuswarini Kusno
Jurnal Sosial Ekonomi Pertanian (J-SEP) Vol 9 No 3 (2016)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jsep.v9i3.5815

Abstract

PHBM is a system of forest resource management conducted jointly with PerumPerhutani and people from villages forest. One of the village that implement the program is Jatimunggul village. In the implementation, the program facing some trouble because the rural community was not agree with management takeover by Perhutani. As the result the farmers is protesting about forest land which considered belongs to them. The purpose of this study was to determine the performance of upland rice that held by farmers from Perhutani Forrest area at Jatimunggul Village. Qualitative research design is supported by quantitative data with case study research techniques. The results show that the cultivation of upland rice in PHBM Program still using traditional tools. There are some processes upland rice farming that involving another party such as: procurement of capital which is 20% come from self-capital and 80% from capital loan the middleman, site planning process and commodity that involving Perhutani, and marketing of the upland rice products that involving the middleman. The average income of the upland rice farmer per hectare each years is Rp. 23.800.333, meanwhile the income is Rp. 9.402.985 with average of production is 3.543 kg/ha. The average of total cost that the farmer spend is Rp. 15.112.352 consisting of variable cost value of Rp. 14.480.450 and fixed cost Rp. 631.902. when compared with the secondary revenue data of upland rice at Sukasari Villages at 2014 then the revenue from upland rice at Jatimunggul Village is higher Rp. 10.710.333 or differ by 45% compared with revenue from Sukasari Villages. PHBM Program not only give economics benefit, but also benefit at socials such as for employment, but the benefit for the environment not fully completed yet.
STRATEGI PEMASARAN KOPI LUWAK MANGLAYANG KARLINA DI KELOMPOK TANI KIWARI FARMERS, KABUPATEN BANDUNG Kuswarini Kusno; Muhammad Indra Pratama Ariin; Sulistyodewi Nur Wiyono; Dini Rochdiani
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 4, No 1 (2019): Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian
Publisher : Departemen Sosial Ekonomi Faperta Unpad

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (31.974 KB) | DOI: 10.24198/agricore.v4i1.22799

Abstract

Abstrak Kiwari Farmers adalah kelompok tani yang mengusahakan kopi arabika reguler dan kopi luwak Manglayang Karlina. Penjualan kopi luwaknya rendah dan tidak kontinyu selama tahun 2016-2017. Karena itu perlu diidentifikasi penyebabnya dengan tujuan untuk merumuskan strategi pemasaran kopi luwak tersebut di Kelompok Tani Kiwari Farmers. Teknik penelitian menggunakan teknik studi kasus. Data primer dan sekunder dikumpulkan melalui observasi, wawancara, dan studi literatur. Data dianalisis dengan analisis strength, weakness, opportunity, and threat (SWOT) dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan ada 6 strategi alternatif: 1) mengalokasikan keuntungan untuk riset fermentasi biji kopi, dan proses roasting, untuk pelatihan formal tenaga kerja, serta untuk pembangunan lantai jemur dan gudang, 2) melakukan kampanye kreatif berbasis edukasi mengenai animal welfare, dan jenis, manfaat serta proses pengolahan kopi luwak, 3) menggunakan Instagram dan Facebook untuk mengedukasi konsep pengolahan mandiri dari hulu hingga hilir dan animal welfare, 4) memperluas jalan kebun, lantai jemur, dan tempat pengolahan pasca panen kopi untuk kepentingan agrowisata, 5) meningkatkan riset pengolahan roasting dan pelatihan tenaga kerja, serta 6) mempertahankan dan menambah inovasi produk baru dan kemasan. Strategi prioritas atau yang terbaik adalah strategi kesatu. Disarankan Kiwari Farmers menerapkan strategi ke 1) tersebut di atas, dan melakukan survei terhadap konsumen kopi luwak.Kata kunci: kopi luwak, strategi pemasaran, SWOT, QSPMAbstractKiwari Farmers cultivates for regular Arabica coffee and Manglayang Karlina Luwak coffee in Bandung district. The sales volume of civet coffee is still low and has experienced discontinue sales during 2016-2017. Thus, it is necessary to identify the causes of the low sales of civet coffee in order to formulate the marketing strategy of the civet coffee in the Kiwari Farmers Group. This study uses case study techniques. Primary and secondary data are collected through observation, interviews, and literature studies. Data on strengths, weaknesses, opportunities and threats encountered by Kiwari farmers groups were analyzed using SWOT Analysis and Quantitative Strategic Planning (QSP) Matrix. As a result, there were six alternative strategies: 1) allocate profits for coffee bean fermentation research, roasting processes, formal labor training, building dry floors and warehouses, 2) create creative campaigns such as the animal welfare education campaign, and campaigns on civet coffee types, the benefits of civet coffee consumption, and the processing of civet coffee, 3) use the benefits of social media in particular Instagram and Facebook to educate the concept of civet coffee processing from the beginning to the end of the process, and animal welfare, 4) enlarge the road area in the garden, drying area, build a post-harvest site and processing coffee for the development of an agro-tourism business unit, 5) improve roasting processing research and employee training, and 6) maintain by innovating new products and packaging. The best strategy is strategy number 1) mentioned above. Kiwari Keywords: civet coffee, marketing strategy, SWOT, QSPM
ANALISIS FAKTOR YANG MENDASARI HARAPAN KONSUMEN TERHADAP ATRIBUT PRODUK BERAS Kuswarini Kusno; Ronnie S. Natawidjaja; Lies Sulistyowati; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5449

