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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Satyagraha Journal of Tourism and Economic Jurnal Dehasen Untuk Negeri International Journal of Applied Business and International Management Journal of International Conference Proceedings
Hubertina Karolina Ngarbingan
Tourism Study Program, Faculty Of Economics, Universitas Terbuka
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Modeling of Co-Creation in the Adventure Tourism: Empowering the Role of Customer Participation to Strengthen Behavioral Intention (Best Practice: Tourism Village Nglangeran - Gunung Kidul DIY) Sri Ismulyati; Hubertina Karolina Ngarbingan; Ginta Ginting
Journal of International Conference Proceedings (JICP) Vol 5, No 2 (2022): BEFIC Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i2.1762

Abstract

Adventure tourism is one of the sectors that undergoes a rapid growth with potential market that is estimated to provide 9% of GDP of a country. However, the great opportunity has not yet to be optimized by business doers, particularly in Indonesia, whereas invisibly Indonesia has natural resources that can be managed well to offer adventure tourism. In short, business doers particularly in tourism field are challenged to encourage the growth of adventure tourism. Therefore, this paper suggests a conceptual model of co-creation by involving customer participation to explore facts on field on how far the role of consumer involvement as co-producer in creating value (unique experience). Co-creation becomes the key success of adventure tourism that is still becoming a phenomenon and research gap that needs further evidence. Value co-creation by involving consumers to participate will encourage satisfaction and revisit intention that will impact on business sustainability. The paper proposes conceptual model developed on the basic of empirical study and can be used to conduct research in the development of tourism industry. Preliminary research (obsevation) has been conducted  in the Special Region of Yogyakarta (DIY), namely: Nglanggeran Tourism Village (Gunung Kidul Regency). This tourist village represents the spectrum of integrative development of tourism and the creative economy producing attractive and creative adventure. Empirically the objective proposing this modeling can provide trigger to develop further research on value co-creation by referring to service dominant logic paradigm especially in the tourism sector. Keywords: Adventure Tourism, Behaviour, Co-creation Value, Customer Participation, Experience.
Tebet Eco Park’s potential as a new green open space in South Jakarta, Indonesia: an analysis Yulita Suryantari; Hubertina Karolina Ngarbingan; Anisa Zahwa Akbara
Journal of Tourism and Economic Vol 5, No 2 (2022): EDISI 5
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v5i2.154

Abstract

Tebet Eco Park is a new green open space in South Jakarta. The aims of this study is to analyze the condition of the facilities, potential visits, and provide suggestions for better Tebet Eco Park. The type of this study is descriptive qualitative research. The methods for collecting the data are observation, interviews, and documentation. The Miles Huberman methodology, which consists of data reduction, data display, and data verification, is used to analyze research data. Tebet Eco Park contains eight different zones, and the facilities are in good and clean condition. In this research, eco park has good pull factors such as easy access, free prices, good facilities, and good staff service but does not guarantee that the revisit intention of visitors will always be positive. It is hoped that on weekends and holidays, eco park limit the number of visitors to enjoy the environment for a longer period of time. Visitors also want to come back if the place is not too crowded, and want to recommend Tebet Eco Park to their relatives. The first suggestion for organizers is to lower the visiting cap on weekends, and holidays. The second is to create an online visitor survey. The third is to construct a lactation area. The fourth is to create an activity calendar for the Eco Park.
Optimalisasi Pemasaran Digital Kampung Ekowisata Ciwaluh, Kabupaten Bogor Ni Wayan Marsha Satyarini; Andy Mulyana; Hubertina Karolina Ngarbingan; Anisa Zahwa Akbara; Nihan Anindyaputra Lanisy; Yulita Suryantari
Jurnal Dehasen Untuk Negeri Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i1.3647

