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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AMAR (Andalas Management Review) JELAJAH: Journal of Tourism and Hospitality Jurnal Dehasen Untuk Negeri Gandhi: Jurnal pengabdian kepada Masyarakat (G-JPM)
Ni Wayan Marsha Satyarini
Universitas Terbuka
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Public Health Social Sciences Other

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Interaktif Virtual Tur Melalui Media Elektronik: Kualitas Pelayanan, Kepuasan Wisatawan, Word of Mouth dan Niat Untuk Berkunjung Kembali Ni Wayan Marsha Satyarini
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 1 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1967.532 KB) | DOI: 10.37676/ekombis.v10i1.1760

Abstract

Starting with a walking tour which has the concept of traveling by walking around a destination to get to know the other side of the story which tourists rarely know, from museums, culinary delights, and other historical places. In early 2020, coronavirus hit the world. Indonesia implemented large-scale social restrictions (PSBB) that were imposed over the past few months, bringing tourism to a halt. On this situation, many walking tour organizers and tour guides use the latest innovation, namely interactive virtual tours. The purpose of this study is to investigate the role played by tour guides and service providers or interactive virtual tour organizers in providing services electronically which have an influence on the level of tourist satisfaction which is ultimately transmitted by word of mouth electronically and in the end they want for a revisit intention as visit in person. This study used a quantitative method with 210 respondents. The study used a Structural Equation Modeling (SEM) model using AMOS version 23.0 software.
INTERRELATION BETWEEN TOURIST RISK PERCEPTION AND DESTINATION IMAGE AND REVISIT INTENTION EAST LOMBOK POST EARTHQUAKE Ni Wayan Marsha Satyarini; Tamjuddin Tamjuddin; Ramdhan Kurniawan
JELAJAH: Journal of Tourism and Hospitality Vol. 1 No. 1 (2019)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v1i1.449

Abstract

This research developed of tourist risk perception and destination image and revisit intention. Theresearch also focused how tourists are influenced by natural disasters and provides empirical evidenceto predict the hypothesis models. The results of a study of 230 of local and international tourists visit toEast Lombok post the earthquake. This study examining:(1) the effect of risk perception and destinationimage (2) the effect of destination image and revisit intention (3) the effect of risk perception and revisitintention post natural disaster. Results as expected, all results had positive and significant relationbetween variables. This research used SEM-AMOS as analysis method.
The Relevance of Intellectual Capital Value in the Performance of Village-Owned Enterprises in the Tourism Sector Yosi Mardoni; Noorina Hartati; Helmiatin Helmiatin; Ni Wayan Marsha Satyarini
AMAR (Andalas Management Review) Vol 5 No 1 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.5.1.78-92.2021

Abstract

Village-owned enterprises (BUMDes) are village economic institutions with many obstacles in their journey, especially related to their performance. The primary purposes of this study are to analyze the performance of BUMDes from the perspective of intellectual capital and spiritual capital. A quantitative method with PLS-Structural Equation Modeling (SEM) was used to analyze this research. The research data was collected using purposive sampling, deliberately taking samples of several BUMDes to spread in Java island, Sulawesi island, Sumatra island, Maluku island, Kalimantan island, to Bangka Belitung island. The samples in this study were 129 respondents from several BUMDes that business unit in tourism village. The intellectual capital elements consist of human capital, spiritual capital, customer capital, and technology capital. This study indicates that human capital, spiritual capital, customer capital, and technology capital positively affect performance. Meanwhile, organizational capital does not influence performance
Optimalisasi Pemasaran Digital Kampung Ekowisata Ciwaluh, Kabupaten Bogor Ni Wayan Marsha Satyarini; Andy Mulyana; Hubertina Karolina Ngarbingan; Anisa Zahwa Akbara; Nihan Anindyaputra Lanisy; Yulita Suryantari
Jurnal Dehasen Untuk Negeri Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i1.3647

