Article Per Year (5 Year)
p-Index From 2020 - 2025
2.293
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Bisnis dan Manajemen Jurnal Ilmu Komunikasi MODUS-Jurnal Ekonomi dan Bisnis Jurnal Komunikasi Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Organisasi Dan Manajemen Journal of Secretary and Business Administration JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Eksis: Jurnal Riset Ekonomi dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi BISMA (Bisnis dan Manajemen) Jurnal Pijar : Studi Manajemen dan Bisnis Indonesian Journal of Creative Business and Technology
Yunita Budi Rahayu Silintowe
Universitas Kristen Satya Wacana
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
KEPUTUSAN PEMBELIAN SMARTPHONE OLEH MAHASISWA: KELOMPOK ACUAN ATAU GAYA HIDUP? Harnoto, Tri; Silintowe, Yunita Budi Rahayu
Modus Journals Vol 30, No 2 (2018): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v30i2.1708

Abstract

Smartphone merupakan salah satu hasil dari perkembangan teknologi saat ini. Perkembangan teknologi ini berdampak pada penggunaan smartphone di negeri ini yang semakin meningkat dari tahun ke tahun. Smartphone juga digunakan oleh mahasiswa untuk sarana komunikasi bersama teman atau kelompok, mengirim tugas kuliah, bermain game, dan mengisi waktu luang. Saat memilih smartphone, setiap konsumen memiliki alasan yang berbeda-beda. Pemilihan smartphone dapat dipengaruhi oleh gaya hidup atau kelompok tertentu. Penelitian ini akan meneliti seberapa besar pengaruh kelompok acuan dan gaya hidup terhadap keputusan pembelian smartphone. Jumlah sampel yang diambil sebanyak 200 responden dengan teknik simple random sampling. Instrumen penelitian yang digunakan adalah kuesioner, dan teknik analisis yang digunakan adalah regresi linier berganda. Hasil penelitian ini menunjukkan bahwa kelompok acuan dan gaya hidup secara simultan berpengaruh terhadap keputusan pembelian smartphone. Variabel gaya hidup berpengaruh secara parsial terhadap keputusan pembelian dan merupakan variabel yang berpengaruh paling dominan. Kelompok acuan juga berpengaruh secara parsial terhadap keputusan pembelian. Kata kunci: smartphone, keputusan pembelian, kelompok acuan, gaya hidup
ANALISIS PENGARUH PENGALAMAN MEREK, KEPERCAYAAN MEREK, DAN KEPUASAN MEREK TERHADAP LOYALITAS MEREK Suntoro, Wiharto; Silintowe, Yunita Budi Rahayu
Modus Journals Vol 32, No 1 (2020): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v32i1.3194

Abstract

ABSTRACT Brand loyalty is a customer’s commitment to stick to a product to repurchase a product or services. Brand loyalty is the core of brand equity that is central in marketing, since it is a measurement of a customer’s relationship to a brand. If brand loyalty increases, the vulnerability of customer groups from competitor attacks will be reduced.  There are several factors that can affect brand loyalty, they are: brand experience, brand trust, and brand satisfaction.  This study aims to examine the effect of brand experience, brand trust, and brand satisfaction on brand loyalty. This study uses primary data obtained through  questionnaire with subjects from the Salatiga community who had bought and consumed Aqua branded bottled water.  The data processing method used in this study is multiple linear regression.  The results show that brand experience, brand trust, and brand satisfaction has a positive effect on brand loyalty. Keywords: brand loyalty; brand experience; brand trust; brand satisfaction ABSTRAK Loyalitas merek merupakan komitmen pelanggan pada sebuah produk untuk membeli kembali produk atau jasa tersebut. Loyalitas merek merupakan inti dari ekuitas merek yang menjadi pusat dalam pemasaran, karena ini digunakan untuk mengukur hubungan pelanggan dengan sebuah merek. Jika loyalitas merek meningkat, maka kerentanan kelompok pelanggan terhadap serangan kompetitor dapat diturunkan. Terdapat beberapa faktor yang dapat mempengaruhi loyalitas merek, yaitu: pengalaman merek, kepercayaan merek, dan kepuasan merek. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner dengan subyek penelitian masyarakat Salatiga yang telah membeli dan mengonsumsi air minum dalam kemasan dengan merek Aqua. Pengolahan data dilakukan dengan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa pengalaman merek, kepercayaan merek, dan kepuasan merek memiliki pengaruh positif terhadap loyalitas merek. Kata kunci: loyalitas merek; pengalaman merek; kepercayaan merek; kepuasan merek
The Effect of Green Marketing Function on Purchase Intention Through Corporate Image Nahar, Zuwan Nisfu; Silintowe, Yunita Budi Rahayu
Jurnal Organisasi dan Manajemen Vol. 17 No. 2 (2021)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v17i2.1493.2021

