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All Journal Creative Research Management Journal Jurnal Investasi Islam Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ekonomi Utama (Juria) e-Jurnal Apresiasi Ekonomi Jurnal Ragam Pengabdian Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Community Service: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Muhammad Ridwan Verinanda
Universitas Samudra
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Kualitas Informasi Terhadap Kepuasan Konsumen Pembelian Online Produk Usaha Mikro Kecil Menengah di Kota Langsa Maulidan, Rahmat; Verinanda, Muhammad Ridwan; Syahputra, Rico; Sari, Maya Rizki; Zubir, Zubir; gunanjar, imam
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 5 No 1 (2025): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Februari 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/kq4wey58

Abstract

      The focus of this research is based on the increasing use of digital platforms as the main medium for transactions, especially for MSMEs which aim to expand market reach and increase competitiveness. The population in this study consists of consumers who have made several purchases and consumed MSME products. From this population, a sample of 200 respondents was selected using accidental sampling or convenience sampling techniques. The findings show that service quality and information quality contribute significantly to consumer satisfaction. These variables collectively have a significant influence on consumer satisfaction. This research provides valuable insight for MSME practitioners in Langsa City, especially in understanding the importance of service quality and information quality in increasing consumer satisfaction. These findings can be used as strategic considerations to improve the quality of interactions with consumers and increase competitiveness in an increasingly competitive market.
PEMETAAN LITERATUR KAPABILITAS DINAMIS PADA UMKM DI INDONESIA: TINJAUAN LITERATUR SISTEMATIS Maulidan, Rahmat; Gunanjar, Imam; Ridwan Verinanda, Muhammad; Syahputra, Rico; Hardianti, Anisha
Creative Research Management Journal Vol 8 No 1 (2025): September
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/pxv3y031

Abstract

This study presents a systematic analysis of the conceptual development of dynamic capabilities in the context of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. To remain competitive, MSMEs are required to possess a high level of adaptability. One relevant approach to explaining this adaptive capability is the concept of dynamic capabilities, which includes the abilities to sense, seize, and reconfigure. The objective of this study is to map the development of literature related to dynamic capabilities within the Indonesian MSME context and to identify existing conceptual and practical gaps. The research method employed is a Systematic Literature Review (SLR). Literature was collected from leading databases such as Google Scholar, DOAJ, Emerald, and SINTA using the Publish or Perish application, covering the period from 2020 to 2024. From the 49 selected articles, a process of screening, coding, and thematic analysis was conducted. The findings indicate that dynamic capabilities significantly contribute to the resilience, innovation, and performance of MSMEs. However, there remain inconsistencies in definitions and measurement approaches. Moreover, this study is limited to the MSME sector, which restricts the generalizability of the findings. The main contribution of this study is to provide a systematic mapping of recent literature and to propose future research directions and policy recommendations that support the strengthening of dynamic capabilities among MSMEs, particularly in the face of business environmental uncertainty.
Pengaruh Overconfidence Dan Love Of Money Terhadap Perilaku Keuangan : (Studi Kasus Pada Keluarga Nelayan Di Kota Langsa) Rahmat Maulidan; Muhammad Daffa Zulfikar; Sri Indah Lestari; Nova Novitasari; Muhammad Ridwan Verinanda
Astina: Jurnal Ekonomi Utama Vol 4 No 3 (2025): Jurnal Ekonomi Utama (Juria)
Publisher : CV. Astina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55903/juria.v4i3.307

