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Service Quality In Increasing Participation Of Co-Operative Members Yunita Silintowe; Yusepaldo Pasharibu
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 15 No. 2 (2020)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v15i2.749

Member participation is a significant element in spurring activity and for maintaining a unifying bond in a co-operative. This study explores service quality's effect on member participation in the primary employee co-operative (primkopkar) Manunggal. This type of research is explanatory with a quantitative approach. The population in this study were members of the Manunggal co-operative, and the sample in this study was 98 people. The data analysis tool used Structural Equation Modeling (SEM), which was processed with the Linear Structural Relationship (LISREL) statistical program. The results showed that service quality had a significant effect on increasing the participation of co-operative members.

DESAIN PRODUK, KUALITAS PRODUK, CITRA MEREK DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN GENERASI Y Michael Reinout Adonis; Yunita Budi Rahayu Silintowe
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 3 No 1 (2021): Jurnal Capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v3i1.80

Abstract This study aims to determine the effect of product design, product quality, brand image, and product prices on purchasing decisions on Honda PCX motorcycles in Generation Y in Salatiga City. This study uses a quantitative approach with the data used using primary data through a questionnaire. The questionnaire was taken by using purposive sampling technique. The number of samples used in this study were 118 respondents who were taken from Generation Y consumers. This research was conducted by using multiple regression analysis method and tested using SPSS. The test results show that product design, product quality, brand image have no effect on purchasing decisions, while product prices have a positive effect on purchasing decisions for Honda PCX motorbikes in generation Y.

Upward Intercultural Communication in Multinational Company: What Matters the Most Annie Susanto; Yunita Budi Rahayu Silintowe; Rosaly Franksiska; Johnson Dongoran
Jurnal Ilmu Sosial dan Humaniora Vol 12 No 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v12i1.51242

Effective communication is necessary at work, especially when it involves different cultures. To avoid cultural conflicts, parties involved in communication should realize the barriers hindering the communication process. This research explored and mapped the upward intercultural communication barriers within multinational companies in Indonesia and the factors contributing to those barriers. This qualitative research involves 16 employees from nine multinational companies as informants. In this research, the superiors and the subordinates are from different cultural backgrounds. The informants of this study were selected through a snowball approach, starting at several companies in an industrial area in Central Java. The informants were contacted and given several questions such as age, length of employment, and superior’s characteristics as a control variable. The next step was an interview of informants using open-ended interview guides. For triangulation, after all the interviews, FGDs were held two times, and last, for confirmation, the informants were asked to comment on or revise the data. The general barriers found in this research were semantics (in terms of language), physical (in terms of physical distance), and contextual (in terms of working system disapproval). The factors contributing to those barriers are stereotypes, perceptions, and educational backgrounds and experiences.

Komunikasi Bisnis Lintas Budaya Sekretaris Pada Atasan (Studi Pada Alila Hotel Solo) Yunita Budi Rahayu Silintowe; Margareta Cahya Christy Pramudita
Jurnal Komunikasi Vol. 8 No. 2 (2016): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v8i2.67

ABSTRACT:There are barriers in communication occurs on Operations Secretary at Alila Hotels Solo. Some of obstacles that arise are caused by some leaders or coworkers at Alila Hotels Solo are expatriates or even people in Indonesia who have different cultural backgrounds. There is a culture that affects the way everyone in conveying the message, so that there is a difference in perception between secretary and boss or other colleagues. In this study will be seen from two different viewpoints culture is low context and high context culture. This type of research is qualitative. Data collection techniques is using observation and interview methods to collect the data needed to accurately. The result show that low context and high context culture culture in cross-cultural business communication is not applied exclusively in the process of business communication at Alila Hotels Solo.ABSTRAK:Hambatan-hambatan dalam berkomunikasi terjadi pada Operations Secretary di Alila Hotels Solo. Beberapa hambatan yang muncul disebabkan oleh beberapa pimpinan atau rekan kerja di Alila Hotels Solo adalah expatriate atau bahkan orang Indonesia yang memiliki latar belakang budaya berbeda. Budaya mempengaruhi cara setiap orang dalam menyampaikan pesan, sehingga terdapat perbedaan persepsi antara sekretaris dengan atasan atau rekan kerja yang lain. Dalam penelitian ini akan dilihat dari dua sudut pandang yang berbeda yaitu low context culture dan high context culture. Jenis penelitian yang digunakan adalah penelitian kualitatif. Teknik pengambilan data adalah dengan menggunakan metode observasi dan metode wawancara untuk mengumpulkan data-data yang diperlukan secara akurat. Hasil penelitian menunjukkan bahwa low context culture dan high context culture dalam komunikasi bisnis lintas budaya tidak diterapkan secara eklusif dalam proses komunikasi bisnis di Alila Hotels Solo.

