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All Journal Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Value: Jurnal Manajemen dan Akuntansi Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Proceedings Series on Social Sciences & Humanities International Journal of Management Science and Information Technology (IJMSIT) Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium JER
Irmawati Irmawati
Universitas Muhammadiyah Surakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Transportation

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Peran Kepuasan Konsumen dalam Memediasi Pengaruh Green Marketing dan Corporate Social Responsibility terhadap Loyalitas Konsumen Starbucks I Irmawati; Bagas Arkanta Naufal Sandy
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze and discuss the effect of green marketing and corporate social responsibility on consumer loyalty with consumer satisfaction as a mediating variable for Starbucks products. The population in this study is the consumer community of Starbucks products in the city of Surakarta through a sample of 170 respondents. Data collection techniques by distributing questionnaires. Data analysis in this study using Smartt PLS version 3.0. The technique used in the sampling of this research uses the purposive sampling technique and the technique in testing the data used in this study includes an external model consisting of convergent validity, discriminant validity, composite reliability, Cronbach alpha, and multicollinearity test as well as an internal model consisting of coefficients. determination, goods of fit, effect size test (f2), and hypothesis testing. The results in this study indicate that green marketing has a significant effect on consumer satisfaction, CSR has a significant effect on consumer satisfaction, consumer satisfaction has a significant effect on consumer loyalty, green marketing has a significant effect on consumer loyalty, CSR has a significant effect on consumer loyalty, consumer satisfaction plays a mediating role between green marketing on consumer loyalty, consumer satisfaction does not play a mediating role between CSR and consumer loyalty.
Price, Quality, and Availability Factors on Consumption Intention of Healthy Food Kusdiyanto Kusdiyanto; Edy Purwo Saputro; Zulfa Irawati; Sri Murwanti; Irmawati Irmawati; Dewi Probowati Setyaningrum
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.878

Abstract

The food people consume and how the food is consumed are essential determinants of health.Consumption of healthy food is an intriguing topic with contradictory findings in various cases. It provides an indirect overview of the diversity and interest in the study of healthy food products throughout both pandemic and endemic periods. Using regression analysis, this study examined the influence of price, quality, and availability on the purchase intention of healthy food products of 100 students. The results revealed that price, quality, and availability influenced the intention to purchase healthy food products. Limitations and suggestions for further studies are offered for consideration.
Success Factor of Entrepreneurship Irmawati Irmawati; Mabrurok Mabrurok; Sri Murwanti; Edy Purwo Saputroi; Dewi Probowati Setyaningrum
Urecol Journal. Part B: Economics and Business Vol. 1 No. 1 (2021): January - June
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.28

Abstract

Entrepreneurship is an important issue because the findings of a number of studies show mixed results. In this regard, the identification of successful entrepreneurial factors becomes a reference for mapping important aspects of entrepreneurship itself. The purpose of this research is to examine the success of entrepreneurial factors using purpose sampling consisting of 200 female students. The results show that the variables of knowledge, capital and social factors have a positive effect on the success of entrepreneurial factors. Discussions and limitations are presented so that they become a reference for further research
PENGARUH DIGITAL INFLUENCER DAN DISKON TERHADAP MINAT BELI ULANG DALAM E-COMMERCE Abimanyu Bramasta; Irmawati Irmawati
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 2 (2023): Mei - Agustus 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i2.4352

Abstract

In the digital era, there is a new view of business life, namely with online trading sites or platforms (e-commerce). This requires business people to transform conventional trading systems into modern systems, this modern trading system allows businesses to cover a wider market than conventional trading systems. This study aims to analyse the effect of Digital Influencers and Discounts on Repurchase Interest in E-commerce in Surakarta city with Brand Image as an intervening variable. The population in this study was conducted on students in the city of Surakarta who had bought in e-commerce. The sample in this study consisted of 100 respondents taken from the Partial Least Square (PLS) based Purposive Model Technique (SEM) with the help of SmartPLS software. The results of the study found that: (1) Digital Influencers have a positive and significant effect on Repurchase Intention in E-commerce. (2) Discount has a positive and significant effect on Repurchase Interest in E-commerce. (3) Brand Image has a positive and significant effect on Repurchase Intention in E-commerce. (4) Brand Image plays a role in mediating the influence of Digital Influencers on Repurchase Intention in E-commerce. (5) Brand Image plays a role in mediating the effect of Discount on Repurchase Intention in E-commerce. Keywords: Discount, E-Commerce, Influencer, Repurchase Intention
Analisis Penerapan Digital Human Resource Management (e-HRM) dan Pengaruh Motivasi Kerja terhadap Kinerja Karyawan dengan Budaya Organisasi sebagai Variabel Intervening di PT. PLN (persero) Wilayah Wonogiri Nabilah Novianti; Irmawati Irmawati
Manajemen dan Bisnis Vol 5, No 2 (2023): AGUSTUS
Publisher : Jurnal Prodi Fakultas Ekonomi-UISU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jmb.v5i2.7572