Abstract

Objective: Penelitian ini bertujuan untuk menganalisis pengaruh overconfidence dan love of money terhadap perilaku keuangan keluarga nelayan di Kota Langsa, dengan mempertimbangkan perbedaan gender sebagai faktor moderasi. Design/Methods/Approach: Penelitian ini menggunakan pendekatan kuantitatif dengan instrumen berupa kuesioner skala Likert yang disebarkan kepada keluarga nelayan sebagai responden. Teknik analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS. Responden dipilih dengan teknik purposive sampling untuk memastikan relevansi dengan konteks penelitian. Findings: Hasil penelitian menunjukkan bahwa overconfidence berpengaruh signifikan terhadap perilaku keuangan, baik pada kategori total, laki-laki, maupun perempuan. Love of money juga terbukti berpengaruh signifikan terhadap perilaku keuangan, dengan pengaruh yang lebih kuat pada kelompok laki-laki dibandingkan perempuan. Perbedaan gender memperlihatkan bahwa perempuan lebih dipengaruhi oleh overconfidence, sedangkan laki-laki lebih dipengaruhi oleh love of money. Temuan ini menegaskan bahwa perilaku keuangan keluarga nelayan tidak hanya ditentukan oleh faktor ekonomi, tetapi juga oleh faktor psikologis dan nilai pribadi. Originality/Value: Penelitian ini memberikan kontribusi terhadap literatur terkait perilaku keuangan masyarakat pesisir dengan mengintegrasikan faktor psikologis (overconfidence) dan nilai pribadi (love of money) dalam satu model empiris, serta mengidentifikasi perbedaan gender sebagai aspek penting yang sebelumnya kurang diperhatikan dalam penelitian sejenis. Practical/Policy Implication: Temuan penelitian ini memberikan implikasi praktis bagi pemerintah dan lembaga keuangan dalam merancang program literasi keuangan yang lebih efektif dengan memperhatikan aspek psikologis dan perbedaan gender. Diharapkan manajer program pemberdayaan masyarakat pesisir dapat mengembangkan strategi edukasi keuangan yang menekankan pada pengendalian kepercayaan diri berlebih dan pemahaman nilai uang secara bijak
THE EFFECT OF FINANCIAL BENEFITS PERCEPTION ON CUSTOMER LOYALTY WITH BSI BANK CUSTOMER SATISFACTION AS A MEDIATION VARIABLE Rico Syahputra; Rahmat Maulidan; Imam Gunanjar; Muhammad Ridwan Verinanda
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1441

Abstract

This study aims to analyze the direct influence of perceived financial benefits on BSI Bank customer loyalty, as well as the indirect influence through customer satisfaction as a mediating variable. Financial benefits are the main attraction of Islamic banking products, but the sustainability of customer relationships is highly dependent on the loyalty built. This study uses a quantitative approach with a survey method on BSI Bank customers. Data were collected using questionnaires and analyzed using path analysis techniques through SmartPLS software to test the relationship between variables and the role of mediation. The results of the study are expected to show that: (1) Perceived financial benefits have a positive and significant effect on BSI Bank customer satisfaction; (2) Perceived financial benefits have a positive and significant effect on BSI Bank customer loyalty; (3) Customer satisfaction has a positive and significant effect on BSI Bank customer loyalty; and (4) Customer satisfaction significantly mediates the influence of perceived financial benefits on customer loyalty. The findings of this study are expected to provide theoretical contributions to the development of banking services marketing literature, especially Islamic banking, as well as practical implications for BSI Bank management in designing product strategies, pricing, and customer relationship programs that not only offer financial benefits but also increase satisfaction to build long-term loyalty.
Pengaruh Social Media Marketing dan Influencer Marketing Terhadap Keputusan Pembelian Produk UMKM Kuliner di Kota Medan Muhammad Ridwan Verinanda; Rahmat Maulidan; Suri Amilia; Imam Gunanjar; Rico Syahputra
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol. 15 No. 2 (2025): Edisi Juli - Desember 2025
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v15i2.41

Abstract

Perkembangan pemasaran digital mendorong UMKM kuliner untuk memanfaatkan social media marketing dan influencer marketing sebagai strategi promosi. Namun, bukti empiris mengenai efektivitas relatif kedua strategi tersebut terhadap keputusan pembelian konsumen masih terbatas, khususnya pada konteks UMKM kuliner di Kota Medan. Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing dan influencer marketing terhadap keputusan pembelian produk UMKM kuliner di Kota Medan serta mengidentifikasi variabel yang memiliki pengaruh dominan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory research. Data primer dikumpulkan melalui kuesioner kepada 100 responden yang pernah membeli produk UMKM kuliner melalui promosi media sosial atau influencer. Analisis data dilakukan menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, dan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa social media marketing dan influencer marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Influencer marketing terbukti memiliki pengaruh yang lebih dominan. Nilai koefisien determinasi (R²) sebesar 0,311 menunjukkan bahwa 31,1% variasi keputusan pembelian dapat dijelaskan oleh kedua variabel tersebut. Temuan ini memperkuat literatur pemasaran digital dan memberikan implikasi praktis bagi UMKM kuliner untuk mengoptimalkan pengelolaan media sosial serta membangun kolaborasi strategis dengan influencer yang kredibel dan relevan dengan target pasar.
Digital Marketing, Experiential Marketing, dan Sertifikasi Halal terhadap Retensi Konsumen Desa Wisata Suratman; Tengku Putri Lindung Bulan; Rahmi Meutia; Ridwan Verinanda
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/etvjky28

