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All Journal Jurnal Keuangan dan Perbankan Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekuilnomi Manajemen dan Bisnis Prosiding University Research Colloquium PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi
Zulfa Irawati
Department Of Management, Faculty Of Economic And Business, Universitas Muhammadiyah Surakarta Jl. A. Yani, Mendungan, Kartasura, Sukoharjo, 57162
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Journal : JURNAL LENTERA BISNIS

 1 
TRUST SEBAGAI VARIABEL MEDIASI DARI E-WOM DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION HANDPHONE DI SHOPEE Rachma Putri Puspitasari; Zulfa Irawati
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.968

Abstract

This study aims to analyse E-Wom and Perceived Value on Purchase Intention Handphone at Shopee and Trust as a mediating variable. The method used in this research is quantitative. The population in this study were active students in the Class of 2022, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta (UMS) with the following data. The research sample consisted of 310 respondents, namely active students in the Class of 2022 from the Faculty of Economics and Business, Universitas Muhammadiyah Surakarta (UMS) who used the Shopee application. The purposive sampling method was used in sampling. The type of data analysed is primary data, collected through the use of questionnaires. Data analysis was carried out using the SEM-PLS method through SmartPLS software. The results in this study are E-WOM has a positive and significant impact on Purchase Intention. E-WOM has a positive and significant impact on Trust. Hedonic Value has a positive and significant impact on Purchase Intention. Hedonic Value has a positive and significant impact on Trust. Monetary Value has a positive and significant impact on Purchase Intention. Monetary Value has a positive and significant impact on Trust. Trust has a positive and significant impact on Purchase Intention. Utilitarian Value has a positive and significant impact on Purchase Intention. Utilitarian Value has a positive and significant impact on Trust. Keywords: Trust; E-Wom; Perceived Value; Purchase Intention
ANALISIS KUALITAS PELAYANAN ELEKTRONIK DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN (Studi pada Pelanggan Erigo Store di Surakarta) Achmad Muchtaris; Zulfa Irawati
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1601

Abstract

This study aims to analyze the influence of Electronic Service Quality and Brand Image on Customer Loyalty, with Customer Satisfaction as a mediating variable, among customers of Erigo Store in Surakarta. The research is motivated by the increasingly competitive fashion industry and the importance of building customer loyalty through digital services and a strong brand image. A quantitative approach was employed, using a survey method with 130 respondents selected through purposive sampling. Data were collected via an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 3.2 software. The results show that Electronic Service Quality and Brand Image have a positive and significant effect on both Customer Satisfaction and Customer Loyalty. Additionally, Customer Satisfaction significantly influences Customer Loyalty. The findings further reveal that Customer Satisfaction mediates the relationship between Electronic Service Quality and Brand Image on Customer Loyalty. These results highlight the critical role of digital service and brand perception in shaping satisfaction and loyalty in the modern fashion business context.
Co-Authors Achmad Muchtaris Ahmad Shilbi Sulton Anugerah Maya A Apgi Almahdi Sufman Apgi C Chuzaemah Datien Eriska Utami Dewi Probowati Setyaningrum Edy Purwo Saputro Eviana Dwi Setyawati Faudya Nurul Wardani Fikri Alamsyah Ismadi Ismadi Kussudyarsana Kussudyarsana Lukman Hakim M Mabruroh M. Halim Maimun Moechammad Nasir Muhammad Faizal Nugroho Muhammad Sholahuddin Narisa Fakhrani Saputri Nimas Larasati Rachma Putri Puspitasari Rini Kuswati S Sujadi Sri Murwanti Sri Padmantyo Sri Utari Wuryaningsih Dwi Lestari