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Urgensi Public Relation dalam Membangun Citra Yayasan Nurhayati Bersama pada Masyarakat Tembung Azzani, Icha Fahira; Khatibah, Khatibah; Ritonga, Elfi Yanti
YASIN Vol 3 No 6 (2023): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v3i6.1628

Abstract

In general, this thesis research aims to find out about how the Nurhayati Bersama Foundation builds its image without the role of public relations. This study uses a type of qualitative research with a descriptive approach. The data sources used in this study are secondary data sources and primary data sources obtained from observations, interviews, and documentation which will later be compiled and described in manuscript form. The results showed that (1) the process of building the image of the Nurhayati Bersama Foundation was carried out in several ways, namely promotion through distributing brochures, parades, learning recreation, improving the quality of education, improving physical and non-physical conditions, and establishing friendship with the community. (2) The media used in building the image are social media such as Instagram and WhatsApp which are used to post activities from the Nurhayati Bersama Foundation in the form of videos or pictures, then through print media such as brochures and banners. However, the methods used to build the image of the Nurhayati Bersama Foundation to the people of Medan Tembung did not go well because they encountered several obstacles. (3) the obstacle for the Nurhayati Bersama Foundation in building its image in society is the absence of a public relations role that assists the Nurhayati Bersama Foundation in building its image in society and the location of the school which is in an alley.
Komunikasi Public Relation Pondok Pesantren Darul Azhar dalam Membangun Citra Postif pada Masyarakat Aceh Tenggara Helandra, M. Ebi Saluja; Khatibah, Khatibah; Kustiawan, Winda
ANWARUL Vol 3 No 3 (2023): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/anwarul.v3i3.1160

Abstract

The purpose of this study was to find out how the public relations communication strategy of Darul Azhar Islamic Boarding School is building a positive image and knowing the supporting factors in communicating through public relations practices that are used as well as knowing the obstacles and solutions to these obstacles in implementing communication. This research was conducted at the Darul Azhar Islamic Boarding School, Jalan Kutacane Blangkejeran, Deleng Megakhe, Southeast Aceh District. This study uses a qualitative research method with a descriptive approach, namely a study that tests it by collecting data, processing, analyzing and manipulating qualitatively and describing or describing a number of variables that are relevant to the problem and unit under study. The informants of this study consisted of 1 leader of the Darul Azhar Islamic Boarding School, 2 people from the Public Relations of the Darul Azhar Islamic Boarding School, 3 people from the Ustad of Darul Azhar Islamic Boarding School, 3 people from the community. Data collection techniques used by observation, interviews, and documentation. The results showed that: The communication strategy for Public Relations of the Darul Azhar Islamic Boarding School in Building a Positive Image of the Southeast Aceh Community, namely knowing the audience as the target of communication, compiling messages to be conveyed to the audience, determining communication methods such as redundancy, namely repeating the message conveyed; canalizing, namely understanding the group that is the target of the communication strategy; informative, namely providing information; persuasive namely influencing and giving; educative namely educating, then the strategy that is carried out is then the selection of media use, and finally the role of the communicator. The Biggest Darul Azhar Islamic Boarding School Public Relations Barrier is the lack of communication and difficulty in expressing Perceptions which hamper the entire communication process. The other obstacles can still be overcome easily.
Strategi Komunikasi Salam TV dalam Menyiarkan Program Kisah Teladan kepada Para Khalayak Lestari, Cindy Arsy; Khatibah, Khatibah
Jurnal Dakwah dan Komunikasi Vol 9, No 1 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v9i1.10716

