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Yuni Prihadi Utomo
Universitas Muhammadiyah Surakarta
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Analisis Determinan Kemiskinan di 15 Provinsi di Indonesia Tahun 2015-2023 Jihan Hasna Dzakiyyah; Yuni Prihadi Utomo
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 4 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i1.8114

Abstract

Penelitian ini bertujuan untuk mengetahui arah dan besarnya pengaruh pengeluaran pemerintah, proporsi pekerja sektor informal, upah minimum regional, proporsi PDRB sektor pertanian, kepadatan penduduk, dan akses pelayanan dasar pada 15 provinsi di Indonesia selama kurun waktu 2015-2023. Jenis penelitian ini adalah penelitian kuantitatif dengan menggunakan data sekunder. Teknik analisis data yang digunakan adalah analisis regresi data panel dengan model estimasi Random Effect Model (REM). Hasil penelitian menunjukkan bahwa pengeluaran pemerintah, proporsi pekerja sektor informal, proporsi PDRB sektor pertanian berpengaruh positif terhadap kemiskinan di 15 provinsi di Indonesia. Sedangkan Upah Minimum Regional, kepadatan penduduk dan akses pelayanan dasar berpengaruh negatif terhadap kemiskinan di 15 provinsi di Indonesia.
Studi Kausalitas Granger Pertumbuhan Ekonomi, Penyerapan Tenaga Kerja Dan Kemiskinan Di Indonesia Periode 1998-2024 Seftiani Dian Kartikasari; Yuni Prihadi Utomo
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 6 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8718

Abstract

Penelitian ini bertujuan untuk mengetahui bentuk hubungan antara pertumbuhan ekonomi, penyerapan tenaga kerja dan kemiskinan di Indonesia periode 1998-2024. Metode penelitian yang digunakan adalah kuantitatif dengan sumber data yang digunakan yakni data sekunder yang diperoleh dari BPS dan World Bank. Metode analisis yang digunakan adalah kausalitas Granger. Berdasarkan hasil penelitian ini adalah pertumbuhan ekonomi dan penyerapan tenaga kerja stasioner pada tingkat level, sedangkan kemiskinan tidak. Sehingga dilakukan uji first difference pada variabel kemiskinan. Hasil dari kausalitas Granger menunjukkan antara pertumbuhan ekonomi, penyerapan tenaga kerja dan kemiskinan ketiganya tidak terdapat hubungan kausalitas. Jika pertumbuhan ekonomi, penyerapan tenaga kerja dan kemiskinan tidak saling mempengaruhi, Indonesia akan menghadapi pertumbuhan ekonomi yang semu dimana angka PDB mungkin naik, tetapi bukan berarti kesejahteraan masyarakat juga meningkat. Jika pemerintah tidak melakukan intervensi, akan beresiko kehilangan potensi ekonomi. Kondisi tersebut dapat menyebabkan ketidakstabilan sosial dan politik, sehingga dapat mengancam stabilitas negara.
ANALISIS STRATEGI PEMASARAN DAN PENGEMBANGAN PRODUK HIDROPONIK UNTUK MENINGKATKAN DAYA SAING EKONOMI (STUDI KASUS: PERKEBUNAN VALEFARM HIDROPONIK SOLO) Aditya Ari Prasetya; Yuni Prihadi Utomo
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 3 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i3.246

Abstract

This study aims to analyze the marketing strategy and hydroponic product development implemented by Valefarm Hidroponik Solo plantation, with a focus on active participation between researchers and Valefarm through the Participatory Research approach. This method is designed to involve actors involved in every stage of the research, ensuring the sustainability and relevance of the research findings. The study used interviews, focus groups, and participatory sessions to gain an in-depth understanding of the perceptions, knowledge, and experiences that have been implemented by Valefarm regarding marketing strategies and hydroponic product development. The analysis was carried out collaboratively, involving actors involved in the research in interpreting the results and formulating recommendations. The results of the study show that through the Participatory Research approach, Valefarm has succeeded in integrating diverse thoughts and views from researchers, creating a more diverse and relevant marketing strategy. Active participation also facilitates a two-way exchange of knowledge between researchers and Valefarm, increasing a shared understanding of the challenges and opportunities in the hydroponic industry. This study provides in-depth insight into the successful implementation of marketing strategies and hydroponic product development through the active participation of researchers. The findings of this study not only support local economic growth through more contextual marketing strategies but also provide a foundation for sustainable product development that is responsive to market needs. The Participatory Research approach has proven to be an effective tool in understanding and improving economic competitiveness in the context of hydroponic farming.
ANALISIS TEKNIK PRODUKSI DALAM UMKM SABLON UNTUK MENINGKATKAN DAYA SAING EKONOMI STUDI PADA UMKM SABLON MYBLESSING CLOTH SOLO Raditya Niko Bagaskara; Yuni Prihadi Utomo
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.302