Abstract

Kampung Ciwaluh, terletak di Desa Wates Jaya, Cigombong, Bogor, memiliki potensi sumber daya alam yang indah, mulai dari aliran sungai, air terjun, kebun kopi, dan persawahan. Sejak tahun 2001, telah dibentuk Kelompok Sadar Wisata (pokdarwis) Ciwaluh. Pokdarwis kampung Ciwaluh bertujuan menjadikan Kampung Ciwaluh sebagai kampung ekowisata. Salah satu masalah yang dihadapi pokdarwis adalah kesulitan dalam pemasaran dikarenakan terbatasnya sumber daya manusia (SDM) yang memahami pentingnya literasi digital, sehingga metode pemasaran masih menggunakan metode konvensional. Berdasarkan permasalahan tersebut, maka diperlukan upaya meningkatkan kemampuan SDM untuk pemasaran secara digital melalui program pengabdian masyarakat. Kegiatan dilaksanakan dari bulan Maret hingga November 2022. Metode pelaksanaan dimulai dari: 1) Tahap perencanaan dan observasi; 2) Tahap pelaksanaan; a. Pelatihan pemasaran digital dan identifikasi kebutuhan website b. Pendampingan pembuatan logo dan website c) Pelatihan pengelolaan website dan pembuatan paket wisata d) Pendampingan pengiklanan online; 3) Monitoring dan Evaluasi. Target yang telah dicapai dari abdimas ini adalah terciptanya website dengan domain Ciwaluh.com dan logo branding kampung ekowisata Ciwaluh, terealisasinya iklan sebagai promosi digital melalui FB, Instagram, dan Google Ads, juga pelatihan mengenai pengelolaan website serta strategi pemasaran digital. Kedepannya, diharapkan pemasaran melalui media digital ini dapat lebih efektif efisien untuk meningkatkan jumlah pengunjung yang datang ke ekowisata Ciwaluh.
The Potential Development of Karang Tawulan Beach as a Tourism Destination in Tasikmalaya Regency Hubertina Karolina Ngarbingan; Nihan Lanisy; Anisa Zahwa
International Journal of Applied Business and International Management Vol 8, No 1 (2023): April 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.151 KB) | DOI: 10.32535/ijabim.v8i1.2054

Abstract

ABSTRACT As a maritime country, Indonesia has great potential to develop marine tourism. Biodiversity and socio-cultural diversity are unique and attractive to domestic and foreign tourists. Tasikmalaya is one of the regencies in West Java Province, which has several tourist attractions on the south coast, which are very beautiful and unspoiled. Known as one of the marine tourism in Tasikmalaya, Karang Tawulan Beach is one of the tourist destinations that has the potential to develop. However, the potential that exists has not been explored yet by the local government. Based on the condition of Karang Tawulan beach, the attractions, supporting facilities, and infrastructures require innovation by settled development planning, consistent implementation, and measurable and constructive evaluation. Therefore, this research aims to determine the potential that can be developed in Karang Tawulan Beach as a tourist destination in Tasikmalaya. This potential is categorized based on Cooper's theory (2000) including aspects of 4A, namely attractions, accessibility, amenities, and ancillary that are benchmarks for the development of a tourism destination. The research method used is descriptive qualitative. Data collection techniques used were interviews (in-depth interviews), observation, and triangulation. The data analysis method used is SWOT (Strength, Weakness, Opportunities, Thread) and AHP (Analytical Hierarchy Process). Keywords: SWOT, Sustainable TourismAnalytical Hierarchy Process.
Investigating Domestic Tourists’ Perception of Service Attributes in Indoor Tourist Destination Anisa Zahwa Akbara; Hubertina Karolina Ngarbingan
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.1980

