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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Ekonomi & Studi Pembangunan Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Primanomics : Jurnal Ekonomi & Bisnis Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Jurnal Ekonomi Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Inovasi Pembangunan Innovative: Journal Of Social Science Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah IECON: International Economics and Business Conference Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Balance: Jurnal Ekonomi
Yuni Prihadi Utomo
Universitas Muhammadiyah Surakarta
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ANALISIS PENGARUH INVESTASI, INDEKS PEMBANGUNAN MANUSIA, UPAH MINIMUM, PERTUMBUHAN EKONOMI, PENDIDIKAN TERHADAP PENGANGGURAN DI PROVINSI BANTEN TAHUN 2017-2022 Putri, Fahriani Kurnia; Utomo, Yuni Prihadi
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 3 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i3.3828

Abstract

Unemployment is a condition caused by an imbalance between the number of workforce and job opportunities. The problem of unemployment is not only experienced by developing countries, but this unemployment problem is also experienced by developed countries. Indonesia, as a member of the Association of Southeast Asian Nations and the Group of Twenty, is actively involved in promoting sustainable economic development. However, Indonesia continues to face challenges in absorbing labor within a macroeconomic framework that leads to unemployment problems. This situation threatens the welfare of its citizens, which has the potential to damage social and political stability. Therefore, it is important to conduct research that focuses on unemployment. This study aims to analyze the effect of investment, Human Development Index, Regency/City Minimum Wages, economic growth, Education in Banten Province. The study uses panel data regression, with a combination of time series data from 2017 to 2022 and cross-section data from 4 Regencies and 4 Cities in Banten Province. The results of this study indicate that the Human Development Index, economic growth, Education have an effect on unemployment because the development of Human Resources increases, economic growth, skilled labor can increase labor absorption. Meanwhile, investment and the Regency/City Minimum Wage do not affect unemployment because they only focus on capital-intensive sectors and there are still many companies that do not comply with the Regency/City Minimum Wage regulations. This study found the importance of increasing the Human Development Index, inclusive economic growth, and workforce skills as strategies in reducing unemployment in Banten Province.
Upaya Membangun Loyalitas Konsumen Dengan Pendekatan Kualitatif Menggunakan Kualitas Pelayanan, Customer Relationship Management (CRM), dan Kepuasan Konsumen Pada PT Boga Indonesia Talenta Studi Kasus: Halal Bakery Tsabita Rahmawati, Risma Dwi; Utomo, Yuni Prihadi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i1.386

Abstract

Loyalitas konsumen mengacu pada komitmen konsumen untuk melakukan pembelian berulang produk atau jasa dari suatu perusahaan secara konsisten di masa depan, meski terdapat pengaruh situasi dan strategi promosi yang berpotensi menyebabkan perubahan perilaku. Dalam industri kue dan roti , membangun dan mempertahankan loyalitas konsumen menjadi faktor krusial bagi keberlangsungan bisnis. Penelitian dengan metode Participatory Action Research (PAR) ini mengamati upaya perbaikan yang dilakukan Halal Bakery Tsabita, sebuah perusahaan cake and bakery , dalam meningkatkan kualitas pelayanan, Customer Relationship Management (CRM), dan kepuasan konsumen guna memperkuat loyalitas serta menciptakan pemasaran yang berkelanjutan. Hasil penelitian menunjukkan kualitas pelayanan dan kepuasan konsumen berpengaruh efektif dalam membangun loyalitas konsumen, namun implementasi CRM terhadap loyalitas konsumen belum optimal. Penelitian ini merekomendasikan Tsabita untuk memahami selera konsumen, dengan melibatkan seluruh lini bisnis, serta memberikan pelatihan yang memadai kepada karyawan agar dapat membangun CRM yang efektif. Langkah ini diharapkan dapat mengoptimalkan pengaruh CRM dalam meningkatkan loyalitas konsumen dalam jangka panjang.
Peran Karakteristik Individual dan Motivasi Dalam Kinerja Pemasaran Direct Selling (Studi Kasus : Karyah Barokah Pangsit Keripik Kupangq) Putri, Seliana; Utomo, Yuni Prihadi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i1.387

Abstract

This research aims to analyze the role of individual characteristics and motivation in direct selling marketing performance by Karya Barokah Pangsit Kupangq, with a focus on a qualitative approach, using participatory methods where researchers are directly involved in a group consisting of 5 people for 4 months. at Karya Barokah Pangsit. This method was chosen because it allows researchers to gain a deep understanding of the phenomenon under study, as well as allowing a comprehensive exploration of complex and subjective factors such as individual characteristics and motivation. The results of this research show that direct selling marketing can be said to be good, seen from communication skills, product knowledge, creativity and empathy in making direct offers and sales. Consumer buying interest is said to be good when seen from the consumer's attention, interest, desires and actions regarding offers and direct sales. It was found that there is a positive influence between direct selling on consumer buying interest. This is because consumer buying interest is influenced by the ability of the sales force and interpersonal relationships between buyers and sellers in offering and making direct sales. Keywords: Marketing, Direct Selling, Purchase Interest
ANALISIS DIGITAL MARKETING DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK HIDROPONIK (STUDI KASUS: PERKEBUNAN VALEFARM HIDROPONIK SOLO) Kusumawati, Dinda; Utomo, Yuni Prihadi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i1.388

