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Motivasi, Konten, dan Metode Pembayaran dalam Pola Belanja Mahasiswa antropologi universitas negeri medan di TikTok Dian Pertiwi; Supsiloani Supsiloani
Jurnal Antropologi Sumatera Vol. 23 No. 1 (2025): Vol 23, No 1 (2025): Jurnal Antropologi Sumatera, Desember 2025
Publisher : Program Studi Antropologi Sosial Pascasarjana Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/f5387d96

Abstract

Penelitian ini bertujuan untuk menganalisis motivasi dan keputusan mahasiswa berbelanja atau membeli barang melalui media sosial tiktok serta mengetahui metode pembayaran apasaja yang sering digunakan mahasiswa Program Studi Pendidikan Antropologi Universitas Negeri Medan melalui platform media sosial TikTok dalam melakukan pembayaran. TikTok telah berkembang dari sekadar media hiburan menjadi sarana promosi dan transaksi jual beli yang memengaruhi perilaku konsumsi generasi muda.Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi terhadap mahasiswa yang aktif berbelanja melalui TikTok. Hasil penelitian menunjukkan bahwa motivasi mahasiswa dalam berbelanja dipengaruhi oleh promosi, diskon, kemudahan akses, serta rekomendasi teman dan influencer. TikTok melalui konten kreatif dan fitur live shopping, telah menciptakan pengalaman belanja yang instan dan menarik, namun juga menimbulkan risiko pembelian impulsif dan gaya hidup konsumtif. Penelitian ini menyimpulkan bahwa media sosial, khususnya TikTok memiliki peran signifikan dalam membentuk pola konsumsi mahasiswa dan menegaskan pentingnya kesadaran kritis dalam menghadapi pengaruh budaya digital terhadap gaya hidup.
Measuring success: The impact of social engineering adaptation on Indonesia’s village development index (IPD) in tourism contexts Daniel Harapan Parlindungan Simanjuntak; Supsiloani Supsiloani; Muhammad Iqbal; Zanrison Naibaho; Dwiki Li; Cristho David Mangasi Siregar; Manuel Paian Desmon Siallagan
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 12 No 1 (2026): February 2026
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v12i1.21684

Abstract

This study addresses the deficit in social capital and community participation as primary challenges to sustainable rural tourism. By challenging the dichotomy between 'given' and 'chosen' social capital, this research positions social engineering as a measurable, exogenous variable for optimizing community assets. Using a mixed-methods approach in the Bukit Lawang case study, the research combines thematic analysis of interviews and Focus Group Discussions (FGDs) with quantitative verification through the Village Development Index (VDI). Findings confirm that social engineering, specifically the formation of Pokdarwis successfully transformed traditional gotong royong into productive collaboration and strengthened communal trust. This qualitative shift is validated by significant VDI increases in the Economic (+24), Environmental (+25), and Political (+23) sectors. The study concludes that social capital is a necessary ontological precursor to effective physical investment. The resulting Replicable Model recommends mandating social engineering as a front-loaded strategy to ensure resilient, equitable, and sustainable performance, asserting that engineered social capital is a prerequisite for village-level democratization and policy legitimacy.
Makna Tradisi Masihol Tu Tulangna Pada Etnis Batak Toba di Desa Mela I Kecamatan Tapian Nauli Kabupaten Tapanuli Tengah Yosie Magdalena Sihombing; Supsiloani Supsiloani
Journal of Management Education Social Sciences Information and Religion Vol. 3 No. 1 (2026): Maret 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/mesir.v3i1.7420

Abstract

Penelitian ini bertujuan untuk memahami proses serta makna yang terkandung dalam pelaksanaan tradisi Masihol tu Tulangna pada etnis Batak Toba di Kabupaten Tapanuli Tengah. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif dimana semua data yang diperoleh melalui observasi, wawancara, dan dokumentasi. Selanjutnya, data-data disusun dengan reduksi, kemudian merumuskan kesimpulan setelah dianalisis dengan cara kualitatif. Adapun makna dari pelaksanaan tradisi Masihol tu Tulangna yaitu untuk menghormati tulang selaku pihak yang memiliki peran penting di dalam kehidupan masyarakat etnis Batak Toba. Tradisi Masihol tu Tulangna tidak hanya ritual adat semata, tetapi menjadi ajang dalam mempererat ikatan sosial, kekeluargaan, dan gotong royong yang merupakan ciri khas masyarakat Batak Toba.
FAKTOR PENDORONG PEREMPUAN MENJADI PENJUAL JAMU KELILING DI JALAN GAPERTA KECAMATAN MEDAN HELVETIA Nadya Utami; Supsiloani Supsiloani
Jurnal Antropologi Sumatera Vol. 22 No. 2 (2025): Vol 22, No 2 (2025): Jurnal Antropologi Sumatera, Juni 2025
Publisher : Program Studi Antropologi Sosial Pascasarjana Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jas.v22i2.66928