Abstract

The tourism industry must be able to adapt to new services in the new normal era and work to regain the trust of tourists who have been subjected to unfavorable conditions since the Covid 19 pandemic. Tourism must be prepared to adapt to new services in the industry in the new normal era and work to regain the trust of tourists. This study aims to examine the importance-performance of service quality attributes and satisfaction of domestic tourists in indoor tourist destination using quantitative descriptive with the Importance Performance Analysis (IPA) technique. A total of 162 domestic tourists from Jakarta Aquarium and Safari were the sample in this study. Data was collected using questionnaire that consist of three attributes and includes 18 service items. The results of the analysis show that of the 18 service items tested, there are five service items that are considered important and show high satisfaction from tourists. Meanwhile, there are four items that are also considered important but show performance that makes tourists dissatisfied. This study demonstrates the relevance of tourist feedback in evaluating service characteristics at tourist destinations. This research provides a framework for developing effective marketing strategies for tourist destinations, especially indoor tourist destinations. When these services meet the needs and wants of tourists, they can generate positive reviews or promotions and act as advocates for these tourist destinations.  
Implementing the Circular Economy in SMEs: A Modeling Review from the Behavioral Aspect Mohamad Nasoha; Hubertina Karolina Ngarbingan; Ginta Ginting
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2323

Abstract

Circular Economy (CE) is an alternative concept to switch from a linear economy (take-make-dispose) to make-use-recycle. The CE concept is elaborated as a future policy in Indonesia's Vision 2045 to immediately carry out economic transformation. Practically, there are big challenges and focus on the current actual conditions. So far, the CE practice approach has been more directed at technology and manufacturing changes. Therefore, seeing the role of industry players is important to accelerate CE practices. In terms of the possibility of their resources, large business doers can accommodate the use of ES methods. However, SME players believe that CE implementation practices are still not optimal. For SME players, implementing the CE business model will have a faster impact compared to large businesses because of two things: closer to the end customer and a decentralized production system. Thus, investigations into CE practices in SMEs are important to provide an understanding of the extent to which SMEs can implement practices within a practical and efficient scope. This paper describes the findings in the field from 75 respondents (SMEs) in Malang (East Java) regarding CE practices from a behavioral aspect. The result of this study is expected to be preliminary research in the development of the behavior model of CE practices in SMEs.
Analysis factors of Tourist Decisions’ on Melukat Tradition as a Spiritual Tourism Hubertina Karolina Ngarbingan; Anisa Zahwa Akbara
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5042

Abstract

The creativity of the Balinese people who combined new tourism trends with Balinese traditions, a new habit was formed, namely Melukat tradition. Currently, Melukat tradition has become an interfaith tourism trend in Bali, many non-Hindu tourists believe in what Hindus believe, by following the procession of the Melukat tradition itself. This phenomenon are based on the data from visitors who follow the Melukat tradition which has increased from year to year. This research aims to find out what factors influence tourists' decisions to follow the Melukat tradition as a spiritual tourism attraction. These factors are based on the theory of Kotler and Keller (2009), factors including culture, social factors, personal factors and psychological factors which become benchmarks for tourist behavior or decisions. The research method used is quantitative. The data collection techniques used were questionnaires and observation. The sampling technique used was Accidental Sampling, with a sample size of 100 respondents. The data analysis techniques used are simple regression, partial test (t test), simultaneous test (f statistical test). The results show the factors that influence tourists' decisions to carry out the melukat tradition or ceremony are cultural factors, social factors, personal factors, and psychological factors. The most dominant factors are influenced by psychological factors and those that are not dominant are cultural factors.
Strategies to Encourage the Acceleration of Circular Economic Practices Among Youth Play as Agent of Change Maya Maria; Anisa Zahwa Akbara; Hubertina Karolina Ngarbingan; Ginta Ginting
International Journal of Applied Business and International Management Vol 8, No 3 (2023): December 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i3.2529

