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Introduksi Bahan Bakar Wood Pellet pada IKM Makanan Syamsudin Syamsudin; Aflit Nuryulia Praswati; Siti Fatimah Nurhayati; Siti Zulaekah
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 5 No 1 (2019): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Small and Medium Enterprises (IKM) play an important role in the economic growth of Sragen Regency. Efforts to empower SMEs to need to be continued, one of which is by maintaining the availability of fuel. The IKM of Kedawung District currently uses wood fuel but is hampered by the quality of firewood that is less dry. Nata de coco IKM had switched to using LPG, but it was often difficult to get it if they found it at a high price. Wood pellets are an alternative fuel source that can be used by SMIs in Sragen Regency. Sragen Regency already has wood pellet producers located in Kalijambe District. The solution offered at IKM is alternative energy biomass wood pellets. The Community Partnership Program (PKM) to be carried out is in the form of production in the form of introduction of wood pellet biomass energy and management in the form of calculating the feasibility of using wood pellets for business development. The PKM activity plan includes training and socialization of wood pellet biomass energy, the introduction of wood pellet stoves, training on the use of wood pellet stoves. The target of this PKM activity output is the IKM of Sragen Regency to get knowledge and skills to use alternative energy biomass wood pellets as fuel

Transfer Pengetahuan Pemasaran Online Pada UMKM Makanan dan Minuman Syamsudin; Aflit Nuryulia Praswati; Wafiatun Mukharomah; Muhammad Jabal Noor
Abdi Psikonomi Vol 2, No 1 (2021): Juni 2021
Publisher : Universitas Muhammadiyah Surakarta

Micro Small Medium Entreprises (MSMEs) have contributed significantly to the regional economy over the years. UMKM are also one of the sectors that have the strength to withstand various economic shocks. This strength can be seen from the enthusiasm to continue producing so that employees can continue to work even though income has decreased. However, the Covid-19 Pandemic that is currently underway provides a different surprise. Various government policies, such as restricting outdoor activities and advice not to crowd, have made it difficult for MSMEs , especially the food and beverage sector, to offer their products. MSMEs must immediately innovate in marketing. When store operating time is limited in order to prevent the spread of the Covid-19 virus and consumers who are worried about shopping directly in stores, MSMEs can use online marketing so that products can be remembered and purchased by consumers. Universities have an obligation to participate in helping MSMEs to survive. Through community service activities, a team of lecturers and students at the Muhammadiyah University of Surakarta conducted a knowledge transfer program and online marketing skills at food and beverage MSMEs in Sragen Regency. This community service activity provides assistance in making product photos and brochures equipped with interesting captions, as well as online marketing videos for MSMEs in Sragen Regency.

Organizational Capabilities Driving Business Performance: Resource Based View Theory Syamsudin Syamsudin; Aflit Nuryulia Praswati; Nelly Purnama Sari; Sri Murwanti
Urecol Journal. Part B: Economics and Business Vol. 1 No. 1 (2021): January - June
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

The performance of MSMEs has become the center of attention in almost every government. This is based on the high contribution of MSMEs to the economy of a region. However, it cannot be denied that MSMEs still have weaknesses that need to be improved so that they can sustain their business in a sustainable manner. Organizational capability as a company resource is a driving factor for the performance of MSMEs. This study uses the theoretical basis of Resource Based View to examine the performance of MSMEs through market communication capability, pricing capability and product innovation capability. Methods of data collection using a questionnaire using google form media. The number of respondents' answers that can be analyzed is 85 respondents. The results of data analysis using SmartPLS, namely product innovation capability and pricing capability, have a significant positive effect on performance and also have a significant positive effect when mediating the effect of market communication capability on performance, but the results of this study also show that market communication capability does not have a significant positive effect on performance.