Abstract

Penelitian ini bertujuan untuk menganalisis faktor pendorong perempuan bekerja sebagai penjual jamu keliling dan strategi yang digunakan dalam mempertahankan keberlangsungan hidup ditengah tantangan ekonomi dan persaingan usaha di Jalan Gaperta Kecamatan Medan Helvetia. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi terhadap 10 penjual jamu keliling yang masih aktif berdagang di Jalan Gaperta, Kecamatan Medan Helvetia. Teknik pemilihan informan yang digunakan adalah purposive sampling yaitu menentukan informan berdasarkan karakteristik yang dianggap relevan dengan tujuan penelitian. Teknik analisis data yang digunakan meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Penelitian ini menggunakan Teori Tindakan Sosial Max Weber yang memandang tindakan manusia sebagai perilaku yang memiliki makna subjektif dan diarahkan kepada orang lain dalam konteks sosial. Hasil penelitian menunjukan bahwa faktor pendorong alasan mereka menjadi penjual jamu keliling yaitu karena faktor ekonomi, warisan keluarga meracik jamu secara turun-menurun dan fleksibel waktu. Para penjual jamu keliling juga menerapkan berbagai strategi bertahan hidup seperti menjaga kualitas jamu, membangun hubungan baik dengan pelanggan, melakukan penyesuain harga,dan memilih waktu serta lokasi penjualan yang tepat dan menyesuaikan. Kata Kunci: Strategi Bertahan Hidup, Penjual Jamu Keliling, Ekonomi
PEMBERDAYAAN MASYARAKAT DALAM MEMBANGUN JARINGAN SOSIAL MELALUI PROGRAM PENANAMAN POHON DI LINGKUNGAN MASYARAKAT DESA RONGGUR NIHUTA KABUPATEN SAMOSIR Sulian Ekomila; Waston Malau; Supsiloani Supsiloani; Zanrison Naibaho; Natalia Sihombing; Nabila Safira
Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat
Publisher : Universitas Nusa Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31938/jai.v2i2.458

Abstract

The people of Ronggur Nihuta village often experience drought, which causes the soil structure to become barren and the number of trees decrease significantly. It is due to land or forest degradation in the Ronggur Nihuta Village area. These problems form the basis for implementing a community service program based on research results by a team of lecturers and students from the Anthropology Education Study Program, at Medan State University. The method of service activities is carried out by socializing and assisting in tree planting and educating the public on the importance of tree planting. Tree seeds planted include red shoots (Syzygium oleana), mahogany (Swietenia macrophylla), laban/anti-api (Vitex pinnata), and suren/surian (Toona ciliata). The activity results in the formation of village community empowerment through social networks in collaborative activities between academics and the community. Tree planting activities are a form of action to improve and anticipate land and forest degradation in the Ronggur Nihuta village area to preserve the local community's economic, social, and cultural life. The impact of activities can be seen in the preservation of nature with the growth of lush trees to support the ecological resilience of the region. Keywords: Social Networking, Empowerment, Tree Planting Abstrak Masyarakat Desa Ronggur Nihuta sering mengalami kekeringan yang mempengaruhi struktur tanah menjadi gersang dan berkurangnya jumlah pepohonan secara signifikan. Hal ini dikarenakan terjadinya degradasi lahan (land degradation) atau degaradasi hutan di wilayah Desa Ronggur Nihuta. Permasalahan tersebut menjadikan dasar pelaksanaan program pengabdian kepada masyarakat yang berbasis hasil penelitian oleh tim dosen dan mahasiswa Program Studi Pendidikan Antropologi, Universitas Negeri Medan. Metode kegiatan pengabdian dilakukan dengan sosialisasi dan pendampingan penanaman pohon serta mengedukasi masyarakat pentingnya penanaman pohon. Bibit pohon yang ditanam antara lain pucuk merah (Syzygium oleana), mahoni (Swietenia macrophylla), laban/anti api (Vitex pinnata), dan suren/surian (Toona ciliata). Hasil kegiatan yaitu terbentuknya pemberdayaan masyarakat desa melalui jaringan sosial dalam kegiatan kerja sama antara akademisi dengan masyarakat. Kegiatan penanaman pohon merupakan salah satu bentuk tindakan dalam memperbaiki dan mengantisispasi degradasi lahan dan hutan di wilayah Desa Ronggur Nihuta, untuk kelestarian kehidupan ekonomi, sosial dan budaya masyarakat setempat. Dampak kegiatan tampak dari terjaganya kelestarian alam dengan tumbuhnya pepohonan yang subur untuk mendukung ketahanan ekologis wilayah. Kata Kunci: Jaringan Sosial, Pemberdayaan, Penanaman Pohon
Pedagogic Adaptation of Teachers in Utilizing Artificial Intelligence as a Learning Partner at Senior High School Fadila Husna Halawa; Supsiloani Supsiloani
Journal of English Language and Education Vol 11, No 5 (2026): ON PROGRESS
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i5.3028

