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All Journal Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL LENTERA BISNIS Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Proceedings Series on Social Sciences & Humanities Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium
Irmawati Irmawati
Fakultas Ekonomi Universitas Muhammadiyah Surakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Journal : Prosiding University Research Colloquium

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Facts about Consumption of Counterfeit Products (NonOriginal) Edy Purwo Saputro; Irmawati Irmawati; Mabruroh Mabruroh; Dewi Probowati Setyaningrum
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Consumption of counterfeit products is one of the interesting issues in the marketing field because it is not only related to theoretical but also marketing interests. The purpose of this research is to examine the intention to buy counterfeit products by involving 150 young people in Solo. The analysis shows that value consciousness and social risk affect the purchase intention of counterfeit products, while the perceived risk variable has no effect.
Co-Authors Abimanyu Bramasta Ahlul Prawira Yoga Alifa Sri Wulandari Kn Arzesy Alena Ayu Yuvikaria Bagas Dwi Purnomo Chuzaimah Chuzaimah Dewi Probowati Setyaningrum Dzaky Ardha Wicaksono Edy Purwo Saputro Edy Purwo Saputroi Eka Wawan Febriyanti Evi Kurnia Sari Faizal Al Ghani Jati Waskito Mabruroh Mabruroh Mabrurok Mabrurok Muchamad Rafii Ar Rasid Mujahidin Nabilah Novianti Novita Adelia Dinanti Ria Kurniasari Sri Murwanti Yola Putri Januarti Mangunsong