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Yuni Prihadi Utomo
Universitas Muhammadiyah Surakarta
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ANALISIS STRATEGI PEMASARAN DAN PENGEMBANGAN PRODUK HIDROPONIK UNTUK MENINGKATKAN DAYA SAING EKONOMI (STUDI KASUS: PERKEBUNAN VALEFARM HIDROPONIK SOLO) Prasetya, Aditya Ari; Utomo, Yuni Prihadi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 3 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i3.246

Abstract

This study aims to analyze the marketing strategy and hydroponic product development implemented by Valefarm Hidroponik Solo plantation, with a focus on active participation between researchers and Valefarm through the Participatory Research approach. This method is designed to involve actors involved in every stage of the research, ensuring the sustainability and relevance of the research findings. The study used interviews, focus groups, and participatory sessions to gain an in-depth understanding of the perceptions, knowledge, and experiences that have been implemented by Valefarm regarding marketing strategies and hydroponic product development. The analysis was carried out collaboratively, involving actors involved in the research in interpreting the results and formulating recommendations. The results of the study show that through the Participatory Research approach, Valefarm has succeeded in integrating diverse thoughts and views from researchers, creating a more diverse and relevant marketing strategy. Active participation also facilitates a two-way exchange of knowledge between researchers and Valefarm, increasing a shared understanding of the challenges and opportunities in the hydroponic industry. This study provides in-depth insight into the successful implementation of marketing strategies and hydroponic product development through the active participation of researchers. The findings of this study not only support local economic growth through more contextual marketing strategies but also provide a foundation for sustainable product development that is responsive to market needs. The Participatory Research approach has proven to be an effective tool in understanding and improving economic competitiveness in the context of hydroponic farming.
ANALISIS TEKNIK PRODUKSI DALAM UMKM SABLON UNTUK MENINGKATKAN DAYA SAING EKONOMI STUDI PADA UMKM SABLON MYBLESSING CLOTH SOLO Bagaskara, Raditya Niko; Utomo, Yuni Prihadi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.302

Abstract

Penelitian ini berguna agar menganalisis efisiensi dan efektivitas setiap tahap produksi sehingga diperoleh teknik yang terbaik guna untuk meningkatkan kualitas produk sablon di MyBlessing Cloth, dan juga untuk mengetahui apakah implementasi teknologi baru membawa keuntungan kompetitif. Metode yang dipakai pada penelitian ini termasuk metode Participatory Action Research (PAR). Participatory Action Research (PAR) termasuk penelitian yang melibatkan peserta atau pemangku kepentingan yang terlibat langsung dalam penelitian. PAR bertujuan untuk memahami secara lebih baik konteks sosial, budaya, dan ekonomi dimana penelitian dilakukan, serta untuk mendorong partisipasi langsung bagi mereka yang terlibat. Metode PAR mampu menjelaskan tentang bagaimana mengubah cara berpikir agar menjadi suatu proses transformasi. Teknik produksi yang digunakan di MyBlessing Cloth menggunakan teknik digital printing dan manual printing, untuk digital printing melibatkan usaha mitra dari MyBlessing Cloth karena kapasitas produksi belum bisa memenuhi. Kaos sablon yang diproduksi oleh MyBlessing Cloth tentu memperoleh mutu yang positif, hal ini bisa diperhatikan lewat hasil produksi dimana warna dari desain sama dengan warna yang dihasilkan dari proses produksi, selain itu ketahanan sablon juga sangat baik, tidak mudah pecah dan berubah warna hal ini adalah hasil dari pemilihan bahan baku yang sangat berkualitas, dikarenakan bagi pemilik MyBlessing Cloth kualitas adalah nomor satu. Permasalahan utama yaitu pemilihan teknik produksi yang terbaik, penyediaan permintaan pasar, dan kurangnya branding yang kuat. Dapat diselesaikan dengan penelitian ini. Pemilihan bahan baku dan teknik produksi juga diidentifikasi sebagai elemen penting dalam hasil produksi. Kesimpulan penelitian perlunya pemilihan strategi produksi, dan penentuan harga yang barsaing, sehingga UMKM sablon dapat membantu pertumbuhan ekonomi. Kata Kunci: teknik sablon, PAR, UMKM, daya saing
Kontribusi Sekolah Ekspor Dalam Membangun Kapasitas Calon Eksportir Melalui Program Merdeka Belajar Kampus Merdeka (MBKM) Ripansyah, Arif; Utomo, Yuni Prihadi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.517