Abstract

Penelitian ini berguna agar menganalisis efisiensi dan efektivitas setiap tahap produksi sehingga diperoleh teknik yang terbaik guna untuk meningkatkan kualitas produk sablon di MyBlessing Cloth, dan juga untuk mengetahui apakah implementasi teknologi baru membawa keuntungan kompetitif. Metode yang dipakai pada penelitian ini termasuk metode Participatory Action Research (PAR). Participatory Action Research (PAR) termasuk penelitian yang melibatkan peserta atau pemangku kepentingan yang terlibat langsung dalam penelitian. PAR bertujuan untuk memahami secara lebih baik konteks sosial, budaya, dan ekonomi dimana penelitian dilakukan, serta untuk mendorong partisipasi langsung bagi mereka yang terlibat. Metode PAR mampu menjelaskan tentang bagaimana mengubah cara berpikir agar menjadi suatu proses transformasi. Teknik produksi yang digunakan di MyBlessing Cloth menggunakan teknik digital printing dan manual printing, untuk digital printing melibatkan usaha mitra dari MyBlessing Cloth karena kapasitas produksi belum bisa memenuhi. Kaos sablon yang diproduksi oleh MyBlessing Cloth tentu memperoleh mutu yang positif, hal ini bisa diperhatikan lewat hasil produksi dimana warna dari desain sama dengan warna yang dihasilkan dari proses produksi, selain itu ketahanan sablon juga sangat baik, tidak mudah pecah dan berubah warna hal ini adalah hasil dari pemilihan bahan baku yang sangat berkualitas, dikarenakan bagi pemilik MyBlessing Cloth kualitas adalah nomor satu. Permasalahan utama yaitu pemilihan teknik produksi yang terbaik, penyediaan permintaan pasar, dan kurangnya branding yang kuat. Dapat diselesaikan dengan penelitian ini. Pemilihan bahan baku dan teknik produksi juga diidentifikasi sebagai elemen penting dalam hasil produksi. Kesimpulan penelitian perlunya pemilihan strategi produksi, dan penentuan harga yang barsaing, sehingga UMKM sablon dapat membantu pertumbuhan ekonomi. Kata Kunci: teknik sablon, PAR, UMKM, daya saing
Upaya Membangun Loyalitas Konsumen Dengan Pendekatan Kualitatif Menggunakan Kualitas Pelayanan, Customer Relationship Management (CRM), dan Kepuasan Konsumen Pada PT Boga Indonesia Talenta Studi Kasus: Halal Bakery Tsabita Rahmawati, Risma Dwi; Utomo, Yuni Prihadi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i1.386

Abstract

Loyalitas konsumen mengacu pada komitmen konsumen untuk melakukan pembelian berulang produk atau jasa dari suatu perusahaan secara konsisten di masa depan, meski terdapat pengaruh situasi dan strategi promosi yang berpotensi menyebabkan perubahan perilaku. Dalam industri kue dan roti , membangun dan mempertahankan loyalitas konsumen menjadi faktor krusial bagi keberlangsungan bisnis. Penelitian dengan metode Participatory Action Research (PAR) ini mengamati upaya perbaikan yang dilakukan Halal Bakery Tsabita, sebuah perusahaan cake and bakery , dalam meningkatkan kualitas pelayanan, Customer Relationship Management (CRM), dan kepuasan konsumen guna memperkuat loyalitas serta menciptakan pemasaran yang berkelanjutan. Hasil penelitian menunjukkan kualitas pelayanan dan kepuasan konsumen berpengaruh efektif dalam membangun loyalitas konsumen, namun implementasi CRM terhadap loyalitas konsumen belum optimal. Penelitian ini merekomendasikan Tsabita untuk memahami selera konsumen, dengan melibatkan seluruh lini bisnis, serta memberikan pelatihan yang memadai kepada karyawan agar dapat membangun CRM yang efektif. Langkah ini diharapkan dapat mengoptimalkan pengaruh CRM dalam meningkatkan loyalitas konsumen dalam jangka panjang.
Peran Karakteristik Individual dan Motivasi Dalam Kinerja Pemasaran Direct Selling (Studi Kasus : Karyah Barokah Pangsit Keripik Kupangq) Putri, Seliana; Utomo, Yuni Prihadi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i1.387