Abstract

Kampung Ciwaluh, terletak di Desa Wates Jaya, Cigombong, Bogor, memiliki potensi sumber daya alam yang indah, mulai dari aliran sungai, air terjun, kebun kopi, dan persawahan. Sejak tahun 2001, telah dibentuk Kelompok Sadar Wisata (pokdarwis) Ciwaluh. Pokdarwis kampung Ciwaluh bertujuan menjadikan Kampung Ciwaluh sebagai kampung ekowisata. Salah satu masalah yang dihadapi pokdarwis adalah kesulitan dalam pemasaran dikarenakan terbatasnya sumber daya manusia (SDM) yang memahami pentingnya literasi digital, sehingga metode pemasaran masih menggunakan metode konvensional. Berdasarkan permasalahan tersebut, maka diperlukan upaya meningkatkan kemampuan SDM untuk pemasaran secara digital melalui program pengabdian masyarakat. Kegiatan dilaksanakan dari bulan Maret hingga November 2022. Metode pelaksanaan dimulai dari: 1) Tahap perencanaan dan observasi; 2) Tahap pelaksanaan; a. Pelatihan pemasaran digital dan identifikasi kebutuhan website b. Pendampingan pembuatan logo dan website c) Pelatihan pengelolaan website dan pembuatan paket wisata d) Pendampingan pengiklanan online; 3) Monitoring dan Evaluasi. Target yang telah dicapai dari abdimas ini adalah terciptanya website dengan domain Ciwaluh.com dan logo branding kampung ekowisata Ciwaluh, terealisasinya iklan sebagai promosi digital melalui FB, Instagram, dan Google Ads, juga pelatihan mengenai pengelolaan website serta strategi pemasaran digital. Kedepannya, diharapkan pemasaran melalui media digital ini dapat lebih efektif efisien untuk meningkatkan jumlah pengunjung yang datang ke ekowisata Ciwaluh.
Pemberdayaan Pengemudi Bus Lb.Bulus-Tasikmalaya untuk Promosi Pariwisata Jawa Barat Hubertina Karolina Ngarbingan; Yulita Suruyantari; Anisa Zahwa Akbara; Ni Wayan Marsha Satyarini; Nihan Anindiyaputra Lanisy; Andy Mulyana
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v1i1.7759

Abstract

West Java tourism has great potential to attract domestic and international tourists. Throughout 2022, 52.3 million domestic tourists will visit tourist attractions in West Java, while the number of foreign tourists will reach 146 thousand. The main attraction of West Java is its rich natural resources and traditional cultural heritage. The foundations of this culture are still felt strongly in the community, especially in their skills in making crafts and souvenirs, which are the main theme of this region. Therefore, bus drivers serving the route of Lb. Bulus-Tasikmalaya has great potential to promote West Java tourism. Interaction with many tourists from various regions and backgrounds, during a long journey that takes around 8-10 hours can be used as a golden opportunity to promote West Java tourism. One of them is by providing information about tourist destinations in West Java, such as natural, cultural, culinary, and historical tourist attractions. This PkM aims to empower Lb bus drivers. Bulus-Tasikmalaya to become an effective West Java tourism promotion agent. Data was collected through observation, interviews, and documentation. Observation results show that bus drivers have limited knowledge about West Java's tourism potential. Apart from that, bus drivers also do not have adequate tourism promotional materials. Based on the results of observations, it is recommended to empower bus drivers through training, providing tourism promotional materials, and providing incentives. By providing training, providing tourism promotion materials, and incentives, bus drivers experience increased knowledge and skills in promoting the tourism image of West Java, improve the quality of service and charity towards tourists, and increase tourist interest.
Pelatihan dan Pengembangan Homestay serta Fasilitas Pendukung di Kampung Ekowisata Ciwaluh, Kabupaten Bogor Nihan Anindyaputra Lanisy; Elisabeth Ria Viana Praningtyas; Anisa Zahwa Akbara; Ginta Ginting; Ni Wayan Marsha Satyarini; Devi Ayuni
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v1i1.10584

Abstract

Kampung Wisata Ciwaluh memiliki keindahan alam yang sangat rupawan yang dapat digunakan sebagai destinasi wisata untuk mengembangkan perekonomian desa dan masyarakat sekitar. Wisatawan yang berkunjung didominasi oleh mereka yang hanya berkunjung satu hari lalu pulang. Padahal, sebenarnya ada potensi untuk mendorong mereka bermalam di Kampung Wisata Ciwaluh sehingga durasi berkunjung lebih lama. Tim Pengabdian kepada Masyarakat Universitas Terbuka mengusulkan pembentukan akomodasi berupa homestay yang dikelola oleh warga sekitar dan Pokdarwis Ciwaluh. Pelatihan dan pemodalan berupa infrastruktur diberikan kepada Pokdarwis Ciwaluh. Hasilnya, warga sekitar tertarik untuk menjadikan rumahnya sebagai homestay dan ingin mempelajari pengelolaan homestay dengan baik. Beberapa rumah telah melayani tamu homestay dengan rutin sehingga perekonomian desa lebih baik dan masyarakat menjadi lebih berdaya
Co-Authors Andy Mulyana Anisa Zahwa Akbara Devi Ayuni Elisabeth Ria Viana Praningtyas Ginta Ginting Helmiatin Helmiatin Hubertina Karolina Ngarbingan Nihan Anindiyaputra Lanisy Nihan Anindyaputra Lanisy Ramdhan Kurniawan Tamjuddin Tamjuddin Yosi Mardoni Yulita Suruyantari Yulita Suryantari