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana strategi komunikasi Salam TV dalam menyiarkan program Kisah Teladan kepada para khalayak. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dokumentasi, dan studi pustaka. Teori yang digunakan dalam penelitian ini adalah teori Onong Uchjana Effendy yang melibatkan elemen- elemen komunikasi seperti komunikator, komunikan, pesan, media, dan efek media. Hasil penelitian menunjukkan bahwa Salam TV menggunakan strategi komunikasi yang efektif dalam menyiarkan program Kisah Teladan. Komunikator, yaitu presenter program, dipilih berdasarkan pengetahuan dan keahlian mereka dalam menyampaikan pesan moral dan religius. Komunikan, yaitu para khalayak, diidentifikasi sebagai masyarakat umum yang membutuhkan konten inspiratif dan edukatif. Pesan media disusun dengan baik, menggabungkan narasi yang menarik dengan nilai-nilai keislaman yang mendalam. Efek media yang diharapkan dari strategi ini adalah peningkatan pemahaman dan keimanan khalayak terhadap ajaran agama Islam, serta motivasi untuk mengambil teladan dari kisah-kisah yang disampaikan. Implikasi dari penelitian ini adalah pentingnya strategi komunikasi yang tepat dalam menyampaikan pesan moral dan religius melalui media massa, seperti televisi, untuk mencapai tujuan edukasi dan dakwah yang lebih efektif.
Pengaruh Penyampaian Konten Dakwah Di Tiktok Terhadap Efektifitas Dakwah Salamtv Albahroyni, Albahroyni; Sazali, Hasan; Khatibah, Khatibah
Nuansa Akademik: Jurnal Pembangunan Masyarakat Vol. 8 No. 2 (2023)
Publisher : Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta (LDPM UCY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jnajpm.v8i2.1713

Abstract

This study illustrates how social media Tiktok affects the efficacy of salam da'wah television. This study employs a quantitative survey method. The questionnaire is disseminated online via a Google form. The population consists of followers of the salamtv Tiktok account. the research data were analyzed using regression analysis. The results showed 1) there was a positive and significant effect on the delivery of da'wah on Tiktok to the effectiveness of salamtv da'wah with a value contribution of 55.1% and each increase of 1 delivery value will add to the value of the effectiveness of da'wah by 0.846. 2) there is a positive and significant influence on the da'wah content on Tiktok on the effectiveness of the da'wah of Salamtv with a value contribution of 55.9% and each increase of 1 delivery value will increase the value of the effectiveness of the da'wah by 0.695. 3) there is a positive and significant influence on the delivery of da'wah content on Tiktok together on the effectiveness of the da'wah of Salamtv with a value contribution of 59.7% and each increase of 1 delivery value will add to the effectiveness of da'wah by 0.435 and 0.390
Social Media Communication Strategy of Al-Izzah Campus Da'wah Institute UIN North Sumatra in Optimizing the Spread of Islamic Values on Social Media Sitorus, Ari Oldwin; Khatibah, Khatibah
Journal La Sociale Vol. 5 No. 4 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i4.1298

Abstract

This research aims to investigate how the communication strategy of the Al-Izzah UIN North Sumatra Campus Da'wah Institute (LDK) maximises the dissemination of Islamic ideals on social media. The research employed a descriptive qualitative research method. Qualitative research methods employ scientific techniques to elucidate a phenomenon by comprehensively summarising data and facts using language, with respect to the subject of study. The data collecting methods employed were interviews and observations of dakwah content on the LDK Al-Izzah UINSU Instagram social media account. The research incorporates the theories of New media proposed by Pierre Levy, the impact of dakwah on social media, and communication methods utilising SWOT analysis. The primary findings of this study reveal the effectiveness of utilising distinctive and innovative dakwah content, such as humorous videos, to captivate and engage the audience in the dakwah message. Furthermore, the deficiency in disseminating dakwah content on social media stems from a scarcity of manpower and the utilisation of rudimentary instruments for making dakwah content, hence leading to subpar outcomes in the created dakwah video content. Furthermore, there are potential to disseminate Islamic ideals on social media platforms, particularly through the emerging trend of providing innovative and contemporary preaching content. Furthermore, the Al-Izzah Campus Da'wah Institute faces a hindrance in disseminating Islamic ideals on social media due to the removal of parts of their dakwah content on LDK Al-Izzah's social media platforms.
Islamic Feminism and Online Communities: Exploring Women's Empowerment in Indonesia Zebua, Dinny Rahmayani; Khatibah, Khatibah
Ascarya: Journal of Islamic Science, Culture, and Social Studies Vol. 4 No. 2 (2024)
Publisher : Perkumpulan Alumni dan Santri Mahyajatul Qurro'

