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All Journal Niagawan e-Jurnal Apresiasi Ekonomi Jurnal Akademik Pengabdian Masyarakat Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA)
Meutia Dewi
Universitas Samudra
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences Other

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FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU IMPULSE BUYING KONSUMEN PRODUK ORIFLAME DI KOTA LANGSA Meutia Dewi
Niagawan Vol 10, No 3 (2021): NIAGAWAN VOL 10 NO 3 NOVEMBER 2021
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v10i3.28488

Abstract

The purpose of this study was to determine the effect of personal selling, price discount, and bonus packs on the impulse buying of Oriflame consumers in Langsa City. The sample in this study amounted to 97 respondents. The sampling technique used in this study is non-probability sampling. The data analysis method used in this research is multiple linear regression analysis, t test, F test and coefficient of determination. The regression equation in this study is: Y = 4.239 + 0.300x1+ 0.124x2 + 0.339x3. The constant 4.239 shows the value of impulse buying if personal selling, price discounts and bonus packs are fixed. The coefficients of personal selling variables, price discounts and bonus packs have a positive effect on impulse buying of consumers of Oriflame products in Langsa City. Based on partial and simultaneous hypothesis testing, personal selling, price discount and bonus pack variables have a significant effect on impulse buying. The value of the coefficient of determination of 0.604 or 60.4% can be concluded that impulse buying can be explained by personal selling, price discounts, and bonus packs, while the remaining 39.6% can be explained by factors not included in the study.
ANALYSIS OF FACTORS THAT INFLUENCE THE FINANCIAL LITERACY OF MSME IN EAST BINJAI DISTRICT Meutia Dewi; Suri Amilia
Jurnal Apresiasi Ekonomi Vol 11, No 2 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i2.648

Abstract

This research attempts to determine the factors that influence the financial literacy of MSMEs in East Binjai District, including gender, age, education level, and income level. This study had a population of 308 SMEs and a sample of 75 SMEs. Data collection methods are by distributing questionnaires and using measuring instruments like validity and reliability tests. The data analysis method used is descriptive analysis, multiple linear regression, t-test, F test and test the coefficient of determination. The results show that the financial literacy of MSMEs in East Binjai District is average in the medium category. The obtained multiple linear regression equation is Y = 2.431 + 0.037X1 – 0.222X2 + 0.338X3 + 0.271X4. The results of the t-test variable age, education level and income level have a significant effect, while gender has no significant impact. The results of the F test showed that the variables used in this study significantly affect the level of financial literacy. From the coefficient of determination test results, 82.6% was obtained, and the remaining 17.4% was influenced by other variables not examined in this study.
FACTORS INFLUENCING THE DECISION TO PURCHASE HALAL PRODUCTS: KNOWLEDGE, PERCEPTION AND RELIGIUS PERSPECTIVE Tengku Putri Lindung Bulan; Suri Amilia; Meutia Dewi; Safrizal Safrizal; Muhammad Ridwan Verinanda
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.860

Abstract

This research aims to analyze the factors that influence consumers in purchasing halal-labeled products in West Langsa District. The method used is quantitative and qualitative data, with data sources consisting of primary data and secondary data. The number of respondents was determined at 100 people, selected using accidental random sampling technique. Data were analyzed using multiple linear regression methods, t test, F test, and coefficient of determination. The results of the t test show that product knowledge and perception of the halal label have a positive and significant influence on the decision to purchase products labeled halal, while religiosity has a positive and insignificant influence on the decision to purchase products labeled halal. The results of the F test show that product knowledge, perception of halal labels, and religiosity together have a positive and significant influence on purchasing decisions for products labeled halal. The independent variable that has the greatest influence on the decision to purchase halal products is product knowledge. It is recommended that companies provide more detailed information on their products, such as composition, benefits, content and so on. In order to give consumers more confidence regarding the products they will use.
Pemberdayaan Masyarakat melalui Diversifikasi Produk Perikanan: Pelatihan Nugget Ikan sebagai Upaya Pengembangan Ekonomi Kreatif di Desa Karang, Langsa Baro, Aceh. Dewi Rosa Indah; Rahmi Meutia; Meutia Dewi
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10020

Abstract

This Community Partnership Program (PKM) aims to empower non-productive community groups through fish nugget production training as an effort to develop the creative economy and strengthen food security in Karang Anyar Village, Langsa Baro District, Aceh. The village has abundant fishery resources; however, their utilization has not been optimal because most residents sell fish only in fresh form with relatively low economic value. In addition, the community’s skills in processing fishery products into value-added products are still limited. The implementation method used a participatory approach through observation, socialization, education, training, direct practice, and mentoring stages. The training activities included the selection of quality fish raw materials, fish nugget processing techniques, packaging methods, and basic product marketing. The target participants were non-productive community groups, especially housewives, so that they could develop home-based businesses using processed fishery products. The results of the program showed that participants had high enthusiasm and were able to independently practice the production of fish nuggets. This program successfully improved community knowledge and skills in fishery product diversification and encouraged entrepreneurial interest based on the creative economy. In addition, the fish nuggets produced can serve as nutritious local food alternatives while also creating opportunities to increase community income. Therefore, this PKM activity has provided positive impacts in improving community skills, supporting food security, and encouraging the development of a creative economy based on local potential in Karang Anyar Village, Langsa Baro District, Aceh.
OPTIMALISASI KEMASAN PRODUK SUSU KAMBING SULIS ETAWA SEBAGAI STRATEGI PEMASARAN Yusri Nadya; Yusnawati; Meutia Dewi; Yuke Aulia
Jurnal Masyarakat Berdikari dan Berkarya (Mardika) Vol 3 No 2 (2025): Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA)
Publisher : Fakultas Teknik, Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55377/mardika.v3i2.13436

Abstract

Susu kambing etawa memiliki potensi besar untuk meningkatkan ekonomi lokal, khususnya di Aceh Tamiang. Usaha Sulis Etawa, yang didirikan pada 2018, menghadapi tantangan dalam pemasaran karena kemasan yang sederhana dan penjualan yang terbatas pada platform offline, seperti WhatsApp. Desain kemasan yang menarik dan informatif sangat dibutuhkan untuk meningkatkan daya saing produk di pasar lokal dan nasional. Permasalahan utama yang dihadapi mitra adalah kemasan yang kurang menarik dan pemasaran yang masih bersifat offline. Solusi yang diusulkan adalah perbaikan desain kemasan dengan mencantumkan informasi penting seperti logo halal, komposisi, dan tanggal kedaluwarsa. Beberapa tahapan telah berhasil dilaksanakan, termasuk sosialisasi kegiatan, koordinasi dengan mitra terkait desain kemasan, dan implementasi kemasan baru. Evaluasi awal menunjukkan peningkatan minat konsumen terhadap produk setelah perubahan kemasan, yang diharapkan dapat memperluas jangkauan pasar dan meningkatkan penjualan.
Co-Authors Dewi rosa indah Muhammad Ridwan Verinanda Rahmi Meutia Safrizal Safrizal Suri Amilia Tengku Putri Lindung Bulan Yuke Aulia Yusnawati Yusri Nadya