Abstract

Tujuan penelitian ini ialah menganalisis Penerapan Digital pada manusia untuk Kinerja Karyawan dengan Budaya Organisasi sebagai Variabel Intervening di PT. PLN (persero) Wilayah Wonogiri. Metode penelitian ini kuantitatif, populasi penelitian ini ialah karyawan yang bekerja di PT. PLN (persero) Wilayah Wonogiri dan jumlah sampel penelitian ini 100 responden. Hasil penelitian ialah Budaya organisasi berpengaruh positif signifikan terhadap kinerja karyawan. Pengaruh motivasi kerja berpengaruh positif signifikan terhadap budaya organisasi. Pengaruh motivasi kerja tidak berpengaruh terhadap kinerja karyawan. Penerapan e-HRM berpengaruh positif signifikan terhadap budaya organisasi. Penerapan e-HRM tidak berpengaruh terhadap kinerja karyawan. Pengaruh motivasi kerja berpengaruh positif signifikan terhadap kinerja karyawan yang dimediasi oleh budaya organisasi. Penerapan e-HRM berpengaruh positif signifikan terhadap kinerja karyawan yang dimediasi oleh budaya organisasi
Analisis Pengaruh Job Insecurity Dan Kompensasi Terhadap Kinerja Karyawan Yang Dimediasi Oleh Kepuasan Kerja Pada Toserba Matahari Sragen Yola Putri Januarti Mangunsong; Irmawati Irmawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.2022

Abstract

The purpose of this study was to investigate the relationship between job insecurity and employee performance, the relationship between job satisfaction and compensation, the relationship between job insecurity and employee performance mediated by compensation, and the relationship between job insecurity and employee performance tested by satisfaction at work. Quantitative research techniques were used to conduct this research. Using the SmartPLS software, a route analysis approach was applied in this investigation. The validity and dependability of the analytic test were evaluated using a measurement model (outer model), and the causality test or predictive model hypothesis was evaluated using a structural model (inner model). As research findings show, job uncertainty substantially reduces job fulfillment. Compensation has a significant impact on job satisfaction. Job insecurity has a significant negative impact on employee performance. Worker execution is basically influenced by salary. Job satisfaction has a significant impact on employee performance. Employee performance is indirectly mediated by job satisfaction when compared to compensation and job insecurity.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP NIAT PEMBELIAN ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PELANGGAN PRODUK CONVERSE Ganung Pradita; Irmawati
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The population in Indonesia is very dense and large, which is a very promising or potential market for companies to market the products created by these companies. With so many different product choices and types of products on the market, consumers will first choose according to their needs by considering quality and price, as well as the satisfaction they receive. The subject of this research was Converse products, data was obtained from 135 consumers collected through questionnaires. Meanwhile, the objects are product quality, product price and consumer satisfaction. This data will be analyzed using Structural Equation Model (SEM) analysis with Partial Least Square (PLS). Based on the results of the analysis, it was found that product quality and price had a positive and significant impact on satisfaction and intention to repurchase Converse. Apart from that, satisfaction is also able to mediate the influence of product quality and price on repurchase intentions
THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND ONLINE CUSTOMER RATINGS ON INTEREST IN PURCHASING PRODUCTS ON SHOPEE WITH TRUST AS A MEDIATION VARIABLE Novita Adelia Dinanti; Irmawati Irmawati
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12010

Abstract

The purpose of this study was to analyze the effect of online customer reviews and online customer ratings on product purchase interest at Shopee with trust as a mediating variable. Respondents in this study were 130 respondents who were conducted through an online survey with google form. The sampling technique used purposive sampling technique. Validity and reliability tests using smartPLS analysis on the outer model. Hypothesis testing using smartPLS inner model. The results of the analysis show that online customer reviews do not have a significant effect on purchase interest while online customer ratings have a significant effect on purchase interest. Online customer reviews and online customer ratings have a significant influence on trust. Trust has a significant effect on purchase interest. Trust partially mediates the relationship between online customer reviews and online customer ratings on purchase interest.
Pengaruh Influencer dan E-WOM terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan sebagai Variabel Mediasi Pada Pelanggan TikTok Shop Nawang Nawastuti; Irmawati
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.735