Abstract

The development of artificial intelligence technology or Artificial Intelligence (AI) as a learning partner holds great potential in changing the modern educational landscape. However, the existing literature so far tends to focus on the technical functional aspect alone, leaving a significant research gap related to the absence of in-depth studies on the subjective dimension, inner struggle, and the essence of educators' awareness in operating the technology in real classrooms. This research is designed to explore the structure of pure teacher consciousness when integrating AI as a collaborative partner at SMAS Budisatrya Medan. By applying a qualitative method based on Edmund Husserl's transcendental phenomenological analysis knife, data collection was carried out through non-participant observation, documentation studies, and in-depth interviews with ten teachers as key informants. The findings of this research that dissect the correlation between noema and noesis show that the use of AI presents a new reality in the form of ease of exploration of learning models, acceleration of search for specific materials, and the realization of an interactive digital classroom ecosystem. Essentially, this study concludes that AI is positioned as a collaboration partner that streamlines instructional tasks without reducing the professional authority of educators. The contribution of these findings enriches the theoretical discourse on the importance of integrating digital technology that remains centered on the autonomy and professionalism of teachers.
Tantangan Mewujudkan Pendidikan yang Bebas Diskriminasi Terhadap Peserta Didik Disabilitas: Studi Etnografi di SMA Cahaya Medan Vinta Ito Manik; Ratih Baiduri; Supsiloani Supsiloani
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7598

Abstract

The study is motivated by the growing development of inclusive education practices in Indonesia, which involve not only educational access but also social acceptance, cultural relations, and the lived experiences of students with disabilities within school life. .This research employs a qualitative method with a social anthropology approach. Data were collected through observation, in-depth interviews, and documentation. Research informants consisted of the principal, teachers, counseling teachers, students with disabilities, and non-disabled students. Data were analyzed using domain and taxonomic analysis developed by James P. Spradley to identify cultural meanings and patterns of social relations within the school environment. The findings reveal that SMA Cahaya Medan has implemented inclusive education by integrating students with disabilities into regular classrooms and providing equal opportunities in both academic and non-academic activities. The school's inclusive culture is reflected in positive social acceptance, teacher support, active participation of students with disabilities in organizations and extracurricular activities, and the development of values that respect diversity. However, the study also found that ableist practices persist in the form of stereotypes, assumptions of incapability, overprotective treatment, and jokes that reinforce labeling toward students with disabilities. The challenges in realizing discrimination-free education stem not only from limitations in facilities and understanding of disability but also from social constructions that position disability as different from socially accepted standards of normal ability.
Orientation of Cultural Values of Javanese Ethnic as Migrant Contract Workers During Sugar Cane Harvest Period at PTPN I Regional 1 Kebun Bulu Cina, Deli Serdang Regency Alristita Ardiawani; Sulian Ekomila; Supsiloani Supsiloani
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 5 No. 1 (2025): Maret : Jurnal Pendidikan dan Sosial Humaniora
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v5i1.5736

Abstract

This study aims to analyze the orientation of Javanese ethnic cultural values ​​in work ethics that can be seen from the activities and behavior of contract migrant workers while working at PTPN I Regional 1 Kebun Bulu Cina. The research method used in this study is a qualitative method with a descriptive approach. This research was conducted at PT Perkebunan Nusantara I Regional 1 Kebun Bulu Cina. The data collection techniques used were by conducting observations, direct interviews and documentation. The results of this study indicate that the Javanese ethnic group as contract migrant workers in carrying out their work are very oriented towards cultural values ​​such as ulet, persistence, responsibility, harmonious harmony, guyub rukun, obedience to superiors, friendly, polite, courteous and andhap ahsor or noble. The Javanese ethnic group as contract migrant workers has also become a transitional society that has an orientation towards the future.
Pemberdayaan Remaja Mesjid Melalui Keterampilan Pembenihan dan Pembesaran Ikan Lele Sebagai Peluang Usaha dan Ketersediaan Pangan Keluarga di Kelurahan Sidodadi Lina Sudarwati; Astrid Fauzia Dewinta; Lusiana Andriani; Tuti Atika; Supsiloani Supsiloani
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 5 No. 2 (2025): Jurnal PkM PATIKALA
Publisher : Pusat Pengembangan Pendidikan dan Bakat Indonesia/Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v5i3.4686

Abstract

Based on population data of Sidodadi Village in 2022, around 3107 people or 66.80% of the total population turned out to be unemployed and became dependents of 33.20% of the productive age population who worked. In addition to the high unemployment rate in Sidodadi Village, the fate of the younger generation is also threatened by the rampant drug use. The problem found is the absence of capital and the lack of skills to start a business. Based on the problems described earlier, community empowerment efforts for youth are needed. This Community Empowerment activity is carried out through stages starting with problemmapping, solution offering, training and business preparation practices, spawning training and practices, training and enlargement practices, digital marketing training, to evaluation and monitoring. A series of stages of empowerment activities have been completed and someforms of value changes that occurred after the empowerment was carried out, namely achange in orientation towards abandoned ponds that were originally considered useless can finally be used and utilized as a source of economic improvement through catfish farming. In addition, there is also achange in the assumption that working individually is more effective instead of working together in a team or group.