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All Journal Nirmana k@ta Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Desain Komunikasi Visual Nirmana Jurnal Dimensi Seni Rupa dan Desain
Aristarchus Pranayama
UK Petra
Arts Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Branding and Online Cataloging of CV. Galaxy Stone Santosa, Marcellina Carissa; Pranayama, Aristarchus; Sutanto, Ryan P.
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 25 No. 00: SPECIAL EDITION, MARCH 2023
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.25.00.81-87

Abstract

Galaxy Stone is a company that is engaged in the craft of various products made from natural stones with the main product, washbasin. When a pandemic happens, the interest in washbasin increase. At the same time, many target audiences still did not know about Galaxy Stone, which caused a lack of trust from the target audience. Also, the target audience feels difficulties when looking at the Galaxy Stone catalog because they did not know the differences between every product. To solve the problems above, branding needs to be made to build the brand image as a store that sells customizable interior products to provide customer comfort. Also, a catalog website that contains products catalog with comparison features is needed. Before making this design, several methods were used to collect data, namely observation, questionnaire, interviews, documentation, and literature studies. The concept in the design is minimalist so the brand looks elegant and luxurious. The media that are used in this design are stationary, social media, website, and marketplace. Hopefully, through the branding design and online catalog, the brand will get the target audience’s trust and more easily view the Galaxy Stone product catalog.
Co-Authors ..Bella Velisia Sofian .Bella Velisia Sofian Adi Wijaya Tandiyono AGATHA IVANA SETIADY Alvin Hadianto Triandjojo Anastasia Febriyanti Lowis Andreas Christian Andreas Christian Andrian Dektisa Ani Wijayanti Suhartono Ani Wijayanti Suhartono Ani Wijayanti Suhartono Audrey Angeline Tjourisa Audrey Angeline Tjourisa AUDREY AUDREY Bella Velisia Sofian BELLA VIENCENCIA BERNADIN BOEDIONO Brigitta Anggraeni Stevany Putri Brigitta Sally Cahyono Wantosusilo Kuncoro Cecilia Clarissa Setijobudhi Che Lin Christian Hensel Christin Ana Wijaya Christin Ana Wijaya Christina, Irene Christopher Imantaka Handoyo Christopher Imantaka Handoyo Chyntia Putri Anggayani Chyntia Putri Anggayani cindy ivena andrianto cindy ivena andrianto Clara Liusputri Clarissa Lavinia David Kristian Soediarto Destria Chinca Dewi Devina Kartika Devina Wiyono Dewi, Lidyana Shia Dian Devi Dian Devi Effendy, Juvensius Jowono ELIZA NAFTALI Erandaru Erandaru Erwin Christian Samidjaja Esther Yulyana Esther Yulyana Felicia Sutanto Fhina Deviana Fhina Deviana, Fhina Gabriela Nugraha Gabriella Audi Budi Utomo Gabrielle Jesslyn Tjahjono Go Val Willson Grace Patricia Windarto Hendra Hartanto Adiwibowo I NENGAH SUDIKA NEGARA I Nengah Sudika Negara I Nengah Sudika Negara Ignatia Anelka Ika Sartina Magdalena Irene Christina Ivanajayadi Ivanajayadi Jerimia Wira Wijaya Jessica Handrianto Joana Patricia Wijaya Joanna Widjaja Joceline Natalie Budi Mulya Jonathan Chaning Josephine Natasha Pitoyo Josephine Natasha Pitoyo, Josephine Natasha Juvensius Jowono Effendy Kathya Leonita Jiemesha Kevin Liwang Kevin Liwang Lidyana Shia Dewi Luri Renaningtyas Renaningtyas Magdalena, Ika Sartina Marcella Verina Susanto Margana M Margana Margana Melisa Gunawan Melissa Ivana Mellisa Siandra Mellisa Siandra Michael Marvellous Effendy Michella Angeline Sanjaya Milka Lavenia Putri Gozali Nikita Olivia Santoso Nita Anggraeni Goenawan NOVA STEPHANIE LAMBEY NOVA STEPHANIE LAMBEY Novia Agustin Ornella Ayu Prabowo Ovinia Rustandy Regina Natasha REGINE SIM JAYAPRANATA Renata Gabrielle Andryanto Rendy Gunawan Robertus Marcellinus Ronald Widjaja Tedjadiputra RYAN P. SUTANTO Ryan Pranayama Sutanto Ryan Pratama Sutanto Ryan Pratama Sutanto Ryan Pratama Sutanto Ryan Pratama Sutanto Ryan Pratama Sutanto Ryan Sutanto Ryan Sutanto, Ryan Santosa, Marcellina Carissa Shandy Marcelino Alfons Shandy Marcelino Alfons Silvia Silvia Silvia Silvia Stefany Chendrajaya Stevany Putri, Brigitta Anggraeni Steven Aldo Tjandra stiefanny chen stiefanny chen SUTANTO, RYAN P. Suyati - Theng Albert Yuwono TOMMY GUNAWAN Tommy Gunawan Vincentius Yohannes Utama Widjaja, Joanna Wijaya, Jerimia Wira Yessica Octavia Santosa Yessica Octavia Santosa Yohanna Dian Herlina YOVITA GABRIELLE BENEDICTA Yurike Chrisdayanti Legono Zerlina Ignacia