Abstract

This research aims to determine the influence of Influencers and E-WOM on Customer Loyalty through Customer Satisfaction as a Mediating Variable for TikTok Shop Customers. In recent years, TikTok Shop has been widely used by Indonesian people to shop online. This increases the sales volume at the Tiktok Shop. This research is a quantitative research involving 150 respondents who are TikTok Shop users. The data in this research was collected using a questionnaire via Google Form which uses a Likert scale. The analysis technique used in this research uses Partial Least Square (PLS) data analysis techniques with the SmartPLS 3.2 program. The results of this research show that Influencers and E-WOM have a positive and significant effect on Customer Loyalty and Customer Satisfaction. Influencers and E-WOM have a significant effect on Customer Loyalty through Customer Satisfaction as a mediating variable.
ANALISIS PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN MEDIASI KEPUASAN PELANGGAN PADA SATE KAMBING PAK MANTO Muhammad Nailur Ridho; Irmawati
Jurnal Manajemen Dirgantara Vol 16 No 2 (2023): Jurnal Manajemen Dirgantara, Desember 2023
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v16i02.1039

Abstract

Tujuan penelitian ini ialah menganalisis pengaruh harga dan kualitas pelayanan terhadap loyalitas pelanggan dengan mediasi kepuasan pelanggan pada Sate Kambing Pak Manto. Metode penelitian ini ialah kuantitatif. Populasi dalam penelitian ini yaitu seluruh pelanggan atau konsumen yang pernah berkunjung atau membeli Sate Kambing Pak Manto di Surakarta. Teknik pengambilan sampel dengan purposive sampling. Jumlah sampel penelitian ini ialah 100 responden, berdasarkan perhitungan Slovin. Sumber data penelitian ini ialah data primer. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah dengan menggunakan metode kuesioner. Teknik analisis data penelitian menggunakan Partial Least Square (PLS) dengan bantuan Software SMARTPLS. Hasil penelitian ini ialah bahwa harga tidak berpengaruh signifikan terhadap loyalitas pelanggan. Kualitas pelayanan berpengaruh positif signifikan terhadap loyalitas pelanggan. Harga dan kualitas pelayanan berpengaruh positif signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif signifikan terhadap loyalitas pelanggan. Kepuasan pelanggan dapat memediasi hubungan antara harga terhadap loyalitas pelanggan dan hasilnya menunjukkan positif dan signifikan. Kepuasan pelanggan dapat memediasi hubungan antara kualitas pelayanan terhadap loyalitas pelanggan dan hasilnya menunjukkan positif dan signifikan
Co-Authors Abimanyu Bramasta Ahlul Prawira Yoga Alhista Alhawa Zain Alifa Sri Wulandari Kn Amanda Ayudia Putri Andy Yulianto Anggun Puspitasari Aqilla Fadya Haya Hakim Arzesy Alena Ayu Yuvikaria Auliya Nailul Muna Bagas Arkanta Naufal Sandy Bagas Dwi Purnomo Chuzaimah Chuzaimah Dewi Kartika Sari Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dzaky Ardha Wicaksono Edy Purwo Saputro Edy Purwo Saputroi Eka Wawan Febriyanti Evi Dwi Meilani Evi Kurnia Sari Fadiya Hanani Faizal Al Ghani Farah Mulia Putri Farasyifa Mutiara Khansa Febriana Puspitaningrum Ganung Pradita Ikha Rani Yulianti Jati Waskito Kusdiyanto Mabruroh Mabruroh Mabrurok Mabrurok Muchamad Rafii Ar Rasid Mujahidin Muhammad Irly Artha Vikranof Muhammad Nailur Ridho Nabilah Novianti Nawang Nawastuti Novita Adelia Dinanti Okta Dwi Atmaja Pramudi Pangestika Puja Endah Suwardani Putri Ria Kurniasari Rini Maharani Safrina Nur Arbi'ah Sifra’ Ananstasia Sri Murwanti Yola Putri Januarti Mangunsong Zulfa Irawati