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi retensi konsumen pada desa wisata di Kota Langsa. Fokus utama penelitian ini adalah pada digital marketing, experiential marketing, dan sertifikasi halal sebagai variabel yang diduga berperan dalam mendorong kunjungan ulang wisatawan. Ketiga variabel tersebut diyakini saling berkaitan dalam membentuk persepsi, pengalaman, serta rasa aman wisatawan sehingga memengaruhi keputusan untuk kembali berkunjung. Digital marketing berfungsi memperluas jangkauan informasi destinasi, experiential marketing menciptakan pengalaman wisata yang berkesan, sedangkan sertifikasi halal memberikan kepercayaan dan kenyamanan bagi wisatawan, khususnya wisatawan Muslim. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory research. Data dikumpulkan pada tahun 2025 melalui kuesioner kepada 100 responden yang dipilih menggunakan teknik purposive dan accidental sampling, dengan kriteria pernah melihat promosi online dan mengunjungi desa wisata di Kota Langsa. Analisis data dilakukan menggunakan SPSS melalui uji validitas, reliabilitas, uji asumsi klasik, serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial experiential marketing berpengaruh signifikan terhadap retensi konsumen, sedangkan digital marketing dan sertifikasi halal tidak berpengaruh signifikan. Namun secara simultan ketiga variabel berpengaruh signifikan terhadap retensi konsumen. Temuan ini memberikan implikasi strategis bagi pengelola desa wisata dan pemerintah daerah dalam merancang strategi pemasaran yang berorientasi pada penciptaan pengalaman wisata yang berkualitas untuk meningkatkan kunjungan ulang.
FACTORS INFLUENCING THE DECISION TO PURCHASE HALAL PRODUCTS: KNOWLEDGE, PERCEPTION AND RELIGIUS PERSPECTIVE Tengku Putri Lindung Bulan; Suri Amilia; Meutia Dewi; Safrizal Safrizal; Muhammad Ridwan Verinanda
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.860

Abstract

This research aims to analyze the factors that influence consumers in purchasing halal-labeled products in West Langsa District. The method used is quantitative and qualitative data, with data sources consisting of primary data and secondary data. The number of respondents was determined at 100 people, selected using accidental random sampling technique. Data were analyzed using multiple linear regression methods, t test, F test, and coefficient of determination. The results of the t test show that product knowledge and perception of the halal label have a positive and significant influence on the decision to purchase products labeled halal, while religiosity has a positive and insignificant influence on the decision to purchase products labeled halal. The results of the F test show that product knowledge, perception of halal labels, and religiosity together have a positive and significant influence on purchasing decisions for products labeled halal. The independent variable that has the greatest influence on the decision to purchase halal products is product knowledge. It is recommended that companies provide more detailed information on their products, such as composition, benefits, content and so on. In order to give consumers more confidence regarding the products they will use.
The Influence of TikTok Marketing and Online Customer Reviews on Generation Z's Purchase Intention: Empirical Evidence from Coffee Shop Consumers in Medan City, Indonesia Muhammad Ridwan Verinanda; Imam Gunanjar; Rahmat Maulidan; Rico Syahputra; Ulfa Utari
Jurnal Investasi Islam Vol. 11 No. 2 (2026): Jurnal Investasi Islam (JII)
Publisher : FEBI IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jii.v11i2.15678