Abstract

The high growth of the human population accompanied by technological developments has created problems for the environment. The importance of environmental sustainability is becoming increasingly apparent to people which also causes a change in purchasing conduct. This change needs to be anticipated by marketing, one of which is green marketing. This study aims to determine the impact of the green marketing function, which involves green activities, green images, and corporate communication, on purchase intention through the corporate image. Findings. Based on the questionnaire filled out by 163 respondents and analysed using the structural equation modelling, it was found that there was no effect of the green marketing function on purchase intention, but there was an indirect effect between the marketing function on purchase intention and corporate image as the mediating variable. These results indicate that there is full mediation the independent variable can not influence the dependent variable without mediating variable.
Celebrity Endorser dan Keputusan Pembelian untuk Generasi Z: Efek Mediasi Citra Merek Stefany Jeane Tayl; Yunita Budi Rahayu Silintowe
Jurnal Bisnis dan Manajemen Vol 8, No 2 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 2 Tahun 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v8i2.6085

Abstract

The main purpose of the study was to identify the effect of celebrity endorsers on purchasing decisions mediated by brand image variables on Pond’s products. The number of samples in this study was 141 respondents who had bought Pond's products. Data collection techniques using a purposive sampling method with a questionnaire. Data were analysed with SEM AMOS 24 with the results of the study: celebrity endorser has a positive and significant effect on brand image, and brand image has a positive and significant effect on purchasing decisions, then celebrity endorser has no significant direct effect on purchasing decisions. Intervening variable testing shows that there is an indirect effect between celebrity endorsers on purchasing decisions through brand image variables.
Intercultural Communication of Indian Cultural Dimensions Through Indonesian Secretary’s Perspective Yunita Budi Rahayu Silintowe; Annie Susanto
Jurnal ILMU KOMUNIKASI Vol. 15 No. 2 (2018)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.546 KB) | DOI: 10.24002/jik.v15i2.1460

Abstract

The purpose of this research is to analyze the business communication between Indonesian secretaries and expatriate leaders from India in multinational companies. It is a descriptive qualitative research, using interview and FGD. The findings of this reserach, according to Trompenaars’ Cultural Dimensions, shows that the Indian expatriate leaders and Indonesian secretaries have differences in two dimensions, Neutral-Emotional and Achievement-Ascription. If those cultural differences are ignored, they may be potential creating interference in the communication process.
PRODUK ORIGINAL EQUIPMENT MANUFACTURER (OEM) BERDASARKAN SUDUT PANDANG KONSUMEN Hermanto Hermanto; Yunita Budi Rahayu Silintowe
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 19, No 2 (2018): Oktober
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.102 KB) | DOI: 10.29103/e-mabis.v19i2.348

Abstract

One of the company’s efforts to reduce operating costs, the speed of product delivery time, and improve product quality is by producing OEM products. OEM products are expected to play a critical role in the market and control the range of competitive values of product sales. The purpose of this research is to explain consumer perception of price, quality, and packaging of Original Equipment Manufacturer (OEM) product printer spare parts in Karunia Toner store. Consumer perception data using primary data obtained by using in-depth interview technique. As research subjects are consumers, who have purchased an OEM product at the Karunia Toner store. As the factors of perception include price, quality, and product packaging. Data analysis using qualitative descriptive analysis technique with data collection stage, data reduction, conclusion drawing and display data. The results show that consumer perception when viewed from the quality, OEM products have less good quality; from the price aspect, OEM products have low prices, resulting in a negative perception for consumers; while from packaging, OEM product packaging is also considered less attractive, the size is too small and the packaging image is simple, and the quality of packaging is also less good. Consumer perceptions of OEM printer spare part products are not good enough in the eyes of consumers.
Pengaruh Corporate Social Responsibility (CSR) terhadap Minat Beli Ulang dengan Brand Image sebagai Variabel yang Memediasi Elisabet Yesika Sitanggang; Yunita Budi Rahayu Silintowe
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.248

