Article Per Year (5 Year)
p-Index From 2021 - 2026
1.77
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JOURNAL OF APPLIED BUSINESS ADMINISTRATION TECHNOBIZ : International Journal of Business Jurnal Muhammadiyah Manajemen Bisnis (JMMB) COMMENT: Journal of Community Empowerment Jurnal Manajemen Maranatha E-Journal of Tourism TECHNOBIZ : International Journal of Business
Lia Febria Lina
UNIVERSITAS TEKNOKRAT INDONESIA
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
 Ethics Using Personal data for Personalized advertising: Literature Review and Research Agenda Lia Febria Lina; Muhammad Fuzail; Dedy Iswanto
TECHNOBIZ : International Journal of Business Vol. 9 No. 1 (2026): April 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v9i1.1622

Abstract

Online advertising systems use the principle of customer-based targeting. It’s called Personalized advertising. Personalized advertising is closely related to personal data. So, the ethical dilemma in personalized advertising has been discussed in existing research and becomes a paradox. This study conducted a literature review by analyzing articles from the Scopus database period of 2004-2023 (20 years). This research aims to define Personalized Advertising, explain the Ethical Dilemma, and summarize the Empirical findings. The findings of the literature review are presented in several parts. First, there are various definitions of personalized advertising. Second, the distribution of articles was published in reputable journal, and an overview of the empirical findings from various research was then suggested for future research and policymakers to avoid the ethical dilemma.
Co-Authors Adhy Setiyanto Berlintina Permatasari Berlintina Permatasari Dedy Iswanto Dedy Iswanto Dhiona Ayu Nani Dian Novita Irna Masturiyah Larasati Ahluwalia Muhammad Fuzail Muhammad Fuzail Puspaningtyas, Nicky Dwi Putri Sukma Dewi Putri sukma Dewi Saipulloh Fauzi Sarah Salsabila Ziqrurrahman Irsyad