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Strategi Kreatif Produser Buser Investigasi Liputan6 SCTV Ginting, Andre; Harahap, Machyudin Agung
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i3.4520

Abstract

Buser Investigasi Liputan6 SCTV faces a major challenge in maintaining the existence and relevance of its programs amidst the shift in audience preferences towards digital platforms such as YouTube, Instagram, and TikTok. Nielsen March 2023, provided a research that from December 2022 to February 2023, Television always got a number of viewers with a portion that was not larger than cable TV and streaming media, which was around 24.2%. This condition requires television producers to implement innovative creative strategies, not only in presenting news but also in choosing themes, production techniques, and utilizing social media to reach a wider and more diverse audience. The purpose of this study is to examine and analyze what creative strategies are carried out by Buser Investigasi producers and what challenges the producers will face. This study uses a qualitative approach of a qualitative descriptive type in the research period carried out by researchers for 3 months starting from March 2025 to May 2025, by interviewing two producers and one head of a special program. The data collection technique in this study is observation by observing the results of the broadcast, in-depth interviews, and documentation. In data analysis, researchers used data analysis according to Miles & Huberman with three main flows, namely data reduction, data presentation & drawing conclusions. The strategies that have been created and implemented by Buser Investigasi producers include determining the theme, approaching sources, scripts, intonation, editing, and utilizing digital platforms. In this study, it was found that Buser Investigasi producers can apply creative strategies well and on target.
Komunikasi Keluarga dan Perilaku Konsumtif Remaja: Kajian Literatur Adeni, Susri; Pratiwi, Ismayanti; Harahap, Machyudin Agung
As-Syar i: Jurnal Bimbingan & Konseling Keluarga  Vol. 7 No. 2 (2025): As-Syar’i: Jurnal Bimbingan & Konseling Keluarga
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/as.v7i2.8255

Abstract

This study aims to explore the relationship between family communication and adolescent consumptive behavior through a systematic literature review. The phenomenon of consumptive behavior among adolescents is increasingly evident, driven by digital technology and globalization, which influence lifestyle and social values. Adolescence is a critical stage where identity formation, social acceptance needs, and mass media exposure significantly shape consumption patterns. Consumptive behavior among adolescents is characterized by impulsive buying, brand dependence, overspending, and a lifestyle centered on self-image. Family communication plays a vital role in shaping adolescents' consumption values and behaviors. Effective communication, marked by openness, emotional warmth, reflective discussion, and value consistency, can mitigate excessive consumptive behavior. Conversely, instructional or coercive communication often leads to adolescent resistance and compensatory consumptive behaviors. Contextual factors such as family socio-economic status, parental education, cultural values, emotional relationships, and social media exposure also influence the effectiveness of family communication. This study concludes that high-quality family communication can foster adolescents' critical and responsible consumption literacy. Practical implications highlight the need for education targeting parents, schools, and policymakers to enhance family communication skills in supporting healthy adolescent consumption behavior
KOMUNIKASI KELUARGA: BAGAIMANA ORANG TUA BERINTERAKSI DENGAN ANAK GEN Z Harahap, Machyudin Agung; Yusnita, Titien; Adeni, Susri
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2024): Rambideun: Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v7i1.2388

Abstract

Harmonious communication and interaction are needed in the family. However, communication is not always good. There are many obstacles faced by parents, especially those who have Generation Z (Gen Z) children. For this reason, there is a need for education for parents in Ciomas Rahayu Village, Ciomas District. Bogor Regency. This is because there are many complaints from parents when communicating with Gen Z children. Parents feel that their children prefer gadgets rather than activities with the environment and family. Education by providing materials, discussions and questions and answers as well as simulations made parents understand how to communicate with Gen Z children. Participants were also shown videos about healthy internet and education with games so they understood the material presented. From the material presented, discussions and simulations carried out, parents who have Gen Z children understood how to behave and communicate with their children. Parents do not always give advice or improve conversation orientation factors, but a warm conformity orientation approach in a relaxed atmosphere and not dominating one member over another is effective in changing children's negative attitudes.