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Yuni Prihadi Utomo
Universitas Muhammadiyah Surakarta
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ANALISIS STRATEGI PEMASARAN DAN PENGEMBANGAN PRODUK HIDROPONIK UNTUK MENINGKATKAN DAYA SAING EKONOMI (STUDI KASUS: PERKEBUNAN VALEFARM HIDROPONIK SOLO) Prasetya, Aditya Ari; Utomo, Yuni Prihadi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 3 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i3.246

Abstract

This study aims to analyze the marketing strategy and hydroponic product development implemented by Valefarm Hidroponik Solo plantation, with a focus on active participation between researchers and Valefarm through the Participatory Research approach. This method is designed to involve actors involved in every stage of the research, ensuring the sustainability and relevance of the research findings. The study used interviews, focus groups, and participatory sessions to gain an in-depth understanding of the perceptions, knowledge, and experiences that have been implemented by Valefarm regarding marketing strategies and hydroponic product development. The analysis was carried out collaboratively, involving actors involved in the research in interpreting the results and formulating recommendations. The results of the study show that through the Participatory Research approach, Valefarm has succeeded in integrating diverse thoughts and views from researchers, creating a more diverse and relevant marketing strategy. Active participation also facilitates a two-way exchange of knowledge between researchers and Valefarm, increasing a shared understanding of the challenges and opportunities in the hydroponic industry. This study provides in-depth insight into the successful implementation of marketing strategies and hydroponic product development through the active participation of researchers. The findings of this study not only support local economic growth through more contextual marketing strategies but also provide a foundation for sustainable product development that is responsive to market needs. The Participatory Research approach has proven to be an effective tool in understanding and improving economic competitiveness in the context of hydroponic farming.
ANALISIS TEKNIK PRODUKSI DALAM UMKM SABLON UNTUK MENINGKATKAN DAYA SAING EKONOMI STUDI PADA UMKM SABLON MYBLESSING CLOTH SOLO Bagaskara, Raditya Niko; Utomo, Yuni Prihadi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.302

Abstract

Penelitian ini berguna agar menganalisis efisiensi dan efektivitas setiap tahap produksi sehingga diperoleh teknik yang terbaik guna untuk meningkatkan kualitas produk sablon di MyBlessing Cloth, dan juga untuk mengetahui apakah implementasi teknologi baru membawa keuntungan kompetitif. Metode yang dipakai pada penelitian ini termasuk metode Participatory Action Research (PAR). Participatory Action Research (PAR) termasuk penelitian yang melibatkan peserta atau pemangku kepentingan yang terlibat langsung dalam penelitian. PAR bertujuan untuk memahami secara lebih baik konteks sosial, budaya, dan ekonomi dimana penelitian dilakukan, serta untuk mendorong partisipasi langsung bagi mereka yang terlibat. Metode PAR mampu menjelaskan tentang bagaimana mengubah cara berpikir agar menjadi suatu proses transformasi. Teknik produksi yang digunakan di MyBlessing Cloth menggunakan teknik digital printing dan manual printing, untuk digital printing melibatkan usaha mitra dari MyBlessing Cloth karena kapasitas produksi belum bisa memenuhi. Kaos sablon yang diproduksi oleh MyBlessing Cloth tentu memperoleh mutu yang positif, hal ini bisa diperhatikan lewat hasil produksi dimana warna dari desain sama dengan warna yang dihasilkan dari proses produksi, selain itu ketahanan sablon juga sangat baik, tidak mudah pecah dan berubah warna hal ini adalah hasil dari pemilihan bahan baku yang sangat berkualitas, dikarenakan bagi pemilik MyBlessing Cloth kualitas adalah nomor satu. Permasalahan utama yaitu pemilihan teknik produksi yang terbaik, penyediaan permintaan pasar, dan kurangnya branding yang kuat. Dapat diselesaikan dengan penelitian ini. Pemilihan bahan baku dan teknik produksi juga diidentifikasi sebagai elemen penting dalam hasil produksi. Kesimpulan penelitian perlunya pemilihan strategi produksi, dan penentuan harga yang barsaing, sehingga UMKM sablon dapat membantu pertumbuhan ekonomi. Kata Kunci: teknik sablon, PAR, UMKM, daya saing
Kontribusi Sekolah Ekspor Dalam Membangun Kapasitas Calon Eksportir Melalui Program Merdeka Belajar Kampus Merdeka (MBKM) Ripansyah, Arif; Utomo, Yuni Prihadi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.517

Abstract

This study aims to analyze the role of Export Schools in increasing the capacity of prospective exporters in Indonesia through a project-based learning approach in the Merdeka Belajar Kampus Merdeka (MBKM) program. The main focus of this study is to identify the contribution of Export Schools in developing technical competencies, managerial skills, and cross-cultural understanding of students in the export sector. The research method used is Participatory Research, where students are actively involved in field-based export projects. The research findings show that Export Schools play a key role in forming new exporters who are competent and ready to compete in the global market. The project-based learning approach allows students to be directly involved in field practices, from managing export documents to managing international supply chains. This involvement contributes to improving technical skills and data-based decision making. Overall, the results of this study confirm that Export Schools make a significant contribution to strengthening the capacity of prospective exporters, supporting Indonesia's export competitiveness, and playing a role in achieving the national target of producing 500.000 new exporters by 2030.
Co-Authors Abd. Rasyid Syamsuri Adelia Megautami Agung Supriyanto, Agung Anggara, Dhitya Azzahrah, Nabila Itsni Bagaskara, Raditya Niko Basuki Rahmad BASUKI RAHMAD Damas Bagas Mahendra Daryono Subagyo Dewi Puji Astuti Didit Purnomo Dwi Hartini Dyah Mustikaningrum Dzakiyyah, Jihan Hasna Eni Setyowati Febrianza Titania Rizky Firly Meidhita Berliandini Gandes, Gradeletta Prima Handoko, Bima Yoga Iis Azmiyati Isnaeni Hasna Hanisah Kartikasari, Seftiani Dian keisha Jenny Maulida Nugraha Khairunnida, Hanna Kusumawati, Dinda Luqiana, Nadia Imti Mahar Fatwa Nugroho Malik, Miftah Hamdan Maulidyah Indira Hasmari Metasari, Amelia Mirna Kuswiyati Muhammad Ma'ruf Mujiati Nia Larasati Novariani Putri Rienadi Prasetya, Aditya Ari Prasetyo, Roni Dwi Prasojo, Mukti Putri Miswa Laila Kumara Putri, Fahriani Kurnia Putri, Seliana Rahmawati, Risma Dwi Rhegita Surya Febiaranti Ripansyah, Arif Salma Salsabila Darojati Septian Angga pratama Shafa Nabila Siti Nurhayati Wardana, Angelicha Putri Kusuma