Abstract

This research aims to analyze the role of individual characteristics and motivation in direct selling marketing performance by Karya Barokah Pangsit Kupangq, with a focus on a qualitative approach, using participatory methods where researchers are directly involved in a group consisting of 5 people for 4 months. at Karya Barokah Pangsit. This method was chosen because it allows researchers to gain a deep understanding of the phenomenon under study, as well as allowing a comprehensive exploration of complex and subjective factors such as individual characteristics and motivation. The results of this research show that direct selling marketing can be said to be good, seen from communication skills, product knowledge, creativity and empathy in making direct offers and sales. Consumer buying interest is said to be good when seen from the consumer's attention, interest, desires and actions regarding offers and direct sales. It was found that there is a positive influence between direct selling on consumer buying interest. This is because consumer buying interest is influenced by the ability of the sales force and interpersonal relationships between buyers and sellers in offering and making direct sales. Keywords: Marketing, Direct Selling, Purchase Interest
ANALISIS DIGITAL MARKETING DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK HIDROPONIK (STUDI KASUS: PERKEBUNAN VALEFARM HIDROPONIK SOLO) Kusumawati, Dinda; Utomo, Yuni Prihadi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i1.388

Abstract

Digital marketing is a marketing activity that uses promotional strategies via the internet that can expand the sales scale and is not expensive to carry out. The use of digital marketing aims to increase purchasing power for products. The aim of writing this publication manuscript is to find out the impact of digital marketing on increasing sales at the Valefarm Hydroponic Plantation in Surakarta. This research was carried out using the Participatory Research method. This method is designed to involve the actors involved in each stage of the research, ensuring the desirability and relevance of the research. Active participation here is by being directly involved in digital marketing activities. This digital marketing activity is through an internship at Valefarm Hidroponik Surakarta. The use of digital marketing at Valefarm Hidroponik Surakarta uses platforms including Instagram, Tiktok, YouTube and websites. This research provides in-depth insight into the success of digital marketing in increasing sales volume through the active participation of researchers. The findings of this research not only support increasing sales volumes but also provide a basis for developing digital marketing in accordance with market needs. The Participatory Research approach has proven to be an effective tool in understanding and improving economic competitiveness in the context of hydroponic farming.
Kontribusi Sekolah Ekspor Dalam Membangun Kapasitas Calon Eksportir Melalui Program Merdeka Belajar Kampus Merdeka (MBKM) Arif Ripansyah; Yuni Prihadi Utomo
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.517

Abstract

This study aims to analyze the role of Export Schools in increasing the capacity of prospective exporters in Indonesia through a project-based learning approach in the Merdeka Belajar Kampus Merdeka (MBKM) program. The main focus of this study is to identify the contribution of Export Schools in developing technical competencies, managerial skills, and cross-cultural understanding of students in the export sector. The research method used is Participatory Research, where students are actively involved in field-based export projects. The research findings show that Export Schools play a key role in forming new exporters who are competent and ready to compete in the global market. The project-based learning approach allows students to be directly involved in field practices, from managing export documents to managing international supply chains. This involvement contributes to improving technical skills and data-based decision making. Overall, the results of this study confirm that Export Schools make a significant contribution to strengthening the capacity of prospective exporters, supporting Indonesia's export competitiveness, and playing a role in achieving the national target of producing 500.000 new exporters by 2030.
ANALISIS PENGARUH PEMASARAN DIGITAL TERHADAP PENJUALAN PRODUK UMKM FASHION (STUDI KASUS : MALESSA FASHION) Arista Juni Rahmawati; Yuni Prihadi Utomo
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.580

