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Journal : Jurnal Onoma: Pendidikan, Bahasa, dan Sastra

Pengembangan Buku Ajar Mata Kuliah Bahasa Indonesia untuk Implementasi Merdeka Belajar Kampus Merdeka Anastasia Baan; Resnita Dewi
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 7 No. 1 (2021)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/onoma.v7i1.1407

Abstract

Penelitian ini bertujuan untuk mengembangkan buku ajar Bahasa Indonesia. Penelitian ini merupakan penelitian pengembangan dengan model ADDIE (Analysis, Design, Development, Implementation, Evaluation). (1) Tahap analysis meliputi (a) analisis kurikulum; (b) analisis kebutuhan mahasiswa 2) Tahap design meliputi (a) materi pokok; (b) desain buku ajar. (3) Tahap development dilakukan dengan menyusun dan mengetik keseluruhan materi yang telah didesain berdasarkan analisis kebutuhan. (4) Tahap implementation merupakan tahap uji kelayakan penggunaan buku ajar yang telah disusun. (5) Tahap evalution dilakukan untuk mengevaluasi buku ajar yang dikembangkan untuk implementasi Kurikulum Merdeka Belajar-Kampus Merdeka yang meliputi hasil validasi buku ajar oleh dosen ahli materi dan ahli media, hasil penilaian buku ajar oleh dosen, hasil angket respon buku ajar oleh mahasiswa, hasil postes mahasiswa.
The Persuasive speech in business advertorial discourse Anastasia Baan
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 8 No. 2 (2022)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/onoma.v8i2.2592

Abstract

The study outlined in this article aimed to describe the language used in the advertisements discourse in the online daily news. This study analyzed the persuasive language used in the business advertorial which includes the choice of language forms and persuasion techniques in advertorial discourses that have persuasive power. The study was designed using a qualitative approach. The data source was the business advertorials text contained in online news media. Data of the study is in the form of words and sentences that are considered to have persuasive power in influencing the targeted audience. By applying content analysis, this study produced findings on language characteristics and persuasive techniques found in business advertorial discourses. The persuasive language forms in the advertorial discourses were represented in the choice of words and expressions. The persuasive words illustrated profits, self-image, heart responses. The style of words was hyperbolic, metaphorical, and language prestige. The expressions in the advertorial discourses have the meaning of suggestions for prospective customers, demeaning other products, emphasizing self-confidence, emphasizing product competition, giving evidence of product trust, and expressions to invite action. The words and expressions were chosen according to the context and product advertised to emphasize the emotional meaning of the ad reader. The persuasion techniques were used to achieve a number of changes, such as changing the knowledge, attitudes, and behavior of the readers.
Form And Pragmatic Meaning Of Simuane Tallang Speech At The Rambu Solo' Ceremony For The Toraja People Anastasia Baan
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 9 No. 1 (2023)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/onoma.v9i1.2149

Abstract

This study aims to describe the form and pragmatic meaning of Simune Tallang's speech in Rambu Solo' ceremony for Toraja people by using pragmatic approach. This type of research uses qualitative research. The source of data in this research is sourced from sources who are involved in the world of tomina who really understand the simuane tallang speech of the Toraja people. In collecting data, the techniques used are interview techniques, recording techniques, note-taking techniques and documentation techniques. The results of this study indicate that the form and pragmatic meaning of simuane tallang speech at the rambu solo' traditional ceremony for the Toraja people are speeches whose forms are intertwined and have the same meaning in the form of gratitude, advice, and hope.