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Yuni Prihadi Utomo
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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ANALISIS DIGITAL MARKETING DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK HIDROPONIK (STUDI KASUS: PERKEBUNAN VALEFARM HIDROPONIK SOLO) Dinda Kusumawati; Yuni Prihadi Utomo
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i1.388

Abstract

Digital marketing is a marketing activity that uses promotional strategies via the internet that can expand the sales scale and is not expensive to carry out. The use of digital marketing aims to increase purchasing power for products. The aim of writing this publication manuscript is to find out the impact of digital marketing on increasing sales at the Valefarm Hydroponic Plantation in Surakarta. This research was carried out using the Participatory Research method. This method is designed to involve the actors involved in each stage of the research, ensuring the desirability and relevance of the research. Active participation here is by being directly involved in digital marketing activities. This digital marketing activity is through an internship at Valefarm Hidroponik Surakarta. The use of digital marketing at Valefarm Hidroponik Surakarta uses platforms including Instagram, Tiktok, YouTube and websites. This research provides in-depth insight into the success of digital marketing in increasing sales volume through the active participation of researchers. The findings of this research not only support increasing sales volumes but also provide a basis for developing digital marketing in accordance with market needs. The Participatory Research approach has proven to be an effective tool in understanding and improving economic competitiveness in the context of hydroponic farming.
Strategi Pengembangan Produk Olahan Daun Kelor Sebagai Superfood Lokal: Studi Kasus Pada UMKM Kampoeng Kelor Di Boyolali Mustaqim Iswanto; Yuni Prihadi Utomo
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i2.621

Abstract

This study aims to analyze product development strategies for processed moringa leaves as a local superfood through a case study of the Kampoeng Kelor MSME in Boyolali Regency, Indonesia. Kampoeng Kelor is a community-based enterprise that integrates moringa-based production, education, and tourism within a single agro-edutourism ecosystem. Employing a Participatory Research approach, the researcher was directly involved in the enterprise's activities during the 2024 Wirausaha Merdeka program. Data were collected through observation, interviews, and active participation, and analyzed using qualitative descriptive methods and SWOT analysis. The findings indicate that Kampoeng Kelor holds significant potential in developing functional food products from moringa, yet faces internal constraints such as limited raw materials and production tools, as well as external challenges like low market literacy. Recommended strategies include strengthening production capacity, increasing public education on moringa's health benefits, improving business management, and expanding partnership networks. This study underscores the importance of collaborative and contextual approaches in developing local commodity-based MSME to enhance their sustainable competitiveness in both domestic and global markets.
The Effect of Financial Inclusion on Economic Growth in Indonesia During 2010–2023 Zahra Khasanah Fathoni; Yuni Prihadi Utomo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10628

Abstract

Using annual data covering the years 2010 to 2023, this study examines how access to and utilization of formal financial services influence Indonesia’s economic growth. To capture the level of financial inclusion, several proxies are employed, such as the expansion of ATM facilities, banking outlets, ownership of savings and deposit accounts, credit participation, current accounts, insurance accounts, and the presence of branchless banking agents. Data obtained from the Central Bureau of Statistics (BPS) are processed through a time-series regression model based on the OLS method. The estimation results demonstrate that the selected indicators of financial inclusion exert a statistically significant influence on economic growth when assessed simultaneously, with the model accounting for approximately 97.3% of the observed variation in economic growth. Partially, credit accounts and financial insurance have a positive effect on economic growth, while ATMs, bank branches, time deposit accounts, and bank agents have a negative effect. Meanwhile, savings accounts and demand deposit accounts do not have a significant effect on economic growth. These findings indicate that not all aspects of financial inclusion effectively promote economic growth. Financial inclusion will be more optimal when focused on productive financial services, such as credit distribution and risk protection through insurance. Therefore, policies are needed to enhance financial literacy and develop digital-based financial services in order to maximize the contribution of financial inclusion to economic growth.
Implementation of Quickbooks for Financial Management for the Aisyiah Colomadu Bustanul Teachers Association (IGABA) Didit Purnomo; Mujiati; Eni Setyowati; Yuni Prihadi Utomo; Daryono Subagyo; Maulidyah Indira Hasmari; Firly Meidhita Berliandini; Keisha Jenny Maulida Nugraha; Salma Salsabila Darojati; Novariani Putri Rienadi; Isnaeni Hasna Hanisah; Dewi Puji Astuti; Shafa Nabila; Siti Nurhayati
Abdi Psikonomi Vol 6, No 3 (2025): Desember 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v6i3.13333

Abstract

This community service was carried out at IGABA Aisyiah Colomadu Karanganyar. The problem faced by IGABA is the lack of insight and management of financial administration by the HR Teachers and managers of TK Bustanul Atfal Aisyiah. Therefore, this community service is highly expected by partners. The target audience needs support in terms of infrastructure and human resources in realizing useful financial administration and can provide an example for other schools. The purpose of this community service activity is 1. to assist the target audience in carrying out activities 2. Help partners improve financial administration 3. Accompany partners in improving their ability to manage finances, The method used in this activity is the Focus Group Discussion method, direct practice, training, and mentoring. The output of this community service is in the form of published articles in journals, HAKI Posters, HAKI Videos, community service reports, news in the media and documentation that will be uploaded on online media.
Co-Authors Abd. Rasyid Syamsuri Adelia Megautami Aditya Ari Prasetya Agung Supriyanto, Agung Anggara, Dhitya Arif Ripansyah Arista Juni Rahmawati Azzahrah, Nabila Itsni Bagas Ricki Satrio BASUKI RAHMAD Chameliya Anggrahini Damas Bagas Mahendra Daryono Subagyo Dewi Puji Astuti Didit Purnomo Dinda Kusumawati Dwi Hartini Dwi Rahayu Novianti Dyah Mustikaningrum Dzakiyyah, Jihan Hasna Eni Setyowati Fahriani Kurnia Putri Febrianza Titania Rizky Firly Meidhita Berliandini Gandes, Gradeletta Prima Handoko, Bima Yoga Iis Azmiyati Isnaeni Hasna Hanisah Jihan Hasna Dzakiyyah Kartikasari, Seftiani Dian Keisha Jenny Maulida Nugraha Khairunnida, Hanna Luqiana, Nadia Imti Mahar Fatwa Nugroho Malik, Miftah Hamdan Maulidyah Indira Hasmari Mesya Hafif Wal’Azra Metasari, Amelia Mirna Kuswiyati Muhammad Ma'ruf Mujiati Mustaqim Iswanto Nabila Athaya Putri Nia Larasati Novariani Putri Rienadi Prasetyo, Roni Dwi Prasojo, Mukti Putri Miswa Laila Kumara Raditya Niko Bagaskara Rhegita Surya Febiaranti Risma Dwi Rahmawati Salma Salsabila Darojati Seftiani Dian Kartikasari Seliana Putri Septian Angga pratama Shafa Nabila Siti Aisya Siti Nurhayati Wardana, Angelicha Putri Kusuma Zahra Khasanah Fathoni