Abstract

This study aims to analyze the role of Export Schools in increasing the capacity of prospective exporters in Indonesia through a project-based learning approach in the Merdeka Belajar Kampus Merdeka (MBKM) program. The main focus of this study is to identify the contribution of Export Schools in developing technical competencies, managerial skills, and cross-cultural understanding of students in the export sector. The research method used is Participatory Research, where students are actively involved in field-based export projects. The research findings show that Export Schools play a key role in forming new exporters who are competent and ready to compete in the global market. The project-based learning approach allows students to be directly involved in field practices, from managing export documents to managing international supply chains. This involvement contributes to improving technical skills and data-based decision making. Overall, the results of this study confirm that Export Schools make a significant contribution to strengthening the capacity of prospective exporters, supporting Indonesia's export competitiveness, and playing a role in achieving the national target of producing 500.000 new exporters by 2030.
Pengaruh Determinan Indeks Kebahagiaan di Indonesia Tahun 2021 Candrasari, Ariyanti; Utomo, Yuni Prihadi
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2414

Abstract

This study aims to observe the direction and magnitude of the influence of economic and non-economic variables on the Happiness Index in Indonesia in 2021. The analytical tool used is ordinary least squares regression analysis with cross-sectional data for 37 provinces in Indonesia in 2021 obtained from the Central Statistics Agency (CSA). The results show that the education budget variable has a negative effect on the happiness index. This phenomenon indicates an educational problem that is likely related to the use of government education funds. Meanwhile, other variables such as per capita expenditure, the Indonesian democracy index, per capita income, the open unemployment rate, and the health budget did not indicate any effect on the happiness index in Indonesia in 2021. The large number of variables that did not influence indicates that happiness in Indonesia is not supported by broad-dimensional determinants, meaning that many economic and non-economic variables are still unable to determine happiness in Indonesia.
Analysis Of The Effect Of Population Density, GRDP, Unemployment Rate, Government Expenditure, Minimum Wage, And The Proportion Of The Agricultural Sector’s GRDP On Poverty Level In West Java For The Period 2016-2021 Dwi Rahayu Novianti; Yuni Prihadi Utomo
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8477

Abstract

This study aims to examine the effects of population density, Gross Regional Domestic Product (GRDP), the open unemployment rate, government expenditure, the regional minimum wage (RMW), and the proportion of the agricultural sector in GRDP on the poverty rate in West Java Province. The study employs panel data regression analysis, combining time series data from 2016 to 2021 and cross-sectional data from 27 regencies and cities in West Java. The estimation results indicate that the Fixed Effect Model (FEM) is the most appropriate model. The findings reveal that all variables in the model have a statistically significant impact on the poverty rate. Population density and the open unemployment rate have positive effects, indicating that increases in these variables are associated with higher poverty levels. In contrast, GRDP, government expenditure, and the proportion of the agricultural sector in GRDP have negative effects, suggesting that increases in these indicators contribute to poverty reduction. Although the regional minimum wage is theoretically expected to alleviate poverty, the results indicate a positive relationship between RMW and poverty. This may be attributed to its potential impact on the informal labor market or reduced employment opportunities. These findings provide important implications for poverty alleviation policies, particularly those that address demographic pressures, labor market dynamics, and the role of local economic sectors.
ANALISIS PENGARUH PEMASARAN DIGITAL TERHADAP PENJUALAN PRODUK UMKM FASHION (STUDI KASUS : MALESSA FASHION) Rahmawati, Arista Juni; Utomo, Yuni Prihadi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.580

Abstract

This study aims to analyze the influence of digital marketing on product sales in fashion MSMEs, with a case study focusing on Malessa Fashion. In the midst of the digitalization era, MSMEs are required to adapt to technological changes, one of which is through the implementation of digital marketing strategies. In this study, a qualitative approach was used with a semi-structured interview method involving business owners as the main source of information. The results of the study show that Malessa Fashion utilizes three main digital platforms, namely Instagram, Facebook, and WhatsApp Business, as a means of promotion, communication, and distribution of information about products. The marketing strategy implemented has proven effective in increasing sales and expanding market reach. The data shows a significant increase in turnover and net profit after the digital marketing strategy was implemented consistently. However, there are still several aspects that need to be improved, especially in terms of the quality of visual content, consistent uploads, and optimization of interaction features on each platform. Therefore, this study recommends improving the quality of visuals and digital interactions to strengthen consumer loyalty and increase business competitiveness.
Analisis Pengaruh Pertumbuhan Ekonomi, Rasio Gini, Pengangguran, Indeks Pembangunan Manusia, Kepadatan Penduduk, Dan Kemandirian Keuangan Daerah Terhadap Kemiskinan Di Provinsi Jawa Barat Tahun 2017-2022 Dyah Mustikaningrum; Yuni Prihadi Utomo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7797