Abstract

The purpose of this study is to determine the effect of Corporate Social Responsibility (CSR) on repurchase intention with brand image as a mediating variable. The population of study are consumers who know the CSR program and have purchased products from PT Indofood Sukses Makmur Tbk at least more than 2 times. The method used in this research is a quantitative approach. The number of sample is 100 respondents. The data analysis used is by using the SmartPLS program. The variables of this research are Corporate Social Responsibility (CSR) as the independent variable (X), repurchase intention as the dependent variable (Y), and brand image as the mediating variable (Z). The results of this study indicate that Corporate Social Responsibility (CSR) has a positive and significant effect on brand image, brand image has a positive and significant effect on repurchase intention, Corporate Social Responsibility (CSR) has a positive and significant effect on repurchase intention and brand image mediates Corporate Social Responsibility (CSR) for repurchase intention.
Efektivitas Sistem Kearsipan Elektronik Human Resource Information System (HRIS) Claudia Trivena; Yunita Budi Rahayu Silintowe
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 2 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.764 KB) | DOI: 10.31104/jsab.v3i2.128

Abstract

With the development of information technology can create an electronic filing system that is useful for storing documents in the form of soft files. Realizing the effectiveness of the electronic filing system, several aspects need to be considered, namely speed, convenience, efficiency and, safety. In this study, we want to see how effective the electronic filing system is applied to PT Konimex Solo especially in the Human Resource Department. The researcher used qualitative descriptive research. The informants in this study were the Head of Recruitment Administration Section, Recruitment Administration Staff, HRD Administration Staff, and Personnel Section Staff. The results of the study indicate that the Human Resource Department of PT Konimex Solo has been effective in using the electronic filing system "HRIS: Human Resource Information System". Keywords: filing, electronic filing system, effectiveness
Green Self-Identity as a Mediating Variable of Green Knowledge and Green Purchase Behavior Yunita Budi Rahayu Silintowe; I Made Sukresna
Jurnal Organisasi dan Manajemen Vol. 18 No. 1 (2022)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v18i1.2564.2022

Abstract

Purpose - Most environmental problems can be solved with community support through public purchase behavior on eco-friendly products. Therefore, this study aimed to examine the effect of green knowledge on purchase behavior with self-identity as a mediating variable. Methodology - The data were collected using a questionnaire and a self-administered survey, generating 271 valid responses. The PLS-SEM approach with SmartPLS Version 3.0 was used to develop a study model and evaluate hypotheses. Findings - The results showed that green knowledge influences purchase behavior and self-identity. Furthermore, green self-identity influences purchase behavior and mediates between knowledge and purchase behavior. When customers gain more knowledge, their identity in caring for the environment increases and enhance the purchase behavior of eco-friendly products. The results implied that business people should educate consumers concerning environmental conservation efforts through the use of eco-friendly products. Originality - Green self-identity as a mediator between green knowledge and purchase behavior. Studies on green self-identity are still limited as many focus on purchase intention in green products, only a few studies focus directly on green purchase behavior.
The ease of transaction and e-service quality of e-commerce platform on online purchasing decision Cynthia Hartono; Yunita Budi Rahayu Silintowe; Andrian Dolfriandra Huruta
BISMA (Bisnis dan Manajemen) Vol. 13 No. 2 (2021)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.928 KB) | DOI: 10.26740/bisma.v13n2.p81-93

Abstract

Online business development ease consumers to make purchases. One marketplace that can be consumer choice to shop online is Akulaku. Online purchasing decisions at Akulaku can be influenced by various factors such as ease of transaction and e-service quality. This study aims to analyze the effect of ease of transaction and e-service quality on online purchasing decisions in Akulaku. A total of 104 Akulaku consumers lived across Indonesia as samples were collected by a purposive sampling technique. The data was collected using an online questionnaire with structured questions given to Akulaku consumers. The data were analyzed using multiple regression. The results indicate that the ease of transaction has a positive influence on online purchasing decisions in Akulaku. Besides, the e-service quality also has a positive influence on the online purchasing decisions in Akulaku.
Co-Authors Andrian Dolfriandra Huruta Annie Susanto Bagaskara, Daniel Belawan, Marcelina Bulan Claudia Trivena Cynthia Hartono Diwa, Flowrensia Asa Elisabet Yesika Sitanggang Hariyanto, Nico Harnoto, Tri Hermanto Hermanto I Made Sukresna Johnson Dongoran Margareta Cahya Christy Pramudita Meiliana Meiliana Michael Reinout Adonis Nahar, Zuwan Nisfu Rachmah, Zahrotul Laila Rangan, Lenny Herlina Rosaly Franksiska Sejati, Sugeng Waluyo Stefany Jeane Tayl Suntoro, Wiharto Wiharto Suntoro Yusepaldo Pasharibu