Abstract

Many studies involving the measurement of rice attributes which are then analyzed to determine customer satisfaction have been carried out. In general, these measurements are carried out by researchers by determining the dimensions or constructs first. Whereas some of the attributes contained in a dimension or between these dimensions may be correlated with each other so that the results of consumer assessments can be biased. The city of Bandung has a relatively high level of rice consumption. The purpose of this study is to analyze the factors that underlie consumers in Bandung to assess the level of importance (expectations) of rice attributes. The research design is quantitative with survey research techniques to 108 respondents. Sampling using multistage sampling method. Primary data were analyzed by Exploratory Factor Analysis (EFA) method. The results showed that from the 14 variables of the importance of the rice attribute, 4 factors were formed that underlie consumer assessments of these attributes. Factor 1 contains 4 level of importance variables of rice attribute namely, the amount of beras kepala, habits, more filling, and easy to process. Factor 2 contains 6 level of importance variables of rice attributes, namely rice shape, whiteness, number of broken rice, groat content, rice grain length, and rice grain elongation. Factor 3 contains 3 level of importance variable namely, rice durability, affordable prices, and easy to obtain. Factor 4 contains the level of importance of the prestige attribute only. Information in the fourteen variables can be absorbed almost 66% by the four factors formed.
Analisis Penentuan Persediaan Singkong Sebagai Bahan Baku Tape Singkong Pada Agroindustri Peuyeum Abas Sawargi, Kecamatan Cimenyan, Kabupaten Bandung Kuswarini Kusno; Annisaa Punjul Rahayu; Eti Suminartika; Anne Charina
Paspalum: Jurnal Ilmiah Pertanian Vol 6, No 1 (2018)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (746.369 KB) | DOI: 10.35138/paspalum.v6i1.73

Abstract

Cassava as the third staple food for the people of Indonesia after rice and corn, is the raw material for making ‘tape singkong”. Agroindustry Peuyeum Abas Sawargi located in District Cimenyan, Bandung Regency buy cassava almost every day to make “tape singkong”. It's not economical and inefficient; therefore good cassava inventory management is required. The purpose of this research was to determine the amount of economical cassava inventory and to know when to re-order the cassava so that the total cost of inventory to be a minimum, as well as comparing the actual cost of inventory to those based on economical cassava inventory. The research design was qualitative with case study technique. The collected data consists of primary data year 2017 and secondary data which were analyzed descriptively and quantitatively by Economic Order Quantity (EOQ) and Reorder Point (ROP) methods.. The results showed that the amount of cassava inventory that must be available was 3,264 kg with the frequency of ordering 61 times a year, while the re-ordering of cassava must be carried out when the remaining cassava stock of 2,240 kg. As a result, total inventory costs decreased by almost 48% within a year.  Thus, the production process becomes more efficient and in the long run the agroindustry can be expected to be more competitive. 
DESKRIPSI PROFIL WARUNG KOPI KIWARI DAN KARAKTERISTIK KONSUMENNYA YANG MENGONSUMSI KOPI ARABIKA MANGLAYANG KARLINA Muhammad Fadli; Kuswarini Kusno
Jurnal Ilmiah Mahasiswa Agroinfo Galuh Vol 7, No 1 (2020): Januari 2020
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.573 KB) | DOI: 10.25157/jimag.v7i1.2895

