Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Investasi Islam e-Jurnal Apresiasi Ekonomi
Muhammad Ridwan Verinanda
Universitas Samudra
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
FACTORS INFLUENCING THE DECISION TO PURCHASE HALAL PRODUCTS: KNOWLEDGE, PERCEPTION AND RELIGIUS PERSPECTIVE Tengku Putri Lindung Bulan; Suri Amilia; Meutia Dewi; Safrizal Safrizal; Muhammad Ridwan Verinanda
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.860

Abstract

This research aims to analyze the factors that influence consumers in purchasing halal-labeled products in West Langsa District. The method used is quantitative and qualitative data, with data sources consisting of primary data and secondary data. The number of respondents was determined at 100 people, selected using accidental random sampling technique. Data were analyzed using multiple linear regression methods, t test, F test, and coefficient of determination. The results of the t test show that product knowledge and perception of the halal label have a positive and significant influence on the decision to purchase products labeled halal, while religiosity has a positive and insignificant influence on the decision to purchase products labeled halal. The results of the F test show that product knowledge, perception of halal labels, and religiosity together have a positive and significant influence on purchasing decisions for products labeled halal. The independent variable that has the greatest influence on the decision to purchase halal products is product knowledge. It is recommended that companies provide more detailed information on their products, such as composition, benefits, content and so on. In order to give consumers more confidence regarding the products they will use.
The Influence of TikTok Marketing and Online Customer Reviews on Generation Z's Purchase Intention: Empirical Evidence from Coffee Shop Consumers in Medan City, Indonesia Muhammad Ridwan Verinanda; Imam Gunanjar; Rahmat Maulidan; Rico Syahputra; Ulfa Utari
Jurnal Investasi Islam Vol. 11 No. 2 (2026): Jurnal Investasi Islam (JII)
Publisher : FEBI IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jii.v11i2.15678

Abstract

This study aims to analyze the influence of TikTok Marketing and Online Customer Review on Generation Z purchase intention toward coffee shops in Medan City, Indonesia, while providing empirical evidence in the context of digital consumer behavior in the coffee shop industry. This research employed a quantitative approach with a survey method involving 100 respondents selected through purposive sampling, consisting of Generation Z consumers who had visited coffee shops in Medan, seen coffee shop promotions on TikTok, and read online customer reviews; the data were analyzed using multiple linear regression with IBM SPSS Statistics 27. The findings indicate that TikTok Marketing has a positive and significant effect on purchase intention (β = 0.458; p < 0.001), while Online Customer Review also has a positive and significant effect on purchase intention (β = 0.387; p < 0.001); both variables simultaneously explain 61% of the variation in purchase intention, suggesting that creative TikTok content functions as an initial stimulus that attracts consumer attention, whereas online reviews strengthen consumer trust before making a purchase decision, and these findings are consistent with the Theory of Planned Behavior and Information Adoption Model. In conclusion, the integration of TikTok Marketing and Online Customer Review is an effective digital marketing strategy for improving coffee shop competitiveness in Medan; therefore, coffee shop managers should optimize creative content and customer experience management to generate positive reviews, while future research is recommended to include additional variables such as brand image, store atmosphere, and influencer marketing with a broader sample coverage.
Co-Authors Imam Gunanjar Maulidan, Rahmat Meutia Dewi Rico Syahputra Safrizal Safrizal Suri Amilia Tengku Putri Lindung Bulan Ulfa Utari