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All Journal INTEKNA BIMA Jurnal Bisnis dan Manajemen International Journal of Business and Quality Research Asian Journal of Management, Entrepreneurship and Social Science
Hairul Anwar
Politeknik Negeri Banjarmasin
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences Other

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Pengaruh Dimensi Brand Positioning Dan Dimensi Kualitas Layanan Terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah : Studi Empiris Tentang Penerapan Aplikasi Bank Tabungan Pensiunan Nasional Jenius Hairul Anwar; Evi Lestari Pratiwi
INTEKNA informasi teknik dan niaga Vol 21 No 1 (2021): Jurnal INTEKNA, Volume 21, No. 1, Mei 2021: 1 - 53
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/intekna.v21i1.1159

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dimensi brand positioning dan dimensi kualitas layanan yang dimiliki aplikasi JENIUS terhadap loyalitas nasabah melalui kepuasan nasabah BTPN. Data primer diambil dari 100 orang responden pengguna aplikasi JENIUS yang dipilih secara acak sederhana menggunakan kuisioner yang sudah diuji validitas dan reliabilitasnya. Analisis jalur digunakan untuk menganalisis data dan menguji hipotesis penelitian. Hasil penelitian ini menunjukkan bahwa secara parsial ada tiga hipotesis berpengaruh signifikan yaitu dimensi brand positioning terhadap kepuasan nasabah, dimensi brand positioning terhadap loyalitas nasabah dan dimensi kualitas layanan terhadap loyalitas nasabah. Sedangkan hubungan parsial antara dimensi kualitas layanan terhadap kepuasan nasabah dan kepuasan nasabah terhadap loyalitas nasabah berpengaruh tidak signifikan. Secara simultan dimensi brand positioning, dimensi kualitas layanan dan kepuasan nasabah berpengaruh secara signifikan terhadap loyalitas nasabah. Adapun hasil uji mediasi, variabel kepuasan nasabah sebagai variabel mediasi memberikan pengaruh signifikan dimensi kualitas layanan terhadap loyalitas nasabah dan berpengaruh tidak signifikan dimensi brand positioning terhadap loyalitas nasabah.
SISTEM INFORMASI E-ARSIP BERBASIS WEB PADA PT. GEDE LANGGENG MAKMUR Evi Lestari Pratiwi; Hairul Anwar
INTEKNA informasi teknik dan niaga Vol 22 No 01 (2022): Jurnal INTEKNA, Volume 22, No. 1, Mei 2022: 01 - 75
Publisher : P3M Politeknik Negeri Banjarmasin

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Abstract

Pengelolaan arsip yang baik dan benar merupakan salah satu penunjang efektivitas kerja dan kelancaran administrasi suatu perusahaan. PT.Gede Langgeng Makmur memiliki permasalahan dari segi administrasi perkantoran khusunya pengelolaan arsip, sehingga dengan adanya Sistem Informasi Kearsipan Berbasis Web (E-Arsip) pada PT. Gede Langgeng Makmur memudahaankan pengguna dalam pengelolaan arsip. Penelitian yang dilakukan menggunakan metode survey. Dengan pengembangan sistem informasi e-arsip menggunakan metode SDLC (System Development Life Cycle) atau siklus hidup pengembangan sistem adalah tahapan-tahapan pekerjaan yang dilakukan oleh analisis sistem dan programmer dalam membangun sistem informasi, yaitu dari merancang, mendesain, mengimplentasi Sistem Informasi Kearsipan Berbasis Web (E-arsip) agar user  mudah menggunakannya (user friendly). Penelitian yang dibangun adalah untuk membuat sistem informasi e-arsip berbasis web pada PT. Gede Langgeng Makmur agar proses transaksi surat dan pencarian   surat   akan   lebih   mudah   dan   cepat serta lebih efektif dan efisien.
Analisis Beban Kerja dan Motivasi Kerja terhadap Kinerja Karyawan pada PT. PLN (Persero) UP3 Banjarmasin NUrul Afna; Hairul Anwar
BIMA: Jurnal Bisnis dan Manajemen Vol 1 No 2 (2022): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v1i2.1488