Abstract

This study aims to analyze the influence of TikTok Marketing and Online Customer Review on Generation Z purchase intention toward coffee shops in Medan City, Indonesia, while providing empirical evidence in the context of digital consumer behavior in the coffee shop industry. This research employed a quantitative approach with a survey method involving 100 respondents selected through purposive sampling, consisting of Generation Z consumers who had visited coffee shops in Medan, seen coffee shop promotions on TikTok, and read online customer reviews; the data were analyzed using multiple linear regression with IBM SPSS Statistics 27. The findings indicate that TikTok Marketing has a positive and significant effect on purchase intention (β = 0.458; p < 0.001), while Online Customer Review also has a positive and significant effect on purchase intention (β = 0.387; p < 0.001); both variables simultaneously explain 61% of the variation in purchase intention, suggesting that creative TikTok content functions as an initial stimulus that attracts consumer attention, whereas online reviews strengthen consumer trust before making a purchase decision, and these findings are consistent with the Theory of Planned Behavior and Information Adoption Model. In conclusion, the integration of TikTok Marketing and Online Customer Review is an effective digital marketing strategy for improving coffee shop competitiveness in Medan; therefore, coffee shop managers should optimize creative content and customer experience management to generate positive reviews, while future research is recommended to include additional variables such as brand image, store atmosphere, and influencer marketing with a broader sample coverage.
Pendistribusian Pakan Ternak untuk Keberlanjutan Ekonomi Pasca Bencana di Desa Seuneubok Pidie, Aceh Tamiang, Aceh Muhammad Ridwan Verinanda; Ulfa Utari; Ziaul Maula; Farathika Putri Utami
Community Service: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2026): April
Publisher : GRM Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67710/communityservice.v2i1.23

Abstract

Banjir yang terjadi di Kabupaten Aceh Tamiang, Provinsi Aceh, telah menimbulkan dampak terhadap keberlangsungan usaha peternakan masyarakat serta melemahkan ketahanan ekonomi rumah tangga. Dalam situasi pascabencana, ketersediaan pakan ternak menjadi salah satu kebutuhan mendesak untuk menjaga keberlanjutan usaha peternakan masyarakat. Kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan tujuan mendukung keberlanjutan ekonomi masyarakat melalui pendistribusian pakan ternak di Desa Seuneubok Pidie, Aceh Tamiang, Aceh. Kegiatan dilaksanakan melalui tahapan observasi awal, koordinasi dengan pemerintah desa dan kelompok peternak, pendataan penerima manfaat, penyaluran pakan ternak, serta evaluasi kegiatan melalui dokumentasi lapangan. Hasil pelaksanaan kegiatan menunjukkan bahwa pendistribusian pakan ternak memberikan manfaat langsung bagi peternak terdampak banjir, terutama dalam menjaga keberlangsungan pemeliharaan ternak dan mengurangi beban pengeluaran pada masa pemulihan. Kegiatan ini juga memberikan kontribusi terhadap upaya penguatan ekonomi keluarga yang menggantungkan penghidupan pada sektor peternakan. Oleh karena itu, pendistribusian pakan ternak dapat dipandang sebagai bentuk intervensi pengabdian yang relevan dalam mendukung pemulihan ekonomi masyarakat pascabencana.
Analysis of The Influence of Transformational Leadership and Organizational Commitment on Employee Performance Imam Gunanjar; Rahmat Maulidan; Rico Syahputra; Muhammad Ridwan Verinanda; Ryanda Saputra; Riantari Maharani
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/1af8vk87

Abstract

This study aims to analyze the influence of transformational leadership and organizational commitment on the performance of PT Asra Banda Aceh employees. This study uses a quantitative approach with a type of causal associative research. The population in this study is all employees of PT Asra Banda Aceh, with a sampling technique using a saturated sampling method so that as many as 75 respondents were obtained. Data collection was carried out through a questionnaire with a Likert scale. The data analysis technique uses multiple linear regression with the help of statistical software. The results of the study show that partially transformational leadership and organizational commitment have a positive and significant effect on employee performance. Simultaneously, these two variables also had a significant effect on employee performance with a determination coefficient value (R²) of 0.68. This suggests that 68% of employee performance variations can be explained by transformational leadership and organizational commitment, while the rest are influenced by other factors outside of the study. This study concludes that transformational leadership and organizational commitment are important factors in improving employee performance. Therefore, organizations need to develop an inspiring leadership strategy and strengthen employee commitment to achieve optimal and sustainable performance..
Co-Authors Anisha Hardianti, Anisha Farathika Putri Utami Imam Gunanjar Imam Gunanjar Maulidan, Rahmat Meutia Dewi Muhammad Daffa Zulfikar Nova Novitasari Rahmat Maulidan Rahmi Meutia Riantari Maharani Rico Syahputra Rico Syahputra Ryanda Saputra Safrizal Safrizal Sari, Maya Rizki Sri Indah Lestari Suratman Suri Amilia Suri Amilia Tengku Putri Lindung Bulan Ulfa Utari Ziaul Maula, Ziaul Zubir, Zubir