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All Journal Jurnal Riset Akuntansi dan Bisnis HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Tazkia Islamic Finance and Business Review Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Martabe : Jurnal Pengabdian Kepada Masyarakat Syarikat : Jurnal Rumpun Ekonomi Syariah Indonesian Journal of Education and Mathematical Science Hikmah Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Journal La Bisecoman Al-Sharf: Jurnal Ekonomi Islam ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Proceeding International Seminar of Islamic Studies Khazanah : Journal of Islamic Studies (JIMBE) Journal of Global Islamic Economic Studies Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Nasution, Salman
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Journal : journal la bisecoman

 1 
The Effect of Halal Awareness and Halal Labels on Consumer Preferences in Shopee E-Commerce: Case Study of Shopee Users in Belawan Sicanang Village Raza Fari Jiranda; Salman Nasution
Journal La Bisecoman Vol. 5 No. 2 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i2.1209

Abstract

This study aims to understand the impact of Halal Awareness and Halal Label on Consumer Preferences in the Shopee E-commerce Platform: A Case Study of Shopee Users in the Belawan Sicanang District. The research employs a quantitative approach. Data collection was conducted by distributing questionnaires and using a Likert scale to measure respondents' responses. The study involved 94 respondents selected through purposive sampling. Multiple regression analysis was used for data analysis using SPSS version 26.
Co-Authors Agung Satya Nugraha Anis Fadhilah Pramono Arif Winanda Panggabean Asmaul Husna Dandi Wahyuda Dila Septiani Dinda Fadila Asih Endang Isnaini Ibnu Khoir Intan Suwandi Ismail Ghifari Khairul Anshor Nst Makromatul Afifah Nasution Mitha Zulaima Muhammad Al Gifari Muhammad Fawaz Elfikri Muhammad Firza Alpi, Muhammad Firza Muhammad Hafizh Muhammad Hafizh Muhammad Teddy Nasution Munasip, Adi Nasution, Ismail Saleh Novia Ramadan Nurman Ginting Pasaribu, Munawir Purnama Ramadani Silalahi Raza Fari Jiranda Siti Mujiatun Suci Rosmadewi Sugianto Sugianto Syahrul Amsari Syahrul Amsari Tri Zahwanda Widya Sirait Yusril Ihza Harefa