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53754/iscs.v4i2.708

Abstract

The use of social media has significantly increased, transforming from being perceived as a cause of educational problems to an important tool for sharing knowledge and experiences. Consequently, online communities such as Perempuanmasadepan.id on Instagram have emerged as platforms for women's empowerment, offering a space for individuals to support each other and expand social networks. The purpose of this study is to analyze the implementation of women's empowerment programs carried out by the online community Perempuanmasadepan.id on Instagram and to become a benchmark for further research on whether empowerment can be implemented through online communities. This research uses a descriptive qualitative approach to analyze various facts and arrive at a conclusion. The data collection techniques used by the researchers included observation, documentation, and interviews. The data analysis used uses narrative data analysis techniques. Researchers refined the results of interviews with informants, namely, the founder of womenmasadepan.id and three members with different work backgrounds in the womenmasadepan.id community. This study found that the implementation of women's empowerment programs through online communities saves time, improves relationships, and builds women's confidence in social media and their environment.
Analisis Pesan Akhlak Di Akun Youtube @Channelfksmmsunggal Habib, Fadlan; Khatibah, Khatibah
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1156

Abstract

This study aims to analyze the messages of da'wah contained within the YouTube channel @ChannelFKSMMSunggal by examining the community's interactions regarding the videos presented on the channel. The research employs a qualitative methodology with a descriptive approach. The object of the study is the YouTube channel @ChannelFKSMMSunggal, and data collection is conducted through observation, note-taking, and content analysis to determine whether the content already incorporates elements of da'wah, such as fiqh, aqeedah, and general Islamic studies. The applied analytical method is content analysis, which involves describing message characteristics by elaborating on the content, target audience, and form of the messages, ultimately leading to conclusions about the content’s messaging. It can be concluded that the @ChannelFKSMMSunggal YouTube channel presents Islamic materials that encompass the history of the prophets, aqeedah, fiqh, and discussions related to significant events and current phenomena, all grounded in the Qur'an and Hadith. This presentation links religious teachings with real-life phenomena and the stories of the prophets to reinforce the da'wah messages.
Analysis of Religious Moderation in Ustadz Adi Hidayat's YouTube Content Daulay, Vania Daffa Yusriyah; Khatibah, Khatibah
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.762

Abstract

Digital media, especially YouTube, has become an effective platform for Islamic preaching (dakwah) to convey religious messages in a moderate, interactive, and contextual manner in the global digital era. This study aims to analyze the content of dakwah messages concerning religious moderation in the sermons of Ustadz Adi Hidayat. This research employs a qualitative approach using content analysis techniques. The methodology involves documenting sermon videos, transcribing the dakwah content, recording metadata, and analyzing the data based on religious moderation, including wasathiyah (moderation), justice, tolerance, and anti-extremism. The findings indicate that Ustadz Adi Hidayat’s sermons on YouTube contain 27 quotations reflecting the values of religious moderation per the official indicators of the Indonesian Ministry of Religious Affairs. The dominant value that emerges is the balance between the relationship with God and fellow human beings (habluminallah–habluminannas), followed by tolerance, anti-violence, and social ethics. The dakwah messages are conveyed contextually and persuasively, integrating Islamic teachings with the social realities of Indonesia. These sermons emphasize the importance of moderation in religious practice and demonstrate the effectiveness of digital media in disseminating peaceful, tolerant, and balanced Islamic values in the post-modern era. This study concludes that Ustadz Adi Hidayat’s sermons on YouTube predominantly communicate the values of religious moderation in a balanced and relevant manner, consistent with the official concept endorsed by the Indonesian Ministry of Religious Affairs.