Abstract

Digital marketing is a marketing activity that uses promotional strategies via the internet that can expand the sales scale and is not expensive to carry out. The use of digital marketing aims to increase purchasing power for products. The aim of writing this publication manuscript is to find out the impact of digital marketing on increasing sales at the Valefarm Hydroponic Plantation in Surakarta. This research was carried out using the Participatory Research method. This method is designed to involve the actors involved in each stage of the research, ensuring the desirability and relevance of the research. Active participation here is by being directly involved in digital marketing activities. This digital marketing activity is through an internship at Valefarm Hidroponik Surakarta. The use of digital marketing at Valefarm Hidroponik Surakarta uses platforms including Instagram, Tiktok, YouTube and websites. This research provides in-depth insight into the success of digital marketing in increasing sales volume through the active participation of researchers. The findings of this research not only support increasing sales volumes but also provide a basis for developing digital marketing in accordance with market needs. The Participatory Research approach has proven to be an effective tool in understanding and improving economic competitiveness in the context of hydroponic farming.
Determinant Analysis of Human Development Index in North Sumatra Province 2010-2021 Luqiana, Nadia Imti; Utomo, Yuni Prihadi
MediaTrend Vol 18, No 2 (2023): OKTOBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v18i2.18249

Abstract

The human development index (IPM) is an index that contains three essential dimensions in development, namely fulfilling the need for a long and healthy life, obtaining knowledge and being able to meet a decent standard of living. This study examines the factors influencing HDI in North Sumatra Province from 2010 to 2021. The HDI in North Sumatra Province continued to increase during the 2010-2021 period, but in 2020 HDI growth experienced a slowdown due to the COVID-19 pandemic resulting in a decrease in adjusted per capita expenditure. The analytical method used in this research is Ordinary Least Square (OLS) regression analysis. The results showed that government spending on education, government spending on health, gross regional domestic product and gender equality affected the human development index in North Sumatra province. Meanwhile, the Proportion of Female Workforce variable was found to not affect the Human Development Index variable in North Sumatra Province. This variable has no effect because most women work as housewives, and men are more economically active and more domiciled than women. Thus, the government is expected to further improve human resources quality through education and health, increasing the minimum wage for workers and reducing gender inequality.
Analisis Faktor-Faktor Yang Mempengaruhi Tabungan Di Indonesia Tahun 2000-2021 Azzahrah, Nabila Itsni; Utomo, Yuni Prihadi
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.16064

Abstract

Tabungan adalah simpanan uang hasil dari pendapatan yang disisihkan dan tidak digunakan untuk keperluan sehari-hari maupun kepentingan lainnya, yang merupakan aset penting yang perlu dimiliki setiap individu. Salah satu manfaat utama dari tabungan adalah memberikan perlindungan finansial di masa mendatang. Dengan memiliki tabungan yang cukup, dapat mengatasi keadaan darurat atau menghadapi situasi yang tidak terduga tanpa harus bergantung pada pinjaman. Penelitian ini bertujuan untuk mengetahui pengaruh Inflasi, Suku Bunga, Nilai Tukar, Indeks Harga Saham Gabungan dan Harga Emas terhadap Tabungan di Indonesia periode 2000 hingga 2021 menggunakan analisis regresi Ordinary Least Square (OLS). Hasil memperlihat tabungan masyarakat di Indonesia ternyata dipengaruh secara negatif oleh BIRATE, secara positif oleh nilai tukar rupiah (KURS), Indeks Harga Saham Gabungan (IHSG) dan harga emas (HRGEM). Kombinasi pengaruh yang semacam ini memperlihatkan kondisi perekonomian yang cukup kondusif bagai mobilisasi tabungan masyarakat.
Study on the characteristics of micro, small and medium enterprises (case study of Bu Tun grocery store): Inggris Iis Azmiyati; Yuni Prihadi Utomo
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One type of business popular with the community, especially the lower middle class, is the grocery store. The grocery store itself is a store that is a provider of basic daily necessities. Bu Tun grocery store is a small industry that has been in existence since 2000 and has been a provider of various types of basic needs for the community. This store is located in Kebonan Village, Karanggede District. The purpose of this research is the identification and analysis of business, economic and social aspects. The data analysis method used is descriptive qualitative analysis. From the results of data analysis, the author found that with regard to the results of analysis on the entrepreneurial aspect c, there are 3 main characters, namely the characters of persistence, perseverance and religiosity. Then from the analysis of the results on the economic aspect, which includes firstly capital for the basic food business, Bu Tun uses personal capital in setting up this business, bookkeeping, in terms of bookkeeping this shop has not yet used opening, selecting suppliers, in terms of selecting suppliers it was found that this shop has 3 criteria in selecting The first main supplier is price, delivery and quality. From the results of the analysis on social aspects, it was found that the current market conditions are increasingly calm due to the development of the modern market. and the absence of the government's role in promoting the Karanggede market.
Study Of Determinants Of Indonesian Inflation 2001-2021 Febrianza Titania Rizky; Yuni Prihadi Utomo
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Inflation is a very crucial indicator for assessing macroeconomic conditions in Indonesia. Its influence is quite significant, it can even influence government policy, especially in macro matters. This research aims to measure the direction and magnitude of the influence of Bank Indonesia Interest Rates, Economic Growth, Money Supply, Exchange Rates, Government Budget Deficit, World Oil Prices, and Government Debt on Inflation in Indonesia during the 2001-2021 period. The data used is secondary data in the form of time series data from 2001-2021, obtained from official sources such as the Central Statistics Agency, Bank Indonesia, World Bank, as well as from the State Revenue and Expenditure Budget. For quantitative analysis, the multiple linear regression analysis method was used with Ordinary Least Square (OLS) as the tool. The results of the research show that Bank Indonesia Interest Rates and World Oil Prices have a positive effect on Inflation, while Economic Growth, Money Supply, Exchange Rates, Government Budget Deficit and Government Debt have no effect on Inflation in Indonesia in 2001-2021.
Analysis Of Influencing Factors Poverty in East Nusa Tenggara Province 2016 – 2020 Anggara, Dhitya; Utomo, Yuni Prihadi
Jurnal Ekonomi Balance Vol. 19 No. 1 (2023): June 2023
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v19i1.11108

