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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Ekonomi (JURKAMI) Management Studies and Entrepreneurship Journal (MSEJ) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) International Journal of Economics (IJEC) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Abdimas Indonesia IIJSE Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat Indonesia
Siti Aminah
Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : IIJSE

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The Influence of Country of Origin, Brand Image, and Product Quality on Purchasing Decisions for Cosrx Skincare Luqy Aizzatul Fakhiroh; Siti Aminah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5492

Abstract

Skincare has developed rapidly in the last few years, the skincare brands available are very diverse, one of which is Cosrx which comes from South Korea. South Korea is considered a highly innovative country in the beauty and skincare industry, known for its advanced technology and effective product formulations. This research aims to determine the influence of Country of Origin on the decision to purchase Cosrx skincare, the influence of brand image on the decision to purchase Cosrx skincare, and the influence of product quality on the decision to acquire Cosrx skincare. The research method used is quantitative research. The sample in this study used the Likert formula and the results were 90 respondents. The Purposive Sampling method was used for sampling. The data analysis approach uses the PLS (Partial Least Square) program. Based on the research results, country of origin, brand image and product quality all positively and significantly influence consumer purchasing decisions for Cosrx skincare.
The Effect of Content Marketing and Influencer Marketing on Purchasing Decisions for Azarine Sunscreen Products for Tiktok Gen Z Users in Surabaya Nina Zenitha Sekar Sari; Siti Aminah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5531

Abstract

The demand for skincare products has an impact on the number of cosmetic companies that have increased, this has led to competition in the industry being very competitive. This study aims to determine the effect of content and influencer marketing on purchasing decisions for Azarine sunscreen products for TikTok Gen Z users in Surabaya. Research samples were distributed to Gen Z, who use TikTok and live in Surabaya, they purchased Azarine sunscreen products and saw influencer content related to Azarine sunscreen products. Sampling using the purposive sampling method, and the number of samples used was 105 respondents. Data analysis utilizes the SEM method using the PLS analysis tool. The results showed that content marketing and influencer marketing positively and significantly affected purchasing decisions for Azarine sunscreen products for TikTok Gen Z users in Surabaya.
Pengaruh Citra Merek dan Persepsi Harga terhadap Keputusan Pembelian Sari Roti di Sidoarjo Anis Nur Laili; Siti Aminah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5544

Abstract

As the food and beverage industry in Indonesia develops, the competition in this industry is getting tighter and presents new challenges for companies operating in it. This study aims to determine the influence of brand image and price perception on the purchase decision of Sari Roti in Sidoarjo. The population used in this study is Sidoarjo residents who have bought Sari Roti products. The sampling technique uses accidental sampling with a total sample of 100 respondents. Data analysis uses the SEM method by utilizing PLS analysis tools. The results of the study show that brand image and price perception have a positive and significant effect on the purchase decision of Sari Roti in Sidoarjo.
The Effect of Service Quality, Perceived Ease of Use, and Perceived Usefulness on User Satisfaction of BCA Mobile Banking Application in Surabaya Aqilah Mahda Az Zuhra; Siti Aminah; Nanik Hariyana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7574

Abstract

The advancement of technology continues to simplify various aspects of human life, with mobile banking emerging as one of the most widely adopted innovations. BCA Mobile stands out as one of the leading mobile banking applications, competing closely with other platforms to maintain its position in the market. This study aims to examine the influence of service quality, perceived ease of use, and perceived usefulness on user satisfaction with BCA Mobile in Surabaya. The sample consists of 112 respondents who meet the criteria of being at least 17 years old and having used the BCA Mobile application at least once. A purposive sampling technique was used to select participants, and data were collected through a structured questionnaire. The data analysis was conducted using the Partial Least Squares (PLS) method. The findings indicate that service quality, perceived ease of use, and perceived usefulness all have a positive and significant impact on the satisfaction of BCA Mobile users in Surabaya.
The Influence of Product Attributes and Brand Trust on Purchase Decisions for the Originote Skincare in Surabaya City Saniyatul Nadhiro; Siti Aminah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7575

Abstract

Advances in various fields have increased human needs, not only in basic aspects but also in personal needs such as skin care. This study aims to determine the influence of Product Attributes and Brand Trust on the purchase decision of The Originote skincare in the city of Surabaya. This study uses a quantitative approach with primary and secondary data, and the data collection instrument is compiled using a questionnaire with an ordinal scale with the Likert 1-5 technique. Data analysis was carried out using the Structural Equation Modeling method based on Partial Least Square (SEM-PLS) through the SmartPLS application. The sampling technique used was purposive sampling, with a total of 110 respondents. The results showed that Product Attributes and Brand Trust had a positive and significant effect on purchase decisions. These findings indicate that the better the consumer's perception of Product Attributes and Brand Trust, the higher their tendency to purchase The Originote skincare products.
Co-Authors Ahmad Riki Baihaqi Yusuf Aisyah Arialma Ajeng Dwipa Premesti Anis Nur Laili Aqilah Mahda Az Zuhra Ariescy, Reiga Ritomiea Aulia Afra Destrina Delly Nofiani Dhiah Permatasari Dian Ajeng Syarifa Al Kaunaini Gagas Pandu Khrisna Galvin Christian Lukyanto Hisanah Atindriya Purnairawan I Putu Widhi Prabawa I Putu Widhi Prabawa Intan Sulistyowati Ira Wikartika Irfan Ramadhan Effendi Johana Dwi Ariwati Laili Maghfiroh Lisa Maratus Solikhah Luqy Aizzatul Fakhiroh M. Fikri Abdurrohman M. Reza Maulana Mayhana Dwi Novitasari Mentari Clara Dewanti Muhamad Salas Putra Nabila Ayu Kristina Nafisa Dean Putri Aqila Nanik Hariyana Nina Zenitha Sekar Sari Poppy Avianti Radhiya Esa Fitriawati Raisha Dellania Widiyan Redina Restu Hapsari Reziani Novendra Rr. Adira Mafaza Saniyatul Nadhiro Sella Riski Wulandari Shinta Nur Alfiyah Shofiyah Salsabila Siti Hotiah B.S.B.D.S Sultan Maulana Yusuf Syanindita Aurelya A.W.S Tuhfatul Ahbab Wahyu Nurbayzura Yuda Susanto Zayyan Hisyam Pradana