Pengelolaan Kelembagaan dan Pemasaran Desa Wisata Kedunggudel Kenep Sukoharjo Aflit Nuryulia Praswati; S Syamsudin; Sisilia RR Saputri
Prosiding University Research Colloquium Proceeding of The 7th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1428.549 KB)

Desa Kedunggudel Kecamatan Kenep Kabupaten Sukoharjomerupakan pusat home industry batik, jenang dan karag. Usaha initelah dilakukan oleh masyarakat secara turun temurun. Prosesproduksi yang masih sederhana, alat-alat tradisonal dan reseppeninggalan orang tua memberikan kesan mendalam bagi pelanggan.Jumlah home industri yang banyak (6 pengrajin bati, 15 pengusahajenang dan 9 pengusaha karag) membuat Kedunggudel dinobatkanmenjadi Desa Wisata Kreatif oleh Pemerintah Kabupaten Sukoharjo.Wisata yang ditawarkan berupa melihat proses produksi pada homeindustry dan wisata religi. Wisata religi berupa Masjid Darussalamyang merupakan cagar budaya di lingkungan Surakarta. Para pemudadalam organisasi Lumbung Budoyo adalah penggerak wisata kreatifDesa Kedunggudel. Lumbung Budoyo Desa Kedunggudel belumterorganisir dengan baik membuat kegiatan wisata kreatif belumtertata. Jasa yang ditawarkan belum jelas sehingga peminat wisatamasih sedikit. Potensi wisata Desa Kedunggudel akan lebih memberimanfaat bagi para pelaku home industry ketika mendapat dukungandari semua pihak. Untuk menyelesaikan masalah tersebut telahdilakukan pelatihan manajemen usaha jasa berupa penguatankelembagaan dan pendampingan penyusunan brosur cetak sebagaialat pemasaran.

Studi Kasus Pengembangan Usaha : Kolaborasi PTS, PRA dan IKM Keripik Tempe Pedan S Syamsudin; Aflit Nuryulia Praswati; Muzakar Isa
Prosiding University Research Colloquium Proceeding of The 7th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (980.983 KB)

Pembangunan Industri Kecil dan Menengah di Kabupaten Klatenmerupakan salah satu program untuk mendorong peningkatanperekonomian Kabupaten Klaten Industri pengolahan merupakansalah satu bidang usaha yang mampu memberikan kontribusi yangbesar bagi pendapatan daerah dan memegang peranan penting bagipertumbuhan perekonomian daerah kabupaten Klaten. Beberapapermasalahan yang dihadapi pengusaha keripik tempe KelurahanKalangan ini yaitu belum memiliki merk untuk produknya, kurangmampu memanfaatkan teknologi dalam pengelolaan usaha, kurangmampu mengemas produk dengan menarik, dan kurang dapatmelakukan penentuan HPP. Untuk mengatasi permasalahan tersebutPerguruan Tinggi Swasta (PTS) yaitu Universitas MuhammadiyahSurakarta dan Pimpinan Ranting Aisyiyah (PRA) berkolaborasi dalamupaya pengembangan usaha keripik tempe Pedan. Tujuan darikegiatan ini adalah meningkatkan pengetahuan dan ketrampilan bagipengusaha keripik tempe dalam penentuan merk produk, penyusunandesain kemasan produk yang menarik dan informatif, memasarkanproduk melalui internet dan penentuan harga pokok produksisehingga mampu melakukan perencanaan keuangan. Sehinggakeberlanjutan usaha keripik tempe dapat berkembang dengan baik.Luaran yang telah dicapai dalam program pengabdian masyarakatPengrajin Keripik Tempe ini adalah pengrajin memiliki satu desainmerk, satu desain kemasan, memiliki satu desain iklan melalui mediainternet, dan mengetahui Harga Pokok Produksi.

Organizational Capabilities Driving Business Performance: Resource Based View Theory Syamsudin Syamsudin; Aflit Nuryulia Praswati; Nelly Purnama Sari; Sri Murwanti
Urecol Journal. Part B: Economics and Business Vol. 1 No. 1 (2021): January - June
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.29

The performance of MSMEs has become the center of attention in almost every government. This is based on the high contribution of MSMEs to the economy of a region. However, it cannot be denied that MSMEs still have weaknesses that need to be improved so that they can sustain their business in a sustainable manner. Organizational capability as a company resource is a driving factor for the performance of MSMEs. This study uses the theoretical basis of Resource Based View to examine the performance of MSMEs through market communication capability, pricing capability and product innovation capability. Methods of data collection using a questionnaire using google form media. The number of respondents' answers that can be analyzed is 85 respondents. The results of data analysis using SmartPLS, namely product innovation capability and pricing capability, have a significant positive effect on performance and also have a significant positive effect when mediating the effect of market communication capability on performance, but the results of this study also show that market communication capability does not have a significant positive effect on performance.

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