Abstract

The destitution rate in the East Nusa Tenggara District overall is still high, still over the public neediness level. This study means to analyze the factors that influence the System/City Destitution Level in the East Nusa Tenggara Locale in 2016-2020. Board information relapse examination is the examination utilized in this review. The free factors utilized in this study were the Human Advancement Record, Area The lowest pay permitted by law, Labor supply, Government Consumptions, and Training Level; while the reliant variable utilized is the Neediness Level. The information utilized is information from 22 rules/urban communities in East Nusa Tenggara Region in 2016-2020. The outcomes showed that the best evaluation model was the Fixed Effect Model (FEM). The model exists, with a coefficient (R2) of 0.998260. Labor and Government Consumptions were found to adversely affect the Destitution Level in the Regime/City of East Nusa Tenggara Territory in 2016-2020, while the Human Improvement File, Locale The lowest pay permitted by law, and Training Level factors affected the Neediness Level.
Analisis Pengaruh Pertumbuhan Ekonomi, Rasio Gini, Pengangguran, Indeks Pembangunan Manusia, Kepadatan Penduduk, Dan Kemandirian Keuangan Daerah Terhadap Kemiskinan Di Provinsi Jawa Barat Tahun 2017-2022 Dyah Mustikaningrum; Yuni Prihadi Utomo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7797

Abstract

Poverty is a common global issue, especially in developing countries like Indonesia. This study aims to evaluate the impact of Economic Growth, Gini Ratio, Unemployment Rate, Human Development Index (HDI), Population Density, and Regional Fiscal Independence Level on poverty levels in West Java Province. The method used is panel data regression analysis, which combines time series data from 2017 to 2022 and cross-section data from 28 districts/cities in the province. Based on the results of the analysis, the best model chosen is the Fixed Effect Model (FEM). The research findings show that the Gini Ratio, Unemployment, and Regional Financial Independence have a significant effect on poverty. Income inequality and high unemployment rates are known to worsen poverty conditions, while the ability of regions to manage their own finances actually contributes to reducing poverty rates. On the other hand, variables such as Economic Growth, HDI, and Population Density do not have a significant effect on poverty during the observation period. These findings underline the importance of efforts to equalize income, create jobs, and increase fiscal independence in reducing poverty rates in West Java.
Co-Authors Abd. Rasyid Syamsuri Adelia Megautami Agung Supriyanto, Agung Anggara, Dhitya Azzahrah, Nabila Itsni Basuki Rahmad BASUKI RAHMAD Damas Bagas Mahendra Dwi Hartini Dyah Mustikaningrum Dzakiyyah, Jihan Hasna Febrianza Titania Rizky Gandes, Gradeletta Prima Handoko, Bima Yoga Iis Azmiyati Kartikasari, Seftiani Dian Khairunnida, Hanna Kusumawati, Dinda Luqiana, Nadia Imti Mahar Fatwa Nugroho Malik, Miftah Hamdan Metasari, Amelia Mirna Kuswiyati Muhammad Ma'ruf Nia Larasati Prasetya, Aditya Ari Prasetyo, Roni Dwi Prasojo, Mukti Putri Miswa Laila Kumara Putri, Fahriani Kurnia Putri, Seliana Rahmawati, Risma Dwi Rhegita Surya Febiaranti Septian Angga pratama Wardana, Angelicha Putri Kusuma