Abstract

Poverty is a common global issue, especially in developing countries like Indonesia. This study aims to evaluate the impact of Economic Growth, Gini Ratio, Unemployment Rate, Human Development Index (HDI), Population Density, and Regional Fiscal Independence Level on poverty levels in West Java Province. The method used is panel data regression analysis, which combines time series data from 2017 to 2022 and cross-section data from 28 districts/cities in the province. Based on the results of the analysis, the best model chosen is the Fixed Effect Model (FEM). The research findings show that the Gini Ratio, Unemployment, and Regional Financial Independence have a significant effect on poverty. Income inequality and high unemployment rates are known to worsen poverty conditions, while the ability of regions to manage their own finances actually contributes to reducing poverty rates. On the other hand, variables such as Economic Growth, HDI, and Population Density do not have a significant effect on poverty during the observation period. These findings underline the importance of efforts to equalize income, create jobs, and increase fiscal independence in reducing poverty rates in West Java.
ANALISIS PENGARUH INVESTASI, INDEKS PEMBANGUNAN MANUSIA, UPAH MINIMUM, PERTUMBUHAN EKONOMI, PENDIDIKAN TERHADAP PENGANGGURAN DI PROVINSI BANTEN TAHUN 2017-2022 Fahriani Kurnia Putri; Yuni Prihadi Utomo
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 3 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i3.3828

Abstract

Unemployment is a condition caused by an imbalance between the number of workforce and job opportunities. The problem of unemployment is not only experienced by developing countries, but this unemployment problem is also experienced by developed countries. Indonesia, as a member of the Association of Southeast Asian Nations and the Group of Twenty, is actively involved in promoting sustainable economic development. However, Indonesia continues to face challenges in absorbing labor within a macroeconomic framework that leads to unemployment problems. This situation threatens the welfare of its citizens, which has the potential to damage social and political stability. Therefore, it is important to conduct research that focuses on unemployment. This study aims to analyze the effect of investment, Human Development Index, Regency/City Minimum Wages, economic growth, Education in Banten Province. The study uses panel data regression, with a combination of time series data from 2017 to 2022 and cross-section data from 4 Regencies and 4 Cities in Banten Province. The results of this study indicate that the Human Development Index, economic growth, Education have an effect on unemployment because the development of Human Resources increases, economic growth, skilled labor can increase labor absorption. Meanwhile, investment and the Regency/City Minimum Wage do not affect unemployment because they only focus on capital-intensive sectors and there are still many companies that do not comply with the Regency/City Minimum Wage regulations. This study found the importance of increasing the Human Development Index, inclusive economic growth, and workforce skills as strategies in reducing unemployment in Banten Province.
Co-Authors Abd. Rasyid Syamsuri Adelia Megautami Agung Supriyanto, Agung Anggara, Dhitya Azzahrah, Nabila Itsni Bagas Ricki Satrio Bagaskara, Raditya Niko Basuki Rahmad BASUKI RAHMAD Candrasari, Ariyanti Damas Bagas Mahendra Daryono Subagyo Dewi Puji Astuti Didit Purnomo Dwi Hartini Dwi Rahayu Novianti Dyah Mustikaningrum Dzakiyyah, Jihan Hasna Eni Setyowati Fahriani Kurnia Putri Febrianza Titania Rizky Firly Meidhita Berliandini Gandes, Gradeletta Prima Handoko, Bima Yoga Iis Azmiyati Isnaeni Hasna Hanisah Kartikasari, Seftiani Dian keisha Jenny Maulida Nugraha Khairunnida, Hanna Kusumawati, Dinda Luqiana, Nadia Imti Mahar Fatwa Nugroho Malik, Miftah Hamdan Maulidyah Indira Hasmari Metasari, Amelia Mirna Kuswiyati Muhammad Ma'ruf Mujiati Nabila Athaya Putri Nia Larasati Novariani Putri Rienadi Prasetya, Aditya Ari Prasetyo, Roni Dwi Prasojo, Mukti Putri Miswa Laila Kumara Putri, Seliana Rahmawati, Arista Juni Rahmawati, Risma Dwi Rhegita Surya Febiaranti Ripansyah, Arif Salma Salsabila Darojati Septian Angga pratama Shafa Nabila Siti Nurhayati Wardana, Angelicha Putri Kusuma