ANALISIS PENGARUH PENGALAMAN MEREK, KEPERCAYAAN MEREK, DAN KEPUASAN MEREK TERHADAP LOYALITAS MEREK Wiharto Suntoro; Yunita Budi Rahayu Silintowe
Modus Vol. 32 No. 1 (2020): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v32i1.3194

ABSTRACT Brand loyalty is a customer’s commitment to stick to a product to repurchase a product or services. Brand loyalty is the core of brand equity that is central in marketing, since it is a measurement of a customer’s relationship to a brand. If brand loyalty increases, the vulnerability of customer groups from competitor attacks will be reduced. There are several factors that can affect brand loyalty, they are: brand experience, brand trust, and brand satisfaction. This study aims to examine the effect of brand experience, brand trust, and brand satisfaction on brand loyalty. This study uses primary data obtained through questionnaire with subjects from the Salatiga community who had bought and consumed Aqua branded bottled water. The data processing method used in this study is multiple linear regression. The results show that brand experience, brand trust, and brand satisfaction has a positive effect on brand loyalty. Keywords: brand loyalty; brand experience; brand trust; brand satisfaction ABSTRAK Loyalitas merek merupakan komitmen pelanggan pada sebuah produk untuk membeli kembali produk atau jasa tersebut. Loyalitas merek merupakan inti dari ekuitas merek yang menjadi pusat dalam pemasaran, karena ini digunakan untuk mengukur hubungan pelanggan dengan sebuah merek. Jika loyalitas merek meningkat, maka kerentanan kelompok pelanggan terhadap serangan kompetitor dapat diturunkan. Terdapat beberapa faktor yang dapat mempengaruhi loyalitas merek, yaitu: pengalaman merek, kepercayaan merek, dan kepuasan merek. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner dengan subyek penelitian masyarakat Salatiga yang telah membeli dan mengonsumsi air minum dalam kemasan dengan merek Aqua. Pengolahan data dilakukan dengan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa pengalaman merek, kepercayaan merek, dan kepuasan merek memiliki pengaruh positif terhadap loyalitas merek. Kata kunci: loyalitas merek; pengalaman merek; kepercayaan merek; kepuasan merek

VIRAL MARKETING DAN KEPUTUSAN PEMBELIAN KONSUMEN: KEPERCAYAAN SEBAGAI VARIABEL MODERASI Sejati, Sugeng Waluyo; Silintowe, Yunita Budi Rahayu
Jurnal Pijar Vol 3 No 1 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v3i1.1563

This study aimed to analyze the influence of viral marketing on purchasing decisions with trust as a moderating variable. This study used a quantitative approach using primary data. The distribution of questionnaires in this study used Google Forms, and the sample used was 105 respondents with purposive sampling technique. Descriptive statistical analysis techniques were used to analyze the data, and SPSS version 25 software was used to process the data. This study used simple regression analysis and moderated regression analysis (MRA). The results of this study indicate that viral marketing has a positive and significant effect on purchasing decisions. Meanwhile, testing the moderating variable states that trust cannot moderate the relationship between viral marketing and purchasing decisions.

PENINGKATAN PEMASARAN DIGITAL UMKM GROBBAK KOREA MELALUI OPTIMALISASI MEDIA SOSIAL DAN PLATFORM ONLINE Diwa, Flowrensia Asa; Belawan, Marcelina Bulan; Rachmah, Zahrotul Laila; Hariyanto, Nico; Silintowe, Yunita Budi Rahayu
Adi Widya : Jurnal Pengabdian Masyarakat Vol 9 No 2 (2025): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v9i2.12990

Grobbak Korea merupakan salah satu UMKM yang ada di Kota Salatiga yang membutuhkan pendampingan dalam pemanfaatan media sosial dan platform online untuk meningkatkan pemasaran digitalnya. Permasalahan utama adalah kurangnya pemanfaatan media digital secara optimal, serta tidak adanya strategi konten yang konsisten dan terarah. Kegiatan pendampingan dilakukan pada tanggal 27 April 2025 - 9 Juni 2025. Media sosial yang dikembangkan antara lain melalui Instagram dan TikTok. UMKM Grobbak Korea juga melakukan promosi produk Grobbak Korea melalui Website dan Linktree. Dari kegiatan yang dilakukan terbukti dapat membantu memberikan dampak positif dalam pemasaran UMKM. Aktivitas seperti pengaktifan kembali akun media sosial, pembuatan konten terjadwal, pengunggahan foto produk serta pembuatan Website dan Linktree tersebut mampu meningkatkan interaksi dengan pelanggan. Peningkatan jumlah pengikut Instagram dan video konten di platform TikTok telah menunjukkan bahwa media sosial menjadi solusi efektif pemasaran digital bagi UMKM.