Abstract

Kiwari Farmers adalah kelompok tani kopi yang memproduksi kopi arabika bernama Manglayang Karlina dan dipasarkan di warung kopi Kiwari. Meningkatnya jumlah kedai  kopi di daerah Bandung menimbulkan persaingan yang semakin ketat dalam industri kopi. Salah satu dampaknya adalah omzet warung kopi Kiwari berfluktuasi selama tahun 2018 Hal ini juga disebabkan jumlah konsumennya menurun. Karena itu, perlu diketahui bagaimana karakteristik konsumennya, agar warung kopi Kiwari dapat menjaga eksistensinya. Penelitian ini bertujuan untuk mendeskripsikan profil Kiwari Farmers dan karakteristik konsumen kopi Manglayang Karlina di Warung Kopi Kiwari. Untuk mencapai tujuan pertama, data dan informasi dikumpulkan dari informan. Sedangkan untuk tujuan kedua, dilakukan survey terhadap sampel responden berukuran 50 yang dipilih secara sengaja (purposive sampling). Data terdiri dari data primer yang dikumpulkan dengan cara wawancara dan menggunakan kuesioner, serta data sekunder yang diperoleh dari studi literatur dan instansi terkait. Data dianalisis secara deskriptif kualitatif dan dengan menggunakan tabel frekuensi. Kiwari Farmers berperan sebagai produsen dan pedagang. Sebagai produsen, Kiwari Farmers memproduksi kopi arabika Manglayang Karlina dan kopi Luwak Manglayang. Budidaya tanaman kopi dilakukan di kebun milik pribadi dan diolah secara mandiri dari hulu hingga hilir. Sebagai pedagang, warung Kopi Kiwari menjual bermacam-macam merk kopi yang masing-masing diperoleh dari petani di daerah asal kopi tersebut. Mayoritas responden konsumen adalah laki-laki, berusia rata-rata 20 tahun, belum bekerja, memiliki uang saku per bulan rata-rata Rp 1.568.000, sedang menempuh pendidikan sarjana, dan berdomisili di dalam Bandung. Disarankan Kiwari meneliti kepuasan konsumen sebagai acuan untuk menentukan sasaran-sasaran di tahun-tahun mendatang.
ANALISIS KINERJA PEMASOK PADA PT. BIMANDIRI AGRO SEDAYA DALAM AKTIVITAS PENGADAAN BROKOLI (Brassica oleracea var. italica L.) Ayu Nurhusni; Kuswarini Kusno
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7539

Abstract

Supplier performance plays an important role in ensuring the availability of supply goods that will affect the company's performance. PT. Bimandiri Agro Sedaya is a distributor of high quality fresh vegetables that relies on suppliers to procure all vegetables. One of the vegetable commodities with the highest demand and continues to increase from the company is broccoli, but the company's service level in meeting customer demand has actually decreased due to lack of supply from suppliers. This study aims to describe the purchasing process in the procurement of broccoli, as well as to determine the performance ranking of the best broccoli suppliers at PT. Bimandiri Agro Sedaya. The design applied in this research is qualitative and quantitative with case study research techniques. The first objective is achieved by conducting descriptive analysis, while the second goal is achieved by using the Analytical Hierarchy Process (AHP) method. Based on the results of the study, the purchasing process in the procurement of broccoli at PT. Bimandiri Agro Sedaya consists of six stages, namely making quantity estimates, ordering to suppliers, receiving orders from customers, sending broccoli by suppliers, receiving and checking broccoli, and payments to suppliers. Furthermore, the first rank of broccoli supplier with the best performance is Mr. Yayang (50.9%), the second rank is PTA (20.7%), the third rank is IDF (14.7%), and the last rank is Mr. Ayi Ilham (13,7%).
PERSEPSI KONSUMEN TERHADAP KUALITAS PELAYANAN DALAM PROSES PEMBELIAN BERAS HITAM ORGANIK PRODUKSI GAPOKTAN WANGUNSARI CISAYONG TASIKMALAYA Wima Hatami; Kuswarini Kusno; Agriani Hermita Sadeli; Sulistyodewi Nur Wiyono
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7454

Abstract

Public awareness of the importance of healthy living and increasing environmental sustainability has also encouraged some people to consume organic food, one of which is organic black rice. Gapoktan Wangunsari is one of the producers of organic black rice. The price of organic black rice produced by Gapoktan Wangunsari is relatively cheap. The organic black rice has four organic certifications, pesticide-free food and chemical fertilizer certification. It should be able to attract consumers' interest, but in fact, only a few consumers are interested in. Perceptions of good service quality will have an impact on loyalty and repeat purchases by consumers. In addition, the quality of service is difficult to imitate by other manufacturers. The purpose of this study was to determine the characteristics of consumers and to analyze consumer perceptions of service quality in the process of purchasing organic black rice produced by Gapoktan Wangunsari. The research design uses a quantitative design with survey techniques. The results showed that the majority of consumers live in rural areas, are female, aged 56 years, have secondary education, work as farmers and belong to the lower middle income class, namely < IDR 2,600,000 per month. Consumer perceptions of service quality in the process of purchasing organic black rice are very good. Wangunsari Gapoktan should do promotions and sales online so that the number of consumers increases.
Co-Authors Agriani Hermita Sadeli Anne Charina Annisaa Punjul Rahayu Ayu Nurhusni Bobby Rachmat Saefudin Dini Rochdiani Eti Suminartika Lies Sulistyowati Linda Wulandari Muhammad Fadli Muhammad Indra Pratama Ariin Ronnie S. Natawidjaja Sulistyodewi Nur Wiyono Wima Hatami