Abstract

The implementation of the Circular Economy (Reduce, Reuse, Recycle, Recovery, and Repair) in Indonesia is having difficulties, various problems still arise, especially related to readiness to change behavior patterns. Gap research from various sources indicates that building awareness from the end user aspect is important for more in-depth investigation, especially related to the motivators and obstacles to implementing a circular economy. As agents of change, the younger generation is one group concerned about implementing circular economy practices. The younger generation is the ideal basis for becoming agents of change who play the role of players as well as consumers of the future. This research is intended to investigate to what extent the role of the younger generation (attitudes, norms, intentions, behavior) can be a trigger factor for strengthening the role as agents of change (willingness to participate). This research involved 253 young people from various regions in Indonesia. Through SEM-LISREL analysis to test the modeling, several interesting things were found, namely: 1) intention and behavior are strong determinants of forming awareness to participate in becoming agents of change that support positive attitudes to implement circular economy practices, 2) there are indications the poor aspect of the norm to encourage agents of change. The findings can complete the research gap that changes the role of the younger generation to be accelerators of Circular Economy practices in the future.
RESONANSI OBJEK WISATA DENGAN NILAI ERGO-IKONIK UNTUK PENGEMBANGUN BERKELANJUTAN Chandra Murti Dewi Widowati Hermajiwandi; Hubertina Karolina Ngarbingan; Indar Fauziah Ulfah; Yudhi Prasetiyo; Raden Abdurrohman Thohir Wijaya; Andriyansah Andriyansah
Jurnal Ilmiah Satyagraha Vol 7, No 2 (2024)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v7i2.1066

Abstract

This research aims to complete or fill the research gap conducted by previous researchers related to sustainable tourism development. This research uses a quantitative approach with a survey technique of 50 responses conducted during the April 2024 joint leave at the Belitung island tourist attraction. This research found that tiktok, natural, no additional costs, halal culinary are important points for tourists when deciding to travel. aligning tourist attraction development with these values, destinations can increase visitor satisfaction, preserve cultural and natural heritage, encourage local community involvement, and promote responsible and sustainable tourism practices. To achieve this resonance, tourist destination development should engage local stakeholders, adopt a place-based approach, apply ergonomic and eco-friendly design principles, authentically interpret cultural and natural heritage, and monitor and manage tourism impacts. The resonance of tourist attractions with ergo-iconic values can create meaningful tourism experiences and contribute to sustainable tourism development.
Exploring The Contributions Of 5-Star Hotels In Bali Indonesia, To Social Development Pillars Of The SDGs: A Descriptive Qualitative Analysis Yulita Suryantari; Hubertina Karolina Ngarbingan; Efraim Bavo Priyana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.7005

Abstract

The Sustainable Development Goals (SDGs) are a global development agenda designed to address economic, social, environmental, legal, and governance challenges. Tourism, including the hospitality industry, is a key sector highlighted within the SDGs framework. This study aims to examine the role of five-star hotels in Bali in advancing the SDGs, particularly focusing on the social development pillar. Using a descriptive qualitative method, the findings reveal that both five-star hotels in this study have implemented several relevant indicators of the SDGs' social pillar. Hotel A supports SDG 1 (No Poverty) through local employment and social security programs; SDG 2 (Zero Hunger) by distributing food packages to employees and their families; SDG 3 (Good Health and Well-being) through employee welfare programs; SDG 4 (Quality Education) via career development; and SDG 5 (Gender Equality) by promoting women in management roles. Meanwhile, Hotel B emphasizes SDG 1 through Corporate Social Responsibility (CSR) initiatives, SDG 3 by providing health insurance, SDG 4 through staff training, and SDG 5 by fostering an inclusive work environment. These findings demonstrate that the hospitality sector can contribute significantly to the SDGs in Indonesia, particularly in Bali as a major tourist destination. The measures taken by these hotels can serve as a model for sustainable social development practices within the hospitality industry.
Co-Authors Andriyansah . Andy Mulyana Anisa Zahwa Anisa Zahwa Akbara Anisa Zahwa Akbara Anisa Zahwa Akbara Chandra Murti Dewi Widowati Hermajiwandi Efraim Bavo Priyana Ginta Ginting Maria, Maya Nasoha, Mohamad Ni Wayan Marsha Satyarini Nihan Anindyaputra Lanisy Nihan Lanisy Raden Abdurrohman Thohir Wijaya Sri Ismulyati Ulfah, Indar Fauziah Yudhi Prasetiyo Yulita Suryantari