Abstract

This study aims to analyze the influence of digital marketing on product sales in fashion MSMEs, with a case study focusing on Malessa Fashion. In the midst of the digitalization era, MSMEs are required to adapt to technological changes, one of which is through the implementation of digital marketing strategies. In this study, a qualitative approach was used with a semi-structured interview method involving business owners as the main source of information. The results of the study show that Malessa Fashion utilizes three main digital platforms, namely Instagram, Facebook, and WhatsApp Business, as a means of promotion, communication, and distribution of information about products. The marketing strategy implemented has proven effective in increasing sales and expanding market reach. The data shows a significant increase in turnover and net profit after the digital marketing strategy was implemented consistently. However, there are still several aspects that need to be improved, especially in terms of the quality of visual content, consistent uploads, and optimization of interaction features on each platform. Therefore, this study recommends improving the quality of visuals and digital interactions to strengthen consumer loyalty and increase business competitiveness.
Spillover Effects of Global Markets and the Influence of Fiscal Policy in Indonesia on Rupiah Depreciation (2016–2025) Siti Aisya; Yuni Prihadi Utomo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10382

Abstract

This study aims to analyze the impact of global market spillover effects and the influence of fiscal policy on the depreciation of the Indonesian Rupiah exchange rate during the 2016–2025 period. The variables used include the Rupiah exchange rate (EXR) as the dependent variable, while the Federal Funds Rate (FFR) and global oil prices (OIL) are employed as proxies for external shocks. Meanwhile, tax revenue (TAX) and government expenditure (GOVEXP) represent domestic fiscal policy variables. The analytical method applied in this study is the Domowitz-Elbadawi Error Correction Model (ECM) to capture both short-run and long-run relationships among variables. The findings reveal that in the short run, all independent variables do not significantly affect the Rupiah exchange rate, except government expenditure, which has a positive effect at the 10 percent significance level. In the long run, the variables FFR, TAX, and GOVEXP significantly affect the exchange rate at the 10 percent significance level with a negative relationship, while OIL does not show a significant effect. These findings indicate that the dynamics of the Rupiah exchange rate are more influenced by external factors in the long run, reflecting the presence of spillover effects from global markets, while fiscal policy serves as a stabilization instrument to mitigate external pressures. Therefore, adaptive fiscal policy synergy is required to maintain exchange rate stability amid global economic dynamics.
Co-Authors Abd. Rasyid Syamsuri Adelia Megautami Aditya Ari Prasetya Agung Supriyanto, Agung Anggara, Dhitya Arif Ripansyah Arista Juni Rahmawati Azzahrah, Nabila Itsni Bagas Ricki Satrio Basuki Rahmad BASUKI RAHMAD Damas Bagas Mahendra Daryono Subagyo Dewi Puji Astuti Didit Purnomo Dwi Hartini Dwi Rahayu Novianti Dyah Mustikaningrum Dzakiyyah, Jihan Hasna Eni Setyowati Fahriani Kurnia Putri Febrianza Titania Rizky Firly Meidhita Berliandini Gandes, Gradeletta Prima Handoko, Bima Yoga Iis Azmiyati Isnaeni Hasna Hanisah Jihan Hasna Dzakiyyah Kartikasari, Seftiani Dian keisha Jenny Maulida Nugraha Khairunnida, Hanna Kusumawati, Dinda Luqiana, Nadia Imti Mahar Fatwa Nugroho Malik, Miftah Hamdan Maulidyah Indira Hasmari Metasari, Amelia Mirna Kuswiyati Muhammad Ma'ruf Mujiati Nabila Athaya Putri Nia Larasati Novariani Putri Rienadi Prasetyo, Roni Dwi Prasojo, Mukti Putri Miswa Laila Kumara Putri, Seliana Raditya Niko Bagaskara Rahmawati, Risma Dwi Rhegita Surya Febiaranti Salma Salsabila Darojati Seftiani Dian Kartikasari Septian Angga pratama Shafa Nabila Siti Aisya Siti Nurhayati Wardana, Angelicha Putri Kusuma