Abstract

In the Digitalization era, some employees are required to be able to monitor work outside of the set working hours. This happens because the permanent employees have more jobs. The amount of workload felt by permanent employees has an impact on decreasing employee performance. To improve the performance of the company's employees, it is necessary to motivate permanent employees so that employee performance runs optimally. This study aims to determine the effect of workload and work motivation on employee performance at PT PLN (Persero) UP3 Banjarmasin. The method used in this study is quantitative and uses data collection techniques by distributing questionnaires to 73 employees as respondents using purposive sampling. After analyzing the data using multiple linear regression on workload and work motivation as independent variables and employee performance as the dependent variable, the results obtained partially that the workload has a significant negative effect on employee performance, which means that if the workload increases, employee performance will decrease, while employee motivation significant positive effect if employee motivation increases then employee performance will also increase. And the contribution of the two independent variables in this study is low at 19.8% while the remaining 80.2% is influenced by other variables outside of this study.
The Effect of Personal Selling and Ease of Claim Settlement on the Increasing Number of Customers at PT. Jasindo Sharia Insurance Banjarmasin Riswan Yunida; Linda Permanasari; Muhammad Wahyu Wardhana; Novi Shintia; Hairul Anwar
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The research objectives are (1) To find out Personal Selling and Ease of Claim Settlement have a simultaneous effect on increasing the number of customers at PT. Jasindo Sharia Insurance Banjarmasin, (2) To find out Personal Selling and Ease of Claim Settlement have a partial effect on increasing the number of customers at PT. Jasindo Sharia Insurance Banjarmasin and (3) To find out the variables of Personal Selling and Ease of Claim Settlement which are the most dominant in influencing the increase in the number of customers at PT. Jasindo Sharia Insurance Banjarmasin. This research method is a quantitative study using a sampling technique for 100 customers of PT. Jasindo Sharia Insurance Banjarmasin as respondents. The data analysis technique uses multiple linear regression analysis techniques. The results of the study show that: (1) The independent variables; Personal Selling (X1) and Ease of Claim Settlement (X2) simultaneously affect the variable Increase in the Number of Customers (Y) by 24.6% and the remaining 75.4% is influenced by other variables in outside of this research. (2) Personal Selling Variable (X1) has a partial significant effect on the increase in the number of customers (Y) with a tcount of 3.577. (3) The Ease of Claim Settlement Variable (X2) has a partial significant effect on the Increase in the Number of Customers (Y) with a tcount of 1,968. (4) The Personal Selling variable has the most dominant influence on the increase in the number of customers (Y) with an r2 value of 0.116 or 11.6%.
Gamification in Social Media Marketing Strategy to Enhance Customer Loyalty of MSME Products Hairul Anwar; Said Muhammad; Huda Sya'rawi
International Journal of Business and Quality Research Vol. 3 No. 03 (2025): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i03.2309

Abstract

This study aims to analyze the role of gamification strategies in social media marketing to increase customer loyalty among Micro, Small, and Medium Enterprises (MSMEs). In the era of growing digital competition, MSMEs need innovative approaches to attract and retain customers. Gamification, as an engagement-based marketing technique, leverages game elements such as rewards, leaderboards, and challenges to create interactive consumer experiences. This research employed a mixed-method design combining quantitative analysis (correlation and t-test) and qualitative insights to evaluate the impact of gamification on customer engagement and loyalty. The findings indicate a significant positive relationship between gamification strategies and customer loyalty, with gamified content on social media platforms proving effective in encouraging repeat purchases and strengthening brand attachment. The study contributes to marketing literature by providing empirical evidence of gamification effectiveness as a cost-efficient and scalable marketing tool for MSMEs. Practical recommendations are also provided for MSME practitioners in designing customer-centered campaigns to maximize engagement and loyalty in the evolving digital ecosystem.
Co-Authors Evi Lestari Pratiwi Evi Lestari Pratiwi - Politeknik Hasnur Kalimantan Selatan, Evi Lestari Pratiwi Huda Sya'rawi Linda Permanasari MUHAMMAD WAHYU WARDHANA Novi Shintia NUrul Afna Riswan Yunida Said Muhammad