Bagaimana Promosi Penjualan Online dan Atmosfer Web Mempengaruhi Konsumen Muda dalam Pembelian Impuls Online Bagaskara, Daniel; Silintowe, Yunita Budi Rahayu
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol. 1 No. 2 (2025): MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT)
Publisher : Multmedia Nusantara Politeknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64425/f2c7rq09

Advanced technology enables trade transactions through internet-linked computers and smartphones. Consequently, consumers increasingly opt for online purchases due to their practicality. Impulse buying is expected to occur when consumers search for product information online. However, not all consumers make impulse purchases easily, despite an attractive marketplace atmosphere and sales promotions. This study examines and analyzes the effects of web atmospherics and online promotions on impulse online purchasing decisions in the Shopee marketplace. Data collection was conducted using purposive sampling, focusing on young respondents who had made unplanned purchases on Shopee. The sample consisted of 198 respondents from a private university who had engaged in impulsive buying on Shopee. Multiple regression analysis (cross-sectional) was employed as the data analysis tool. The study results indicate that online sales promotions and web atmospherics exert a significant direct influence on impulse online purchasing among young consumers. Among these factors, web atmospherics have a stronger effect, as they enhance the ease of navigating the marketplace platform.

ANALISIS PENGARUH PENGALAMAN MEREK, KEPERCAYAAN MEREK, DAN KEPUASAN MEREK TERHADAP LOYALITAS MEREK Suntoro, Wiharto; Silintowe, Yunita Budi Rahayu
Modus Vol. 32 No. 1 (2020): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v32i1.3194

ABSTRACT Brand loyalty is a customer’s commitment to stick to a product to repurchase a product or services. Brand loyalty is the core of brand equity that is central in marketing, since it is a measurement of a customer’s relationship to a brand. If brand loyalty increases, the vulnerability of customer groups from competitor attacks will be reduced. There are several factors that can affect brand loyalty, they are: brand experience, brand trust, and brand satisfaction. This study aims to examine the effect of brand experience, brand trust, and brand satisfaction on brand loyalty. This study uses primary data obtained through questionnaire with subjects from the Salatiga community who had bought and consumed Aqua branded bottled water. The data processing method used in this study is multiple linear regression. The results show that brand experience, brand trust, and brand satisfaction has a positive effect on brand loyalty. Keywords: brand loyalty; brand experience; brand trust; brand satisfaction ABSTRAK Loyalitas merek merupakan komitmen pelanggan pada sebuah produk untuk membeli kembali produk atau jasa tersebut. Loyalitas merek merupakan inti dari ekuitas merek yang menjadi pusat dalam pemasaran, karena ini digunakan untuk mengukur hubungan pelanggan dengan sebuah merek. Jika loyalitas merek meningkat, maka kerentanan kelompok pelanggan terhadap serangan kompetitor dapat diturunkan. Terdapat beberapa faktor yang dapat mempengaruhi loyalitas merek, yaitu: pengalaman merek, kepercayaan merek, dan kepuasan merek. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner dengan subyek penelitian masyarakat Salatiga yang telah membeli dan mengonsumsi air minum dalam kemasan dengan merek Aqua. Pengolahan data dilakukan dengan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa pengalaman merek, kepercayaan merek, dan kepuasan merek memiliki pengaruh positif terhadap loyalitas merek. Kata kunci: loyalitas merek; pengalaman merek; kepercayaan merek; kepuasan merek

PERAN EMOSI SEBAGAI VARIABEL YANG MEMEDIASI ANTARA STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN Meiliana, Meiliana; Silintowe, Yunita Budi Rahayu
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 4 No 2 (2019): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

This study aims to see the effect of store atmosphere on emotions and impact on purchasing decisions at Transmart Carrefour Semarang. The sample in this study were 272 respondents who had made a purchase decision on Transmart Carrefour Semarang. Data collection techniques using questionnaires with purposive sampling method. In testing the hypothesis, the data analysis technique uses Path Analysis. The results showed that the store atmosphere significantly influences emotions, and emotions significantly influence purchasing decisions, then the store atmosphere has a significant effect on purchasing decisions. Testing of intervening variables in this study shows that emotional variables can influence the indirect effect between store atmospheres on purchasing decisions.

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